The Pop Up Story hosts the much awaited showcase at The Atrium, Jio World Plaza, BKC
The Pop Up Story (TPUS) is back with its signature curation, this time in collaboration with the one-of-a-kind luxury retail destination Jio World Plaza (JWP). This August, JWP will play host to TPUS’s most awaited showcase – a three-day lineup of cult-favourite Indian labels, festive finds, luxe prêt, and contemporary jewellery, including Prah Naaya, Payal Zinal, Sh’ell, Dash & Dot, Kalon Jewellery, Zohra Jewels, Sonam Parmar Jhawar, Calling June, Miko, and more!
Founded by Mumbai-based tastemakers Simran Shetty and Rashi Khetwani, TPUS has redefined the idea of modern pop-ups by blending homegrown fashion with high-touch retail. With previous editions hosted at Soho House and Club Jolies, as well as international showcases in Dubai, TPUS has earned a cult following among the city’s style-conscious shoppers.
Expect festive staples, everyday essentials, and statement pieces wrapped in an atmosphere that feels fresh, personal, and immersive.
Don’t miss this iconic fashion moment at Jio World Plaza!