Sulwhasoo Curates an Afternoon of Beauty, Rituals, and Self Care
Sulwhasoo, the luxury Korean skincare brand renowned for its heritage-driven approach to beauty, hosted an intimate gathering at Arts Café, NMACC, Mumbai, on March 19. The event offered a thoughtfully curated experience that blended time-honored traditions with modern skincare innovations, inviting guests to indulge in rituals that nourish both skin and spirit.
The afternoon unfolded with a tea leaf reading session, a symbolic nod to Sulwhasoo’s deep-rooted connection to nature and tradition. Mini Sood, Amore Pacific’s Assistant Director & Head of Marketing, welcomed the beauty enthusiasts to experience the brand’s legacy and took them through the marvels of Korean skincare. This was followed by a personalized skin analysis, where guests gained insight into their skin’s unique needs while discovering Sulwhasoo’s transformative formulations. The highlight of the event was an elegantly curated sit-down lunch, where guests indulged in a menu inspired by Korean elements and Ginseng—the hero ingredient of Sulwhasoo’s skincare philosophy. Each dish was thoughtfully crafted to reflect the brand’s essence, creating a sensorial experience that extended beyond skincare
The event brought together notable personalities such as Maheep Kapoor and Bhavna Pandey, along with key KOLs like Janki Desai, Nisha Agarwal, and Anshula Kapoor, who immersed themselves in the world of holistic beauty and timeless rituals.
Guests experienced Sulwhasoo’s most coveted skincare range, including the newly relaunched Concentrated Ginseng Renewing Cream, Serum, and Eye Cream, alongside other sought-after formulations like First Care Activating Serum, Gentle Cleansing Foam, Overnight Vitalizing Mask, Clarifying Mask, Gentle Cleansing Oil, and White Ginseng Radiance Refining Mask.
Reflecting on the brand’s journey in India, Paul Lee, AmorePacific Managing Director & Country Head, shared, “As we look back on Sulwhasoo’s presence in India, we are deeply grateful for the warm reception from beauty enthusiasts. Hosting this event marks not just a milestone but a testament to our growing bond with discerning consumers. Together, we celebrate a confluence of Korean heritage and Indian beauty culture—one that is rooted in tradition yet constantly evolving. Here’s to many more years of timeless beauty powered by art, innovation, and ritual.”
Mini Sood Banerjee, Assistant Director & Marketing Head at AmorePacific, further emphasized the brand’s vision, adding, “True beauty is cultivated through rituals that nurture both skin and soul. Through this event, we wanted our guests to experience not just Sulwhasoo’s formulations but the artistry and intention behind each product. The integration of Ginseng into both skincare and the menu was a reflection of how beauty extends beyond topical care it’s an immersive, holistic journey.”
Jin Hyuk Lee, Brand General Manager of Sulwhasoo India, shared his thoughts on the brand’s legacy, stating, “Sulwhasoo is more than skincare it is a philosophy, a journey that intertwines the wisdom of traditional ingredients with modern science. With the relaunch of our iconic Concentrated Ginseng Renewing range, we reaffirm our commitment to innovation while staying rooted in our rich heritage. India has embraced Sulwhasoo with open arms, and this event is a testament to our shared love for mindful beauty.”
Set against the refined backdrop of Arts Café, NMACC, the event was a celebration of mindful beauty where self-care met storytelling. Guests engaged in enriching conversations and departed with a renewed appreciation for holistic skincare, leaving with a deeper understanding of Sulwhasoo’s commitment to timeless beauty.
A pioneer in skincare innovations that go beyond the skin’s surface, Sulwhasoo uncovered every skin’s potential at this event.
