India, June 19, 2023: SM Toys, India’s largest small toy manufacturer announces the expansion of its exports to East Asia, specifically targeting Malaysia and Vietnam. The company achieved this milestone through its participation in the prestigious global event ‘THAIFEX 2023,’ recently held in Thailand. This strategic move signifies SM Toys’ commitment to exploring new markets, encouraging international collaborations, and further establishing its presence in key regions.
THAIFEX, an internationally acclaimed trade event, and exhibition of global food and beverage provided a valuable platform for SM Toys to showcase its innovative product range of small toys that can be accompanied by packaged snacks. The event helped in connecting with industry professionals, distributors, and retailers from East Asia. The event served as a gateway to unlock opportunities in Malaysia and Vietnam, two vibrant markets known for their growing demand for high-quality small toys.
Talking about its export strategy, Mr. Gaurav Mirchandani, Founder & CEO, of SM Toys said,” The decision to expand exports into Malaysia and Vietnam was driven by the increasing consumer demand for innovative and high-quality small toys with packaged snacks and the favorable economic conditions in these regions. Our aim is to establish strategic partnerships with local distributors and channel partners in Malaysia and Vietnam. These collaborations ensure a wider distribution network and easier accessibility of our products throughout the regions. To do so, THAIFEX gave us a platform to showcase our quality and innovation.”
By expanding its exports to East Asia, Malaysia, and Vietnam, SM Toys is poised to make a significant impact in the global toy market. Through participation in Thypex and its dedication to innovation and quality, the company is solidifying its position as a leading player in the industry. SM Toys is committed to delivering exceptional play experiences that inspire creativity, imagination, and skill development. Through its expanded presence, the company aims to cater to the unique preferences and needs of children and parents in East Asia through fruitful partnerships with local corporates.