All posts by Gouri Achary

Meesho and Plum Partner to create the Future of Employee Care and Benefits

New Delhi, April 28th, 2022: Meesho, the fastest growing internet commerce company in India, has partnered with Plum, an employee health insurance platform to create a new benchmark for employee care and benefits. This initiative is part of Meesho’s comprehensive MeeCARE programme that has been conceived and designed with an aim to boost holistic wellbeing for Meeshoites and their families. Recognising the diverse day to day challenges in human lives, the programme aims to enable employees to balance professional and personal goals.

With the world of work fast evolving, employee care and benefits are of foremost importance while attracting and retaining talent. Studies suggest, 63% of employees (globally) prioritise joining a company that has their care at heart. Meesho and Plum, at their core, focus on employee health and well-being, and together they have redefined what a care and benefits policy should look like.

Key highlights of the Meesho Group Health Insurance (GHI) policy*:

● Coverage for maternity-related expenses of up to INR 100,000 for normal and c-sec deliveries

● Group health insurance with a coverage of INR 600,000 with top up options upto INR 2,500,000

● Insurance coverage for new born children from Day 1

● Coverage for infertility treatments

● Coverage for Air Ambulance up to INR 100,000

● Coverage for members of the LGBTQ community and live in partners

*The plan has a robust design covering illness, injury and death comprehensively through adequate Group Health Insurance, Group Personal Accident Cover and Group Term Life Insurance. Cover is provided not just for employees but also for dependent parents / in-laws, spouse, kids and live-in partners as well. Additionally, it will also include access to Plum’s wellness and telehealth services and health checkups, vision care, unlimited dental consultations and discounted medicines. The claims process itself is completely digitised with Plum delivering a best-in-class Claims NPS (Net Promoter Score) of 79.

Ashish Kumar Singh, CHRO, Meesho said, “We, at Meesho, place significant importance on the holistic wellbeing of our employees. Emanating from the philosophy of ‘doing the right things’, MeeCARE attempts to elevate employee experience through a host of wellness initiatives and world class benefits. With constantly evolving workplace dynamics, our efforts are channelised towards meeting the unique and individual needs of our people. With insurance being an integral part of wellbeing, the collaboration with Plum in introducing robust plans is expected to accentuate our employee centricity.”

Driven by the people-first mantra, MeeCARE covers a broad spectrum of wellness initiatives through a combination of policies, benefits and other interventions. These will encompass mental and physical health through yoga, meditation, insurance plans and sessions on nourishment and female health while educating employees on financial protection as well. The programme also caters to the emotional wellbeing of the employees while driving social impact through regular interventions and activities.

Abhishek Poddar, Co-founder and CEO, Plum says, “Plum aims to foster a culture of care and employee wellbeing. By pushing the envelope and creating a comprehensive group health cover for clients like Meesho, together, we are creating a new paradigm for employee benefits. Employees are a moat for any company and by setting a new benchmark in technology-led-insurance, we are ensuring that all companies (from size two to thousands) take notice and prioritise being care-first.”

Plum has seen a phenomenal 10 fold growth over the past year. The company is well on track to reach its goal of insuring 10 million lives by 2024. With its product-led innovation, the company aims to accelerate the pace of health insurance adoption in India and encourage all businesses to think about employees’ health-first.

Bonn Group ropes in ace famous actor Sonam Bajwa as brand ambassador for its Americana range of biscuits

New Delhi/ April 28th, 2022 : Leading FMCG player Bonn Group, well known for manufacturing world-class bread and bakery products in India, has on-boarded award-winning actress Sonam Bajwa as brand ambassador for its Americana range of premium biscuits. As a part of this association, Sonam will be promoting the Americana biscuit range on several multimedia platforms.

Mr. Amrinder Singh, Director, Bonn Group of Industries said “We are exhilarated to welcome Sonam Bajwa into the Americana family. She is a brilliant actor and has recently built a strong fanbase with her amazing talent and back-to-back hit movies. Sonam has associated with us when we are aggressively expanding our manifestation and operations.I believe her charm and vibrant personality will certainly add more value to our Brand.

Reflecting further, Mr. Amrinder Singh said that Americana’s premium digestive range of biscuits is made up of whole wheat for easy digestion and a happy gut. The Brand also has a whole wheat multigrain cracker in its healthy product range. He proudly states that Americana is also the market leader in the coconut biscuit segment in North India. Americana has become a leading brand with the joint efforts of the stakeholders including all the valued customers.

Asked about the availability of Americana brand biscuits in the market, Mr. Singh said that the products are available in more than 1,50,000 outlets in North India, including Punjab, Haryana, and NCR Delhi. Moreover, Americana biscuits are also available on our own e-commerce platform- bonncart.in along with other online stores like Big Basket, Swiggy, Walmart, Nature Basket, and a few more. Also, the brand is taking forward its journey zealously by expanding to Hyderabad and Bangalore markets.

Sonam delightfully said that she is pleased to be a part of the Americana community. “Taste Jo Karde Deewana’ is an innovative campaign I am associated with and goes quite well with the Unique Selling Proposition (USP) of the biscuits range, which offers both quality and taste. The company has a decent range of premium biscuits in its product portfolio that is detectable yet affordable. Being a part of Americana’s growth will be an enthusing journey that I’m looking forward to” added Sonam.

Sonam Bajwa has a considerable fan base in Punjab and North India. Americana’s association with Sonam is slated to increase the Brand’s appeal among current and prospective customers. The collaboration will also provide the Americana Biscuit Range from Bonn Group with more excellent brand recall. The move aims to create a point of difference vis-a-vis competition for Americana.

The fast-moving consumer goods (FMCG) industry is growing at a rapid pace and therefore the retail industry is ready to follow an omnichannel strategy. According to a Nielsen report, e-commerce for FMCG will reach USD 400 billion by 2022, representing more than 10 percent of the global market for bakery products.

Ghaziabad Nagar Nigam and Team Cleans by Agrotech India kickstart Ghaziabad wastewater treatment project to restore and rejuvenate the Brij Vihar Drain

28th April 2022: Ghaziabad Nagar Nigam and Team Cleans by Agrotech India have joined forces to run their latest Ghaziabad wastewater treatment project. The idea is to restore and rejuvenate all the decentralized sewage systems of the 10-12 km long Sahibabad Drain/Brij Vihar Nala using advanced water cleaning technologies.

The Brij Vihar drain is highly contaminated with various carcinogenic waste products like heavy metals and arsenic, transmitting dangerous pathogens and diseases, affecting the water quality and threatening wildlife living in and around the water body. The poor condition of the drain is attributed to illegal discharge of garbage from connecting points like Sri Durga Mata Mandir and the nearby market and shops, Alaknanda Apartment, pipe market and the failure of J-point pumping station in managing the flow coming from the Bhopura area.

Through this project, Ghaziabad Nagar Nigam and Team Cleans have attempted to resolve three major problems: water pollution with solid and dissolved contaminants coming from industrial and municipal sources; accumulated silt and sediment at the Brij Vihar Nala bed; and high risk of water overflow during monsoons, which can cause flooding and property damage in the nearby areas.

The project has 2 phases. Under phase 1, the teams have leveraged Mechanical Desilting, Trash Barriers to remove floating debris from the water surface and Geotube Technology to treat the water quality using hydraulic pressure to transport the sand from water to the land area. So far, they have already covered around 5 kms of the drain (from J-point to the Police Station Link Road area and bhopura to shaheed nagar metro station), and successfully removed around 20,000 tons of silt and floating garbage.

The desilting process included removing garbage like water bottles, debris, animal carcasses, plant branches, etc., sludge removal such as rocks, bricks, construction materials, removal of floating sludge using net, and cleaning drain side banks on both sides by labors. Additionally, the teams have also been driving public awareness around the same through awareness rallies and taking feedback and suggestions from people residing in the nearby locations. The team will also be utilising Battery powered Roboats to collect garbage in already cleaned areas

As part of phase 2, Ghaziabad Nagar Nigam and Team Cleans are using Eastern Europe Technology to rejuvenate the water by reducing the biological oxygen demand (BOD) and chemical oxygen demand (COD), followed by complete filtration and beautification of the drain. It’s an ongoing project that is estimated to complete in the next 10-12 months.

Akhilesh Jain, Co-Founder, Agrotech India, said, “We are honoured to be a part of this great initiative that Ghaziabad Nagar Nigam has taken to make the lives of Ghaziabad residents hazard-free. The Brij Vihar Nala is extremely polluted with household waste and illegal industry discharge, posing a threat to people and the environment. We at Team Cleans have already made 35% progress in our journey and are confident to make this area clean and hygienic in the coming months. Moreover, as part of this project, Ghaziabad Nagar Nigam will also be taking strong action against industries doing illegal discharge, which is the main cause of contamination.”

Mahender Singh Tawar, Commissioner, Ghaziabad Municipal Corporation, said, “The condition of Brij Vihar Nala worsened with a constant discharge of household and industrial waste, and it called for dire attention. The Ghaziabad Nagar Nigam and the Team Cleans have taken a great and much-needed initiative to clean this drain and make Ghaziabad a hazard-free zone. I would also like to thank all the residents of this area for sharing regular feedback about the issues they face and how we can tackle them. Through this initiative, we strive to improve peoples’ standard of living and encourage them to lead a hygienic and healthy life.”

Founded in 2019, Agrotech India is a technology company offering high-impact end-to-end agricultural solutions to farmers using its proprietary Crop Loss Assessment Support System (CLASS) analytical software platform. Backed by Trinity Group (India) and Ctrl2Go LLC. an Eastern European company, the company focuses on four verticals: Agriculture, Water Resources, AgFinTech and Drone Services. The first vertical includes solutions that ensure better results in agriculture, rejuvenation of water bodies and verification of the farmers. Through its third vertical, it provides banking solutions such as digital onboarding of farmers, KCC loan, farm loan screening through Agrotech Farm Analytics Report (AFAR), farmer rating using AI and ML, and on the spot screening of farmer applications for loan processing. The idea is to connect farmers with banks and make credit and other finances easily accessible to them, ensuring a better livelihood for farmers.

Lupin and Yabao Announce Strategic Partnership in China

New Delhi, Beijing, April 28th, 2022: Global pharma major Lupin Limited (Lupin) today announced that it has entered into a strategic partnership with Yabao Pharmaceutical Co. Inc. (Yabao), to meet the growing demand for quality drugs with pediatric formulations in the Chinese markets.

The demand for high quality pediatric medicines has been growing rapidly in China as a result of the government’s support and policy measures. The latest Chinese pediatric pharmaceutical market report indicates that the market for pediatric drugs in China is expected to reach 210 billion CNY (33 billion USD) in 2021, growing at a rate of 9.23%.

Dr. Fabrice Egros, President – Corporate Development and Growth Markets, Lupin said, “We are excited about this partnership as it paves the way for us to bring quality pediatric formulations to the growing needs of patients in China. In addition to marketing our pediatric products in the Chinese market, we intend to expand our collaboration in other strategic therapeutics areas such as cardio- metabolic, central nervous system and gastro-enterology.”

Mr. Wei Ren, President of Yabao said, “We are very pleased to be partnering with Lupin to further strengthen Yabao’s leadership position in the pediatric market. Yabao strives to develop its pediatric pipeline to address the urgent unmet needs in the market and to serve the pediatric patients. Moreover, Yabao also looks forward to expanding the collaboration with Lupin in other areas.”

Vigor Media Worldwide joins hands with Global Corporate Strategist Dr. Manoj Prasad and Media Veteran Prof. Ujjwal K. Chowdhary to fuel its expansion

New Delhi, 28th April 2022: Vigor Media Worldwide, a global public relations and image management firm, has announced aggressive expansion plans across the globe. Apart from India, Vigor Media Worldwide is fast spreading its wings in the major international business hubs.

For its expansion into new international markets, Vigor Media Worldwide has announced its strategic tie-up with renowned global investment banker and corporate strategist Dr. Manoj Prasad. As Global Corporate Strategist & Advisor, Dr. Manoj Prasad will help Vigor Media Worldwide in expanding its global footprints, besides forming international Joint Ventures (JVs). Dr. Prasad, who has been a senior executive and member of management with top international financial institutions like HSBC, Barclays, and Morgan Stanley, will evaluate new business opportunities for Vigor Media Worldwide in global markets. He will also advise the company on the decisions that will shape its business growth strategy.

Recently Vigor Media Worldwide has also announced its ambitious foray into film as well as advertisement production in India. For its film production venture Vigor Media Worldwide has done strategic tie-up with Prof. Ujjwal K. Chowdhary, a maverick who travels between media academics and media practice, between profession and social activism, between travelling and staying put. Currently the Adviser and a Professor with Daffodil international University of Dhaka and the Secretary of Global Media Education Council, till recently he was the Pro Vice Chancellor of Kolkata based Adamas University, and had been earlier the Dean of Symbiosis and Amity universities, apart from Pearl Academy and Whistling Woods International. He had been a wanderer, working as a media consultant in Nepal, consulting with Amsterdam Film School in Netherlands, working on films for WHO in several nations, and working with Acore Media in Dubai. He speaks and writes on various platforms, and works in civil society initiatives on media, youth entrepreneurship and democracy.

As Global Media Advisor, Prof. Chowdhary will spearhead Vigor Media Wordwide’s movie production business and educational reputation management. He will also be instrumental in the company’s expansion in Kolkata and West India. Vigor Media Worldwide has lined up a series of biopics on eminent politicians in the country.

Nikhil Singhal, Founder, Vigor Media Worldwide said, “We are pursuing an aggressive growth plan with an aim to enter new exciting markets. We continue to expand our team to handle our worldwide expedition. We are poised for rapid growth in both India and abroad on the back of our strategic alliances with top brands in the industry. While Vigor Media Worldwide has established itself even more strongly in the industry, we are working hard to achieve our expansion goals and meet the demands of our valued clients.”

Further, to accelerate its expansion, Vigor Media Worldwide has joined hands with media veterans Rajender Sharma and Manoj Sandal. Expert in media management, outdoor media and BTL activities, Rajender Sharma possesses more than 25 years of experience in providing 360 media solutions to clients in various verticals of the industry. Another expert media professional Manoj Sandal is the former AVP of Zee Media and he possesses vast knowledge in the areas of marketing and business development in media industry. He has also worked for various other leading media houses like ‘The Statesman’ and many others. Over the years, he has handled top media campaigns all across the country.

Vigor Media Worldwide has also formed a strategic alliance with international law firm Fox Mandal. Fox Mandal is now the legal advisor of Vigor Media Worldwide to handle all its legal matters. One of India’s oldest and most respected full-service law firms, Fox Mandal has full-fledged offices in major cities and representative offices across the country. The firm advises a wide range of clients, including Fortune 500 companies, large and medium multinationals, Indian business groups, emerging companies, public sector organisations, government, and educational institutions.

Supplement Sack’s Sub-brand “Muscle Fibre” eyes 3x of additional sales in the Peanut Butter segment in FY23

New Delhi, 28th April 2022: With a focus on zero trans-fat and zero cholesterol, Supplement Sack Pvt Ltd, a Made in India food and supplements brand that was established in 2016 with the goal of providing high-quality nutritional, sports, and dietary supplements have now launched its own Peanut Butter in FMCG segment. The product has been introduced under its sub-brand Muscle Fibre. It is currently available in two flavours: chocolate and classic. The company is anticipating a threefold increase in revenue due to the rising demand for peanut butter in India.

Muscle Fibre’s peanut butter is an excellent choice for both children and adults. It does not break the bread during the spreading process due to its extra smoothness. Oil separation is minimal as compared to other brands. It also has a shelf life that is twice as long as other brands. The Peanut Butter contains 26g of protein, no trans fat, and no cholesterol per 100 gm serving, making it a very healthy vegetarian option. The good news is that people who are lactose intolerant can also consume it. Globally, the majority of people prefer it for breakfast. It can also be consumed before and after physical activities by athletes and gymgoers. In fact, it is suitable for consumption at any time of day.

Commenting on the launch, Mr Manish Yadav, CEO, Supplement Sack Pvt Ltd, said, “The Indian market is already flooded with numerous peanut butter brands. During our research, we discovered that the majority of them lacked the basic requirements and quality that should be present in peanut butter. It is a staple breakfast food in the West and is consumed in large quantities, whereas it is still a growing market in India. All of these factors influenced our decision to launch Muscle Fibre’s Peanut Butter.”

Peanut butter is made by grinding and dry-roasting peanuts. It is one of the most popular high-energy products that’s often sold as a milk butter substitute. Peanut Butter contains fibre, protein, and a variety of micronutrients such as magnesium, zinc, potassium, and Vitamin E Consumers all over the world are switching to healthier breakfast and snack options like peanut butter in response to rising obesity rates. It is expected to overtake sales of sweet spreads such as jam. Globally, it is expected to reach US$ 5.3 Billion by 2027, at a CAGR of 5.7% during 2022-2027.

“We anticipate a threefold increase in revenue due to rising demand for peanut butter in India. We had 90-95 per cent repeat demand in Nutraceutical market sales in the last two years during our trial period. As Muscle Fibre Peanut Butter is officially launched in the Fast Moving Consumer Goods (FMCG) sector, we expect the demand to pick up at the same pace as in the Nutraceutical market. After Delhi, Punjab is currently the largest market for peanut butter, and we serve both states. In addition, we provide services in Haryana. We plan to cover the entire North Indian market by the end of the year,” adds Mr. Yadav.

As part of its expansion strategy, Supplement Sack will also launch natural mayonnaise, ketchup, and sauces this year. All of the company’s products are now manufactured in-house.

S4S Technologies announced as winner of The/Nudge Prize | Cisco Agri Challenge

National, April 28th: S4S Technologies was selected as the winner of the ‘The/Nudge Prize | Cisco Agri Challenge’, and Bioprime Agrisolutions emerged as the runner-up of the contest, which had called for ‘solutions to enhance the profitability of small scale farmers’, with 10-million-lives potential. The winners were identified by a grand jury aided by the Monitoring and Evaluation exercise conducted by Institute of Rural Management, Anand (IRMA); and felicitated by Shri Manoj Ahuja, Agriculture Secretary, Government of India.

Cisco and The/Nudge Institute announced the challenge in December 2020 in partnership with the Office of the PSA, Govt. of India, with an aim to mobilize agri startups working towards income generation and sustainable livelihoods for small/ marginal farmers, while delivering positive economic, social, and environmental value.

The Grand Finale revealed the winning ideas and celebrated the work of these exceptional agri entrepreneurs. While the winning organization took home a prize money of INR 1 crore, the runner-up bagged Rs 25 lakhs, in addition to the milestone grants, further access to investors, mentors, knowledge and technology partners, and policy circle advisers, over the 18-month period of the program.

Shri Narendra Singh Tomar, Union Minister for Agriculture and Farmer Welfare, commended ‘The/Nudge Prize| Cisco Agri Challenge’ program, saying, “It is heartening to see the leading technology company Cisco Systems and The/Nudge Institute driving innovation programs like Cisco Agri Challenge. Through this initiative, young Indian entrepreneurs are bringing innovation and affordable technologies to farmers. The Cisco Agri Challenge has successfully brought together private sector investors, government, citizens, society, and agriculture experts, apart from providing financial support to startups. The Central Government has also launched the Digital Agriculture Mission for providing technology-led solutions in the agriculture sector and the work of Cisco and The/Nudge Institute is a welcome step in this direction. I would like to congratulate the teams for this commendable work.”

From left to right in image: Sudha Srinivasan (CEO, The/Nudge CSI), Renuka Karandikar (Bioprime Agrisolutions), Shri Manoj Ahuja (Agriculture Secretary, GoI), Nidhi Pant (S4S Technologies), Harish Krishnan (MD & Chief Policy Officer, Cisco India and SAARC)

Harish Krishnan, Managing Director & Chief Policy Officer, Cisco India and SAARC congratulated the participating start-ups and said, “I congratulate S4S Technologies and Bioprime, who have won the Cisco Agri Challenge. The objective of Cisco Agri Challenge is to inspire innovation that will enhance the profitability of small-scale farmers. This aligns with Cisco’s purpose to power an inclusive future for all. I want to thank the Principal Scientific Advisor’s office and Ministry of Agriculture & Farmers Welfare for their guidance and support. I would also like to thank The/Nudge Institute to have partnered with Cisco in organizing this challenge.”

Sudha Srinivasan, CEO, The/Nudge Centre for Social Innovation shared that, “The Cisco Agri Challenge drew talent, technology, capital, and attention to the most pressing land, crop, infrastructure, market fulfillment, and social protection issues of small farmers, spurred by the pandemic. The challenge has spotlighted innovative ideas that will empower India to leapfrog in developing sustainable solutions for an inclusive economy, biodiversity preservation, environmental conservation, climate change, and regenerative agriculture. Congratulations to the winners of the challenge.”

The finalists, over the course of the challenge, have raised over ₹30 Crores from investors. In addition, many of them have won international awards and accolades. Takachar, which is on a mission to fight climate change and increase farmer incomes by drastically scaling the productive utilization of crop residues, was the recipient of the prestigious Earthshot Prize. Similarly, S4S Technologies, which is working on building a full-stack food processing platform, was recently awarded the Zyed Sustainability Prize.

Commenting on winning the prize, Nidhi Pant, Co-founder, S4S Technologies said, “Accepting the prize on behalf of our women farmers, team, partners and customers. We rise by lifting others – with any of our wins. At the end, our smallholder farmer gains. We are thankful to Govt. of India, The/Nudge Team and Cisco for all the support”. S4S Technologies is a food preservation company powered by UN award-winning solar drying technology. The majority of farmers in India face the issue of proper storage post-harvesting period, as a result of which their crop isn’t sold and eventually deteriorates.S 4S technologies accept grade B and grade C produce from farmers to produce preservative-free, dehydrated food having one year of shelf life. On one side, S4S provides chemical-free, nutritious products to consumers, and on the other side, it has created a positive impact on a farmer’s livelihood helping them increase their income by over 50%. The runner-up, Bioprime, offers relief to farmers worldwide, struggling with crop loss, temperature fluctuations, drought, resilient insects and diseases. To achieve this they are developing effective & affordable Agri biologicals with time-proven biomolecules, life-friendly chemistry, smart material and energy use.

Notable attendees at the event included Prof. Dharmendra Saraswat from Purdue University, Mr. Arun Seth (Chairman, NASSCOM Foundation), Mr. M K Khan (Chairman, ICFA), Mekhala Krishnamurthy (CPR, Ashoka), Mr. Ajai Choudhary (cofounder HCL), Dr. Chintan Vaishnav (Mission Director- AIM, NITI Aayog), Srivalli Krishnan (Sr. Program Officer – Global Development – Bill and Melinda Gates Foundation), Vijay Mahajan(CEO, Rajiv Gandhi Foundation), Hemendra Mathur (Bharat Innovation Fund), members of the Brazilian embassy and 50+ guests representing the agri / Innovation ecosystem.

Throughout the program, participants were supported by an eminent circle of partners and experts like Mark Kahn (Managing Partner, Omnivore), Anil Kumar SG (Founder & CEO, Samunnati), Samit Ghosh (Founder, Ujjivan) and Shamika Ravi (Non-resident Senior Fellow, Brookings Institution). Knowledge and Technology Partners include NSRCEL, IIM Bangalore, Purdue University and Sattva Consulting.

Through the mentorship and guidance offered as part of the challenge, the eight finalists (Bioprime, Takachar, Ecozen, S4S Technologies, Whrrl, Khethworks, Dvara E-Dairy Solutions, Emertech Innovations) have gone on to accelerate their learning, refine their solutions and pivot their operations model to bring a stronger focus on smallholder farmers. From using blockchain technology to improve the agri value chain; to using clean-tech and IoT for precision agriculture, storage and market-linkage; and enabling affordable agri biologicals, these agri startups are setting the stage for scalable, breakthrough innovation in the agriculture sector, with sharp focus on the small/marginal farmer (86% of India’s farming community).

How to choose the best real estate company in Mumbai?

 Article by Mr. Rohit Kharche, Director of The Baya Company

Buying a flat or, a house, or, any kind of property anywhere, is always going to be a significant investment for you. Having the ownership of a property does make you feel secure, and even proud, but the property buying process that you have to go through is anything but simple. From zeroing on the right location to finalizing the deal, there are several steps to the process, and finding the best real estate company in Mumbai is a vital step which must not be taken for granted. This is a tricky step, because if you are not careful you will end up dealing with financial losses, and disappointments.

Here’s our guide to help you find the best real estate company in Mumbai. Go through it and prepare your checklist before you start house hunting in Mumbai.

Tips to find the best real estate company in Mumbai:

Since, the real estate in Mumbai draws people from all over the country, there is a big demand for quality housing. There are a lots of real estate companies in Mumbai both old and new,whoare engaged in developing attractive real estate projects. When the market is teeming with real estate companies, it is not possible for the buyer to decide which way to turn, and which company to trust. When every project sounds promising with tempting schemes available to ease the burden of the buyer, it is absolutely normal to feel lost. But if you just keep some basic points in mind during the sorting process, you can save yourself from regret. Let’s figure out what these points are-

How much experience does the company have in this field?

There is no dearth of real estate companies in the city, but when you start your sorting procedure,shortlist real estate developers who have years, even decades of experience. The new developers might have some tempting offers up their sleeves, and innovative ideas, but true innovation can only come when you have years of experience in designing projects and meeting the home buyers’ demands. Seasoned developers who have spent decades in this field, they are well aware of the nitty-gritty of the market. The only reason they have been able to retain success is because they have relentlessly updated their service in keeping with the changing real estate landscape, and they know what to deliver.

The number of projects they have completed so far:

A seasoned realestate company will have many completed projects scattered around the city. You should visit their website and checkout the number and details of the completed projects and visit those sites. Check reviews online, and if possible talk to people who have bought flats from them to learn about their experiences. Find outwhether they were delivered the carpet area they were promised or, not, and askwere the flats delivered as per schedule? Getting referrals and relevant information on all these aspects will help. Do your research on real estate in Mumbai to learn about the trust score of the brands.You should always opt for a real estate company who are trusted.

Do they have RERA certification?

Once you are past the short-listing phase, you need to delvedeeper. After finalizing areal estate company in Mumbai by sorting through thelist, and the project in your preferred location, check whether they have the right documents or, not. Most importantly, the project should have the RERA certification. If the project does not have the RERA approval, then back away. You can also get it checked on the RERA website itself, by entering the project details, if it has the approval then that should be a green signal for you. Also look for other documents, including the NOC certificate, the building plan. A trusted real estate company will always have the necessary documents.

Communicate with the developer

Meet the real estate company representatives and have a candid discussion regarding the project. If you have already got the brochure, then discuss the floor plan, the financial schemes, or, points you are not too sure of. Talk about the timeline within which the project would be wrapped up. Visit the construction site, and check for yourself. Is the carpet area being allotted as per the plan? Also check the kind of materials that are being used for the construction, the fittings, every tiny detailing will give you clarity regarding the company. Go through the project brochure and learn whether the utilities being promised by the real estate developersare being taken care of or, not.

Compare pricing

Pricing is definitely going to be another crucial factor here. Before you make any move in this direction, you should learn about the real estate prices in Mumbai. Do your own survey of the market and learn what is the standard price, and also what kind of package is being available at a certain price point. Go through the pricelist and packages offered by your shortlisted companies. Also different real estate companies have different financial schemes, so if you want to opt for an EMI scheme check which scheme seems more suitable for your need. Even if you do not need any such scheme, you should still compare prices to ensure you are getting the best deal.

Conclusion: Prepare your own checklist keeping the above mentioned pointers in mind. Be careful, gather information, check reviews, communicate, and compare before proceeding. Choose the real estate company in Mumbai carefully to ensure your investment is in safe hands.