Bybit’s ByX Evolves Beyond Content to Full Social Trading Hub with New Features
DUBAI, UAE, Aug. 4, 2026 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, announced a transformation of its ByX platform from a content community into a full-featured social trading hub. The upgrade introduces new capabilities including livestream, group chat, verification badges, and other tools. The new features mark ByX’s pivot from a content sharing platform into a central space for community building, interactive gameplay, and creative energy.
Starting now, contributors of the community can make more of their ByX experience through gameplay, lucky draws, and other engagement, all while getting rewarded for their interactions and insights. With more community-first features in the pipeline, ByX is positioned to become a powerful base camp for fledging creators, and an organic ecosystem for builders, readers, and traders alike.
With the upgrades, ByX has moved beyond feeds and the latest headlines. The new format puts the community’s experience first. For creators, getting started on ByX early pays: the platform allows them to get their verified badge, start their own livestream, build a group of like-minded people to grow their influence organically.
From Content Community to Social Trading Platform
Since its launch, ByX has emerged as a content-sharing community where over 5,000 active contributors publish market commentary and analysis, with an impact scoring system rewarding creators whose content drove trading activity among readers. Building on this foundation, the upgrade expands ByX into a broader social layer, combining content, real-time interaction, and community-driven engagement in one place.
Unique Features on ByX
- Livestream: Creators, once approved, can amplify their profiles by getting behind the steering wheel with ByX Livestream, gaining recognition and fandom through quality content. The format takes after X Space and allows authorized creators to enjoy full creative freedom.
- Group Chat: On ByX, users can share their passion and connect with traders around the world. In their own group chats, members can discuss markets, engage in real-time events and play prediction games, building their own community one conversation at a time.

The upgrade reflects ByX’s growing role within Bybit’s broader ecosystem, helping both the creators and the audience to fulfil their potential and join the global community of traders and builders.
Terms and conditions apply. Participation may be subject to regional and other restrictions.
#Bybit / #NewFinancialPlatform
About Bybit
Bybit is The New Financial Platform.
We believe every person should have access to every financial opportunity on earth. That’s why we’re building the first intelligent platform that connects anyone, anywhere to the world’s finance.
Trusted by more than 80 million users worldwide, Bybit brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through the combination of AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit makes global finance more accessible, efficient, and empowering for everyone.
Built for everyone. Powered by intelligence. Open to the world.
Learn more at Bybit.com
For more details about Bybit, please visit Bybit Press
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NYSE Content Update: ADI to Make NYSE Trading Debut After Spin-Off
NYSE issues a pre-market daily advisory direct from the trading floor.
NEW YORK, Aug. 4, 2026 /PRNewswire/ — The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins.
Ashley Mastronardi delivers the pre-market update on August 4th
- Investors are weaving through the latest batch of earnings and new developments in the Middle East.
- Caterpillar (NYSE: CAT), McDonald’s (NYSE: MCD), and Pfizer (NYSE: PFE) headlined this morning’s slate of earnings reports.
- As of 8 a.m. ET, ICE Brent Crude is trading at $81 a barrel after President Trump said this is the ‘last chance’ for Iran to sign a ceasefire deal.
- Faire CFO Jason Lee will join NYSE Live to discuss key findings in his company’s Q2 2026 Independent Retail Report.
- ADI Global Distribution (NYSE: ADIG) CEO Rob Aarnes will join NYSE Live to discuss new opportunities for the independent public company.
- ADI completed its spin-off from Resideo (NYSE: REZI).
- Company will begin trading under the ticker symbol ADIG.
Opening Bell
ADI Global Distribution (NYSE: ADIG) celebrates becoming a public company
Closing Bell
Commercial Metals (NYSE: CMC) rings the NYSE Closing Bell
For market insights, IPO activity, and today’s opening bell, download the NYSE TV App: TV.NYSE.com
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SABESP Partners with Vivo and IDEMIA Secure Transactions, to Power the World’s Largest IoT Initiative for a Secure and More Sustainable Water Management in Brazil
SABESP, the water and sanitation company of the State of São Paulo, Brazil, announces the deployment of the world’s largest Internet of Things (IoT) connectivity project for smart water management. The initiative is being implemented in partnership with Telefonica/Vivo, a key player in Brazil’s technological transformation and one of the largest mobile operators in the continent, and IDEMIA Secure Transactions (IST), a global leader in payment and connectivity solutions, marking a significant milestone in the country’s digital and environmental transformation.
SÃO PAULO, Aug. 4, 2026 /PRNewswire/ — A pioneering project in Brazil’s digital transformation
Through this 14-year strategic partnership, 4.4 million smart water meters will be securely connected in São Paulo City and São José dos Campos. According to Sabesp’s technical architecture and requirements, Vivo’s connectivity expertise combined with IDEMIA Secure Transactions’ secure and scalable eSIM IoT technology will help protect natural resources and enhance an essential public service by enabling SABESP to optimize its water distribution network and detect leaks. The initiative represents a historic milestone in Brazil’s IoT sector.
By uniting Vivo’s extensive connectivity expertise with IDEMIA Secure Transactions’ secure and scalable eSIM IoT technology, the project ensures robust, energy-efficient, and resilient connectivity, even in remote areas. The connectivity relies on IST’s eSIMs and eSIM IoT platform, fully compliant with the latest GSMA SGP.32 standard[1], embarking advanced cryptographic agility to ensure postquantum future-proof readiness.
The large-scale rollout demonstrates how IoT can be effectively deployed to modernize essential services, with security, reliability, and performance at its core.
“Smart metering allows SABESP and its customers greater visibility into hourly water consumption and the rapid identification of anomalies and leaks. And with more frequent and accurate water balances, there will be greater efficiency in the management of distribution networks, essential factors in a scenario where Brazil still registers very high rates of water loss. This transformation reinforces Sabesp’s commitment to the conscious use of water and the modernization of basic sanitation services“, says Denis MAIA, Executive Director of Customers and Technology at Sabesp.
Driving sustainability and customer relationship through technology
Beyond operational efficiency, the initiative underscores how digital innovation can address environmental challenges and customer relationships. Smarter water management and monitoring will help reduce waste, preserve resources, and strengthen São Paulo’s sustainability agenda by directly contributing to better quality of life for millions of residents.
“This project reflects how Vivo’s role goes far beyond connectivity. By combining network scale and reach with end-to-end integration capabilities. From data ingestion and IoT infrastructure to solution design and operational execution. We enable smarter, more sustainable essential services. Our contribution to more efficient utilities management is a direct expression of this: technology that generates real environmental impact and touches people’s lives, delivered by a partner with the depth to make it work,” explains Adriano PEREIRA, director of IoT and B2B Innovation at Vivo.
At its core, this project represents a concrete example of technology serving sustainability and customer empowerment. By enabling precise consumption monitoring and early detection of leaks, the connected infrastructure helps promoting conscious consumption of water. The digitalization of water metering services also improves transparency for consumers to take part in more responsible resource management, demonstrating how IoT innovation can create both environmental and social value.
“Our goal is to transform our customers into effective managers of their water consumption. It’s a transformation in our relationship with customers that IoT technology brings, and one that will save billions of liters of water from post-meter leaks repaired more quickly,” says Luiz RENATO FRAGA RIOS, Revenue Protection Director at Sabesp.
A partnership setting new standards for connected infrastructure
This collaboration illustrates the power of long-term partnerships between industry leaders. Building on years of joint work, IDEMIA Secure Transactions and Vivo are demonstrating how shared innovation and trust can accelerate progress toward more secure, sustainable, and connected ecosystems, not only in Brazil, but as a model for global utilities and cities aiming to modernize their infrastructure.
“We are proud to partner with SABESP and Vivo in Brazil on one of the most significant IoT initiatives ever launched in the world. This collaboration shows how innovation and sustainability can work hand in hand to create real impact and protect natural resources, while strengthening critical infrastructure for the future,” said Diego CECCHINATO, SVP Connectivity Services LATAM at IDEMIA Secure Transactions.
[1] SGP.32 is the latest GSMA specification for remote SIM provisioning in IoT devices, designed to simplify large-scale deployments and enhance security.
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IBM and Red Hat Offer Lightwell at No Charge to Universities, NGOs and Think Tanks
Access to Lightwell will help strengthen the open source software supporting research, education and mission-critical work
Key Facts
- IBM and Red Hat will offer Lightwell at no charge to over 185 leading research universities and 100 major nongovernmental organizations (NGOs) and think tanks in the United States.
- Lightwell combines AI-driven automation with human engineering expertise to identify, validate and remediate open source software vulnerabilities.
- Participating institutions can access validated fixes for the software versions they currently run, helping reduce the need for disruptive upgrades.
- Lightwell operates within an institution’s existing environment and does not require access to its proprietary source code, data or research.
ARMONK, N.Y. and RALEIGH, N.C., Aug. 4, 2026 /PRNewswire/ — IBM (NYSE: IBM) and Red Hat today announced a new program providing Lightwell at no charge to over 185 leading research universities and 100 major nongovernmental organizations (NGOs) and think tanks. Eligible institutions can access Lightwell’s library of validated fixes for open source software vulnerabilities, helping them secure the software and focus resources supporting research, education, humanitarian programs and other public-interest work.
Open source software underpins university research environments, teaching platforms and campus operations, as well as the systems NGOs and think tanks use to conduct policy research and serve communities around the world. Yet many of these institutions lack the resources and specialized engineering capacity required to keep pace as AI accelerates the discovery and potential for exploitation of software vulnerabilities.
Through this initiative, eligible institutions will receive access to Lightwell including a growing library of remediated, digitally signed and validated open source dependencies that can be integrated into existing software pipelines. Lightwell is designed to deliver validated fixes for the specific software versions organizations already run, helping them address vulnerabilities without forcing disruptive upgrades or requiring access to their proprietary code, data or research.
“Lightwell combines automated remediation with deep open source engineering expertise and contributes fixes back upstream,” said Matt Hicks, President and Chief Executive Officer, Red Hat. “Expanding access will help strengthen both participating institutions and the open source communities on which they depend.”
How Lightwell Helps Secure Open Source Software
IBM and Red Hat launched Lightwell in May 2026 with a $5 billion commitment and a global force of more than 20,000 engineers to help secure the open source software supply chain. In July, the companies introduced Lightwell and Lightwell Clearinghouse Premier, extending automated vulnerability remediation to the open source packages organizations use in active production. Since its introduction, Lightwell has expanded the scale of validated open source remediation available to participating organizations, from 6,500 to more than 8,000 validated and remediated package versions, including fixes for 64 previously undisclosed vulnerabilities.
Lightwell combines a generative AI-powered remediation engine with human engineering expertise to identify, validate and remediate vulnerabilities across critical software dependencies. For participating universities, NGOs and think tanks, the initiative is intended to help:
- Reduce the time and specialized engineering effort required to address open source vulnerabilities;
- Apply validated fixes to current and long-lived software versions, reducing the need for disruptive upgrades;
- Receive digitally signed binaries, source code and compliance artifacts, including Software Bills of Materials (SBOMs); and
- Strengthen the broader open source ecosystem through Red Hat’s upstream-always model, under which fixes are submitted to originating communities for review and acceptance.
Lightwell works within an institution’s existing environment and does not require IBM or Red Hat to access its proprietary source code, data or research. Participating institutions will receive information and support to help them assess their open source environments and integrate applicable remediated packages into existing workflows.
Building on a Growing Global Network
The expanded access program builds on Lightwell’s work with leading financial institutions, including Bank of America, BNY, Citi, Goldman Sachs, JPMorganChase, Mastercard, Morgan Stanley, Royal Bank of Canada, State Street, Visa and Wells Fargo.
A growing technology ecosystem—including Amazon Web Services (AWS), AMD, F5, GitLab, Intel, JFrog, Microsoft, NVIDIA, Palo Alto Networks and ServiceNow—is also collaborating with IBM and Red Hat on Lightwell. Together, these organizations are working to help security fixes move across development tools, cloud environments, deployment pipelines and network controls.
IBM and Red Hat will begin onboarding for eligible institutions in August 2026. To learn more about Lightwell, visit ibm.com/products/lightwell and redhat.com/en/lightwell.
Frequently Asked Questions
What is Lightwell?
Lightwell is an IBM and Red Hat initiative that combines AI-driven automation with human engineering expertise to identify, validate and remediate vulnerabilities in open source software.
Who is eligible for no-charge Lightwell access?
The program is being made available to over 185 leading research universities and 100 major NGOs and think tanks in the U.S.
What will participating institutions receive?
Eligible institutions will receive access to Lightwell and its growing library of remediated, digitally signed and certified open source dependencies, along with source code and compliance documentation.
Does Lightwell require access to an institution’s proprietary code or data?
No. Lightwell works within an institution’s existing environment and does not require IBM or Red Hat to access its proprietary source code, data or research.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
About Red Hat
Red Hat is the open hybrid cloud technology leader, delivering a trusted, consistent and comprehensive foundation for transformative IT innovation and AI applications. Its portfolio of cloud, developer, AI, Linux, automation and application platform technologies enables any application, anywhere—from the datacenter to the edge. As the world’s leading provider of enterprise open source software solutions, Red Hat invests in open ecosystems and communities to solve tomorrow’s IT challenges. Collaborating with partners and customers, Red Hat helps them build, connect, automate, secure and manage their IT environments, supported by consulting services and award-winning training and certification offerings.
Media contact:
Michele Brancati
IBM
mbrancati@ibm.com
John Terrill
Red Hat
terrill@redhat.com
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INTX Introduces Tenet, the Industry’s First Native Intelligence Layer for the (Re)Insurance Operating System
AUSTIN, Texas — August 4, 2026 — INTX Insurance Software today introduced Tenet, the industry’s first native Intelligence Layer for the (Re)Insurance Operating System. Embedded directly within the unified INTX platform, Tenet brings contextual intelligence to every stage of the (re)insurance lifecycle—helping (re)insurers move beyond task automation to intelligent decision-making.
Embedded across the INTX platform, Tenet delivers four core intelligence capabilities:
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Treaty Intelligence automatically transforms reinsurance treaties into structured operational intelligence, accelerating treaty onboarding and improving governance across ceded and assumed reinsurance.
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Policy Intelligence interprets complex policy documentation to identify coverages, endorsements, exclusions, limits, deductibles and policy changes, reducing manual review and accelerating underwriting and claims workflows.
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Underwriting Intelligence evaluates submissions against underwriting guidelines, authority levels and carrier appetite, identifying exceptions and compliance issues before decisions are made and dramatically reducing submission-to-quote time.
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Knowledge Intelligence connects information across policies, treaties, claims, accounting, and underwriting, transforming institutional knowledge into operational intelligence available within every workflow.
Built on a single operational and financial data foundation, Tenet understands the relationships between policies, treaties, underwriting guidelines, claims, accounting and financial transactions, enabling organizations to make faster, more informed decisions across the enterprise.
Tenet operates across the complete INTX (Re)Insurance Operating System, including:
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ReinsureConnect – A ceded reinsurance platform that automates treaty and facultative accounting, recoverables, bordereaux, Schedule F reporting and financial operations.
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INTX Re – A purpose-built assumed reinsurance platform supporting treaty and facultative administration, premium and loss accounting, bordereaux management and capacity management.
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INTX Core – A commercial P&C platform supporting underwriting, quoting, policy administration, billing, claims and policy servicing for carriers, MGAs and fronting organizations.
Together, these platforms provide a unified operating system for (re)insurance. Tenet serves as the native intelligence layer across all of them, connecting operational, contractual, and financial contexts throughout the business.
As insurers accelerate AI adoption, many technology providers are layering generative AI onto disconnected systems or acquired products. While these tools can automate tasks or summarize information, they often lack the enterprise context needed to support complex insurance decisions.
Long before today’s wave of generative AI, INTX built its platform as a unified operating system spanning underwriting, policy administration, reinsurance, claims, accounting and financial operations. That architecture gives Tenet native access to the operational, contractual and financial information that powers the business.
Large language models make insurance data easier to understand, search and interact with—but the true differentiator is the unified data foundation beneath them.
“The insurance industry doesn’t need another AI assistant,” said Rob Lewis, Chief Executive Officer of INTX. “AI is only as powerful as the information it understands. Most platforms are layering AI onto fragmented systems. We built a unified operating system first. Tenet is the natural evolution of that architecture, delivering intelligence with the full context of the business—not just individual tasks or documents.”
“Insurance has always been a knowledge business,” said Devon Ellett, Chief Operating Officer and Co-Founder of INTX Insurance Software. “Every underwriting decision, treaty interpretation, claims determination and financial outcome depends on understanding complex information. Tenet delivers that knowledge in context, helping organizations make faster, more consistent decisions every day.”
As INTX continues to expand the Tenet roadmap, future capabilities will span claims operations, financial analytics, portfolio intelligence, capital management, regulatory reporting, and enterprise decision support, bringing contextual intelligence to every part of the (re)insurance enterprise.
10ZiG Expands Global Reach with Comprehensive Multi-Language Support Across Its Endpoint Software Portfolio
New multilingual capabilities in 10ZiG Manager v6 and 10ZiG Linux OS reinforce the company’s commitment to supporting customers and partners worldwide
PHOENIX and LEICESTER, UK – August 4, 2026 – 10ZiG® Technology, a leading provider of thin and zero client hardware and software solutions for VDI, DaaS, web application, and secure digital workspace environments, today announced expanded global language support across its software portfolio with the latest release of 10ZiG Manager™ v6. The update introduces native support for English, German, French, Spanish, Italian, Portuguese, and Dutch, enabling organizations and channel partners worldwide to deploy, manage, and support endpoint environments in their preferred language.
The announcement further strengthens 10ZiG’s commitment to serving international customers by delivering a fully localized software experience across its endpoint ecosystem. Combined with 10ZiG Linux OS v16.5 and later, which also supports the same languages, organizations can now benefit from consistent multilingual capabilities throughout the entire 10ZiG software stack—from endpoint operating system to centralized device management.
As organizations continue to modernize endpoint environments across geographically distributed workforces, localized management tools are becoming increasingly important for improving administrator productivity, accelerating deployments, and simplifying ongoing endpoint management.
“Technology should adapt to the organizations using it—not the other way around,” said James Broughton, Sales Director, EMEA, 10ZiG Technology Limited. “As our customer and partner community continues to grow across Europe and other international markets, providing native language support throughout our software portfolio helps remove barriers to adoption while creating a more intuitive experience for IT teams. This investment reflects our long-term commitment to supporting customers wherever they operate.”
The expanded language support represents another milestone in 10ZiG’s accelerating international growth strategy. Over the past year, the company has continued to strengthen its global presence through several strategic initiatives, including the opening of 10ZiG GmbH to expand operations across Germany and the DACH market. Additionally, across the broader EMEA region, the company announced the appointment of Dakel as its distribution partner for Spain, and the launch of the company’s global Fusion Channel Partner Program, designed to help partners capitalize on growing endpoint modernization opportunities worldwide.
These investments complement 10ZiG’s continued expansion of its hardware, software, and partner ecosystem while ensuring organizations receive localized support, simplified management, and deployment flexibility regardless of geography.
“International growth is about much more than expanding into new regions,” added Broughton. “It’s about delivering solutions that feel native to every customer and every partner. By extending multilingual support across our entire software stack, we’re making it easier for organizations around the world to deploy, manage, and scale secure endpoint environments while reinforcing our commitment to serving global markets.”
The multilingual capabilities are available immediately as part of 10ZiG Manager v6, alongside the platform’s recently introduced Linux Virtual Appliance deployment option, which simplifies implementation by eliminating the need for Windows Server infrastructure while providing the same centralized endpoint management capabilities at no additional cost.
Together with the multilingual capabilities already available in 10ZiG Linux OS v16.5 and later, organizations can now deploy a complete endpoint solution that delivers a consistent user and administrator experience across multiple regions and languages.
Kerala’s governance revolution: Chief Minister Shri. V D Satheesan and Chief Secretary Shri. Biswanath Sinha lead massive reform blitz; 30 days of high-speed administration transforms state
THIRUVANANTHAPURAM, India, Aug. 4, 2026 /PRNewswire/ — Under the visionary leadership of Hon’ble Chief Minister Shri. V D Satheesan and the relentless, tireless administrative drive of Chief Secretary Shri Biswanath Sinha, IAS – the Government of Kerala has embarked on a historic mission to completely modernize the state’s administrative machinery.
In a remarkable display of governance at high speed, the last 30 days have seen the issuance of multiple transformative orders that dismantle outdated bureaucratic silos and usher in an era of ‘Digital-First’ governance.
A thirty-day sprint towards excellence reflecting the Chief Secretary’s commitment to rapid implementation, the governance engine has accelerated significantly during July 2026.
This period of intense activity has seen the constitution of critical divisions and the approval of state-level process reforms that will redefine the citizen-state interface.
The Strategic Engine: CPMD (Co-ordination & Programme Management Division) and BPPR (Business Policy and Process Re-engineering) Cell
At the heart of this transformation is the newly constituted Co-ordination & Programme Management Division (CPMD) within the Office of the Chief Secretary. Established to provide direct support to both the Chief Minister’s Office (CMO) and the Chief Secretary’s Office (CSO), the CPMD ensures the time-bound implementation of priority projects and budget announcements.
Complementing this is the Business Policy and Process Re-engineering Cell (BPPR Cell).
Under the direction of Chief Minister Shri. V D Satheesan, this specialized cell, reporting through Chief Secretary Shri Biswanath Sinha, is tasked with a complete overhaul of the Secretariat Office Manual and the Rules of Business by incorporating AI-assisted tools and global best practices.
Dismantling the past: Deregulation and Ease of Living
Chief Minister Shri. V D Satheesan has prioritized the removal of unnecessary legal complexities to improve the ‘Ease of Living’ for all citizens.
Through a major order on outdated acts and rules, the government has initiated a systematic review to identify and repeal laws that have lost relevance or create administrative contradictions. This initiative aligns Kerala with the National Compliance Reduction and Deregulation initiative.
To further simplify citizen interactions, the government has adopted the ‘once-only’ data-sharing principle by integrating DigiLocker-based document management; the administration aims to eliminate the need for repeated submissions of the same documents, making services faster and more transparent.
Spatial Governance: SAMPATH, PLANSPACE 20, and VEGAM
Under the guidance of Chief Secretary Shri Biswanath Sinha, Kerala is pioneering data-driven spatial governance through several revolutionary platforms:
The SAMPATH Portal: A unified, GIS-based digital register for all state-owned assets—including land, buildings, and machinery—using AI-based analytics to predict maintenance needs.
PLANSPACE 20: A project register module that maps every development project in the state to avoid duplication and ensure efficient resource allocation. A key feature of PLANSPACE 2.0 is the automatic transfer of completed projects into the State’s Public Asset Register, enabling Government to monitor the complete lifecycle of public assets – from project approval and execution to long-term maintenance – through a single integrated platform. The system has been designed in line with the spatial planning principles envisaged under the PM Gati Shakti National Master Plan.
The VEGAM Framework: A high-speed system designed to fast-track land acquisition by reducing pre-notification stages from 18–24 months to just 3–4 months through technology-enabled workflows.
Institutional integrity and litigation reform to ensure complete oversight, Chief Minister Shri. V D Satheesan has approved the development of a comprehensive registry of government organisations.
This unified database will encompass all PSUs, statutory bodies, and autonomous institutions, providing reliable data for policy formulation and human-resource planning.
Additionally, the government is implementing litigation reduction reforms, using a technology-enabled framework to identify and fix legal provisions that lead to avoidable and repetitive government litigation.
A commitment to progress, the Hon’ble Chief Minister Shri. V D Satheesan and Chief Secretary Shri Biswanath Sinha continue to work tirelessly to ensure that these reforms are felt realities for every citizen. These orders represent a bold commitment to an efficient, transparent, and investment-friendly Kerala.

Mysore Deep Perfumery House Diversifies its Fragrance Portfolio with the Launch of Blunt Black Eau de Parfum
Indore, Aug 4: Mysore Deep Perfumery House , one of India’s three agarbatti manufacturers and the company behind the iconic Zed Black brand, announced the launch of Blunt Black, a premium Eau de Parfum range, marking its strategic entry into the personal fragrance category. The launch reflects the company’s continued portfolio diversification as it expands beyond its strong legacy in agarbattis and pooja products into the fast-growing premium fragrance segment.

Drawing on over three decades of fragrance expertise, Blunt Black has been created for today’s confident, expressive and style-conscious consumers. The inaugural collection comprises four distinctive variants Dark Elixir, Neo Aura, Velvet Night and French Aqua crafted to suit diverse personalities, lifestyles and occasions, with Neo Aura specially designed to appeal to Gen Z consumers.
The expansion comes as India’s personal fragrance market continues to gain momentum, driven by premiumisation and evolving grooming preferences. According to a recent Kotak Institutional Equities report, the market is projected to reach US$2.12 billion by 2028, growing at a 19.5% CAGR. Through Blunt Black, Mysore Deep Perfumery House aims to strengthen its fragrance portfolio while unlocking new opportunities in India’s evolving beauty and personal care market.
Commenting on the launch, Ankit Agrawal, Director, Mysore Deep Perfumery House, said,
“Blunt Black marks a strategic expansion of our fragrance portfolio as we diversify into the premium personal fragrance category. Backed by decades of expertise in fragrance creation, strong manufacturing capabilities and an extensive distribution network, we are well positioned to build a meaningful presence in this fast-growing segment while continuing to strengthen our leadership in fragrance-led categories.”
Anshul Agrawal, Director, Mysore Deep Perfumery House, added,
“Consumers today see fragrances as an extension of their personality and lifestyle. Blunt Black reflects our passion for perfumery, combining thoughtfully crafted Eau de Parfum formulations with contemporary fragrance profiles to deliver a premium experience that is both aspirational and accessible.”
The Blunt Black portfolio features four signature fragrances. Dark Elixir is a bold woody-spicy blend with notes of Pink Pepper, Citrus, Rose, Clove, Cinnamon, Cedarwood and Patchouli. Neo Aura combines Italian Mandarin, Pear Blossom and Red Berries with floral and warm woody accords to create a vibrant fragrance for Gen Z consumers. Velvet Night brings together Orange Blossom, Coffee, Vanilla and Cashmere Wood for an elegant gourmand profile, while French Aqua offers a refreshing aquatic fragrance with Citrus, Marine Notes, White Musk, Cedarwood and Oakmoss.
Available in sleek 30 ml Eau de Parfum bottles, the collection is priced at an MRP of ₹599 and will be introduced at a special introductory online price of ₹279 across leading e-commerce platforms, followed by a phased retail rollout across India.
The launch of Blunt Black marks another milestone in Mysore Deep Perfumery House’s growth journey. By expanding its fragrance portfolio beyond agarbattis and pooja products, the company is strengthening its presence across fragrance-led consumer categories while reinforcing its long-term vision of building a diversified fragrance business.
Lockton Introduces Lockton SAGE: The Industry’s First Unified Enterprise Intelligence Platform
Purpose-built to bring the full power of Lockton’s proprietary data, advanced analytics, AI-enabled capabilities, and specialized expertise to client decisions, at scale
KANSAS CITY, Mo., Aug. 4, 2026 /PRNewswire/ — Lockton, the world’s largest privately held insurance brokerage and risk management firm, today announced the expanded availability of Lockton SAGE, its enterprise intelligence platform purpose-built to bring the full power of Lockton’s proprietary data, advanced analytics, AI-enabled capabilities, and specialized expertise to client decisions.

First introduced within Lockton Re, Lockton SAGE is now being extended across the firm’s US broader business with capabilities spanning Risk Solutions, People Solutions, and Reinsurance.
As organizations navigate increasingly complex workforce, financial, and risk decisions, many are challenged by disconnected data, siloed insights, and a growing wave of standalone AI tools that fail to deliver the full picture.
“No firm is better positioned to lead clients into the age of AI than Lockton, but technology alone is never the advantage; real impact comes from combining powerful intelligence with exceptional people,” said Ron Lockton, Chairman and CEO of Lockton. “Our data, technology, and expertise were built together over time, not bolted on through acquisition, so they work as one, and we built Lockton SAGE to make our advisors better; giving them the insight to deliver a smarter, more personal way for clients to navigate risk and reach stronger outcomes. The firms that lead the next decade will be the ones that pair great technology with great people, and that is exactly where we are focused.”
Lockton SAGE was built to bring it all together.
Lockton SAGE uses AI-enabled capabilities to surface the patterns, priorities, and recommendations that matter most to each client’s business.
From Data to Decision — at Speed
Lockton SAGE connects policies, quotes, claims, and exposures, applying AI-enabled analytics with human experience to provide clients with faster, smarter guidance when decisions matter most. By uncovering patterns, anticipating emerging risks, and delivering actionable recommendations earlier, the platform helps organizations mitigate issues before they grow, reducing costs today while creating greater financial and operational resilience for the future.
What Clients Receive
For clients, that means moving beyond a fixed insurance platform to a personalized operating environment – one that combines best-in-class services with an experience designed around their business, their priorities, and the metrics that matter most.
Across every stage of the insurance lifecycle, Lockton SAGE translates connected intelligence into a deep understanding of the client business and risk profile, paired with insights specific to their goals and objectives — from the data that starts the process to the advisory that follows the placement:
- Richer data, lighter lift — Real-time collaboration and automated data capture replace manual information gathering, reducing the administrative burden of buying and managing coverage while building a more complete, higher-quality view of each client’s risk.
- Deeper analytics — Insights extend across all of a client’s exposures and move beyond generic benchmarking to customized, forward-looking views of that client’s specific risk profile.
- Smarter structuring — Clients gain more options for risk transfer and management, with real-time visibility into the financial tradeoffs of any program structure before decisions are finalized.
- Optimized placement — All products, segments, and carriers are analyzed continuously, giving clients the strongest available understanding of the marketplace and the most effective coverage selections.
- More advisory — Platform-driven efficiency frees Lockton Associates to spend more time on strategic advisory work — backed by the marketplace relationships that matter most in advocating for clients.
Built for the Long Game
Lockton’s private ownership allows the firm to take the long-term view, investing deliberately in a flexible platform architecture that can continuously adopt leading AI models as they reshape how organizations evaluate risk. The result is a platform designed to keep innovating, adapting, and scaling alongside client needs — staying ahead of market demands, not reacting to them.
“The market is full of tools, but clients need the right intelligence — connected, contextual, and built around how they actually make decisions. Lockton SAGE is our commitment to delivering exactly that. It’s not a single product. It’s the collective expertise of Lockton, working together to give every client greater confidence at every decision point.”
— Claude Yoder, Chief Data, Analytics, and Digital Officer, Lockton
Lockton SAGE creates a scalable foundation for continued innovation, expanding the value Lockton delivers across every client relationship. And because Lockton SAGE continues to develop new intelligence over time, it compounds in value as Lockton and its clients continue to grow, equipping Lockton Associates with the tools and insights needed to provide more informed and impactful guidance. For more information, visit LocktonSAGE.com.
About Lockton
What makes Lockton stand apart is also what makes it better: independence. Lockton’s private ownership empowers nearly 15,000 Associates doing business in 180+ countries to focus solely on clients’ risk and insurance needs. With expertise that reaches around the globe, Lockton delivers the deep understanding needed to accomplish remarkable results.
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