A man of many creative hats – Adith Fernandes, Co-Owner, Fresh Catch
Since childhood, Adith dreamed of following the footsteps of his father and mother who have made a successful dent in the food and advertising industry. So while youngsters were struggling to choose one line of profession, he had set his mind on two – Restaurateur and Creative Director.
At 27, Adith has already traversed a flourishing career spanning eight years in advertising. He nurtures a creative streak in every project he takes up. His work attracted mass appeal and industry honour.After graduating in Mass Media from St. Xavier’s College, Adith began his professional career as a trainee copywriter at the age of 19.
By 22, he represented India at Cannes Lions and won third place in Facebook’s ‘Story in Seconds Film Showcase and by 25, he was one of the youngest creative directors in India. He has created ad campaigns for brands, including Oreo, Mahindra, Blue Star, Burger King, and many more.
Adith has also represented India and won the Young Lotus competition at Ad Fest, Pattaya, Thailand. His name features in the Top 30 Under 30 achievers list in advertising, Young Achiever of the year India at Campaign South Asia Agency of the year awards and is cited to be the Future Leader by the International Advertising Association of India (IAA).
Adith’s first foot into the food industry started at the cash counter in his childhood. His mum made him sit and observe his father run the show. Every alternate night, his father would share dinner with him at Fresh Catch or at home and give his insights and learnings from the restaurant. Today, Adith transforms all these sharings into practical implementations for the brand.
A man of many hats, today he balances both professions with his maverick vision and attention to detail. He proudly says he is an amalgamation of his parents. Adith Fernandes: “Food and advertising have a lot in common. Both need a mad amount of dedication and the perfect dose of masala for a tasty outcome.”
