Bengaluru, Jan 28: Bridgestone India has announced a dynamic new collaboration with celebrated Punjabi singer, actor, and youth icon Parmish Verma, as part of its focused strategy to deepen consumer engagement in key regional markets.
A powerful cultural voice in North India, Parmish Verma brings not only mass appeal and authenticity but also a genuine passion for automobiles. A well‑known car enthusiast, his personal interest in safe mobility and responsible driving makes this association a seamless fit with Bridgestone’s core values of performance, reliability, and safety.
North India continues to be a critical growth region for Bridgestone India, driven by rising vehicle ownership and a young, aspirational consumer base. With music and popular culture significantly shaping brand affinity in the region, Parmish Verma emerges as a natural and influential choice for this partnership.
As part of the association, Parmish Verma will collaborate with Bridgestone India as an artist, co‑creating music‑led storytelling, engaging narratives, and social‑media‑driven content for its campaigns.
Commenting on the partnership, Mr. Rajiv Sharma, Executive Director, Sales & Marketing, Bridgestone India, said: “North India is a strategically important market for us. Parmish Verma’s credibility and deep connection with audiences make him an ideal partner to represent Bridgestone. This collaboration enables us to engage meaningfully with young consumers who seek fresh, inspiring, and relatable brand experiences.”
Expressing his excitement, Parmish Verma said: “Bridgestone is a brand people trust for safety and performance. I’m proud to be associated with an organisation that values quality and puts customers first. I look forward to connecting with audiences in a new and meaningful way through this partnership.”
With this association, Bridgestone India furthers its regional engagement strategy while strengthening its position as a trusted mobility solutions provider for consumers across the country. This partnership embodies the ‘Emotion’ value of the Bridgestone E8 Commitment, which reflects the company’s promise to inspire excitement and bring joy through the world of mobility.
