HyFun Foods unveils new brand identity, logo & brand mascot
New Delhi, 11th March 2024: Since its establishment in 2015, HyFun Foods has been a dynamic force in the global food industry, known for its premium-quality processed foods and vegetables. Moving forward with an exciting rebranding initiative, HyFun Foods is all set to become a disrupter in an otherwise overlooked category in the food industry.
The new logo is more than just a visual identity — it reflects HyFun Foods’ commitment to happiness and excellence. The logo featuring two radiant smiles — one green, one blue — represents the harmonious relationship between the brand’s dedicated farmers and satisfied consumers, besides its USPs – fresh produce and frozen food. Adding a regal purple hue to the logo underscores the brand’s dedication to delivering premium-quality products that exceed expectations. With over 300,000 tonnes of fresh produce sourced from over 6,000 farmers and a remarkable 20x revenue increase achieved in just seven years, HyFun Foods is poised to continue its journey of growth and innovation in both Indian & International markets.
“We’re thrilled to unveil our new logo, which embodies the spirit of HyFun Foods — joyful, innovative, and committed to quality,” says Mr. Haresh Karamchandani, Managing Director & CEO of HyFun Foods. “With this rebranding, we’re not only celebrating our past achievements but also setting the stage for an exciting future filled with convenient food, delicious flavours, and a robust range of frozen food products.”
In addition to the new logo, HyFun Foods is excited to introduce Funzy, its lovable mascot. With its infectious energy and playful charm, Funzy represents HyFun Foods’ new communication strategy, designed to attract customers.
By embracing innovation and thinking outside the box, HyFun Foods aims to challenge stereotypes and set new standards in the global frozen food industry. Join HyFun Foods on this exciting journey as it continues redefining food’s future and spread smiles with Funzy.
