Digital Jalebi forays into the Space of No-touch Activations to bring back life in the Physical Event
Contactless customer experiences are fast becoming a norm in
a wide range of industries amidst the Covid19 pandemic. Experiential design
studio Digital Jalebi has added a new dimension to its business with a
‘No-Touch Activations’ vertical for brands.
Nikhil Joshi, Co-founder, Digital Jalebi, said
that in this ‘new normal’, there is a greater awareness about the potential
impact of no-touch activations. “We have
innovated and already delivered these activations by using audio sensors, body
tracking, hand gestures, expression tracking, etc,” he noted.
“Brands
are also looking forward to taking safety measures and providing a more
connected, autonomous experience by investing and leveraging new age
technologies,” Joshi added.
Digital Jalebi has been in the experiential business for
eight years now, and four months back there was no business due to pandemic.
But in the last two months when clients started approaching them, they could
see a huge difference in their expectations. And hence they started working to
collate solutions for their clients that would quickly boost client’s content
using technology, to help them deliver a better experience even during the
pandemic.
The entire idea of No-Touch Activations is to
handle the entire set of apprehensions that everybody has in the market about
how we would get back to doing the events the way they used to happen. With
No-Touch Activations, Digital Jalebi is trying to refine the interactions in a
way that everything is already taken care of, for both brands and their
customers who are experiencing the activation.
The technology remains the same; they are not using a new set of sensor tech, but the biggest difference is the way they are using it.
“When we previously
used this No-Touch Activations technology, the exhibit design never really
allowed us to keep people apart from each other; the exhibits were always made
in a way that a lot of crowd would assemble. From a technology point of view,
there was still physical interaction involved.
But right now what we are doing is, every
exhibit we design, there is an underlined premise that nobody would come close
to each other and that is engraved in the design more than the technology. So
that is the big conceptual shift that we undertook with the technology and
still made sure that we deliver a good experiential solution for the brand.” Joshi explained.