Nojoto has empowered 800000+ creators that includes the likes of shayars, poets, rappers, coaching experts, alternate artists, wellness experts, and an inclusive community of new age storytellers- the common man.
Nojoto with their mission to “Empower people to tell stories & earn directly from their audience” has built a strong community of 800,000+ Storytellers from India, who have created 1 Crore+ stories which are consumed by 40 Lac+ people every month, growing 50% month on month.
In mid 2020 Nojoto tested the monetization for 2% of storytellers. This has now converted to 10,000+ monthly paying users, which is growing 200% QoQ. The monetization has empowered 5000+ storytellers to earn, with a few now earning as good as Rs 40,000+. After its launch the company continued to witness a massive response from the Indian users. In this short span, Nojoto amassed over 4+ Mn installs/downloads. Storytellers can create their Live Show on Nojoto for the price that they can decide, and their followers can book the tickets to their live shows. Nojoto sees 1000+ Live Shows with 75,000+ bookings every month. Furthermore, storytellers can also get gifts & donations up to Rs 1100 on their stories on Nojoto, and within 3 months of launch Nojoto is seeing upto 10,000+ Virtual Gifts being given/month.
Talking about the growth Satyaprem Upadhyay, CEO and Co-Founder Nojoto said “We are extremely excited to see the early results of Storytellers converting their passion into profession. We plan to open monetization access to 8+ Lacs Storytellers very soon, so that the dream of making India Atma Nirbhar comes true for the Creator Community”
Given the pandemic faced by the world since a year and half, creators and artists across the globe faced financial problems, platforms like Patreon, Substack, Onlyfans in the US have empowered creators to become financially independent and more than 20Lac Creators are now earning more than Rs 7 Cr/ year. India is the 2nd largest internet economy in the world with 1Cr+ existing creators and 10 Cr potential creators, and yet it is facing challenges to empower Creators & Artists to become financially independent.
The trillion-dollar Creator Economy with an opportunity to create 10 Cr+ Micro-Entrepreneurs from India is just getting started and the next few years are going to be absolutely amazing for Indian Creators. The focus of Nojoto is to become an inclusive storytelling platform for India, not limited to songs, but a platform for any artist and for any talent. Nojoto has raised $1.1M through marque investors Rishab Malik, Co-Founder of Droom, Maneesh Goel, CFO of PayU, Kabir Kochhar, Partner at Anthill Ventures, Mohit Satyanand, Chairman, Jaipur Literature Festival and Srinivasan B, MD, Vikatan Group.
