Mumbai, Jan 09: HELL ENERGY DRINK, one of the world’s fastest-growing energy drink brands, celebrates 20 years of its global journey with the launch of a landmark anniversary campaign. The campaign pays tribute to the people, moments, and partnerships that have shaped the brand’s evolution over the past two decades, while setting the tone for its next phase of growth.
Founded in Hungary in 2006, HELL ENERGY DRINK has grown from an ambitious entrepreneurial venture into a globally recognised brand, with a presence across more than 60 countries. India has emerged as a key focus market in this international expansion, driven by a strong resonance with young consumers seeking energy, performance, and avenues for self-expression.
More than a celebration of legacy, the 20-year milestone reflects the trust and loyalty the brand has built with consumers, partners, and communities worldwide. In India, HELL ENERGY DRINK continues to strengthen its connection with the youth through platforms rooted in sports, music, entertainment, cinema, and memorable cultural experiences, reinforcing its relevance in an increasingly dynamic consumption landscape.
As part of the anniversary celebrations, the brand rolled out teaser content beginning 01 January 2026, followed by an official reveal on 08 January 2026 across its social media platforms. The campaign features a series of initiatives that highlight the brand’s journey, core values, and long-term vision for global and Indian markets.
Commenting on the milestone, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “Completing 20 years is a proud global milestone for HELL ENERGY DRINK. India continues to be a vibrant and strategically important market for us, shaped by a strong youth culture and a growing thirst for high-energy experiences. This anniversary special video allows us to thank our consumers for their continued trust and invites them to be part of the brand’s next chapter of growth.”
To mark the anniversary, HELL ENERGY DRINK has published an interesting brand film, led by global brand ambassador Michele Morrone, recounting the journey that led from its launch in 2006 to its international presence and world-class production.
The anniversary film is published on all official HELL ENERGY DRINK platforms.
