Delhi, Jan 22: Be., the new-aged nutraceutical brand, goes live on Qcomm platforms like Blinkit and Instamart, marking a strategic expansion across Delhi NCR ahead of the brand’s 1st anniversary. This move taps into the surging Indian supplements market, projected to reach USD 201.66 billion in 2025 with a 12.90% CAGR through 2034, driven by demand for science-backed wellness solutions.
Powered by Dalas Biotech’s pharmaceutical expertise, Be. delivers clean, high-efficacy products for physical, mental, and emotional health and has grown at close to 90% MoM.
In its inaugural year, Be. launched 7 SKUs spanning across recovery and performance enhancers, alongside gender-specific and problem-focused supplements like sleep aids (Be. ON DND), better skin recovery ( Be. Sexy Collagen), and vitality formulas (Be. Alpha)
Customer testimonials highlight transformative results, from deeper sleep and clearer skin to stronger immunity and hair regrowth, underscoring the brand’s potent, transparent formulations focused on preventive healthcare. These offerings address real consumer needs in a market hungry for reliable nutraceuticals amid rising health awareness.
Be. celebrated a landmark achievement with Be. Alpha winning a prestigious Beauty Award, cementing its status as one of India’s most trusted and innovative wellness brands. This accolade underscores the brand’s dedication to science-backed formulations, breakthrough efficacy, and transparent wellness. From its launch in December 2024, Be. has cultivated a thriving community and robust product lineup, redefining modern health and longevity across India.
Commenting on this strategic expansion, Deeksha Rajani, CEO & Founder, said, “In just 1 year, we’ve transformed from a disruptive new entrant into a cultural force earning consumer loyalty, industry respect, and shaping the future of performance, beauty, and everyday wellness. Be. has partnered with leading fitness and lifestyle brands to create meaningful collaborations that go beyond visibility, building credibility, community, and cultural relevance. We’re already on Amazon and our own D2C website, reflecting a strong hold over wellness-conscious consumers. Through these strategic alliances, Be. aims to build conversations, influence consumer behaviour, and establish itself as a true thought leader driving the future of modern wellness in India.”
Adding to this, Abhishek Biswas, Chief Business Officer, emphasised, “Launching on Blinkit and Instamart is a game-changer, instantly putting Be.’s cutting-edge preventive healthcare solutions into the hands of consumers across Delhi, Mumbai and Bangalore. This bold expansion capitalises on our explosive momentum, leveraging the power of quick commerce to dramatically accelerate adoption among health-conscious urbanites demanding measurable, science-backed results from their supplements.”
“Our 1st anniversary and the Quick Commerce rollout mark a pivotal moment, underscoring Be.’s commitment to being an informative and educational wellness brand that delivers tangible results, often within 30 days. In a market saturated with noise, consumers are seeking clarity and efficacy. We meet that need by combining the decades-long legacy of science from Dalas Biotech with global sourcing and local manufacturing. We are proud to have established ourselves as a known name in the wellness market, evidenced by our growing base of repeat customers, a true testament that fuels our meaningful work.” said Atul Rajani, Founder and Chief Innovation Officer of Be.
This quick commerce launch reflects the explosive growth in India’s ingestible supplements sector, where platforms like Blinkit dominate with over 31% preference among users. Be.’s expansion aligns with heightened demand for accessible, high-quality products, positioning the brand to reach more conscious consumers seeking pharmaceutical-grade efficacy. Founders Atul and Deeksha, leveraging decades in retail and biotech, continue revolutionising self-care through innovation
