All posts by Rabindra

Zoomcar mobilizes Zoho CRM for 150% increase in conversion rates

Chennai— September 6, 2022— Zoho Corporation announced today that its fast-growing enterprise customer, Zoomcar, has achieved a 150% increase in conversion rates, which is directly proportionate to the company’s revenue. This increase follows Zoomcar’s adoption of Zoho CRM, a unified platform that brings sales, marketing, and customer service activities together in one unified and intuitive platform.

The company’s increased benefits are four times higher than its investment in Zoho CRM. Among those benefits, 60% are direct, and 40% are indirect (including streamlining various internal processes and minimizing human resources).

Zoomcar has been able to implement Zoho CRM in only a month and a half and has experienced a smooth onboarding process with zero hurdles. With several workflow rules in place and the company’s dedicated use of various CRM integrations, the turnaround time for lead conversion has been reduced by 30%.

Founded in 2013 and headquartered in Bengaluru, India, Zoomcar employs over 300 people and operates in 50 cities across India, Indonesia, Vietnam, and Egypt. It is the leading marketplace for car sharing in emerging markets, with over 25,000 cars on its technology-driven platform. Until recently, the company was maintaining its sales information on multiple grids. Without an effective CRM system in place, leaders worried the company was vulnerable to funnel drop-offs and lead leakages. Its data was scattered and unorganized, providing no clear view of leads to the Zoomcar sales teams. Zoomcar sought a solution that would minimize manual tasks and optimize automation. It chose to adopt Zoho CRM, owing to its functionality, cost-effectiveness, and level of customizability.

“Our team never had any governance that allowed us to see what was happening with various leads that were flowing in. This led to multiple leakages and leads used to get dropped. Additionally, we wanted to automate the follow-up process through various channels like WhatsApp and SMS. Zoho CRM offered us exactly what we were looking for,” said Akshay Bhama, Senior Business Manager for Zoomcar.

“Zoho is thrilled to partner with Zoomcar to streamline and automate their sales processes, thereby driving better lead conversion rates. Zoomcar has been continually adding value to the car rental marketplace, and now, by leveraging Zoho CRM, they can enhance customer experiences by aligning their teams across functions, and establishing greater customer centricity,” commented  Mani Vembu, COO of Zoho

Federal Bank backs robotics driving innovations

Federal Bank continues to pioneer technology-driven innovation. Walking the talk, the bank has a thriving team at their Digital Centre of Excellence (DCE), a young and dynamic team working at the Kerala Start-Up Mission premises to jam with the fintech ecosystem and is progressively moving ahead in the AI innovation space. The bank’s “FedHive” is its one-stop digital command center that enables the brand to instantly manage online reputational risks, generate new opportunities and offer enhanced customer service.

This belief in technology and the leverage it can give businesses and societies is in line with Digital India and Make in India initiatives.  Federal Bank is actively supporting innovation in areas of healthcare, hospitality, public transport, etc.  In line with the thought, the bank gave a tailwind to ASIMOV Robotics Pvt Ltd, a firm innovating in the robotics space, by sanctioning a loan to further their growth ambitions.

Commenting on the above, Shyam Srinivasan, MD&CEO of the bank said, “We follow our mantra ‘Digital at Fore, Human at Core’ as our lifeline. Over 230+ RPAs (robotic process automation) and 300+ APIs are helping us both increase productivity and engage meaningfully with a range of Fintech Partnerships. As a socially responsible and digitally empowered corporate, we have made inroads in supporting firms to convert their finest ideas into reality which would ultimately benefit the society at large.”

The firm’s robot, SAYABOT received the loan sanction order from Shyam Srinivasan, MD&CEO of the Bank in the presence of Kuriakose Conil, Senior Vice President and Zonal Head, Ernakulam Zone, M V S Murthy, Chief Marketing Officer, promoters of the firm, and other officials of the bank.

The robot demonstrated a preview of its abilities to take up everyday tasks, with deftness and dexterity. Clearly, technology is a force multiplier, in our Nation’s progress. And Federal Bank continues on its journey to Serve भारत, with India’s Trust.

There is something “brewing” between Rage Coffee and Nirula’s

New Delhi, September 6, 2022: To beat the dessert pangs this September, the innovative DNA of Rage Coffee and the delectable legacy of Nirula’s are set to infuse and introduce “Silky Brew” – a 100% Arabica coffee-based ice cream with the just right amount of sweetness. Perfect for any coffee aficionado!

Rage Coffee, a caffeine innovation brand is India’s first 100% plant-powered coffee infused with 6 vitamins, packed with premium proteins, and made using 100% Arabica beans sourced from India’s most renowned plantations.

Nirula’s needs no introduction! It is synonymous with Delhi and Delhiites and their flavours and treats are part of every Dilliwala’s memory. Nirula’s ice cream are eggless and 100% milk and cream-based. They have been launching a new ice cream variant every month since 1977. Nirula’s DNA lies in pure, natural, and gourmet ingredients, processed by hand in small batches.

This collaboration will witness the coming together of two “food connoisseurs” who serve the same passion of serving nothing but real, natural, and gourmet ingredients.

Sharing his thoughts about the collaboration, Mr. Bharat Sethi, Founder and CEO of Rage Coffee said, “Our originality and novelty have made Rage Coffee a consumers’ go-to product. We are thrilled to join hands with a company that shares the same DNA, to offer the best to its customers.”

More than 100+ outlets across Delhi NCR, Bangalore, Patna, Kanpur, Lucknow, and Mohali will be home to “Silky Brew” to ensure customers are able to dive into this delectable delight.

Why Sip It?, When you can Scoop it!

Orchidians played Role-Reversal for a day to celebrate Teacher’s Day

National, 6th September 2022: Students of Orchids-The International School, one of the leading K12 schools in India, celebrated Teacher’s Day in a unique way, keeping the theme of the celebration as “Teaching the Teachers” in a Role Reverse manner. Students participated in the Role Reverse act by dressing up like their favourite teachers and enacted their teacher’s unique gestures, communication, and teaching style. Senior students conducted a rapid-fire quiz session with all the teachers around pop culture. Teachers were grouped into different teams for the competition.

The teachers liked the fun quiz questions and participated with full vigour and enthusiasm. Teachers learnt more about the GenZ trends, pop culture, social media tips and tricks, new-age lingo etc. in a fun way.

To add to the celebration the pre-primary children arranged fun activities like skits and dance to entertain their teachers.

Mr Shubham Chauhan, Head of R&D Academics, Orchids-The International School said, ” We are pleasantly surprised by the efforts our students have put in to make this celebration so memorable. We feel ecstatic to see our students giving us so much love, and respect and value our role in their lives.  All the teachers enjoyed the role reversal, we believe that learning has no age bar and learning something new from our students definitely brings more joy for us. The act performed by students helps teachers understand their role and impact on every child’s life. The inspiration to improvise on oneself is the key takeaway from this exercise for every teacher.”

Students thanked and expressed their gratitude towards the teachers by felicitating them with flowers and presenting hand-made souvenirs.

BornFromArt – Artize Atelier brings artful, award-winning bath fixtures to Delhi

The Artizebrand of luxury bath collections has opened its Atelier studio in the upscale MG Road of Delhi. Spread over 4,000 sq. ft., the space has been designed by renowned designer Michael Foley, to manifest the brand’s ethos of ‘Born from Art’. Artize Atelier spotlights the brand’s award-winning products like timeless works of art in an ambiance inspired by art galleries. It allows visitors to explore the roots of Artize’s designs and the fine craftsmanship of the products that make them worthy of being considered functioning pieces of art.

Ace Indian Ice Speed Skater Shruti Kotwal Emphasizes on Mental Health for Sportswomen

September 06, 2022; Mumbai: India’s fastest female Ice Speed Skater, Shruti Kotwal who is currently training in the USA for the upcoming Dessert Classic and America Cup, has emphasized the importance of maintaining a healthy mental balance for women in sports. The championships are scheduled to be held later this month and athletes from all over the world are training physically and mentally to win a place on the podium in their respective categories.

Along with extended hours of Cycling, Inline skating, and Weight training, Shruti keeps a close watch on her daily nutrition and calorie intake. She moved out of the comfort of her home in India early in life to get access to world-class training facilities and faced challenges like homesickness, loneliness, and culture shocks. While highlighting the importance of physical training and nutrition, Kotwal feels there is an equal need to keep one’s mental health in check.

Commenting on this Shruti mentions, “Mental health is as important as physical health. Lack of knowledge and not having enough awareness about mental health in my younger days hampered my physical health too and naturally affected my performance. Now I take care of my mental health by trying to maintain a balance between my personal and professional life. Taking breaks to recharge and regularly do little things in my day-to-day life like pursuing stress-busting hobbies. Trying to have a little social life and making friends outside the world of sports can be restful and a good change for the mind! A healthy balance between work and life will increase the shelf life of an athlete! Enjoying the sport sounds cliché but it is imperative”.

Shruti has consciously inculcated Yoga Asanas and Breathing exercises into her schedule. “In Ice Speed Skating, you are racing against the clock. You are trying to beat your own timing so your biggest competitor is yourself. Getting faster each race means getting better timing and that is a personal accomplishment each time you get a personal best. This can take a toll on the minds of a lot of athletes and they end up living in a lot of anxiety and nervousness most of the time. I try to incorporate yoga into my week as and when I get time. It helps relax my mind as well as my body. If I am exhausted after really hard workouts, I ensure practicing breathing exercises and meditation to calm down and increase my lung capacity”, adds Kotwal.

Vitesco Technologies honoured with the Prestigious Brand of India 2022

India, September 05, 2022. Vitesco Technologies, a leading international provider of modern drivetrain technologies and electric mobility solutions, has been recently awarded the Prestigious Brand of India 2022. Prestigious Brand of India is a listing of remarkable brands that have redefined the benchmarks in their respective fields through their innovations, legacy, and sustainability in the Asian market.

The award is an initiative by Herald Global to celebrate the achievements of the visionaries, thought leaders, policymakers, academicians, and corporate heads playing a pivotal role in shaping industries with their inspiring contributions. The brands for this award were selected after an extensive three phases of research comprising of evaluation of the industry reports, market surveys, brand reports, and an in-depth primary survey conducted among the target audience on the parameters of Trust, Image, Sustainability, Goodwill, Positioning, Recall, Growth, Reach and Innovation.

Prominent leaders from different industries participated in the Prestigious Brand of India 2022 organized by Herald Global in Delhi.

Anurag Garg, Managing Director, and head of Vitesco Technologies India received the award from Mrs. Chaity Sen- Publishing Editor, Herald Global, and Mr. Anand Raj Anand, renowned Music composer of India. On this momentous occasion, Anurag Garg said, “It is an honor to receive national-level recognition and to be awarded the ‘Prestigious Brand of India 2022’. As a business module, our focus on sustainability plays an integral part, we aim to reduce the environmental impacts of the automotive industry worldwide and promote emission-free mobility, and clean and efficient electrification by 2030, and we aim to go carbon-neutral in production. We have always kept all our customers at the highest pedestal and upgraded our technology and services with utmost attention at every stage.”

Besides the Prestigious Brand of India 2022 award, Vitesco Technologies has already received several prominent recognitions, among others the German Brand Award for its brand design in 2021 and 2022.