Shopping remains physical in India, despite digital euphoria
Mumbai, September 17: Amid the rising online and digital consumption rise in the post pandemic era, buying of wedding ornaments in India continues to be in physical mode.
Speaking at the concluding session of the two-day MAPIC India 2022 convention, formerly IRF (India Retail Forum), Sunil Nayak, CEO, Reliance Jewels pointed out that buying an odd ring, earring or pendant online is fine, but when it comes to wedding, Indian consumers are seen at the store.
By rough estimates, Asia’s third largest economy is expected to witness over 1 crore weddings annually given 6 crore seekers out of the 50 crore unmarried people in the country.
India has witnessed a rapid change in online buying during the pandemic and subsequently in the post pandemic era – be it grocery or lifestyle.