Max Breast Cancer Awareness

Max Institute of Cancer Care, Lajpat Nagar celebrates long-term breast cancer survivors during World Breast Cancer Awareness month

New Delhi, October 20th, 2022: To create awareness around Breast Cancer during Breast Cancer Month which is observed in October annually, Max Institute of Cancer Care, Lajpat Nagar organised a press conference where long-term survivors spoke about their journeys. Senior clinicians also discussed various advancements in cancer treatment from the late 1970s to the present ranging from medical to surgical oncology.

The theme for this year is “Living Beyond Breast Cancer”. Talking on the occasion, Dr. P K Julka, Principal Director, Medical Oncology, Max Institute of Cancer Care, Lajpat Nagar said, “Treatment for breast cancer patients has seen a paradigm shift from the initial times. In the late 70s, the entire infected breast was surgically removed. With advancements in cancer treatment, both surgical and medication were used for breast cancer patients. Medications at that time used to arrive from countries abroad to now when the majority of drugs are being produced in India. This has significantly reduced the waiting time as well as the cost of treatment. Owing to the availability of better diagnostics pushed by greater awareness, we have started seeing breast cancer patients in their early stages. These advances have significantly improved the chances of survivors.

Max Breast Cancer Awareness PC

Adding to this, Dr. Harit Chaturvedi, Chairman, Max Institute of Cancer Care said, “Early diagnosis of any disease, especially cancer, is the key to better treatment and faster recovery in patients. It also leaves doctors with a greater scope to treat the patient to become nearly completely disease-free. We are hopeful that in the near future, very small lesions may not require any surgical intervention. This will mean lesser disfiguration and minimum requirement for any cosmetic/plastic surgeries as well”.

Talking about her journey of 27 years since she was diagnosed with breast cancer in 1995, 66-year-old Mrs. Sucheta Sachdev said, “I remember that I had excruciating pain in my right breast back in the days which had become unbearable. I think I had ignored it for a while and by the time I reached the doctor, the diagnosis came as a shock for both me and my family. In those years, cancer meant definite death. Being a working mother, I hardly had time to pay attention to myself and now this entire procedure of months of treatment that included chemotherapy which meant hair fall, a surgery that meant disfiguration, and radiation which meant more side effects. My family was my greatest support and I realized that for me the only option was to fight the disease head-on. It took a painful six months (please confirm timeline) and several rounds of chemotherapy before I scanned ‘disease-free’. I have been on regular follow-ups with Dr. Julka and was on medication for almost a decade. I am happy that I have been able to emotionally support patients of breast cancer over these last two decades through my journey.”

Another patient Kanta More shared her experience in the fight against breast cancer. More was diagnosed with breast cancer in 2017. 67-year-old More noticed a small lump in her right breast and after detailed investigations and she was diagnosed with triple-negative Carcinoma in the right breast. She underwent surgery in the same year followed by chemotherapy. More is under regular follow-up with Dr. P K Julka.

Dr Devavrat Arya, Director, Medical Oncology, MICC, Lajpat Nagar, said, “Due to advancements in cancer treatment, patient’s quality of life has significantly improved. Hair loss post-chemotherapy has one of the biggest sore points in a patient’s journey towards recovery. But, with technologies such as Cool Cap, we will be able to significantly reduce loss of hair”.

Max Institute of Cancer Care, Lajpat Nagar has also launched specialised clinics – breast cancer clinic, gyno clinic and fertility clinic – in the hospital to give a holistic solution to the patients and help them maintain dignity and quality of life.

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Prime IVF is a comprehensive healthcare provider that adheres to high-quality standards and operates explicitly in the subset of the fertility space within the healthcare industry. As a result, the fertility chain plans to provide quality In Vitro Fertilization (IVF) services at affordable prices regardless of social, demographic, or logistical barriers. Infertility treatment has been gaining traction late, breaking the taboo around it. But unfortunately, it is majorly confined to metros or a few tiers II cities. With the purported purpose of creating awareness of the plethora of infertility treatments than can be availed by struggling infertile couples, Prime IVF has yet again organised awareness cum consultation camps across northern India. With the massive success, Prime IVF garnered, it launched a campaign for the month of October as an initiation to promote the rate of acceptance and indulgence with IVF treatments powered by advanced technology with the highest level of expertise offered. These camps have been strategically planned to take place at various healthcare centres throughout October. 'October being the month of festivities with numerous holidays, is anticipated to attract huge crowds to the camps, who may not be comfortable visiting during working days, says the spokesperson of Prime IVF. A total of 6 camps were organised dated 1st, 6th, 9th, and 16th of October, and the last of them is schulded for the 30th of October at Dada Dev Mandir, Palam Village, Delhi. On the 1st of this month, the camp was set up at Life Care Hospital, Rohtak, Haryana; on 6th it was scheduled for Panwar Hospital, Bhiwani; 15th of October, the centre was set up at Dr Narayan Dutt Hospital, Panipat. In addition, two camps were organised simultaneously at two locations on the 16th of October. First at Dr Surekha Yadav Hospital in Rewari and the other at Gobind Hospital in Badshahpur, Gurgaon. "Infertility treatment, aspiring IVF couples need to understand the treatment options and milestones and compare their status against an expected journey. The overwhelming response from our previous campaigns propelled us to continue our efforts driven towards creating awareness among needy couples and serving them with the best of our services and facilities. Our motive for these campaigns is to educate people and help them fulfil their dreams of a child. To make the treatment pocket friendly and within reach of the commoners, we provide them with a hefty rebate, only to ensure that no couple is debarred from having a threesome family just coz of financial issues", shared Dr Nishi Singh, Head of fertility(IVF Expert). Prime IVF is compassionate towards the specific per cent of society's couples desiderated to enjoy the bliss of parenthood. The clinic encompasses evidence-based treatments with the latest advances in medical technology to make IVF treatment accessible, affordable, and informative, with quality healthcare services for couples wanting to be parents.

Prime IVF is raising awareness of IVF through its major Fertility Campaign

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