Archive: July 31, 2025

Steel Mahakumbh Roadshow held in Hyderabad

Hyderabad, July 31, 2025 — The Steel Mahakumbh Roadshow, a precursor to the upcoming Maha Kumbh Mela 2025 scheduled for September in Mumbai, was held in Hyderabad on Wednesday evening at Taj Deccan. The event brought together key stakeholders, experts, and industry leaders to deliberate on the future of steel in India’s evolving infrastructure landscape.

Organised by the Telangana Iron & Steel Manufacturers Association (TISMA) under AIIFA Sustainable Steel Manufacturers Association with support from the Ministry of Steel and UNDP, the roadshow focused on critical themes such as Green Steel, energy efficiency, and market outlook for the sector.

Yogesh Mandhani, President of AIIFA, noted that as the country prepares for the Maha Kumbh Mela, the role of steel in building resilient infrastructure is central to the national agenda. He added that the industry must also evolve to meet sustainability goals.

Prakash Goenka, Project Chairman, emphasised that the roadshow series aims to foster knowledge exchange and promote best practices. “Our focus is on building a greener and more efficient steel ecosystem in alignment with the infrastructure growth,” he said.

He raised concerns regarding the BIS Draft Standards, specifically for steel bars. “Thanks to AIIFA’s intervention, the draft has been kept in abeyance,” Goenka noted, while urging BIS to align standards with India’s unique conditions—tropical climate, coastal regions, and high-phosphorus iron ore.

Goenka also reiterated the critical role of the secondary steel sector, which produces 65% of the nation’s steel bars, mainly through induction furnaces. This sector:

• Generates thousands of crores in tax revenue,

• Provides millions of jobs to both skilled and unskilled workers,

• Supports local economies and MSMEs,

• Reduces import dependence by utilizing domestic scrap.

“Affordable steel from this sector makes the dream of owning a home possible for millions of middle-class families,” he added. He appealed to Mr. PV Srikanth, Director & Head, BIS Hyderabad, to send favourable recommendations to BIS Delhi.

India, now the 2nd largest steel producer in the world, manufactures over 151 million tonnes of crude steel annually. It is also the largest producer of sponge iron

• Between 2016–2024, India’s steel output grew at a 5% CAGR, outpacing China (2.76%) and the global average (1.77%).

• From 2022, capacity increased by 9.14%, while consumption grew by 12.86%.

• Current installed capacity: 205 MTPA, with a vision to reach 300 MTPA by 2030 and 500 MTPA by 2047.

Yogesh Mandhani emphasized the urgent need for sustainability, skill development, and Mini Steel Plant innovation to meet future challenges.

Mr. R. Ravi Kumar, President of FTCCI, extended support for a One-Time Settlement (OTS) scheme in power and emphasised that business should not be in the hands of a few big people, indicating towards draft BIS proposal

Anil Agarwal, steel industry veteran and former FTCCI President, said that secondary steel, especially through the Induction Furnace route, is necessary for India’s sustainability, inclusive and rapid infrastructure growth. Strengthening this sector is key to achieving India’s vision of 5 trillion dollar economy and Viksit Bharat 2047.

Mr. PV Srikanth, Director & Head of BIS Hyderabad, presented updates on BIS 1786 draft standards and upcoming regulations.

The roadshow concluded with a robust presentation on India’s infrastructure boom, market opportunities, and the need for a resilient, green, and competitive steel industry

Jewelbox Makes a Dazzling Debut in Mumbai with its 11th Store

Jewelbox Makes a Dazzling Debut in Mumbai with its 11th Store
Customers can avail exclusive launch offers – 30% OFF on diamonds and 20% OFF on making charges

Mumbai: 31st July 2025: Jewelbox, India’s premier lab-grown diamond jewellery brand announces the launch of its 11th store in the heart of Mumbai at Shop No-3, Haveli Society, Gulmohar Road, Borivali (West). This marks Jewelbox’s highly anticipated entry into India’s fashion capital, bringing its consciously crafted fine jewellery closer to the city’s modern, design-led shoppers.

Following its success across the country, with stores in the South, East, and North of India, the Mumbai store represents a significant milestone in Jewelbox’s national retail expansion in the West. With Borivali West offering both strategic visibility and a ready consumer base, the new store is poised to become a neighborhood favorite for daily wear essentials, gifting pieces, and celebration jewellery alike.

Speaking on the launch, Vidita Kochar Jain, Co-Founder of Jewelbox, shared, “Mumbai has always been on our growth roadmap. It’s a city that’s bold, stylish, and deeply self-expressive, everything our brand stands for. With our store in Borivali West, we’re excited to offer a seamless, design-first jewellery experience to a new generation of buyers.”

Designed with a warm, minimalist aesthetic, the Mumbai store features an expansive range of lab-grown diamond jewellery, from elegant solitaire rings and everyday minimal styles to curated collections for men and special occasions. The space is crafted to offer an immersive and intuitive shopping experience, where quality, craftsmanship, and sustainability effortlessly come together.

As part of the launch celebration, customers can avail 30% OFF on diamonds and 20% OFF on making charges for a limited period. With the upcoming festive and wedding season, the brand expects strong traction among urban professionals, young couples, and style-conscious shoppers looking for fine jewellery that matches their pace and values.

“Our Mumbai store is more than just a new location, it’s a reflection of the city’s spirit,” added Vidita. “As lab-grown diamonds continue to gain awareness, we are proud to offer a space where customers don’t have to choose between elegance, ethics, and accessibility.”

With an ambitious target to match the performance of its top-performing stores, Jewelbox is focused on building local awareness, offering best-in-class service, and delivering a 5-star experience that fosters strong customer loyalty and referral-driven growth.

As India’s first luxury brand to focus exclusively on lab-grown diamonds, Jewelbox continues to redefine fine jewellery with its commitment to innovation, sustainability, and timeless design.

AD Ports Group, Egypt’s Ministry of Petroleum and TCM Sign MoU

AD Ports Group, Egypt’s Ministry of Petroleum and TCM Sign MoU to Explore Joint Operation and Development of Strategic Crude Oil Storage Facilities

AD Ports Group, Egypt’s Ministry of Petroleum and TCM Sign MoU

Abu Dhabi, UAE – 31 July 2025: AD Ports Group (ADX: ADPORTS), a leading global enabler of trade, logistics, and industry; Egypt’s Ministry of Petroleum & Mineral Resources; and TCM Project Management, a Dubai based LLC company; today signed a Memorandum of Understanding to explore joint operation and development of Egypt’s strategic crude oil storage network.

Egypt’s crude oil storage system is considered critical infrastructure within the country’s national energy value chain, strategically positioned to serve domestic and international markets.

The potential collaboration highlights AD Ports Group’s commitment to expanding its integrated ports, maritime, logistics, and industrial footprint in Egypt, one of its largest overseas markets, where it has announced approximately USD 469 million in investment commitments since 2022.

 

​H.E. Eng. Karim Badawi, the Minister of Petroleum & Mineral Resources for the Arab Republic of Egypt, said: “We are pleased to sign a Memorandum of Understanding with both AD Ports Group, one of our most important partners in trade and infrastructure, and TCM, to explore opportunities to maximise the value of Egypt’s advanced petroleum sector assets, particularly the strategic crude oil storage facilities, as well as to identify other areas of mutual interest. This targeted partnership falls under the second and sixth pillars of our Ministry’s integrated strategy—maximising the added value of Egypt’s petroleum sector assets and enhancing regional cooperation, especially with the United Arab Emirates, with whom we share deep and diverse ties across all energy domains, from upstream extraction and production to downstream transport, distribution, and marketing.”

 

Captain Mohamed Juma Al Shamisi, Managing Director and Group CEO, AD Ports Group, said: “This Memorandum of Understanding highlight our Group’s strategic interest in Egypt, a nation with which the United Arab Emirates enjoys deep and enduring ties. The potential joint operation and development of Egypt’s extensive crude oil storage network reflects our commitment to bringing the full strength of AD Ports Group’s integrated business model—spanning ports, maritime, logistics, economic zones, and digital solutions—through forging long-term strategic partnerships, supporting the economic and industrial objectives of the Egyptian government. Guided by the vision of our wise leadership in the UAE, we are dedicated to advancing a closer, mutually beneficial economic relationship with our partners in Egypt, to deliver tangible benefits to the Egyptian and Emirati peoples, and supporting the success of our strategic partners.”

The MoU was signed in the presence of H.E. Eng. Karim Badawi, the Minister of Petroleum & Mineral Resources for the Arab Republic of Egypt, H.E. Sherif Mahmoud Issa, Ambassador of the Arab Republic of Egypt to the UAE; and Tamer Al Zeyadi, CEO of TCM Project Management. The MoU was signed by Ahmed Al Mutawa, Regional CEO of AD Ports Group; Nasser Shoman, Undersecretary of the Ministry of Petroleum and Mineral Resources of Egypt; and Mahmoud farrag Omran, General Manager of TCM Project Management.

The potential partnership aims to unlock new efficiencies and value creation opportunities by integrating AD Ports Group’s world-class operational expertise and digital capabilities with Egypt’s established energy infrastructure. The crude oil storage facilities are positioned to play a pivotal role in regional energy security, supply chain resilience, and the facilitation of international crude oil trade flows.

AD Ports Group’s potential joint operation and development of Egypt’s crude oil storage network aligns with its broader international expansion and diversification goals, which has made Egypt, along with Spain, one of its core set of more than 50 international markets. The Group’s five synergistic business clusters—Ports, Maritime & Shipping, Logistics, Economic Cities & Free Zones, and Digital—are uniquely positioned to deliver integrated solutions that drive economic growth, job creation, and technological advancement for Egypt and the wider region.

AD Ports Group’s proven expertise in managing complex logistics and industrial assets stems from the Group’s synergistic trade ecosystem, which optimises asset utilisation, reduces environmental impact, and supports local economies.

Mastek Celebrates 30 Years of its Listing on the National Stock Exchange

Mumbai, India, 31 July 2025: Mastek , a trusted AI-first digital engineering and cloud transformation partner, proudly marks 30 years since its listing on the National Stock Exchange (NSE) of India. An early pioneer in enterprise-scale IT services, Mastek was first listed on the Bombay Stock Exchange in 1993, followed by its NSE listing in 1995. Over the years, Mastek has been instrumental in advancing India’s digital ascent through strong governance and enterprise innovation. Today, it stands as a global catalyst for AI-led transformation across industries in 40+ countries.

mASTEK

Founded in 1982, Mastek has had a defining influence on India’s IT sector. From its early roots in enterprise IT services, Mastek’s exemplary journey has transcended boundaries, evolving into an AI-powered partner delivering mission-critical digital and cloud-native transformations. With AI-led innovation at its core, Mastek is shaping the future of digital transformation, tapping new opportunities, and delivering value through 5,000+ professionals to create purposeful, adaptive solutions.

A major strategic shift occurred with the demerger of Majesco in 2014, Mastek’s insurance platform arm, which became an independent insurance technology company. Mastek then scaled its capabilities through strategic acquisitions: TAISTech (digital commerce, 2016), Evosys (Oracle Cloud, 2020), MST Solutions (Salesforce, 2022), and BizAnalytica (cloud data & analytics, 2023).

These integrations transformed Mastek into a comprehensive transformation partner for Fortune 1000 enterprises, underpinned by data, cloud, and platform modernization.

Mastek has maintained consistent growth. In Q4 FY25, the company posted revenue of ₹905.4 crore, a 16.1% YoY rise, with EBITDA at ₹138.8 crore. In Q1 FY26, net profit rose by nearly 29% YoY, while the stock gained 13%—signaling strong market trust. Robust free cash flow and disciplined cost management have positioned Mastek for sustainable, margin-accretive growth.

Mastek’s newly launched ADOPT.AI suite, powered by 80+ AI Agent assets and 100+ use cases, accelerates outcomes across three core dimensions: ADOPT.AI for Technology, ADOPT.AI for Business, and ADOPT.AI for Data, guiding clients through seamless AI adoption from incubation to enterprise maturity. Mastek advances its AI vision through its AI Engineering Center of Excellence (CoE) and AI Academy, which has trained 3,600+ professionals in GenAI and earned more than 6,500 across a spectrum of AI competencies including advanced specializations in platforms like Oracle, Microsoft, AWS and Salesforce. These initiatives aim to build an AI-ready workforce and develop AI-enabled applications for industry-specific use cases.

Project Deep Blue, Mastek’s flagship buildathon, bridges academia and industry by empowering young students with creative problem-solving skills, mentorship, and real-world experience to deliver solutions that are technically solid, socially relevant, and market-ready.

“As we celebrate three decades as a listed company, we draw strength from Mastek’s legacy of trust, innovation, and growth. Our vision is anchored in an AI-powered future, creating transformative solutions that are sustainable and responsible. With initiatives like ADOPT.AI, we are shaping intelligent enterprises, empowering our global workforce, and delivering purposeful outcomes with trust, value, and velocity,” said Umang Nahata, CEO, Mastek.

Mastek’s future remains purpose-driven, focused on AI-first innovation, client-centric growth, expansion into key global markets, and deeper investments in ESG and inclusion initiatives.

Celebrate Friendship with Glow, Glam, and Good Vibes at The Face Company

31st July, 2025: This Friendship Day, celebrate connection, self-care, and glow with your favourite person at The Face Company. Whether it’s your best friend, sibling, college buddy, or partner — treat yourselves to a luxurious duo experience at Delhi’s modern aesthetic wellness destination, nestled in the heart of Greater Kailash 2.

face company

The Face Company offers cutting-edge treatments, expert artistry, and world-class hygiene in a warm, inclusive, and high-end setting. Break away from traditional celebrations with curated services designed for two — like the Glow Facial for Duo (deep sculpting massage, hydration and antioxidant boost) or the Face Workout + Eye Revival Combo, a toning and energizing pick-me-up, or the indulgent Luxury Duo Pedicure — a restorative ritual for your soles and souls. Also explore lash & brow artistry, nail restoration, and hair wellness to look and feel your best — together with your BFF.

With expert technicians, cruelty-free products, AI-powered skin analysis, and a calming clinical ambiance, every session is a balance of science, luxury, and personalised care.

Friendship Day specials include duo packages, surprise gifts, and memory-making moments. Book now to celebrate your bond with glow, glam, and good vibes — the kind that lasts long after the treatment ends.

EaseMyTrip Announces Azadi Mega Sale: Exciting Discounts On Travel Packages, Flights, Hotels and More

New Delhi, July 31, 2025: EaseMyTrip.com, one of India’s leading travel-tech platforms, has announced its much awaited ‘Azadi Mega Sale’ from 29th July to 6th August 2025. During this period, EaseMyTrip is proud to offer a diverse lineup of discounts on the wide range of travel services of the platform. Travelers can grab attractive offers on flights, hotels, buses, cab bookings, and holiday packages. In order to honour the spirit of 79th Independence Day, EaseMyTrip is even offering exclusive discounts of up to 79% OFF on selected stay options.

To access these offers, customers can use the promo code ‘EMTAZADI’ while availing the services through the EaseMyTrip’s app or website. Moreover, customers can enjoy additional discounts and enhance their travel experience if they make a booking using the credit cards of ICICI, BOBCARD, and AU Small Finance Bank. The offer becomes more irresistible as every transaction during the sale period offers a chance to win gift vouchers from our selected brand partners. During the sale period, the top spender will have the opportunity to win amazing offers from Nasher Mile, IGP, and Goodwyn Tea.

For the upcoming sale, EaseMyTrip has collaborated with reputed airline partners like Malaysian Airlines, Egypt Air, ITA Airways, Air Astana, Kuwait Airways, American Airlines, Air India, Air Mauritius, Akasa Air, Air India Express, AF/KL/DL, British Airways, Indigo, Lot Polish, Qantas Airways, Qatar Airways, Saudi Arabia Airlines, Spice Jet, Turkish Airlines, Virgin Atlantic, Batik Air, Uganda Airlines, and Air Canada.

The exclusive prestigious hotels teaming up with EaseMyTrip for the sale are Sterling, Starlit, WelcomHeritage, Pride, Club Mahindra, Byke, Justa, Fern, Ginger, Vits, Sayaji, Neemrana, AM Kollection, Cygnett, Amritara, Spree, Bloom, Zone By The Park, One Earth, Suba Group, Lords, The Clarks, Royal Orchid, OTHPL, Clarks Collection, Le roi, Renest, Treehouse, Citrus Prime, Brij, fab, OYO, ITC, Shrigo, FAB, Fortune, Housr Corporate stays, Eight Continents, Vesta Hotels & Resorts, Fateh Collection, Aceotel, Moustache, OPO Hotels, Saltstayz, Summit Hotels & Resorts, Sumi Yashshree Hotels & Resorts, Sinclairs Hotels & Resorts, Mount Hotels, Hotel Sonar Bangla, and Hotel Polo Towers Group.

Customers can even explore a range of thoughtfully crafted holiday packages to some of India’s most scenic and culturally rich destinations, including Corbett, Nainital, Manali, Himachal, Sariska, Ranthambore, Agra, and Jaipur.

Mr. Sanchit Chopra, Chief Marketing Officer of EaseMyTrip commented, “We are excited to bring back our most awaited Independence Day Sale. From spontaneous escapes to long-awaited vacations, these special deals at our Azadi Mega Sale are there to make travel more accessible and joyful. At EaseMyTrip, we believe freedom is best experienced through travel. To honour India’s 79th Independence Day, this time with select stays offering up to 79% OFF*, we’re inviting every free-spirited explorer to take off and celebrate freedom their own way.”

So let’s embrace the spirit of freedom by grabbing offers and discounts of Azadi Mega Sale exclusively from 29th July to 6th August on EaseMyTrip’s app and website.

Myntra’s Glamstream Unveils “Retro Revival: Trends Through The Decades,” A Nostalgic Fashion Journey Hosted By Aaliyah Kashyap

Bangalore, July 31, 2025:  Myntra, one of India’s premier fashion, beauty, and lifestyle e-commerce destinations, launches “Retro Revival : Trends Through the Decades” on its groundbreaking shoppable lifestyle content platform, Glamstream. Hosted by Gen Z fashion icon Aaliyah Kashyap, this fun and engaging show takes viewers on a nostalgic trip, revisiting iconic fashion trends from the 1970s, 80s, 90s, and 2000s, all of which are experiencing a significant resurgence among today’s generation. The episodes featured the beloved fashion icons including Zeenat Aman, Bhagyashree, Raveena Tandon and Neha Dhupia, spotlighting their styles from each era.

The star-studded lineup of “Retro Revival” kicks off with Zeenat Aman representing the 1970s. The original “it-girl” of the ’70s, Zeenat revisits her groundbreaking style, from bold prints and fringes, to disco glam and dreamy drapes, proving that her iconic looks are as relevant today as ever. Next, Bhagyashree brings her soft-girl charm and timeless flair to the 1980s, showcasing florals and pastel palettes continues to define the glam-pop era. The 1990s episode features Raveena Tandon, known for her bold lips, animal prints, and iconic yellow saree. Raveena shares her ’90s sass, and viewers can channel her energy with grunge glam. Finally, Neha Dhupia steps into the spotlight for the 2000s, a true owner of the Y2K era with low-rise jeans, glossy lips, and fearless fits, bringing the heat to “Retro Revival” and demonstrating how rhinestones, tube tops, and cargo pants are trending harder than ever.

Aaliyah Kashyap, Influencer and host of the show said, “Hosting ‘Retro Revival’ has been an absolute dream!” said. “It’s incredible to see how these legendary fashion icons shaped trends that are now making such a massive comeback. We’ve had so much fun revisiting these looks, and I’m excited for Gen Z to discover and shop these amazing styles on Myntra.”

“Retro Revival” seamlessly blends entertainment with instant shoppability, allowing viewers to shop looks from the show embedded in a product tray, a hallmark of the Glamstream experience. Viewers can effortlessly explore and purchase the featured trends directly on Myntra, bringing these timeless styles into their contemporary wardrobes.

DroneAcharya Aerial Innovations Limited Signs an Exclusive MoU with Galgotias University to Set Up DGCA-Approved RPTO and Drone Lab on Campus

Pune, 31st July 2025: DroneAcharya Aerial Innovations Limited has signed a strategic Memorandum of Understanding (MoU) with Galgotias University to establish a DGCA-approved Remote Pilot Training Organization (RPTO), Drone Labs, and a future UAVs research and development (R&D) on campus. The initiative will facilitate certified drone pilot training, faculty development, student upskilling, and collaborative research & development in UAVs and geospatial technology.

DroneAcharya Aerial Innovations Limited is proud to announce a landmark collaboration with Galgotias University through the signing of a Memorandum of Understanding (MoU) to set up a DGCA-approved Remote Pilot Training Organization (RPTO), a Drone Lab, and a future UAV research and development (R&D) on the university campus.

Under this exclusive strategic partnership, DroneAcharya will provide technical and operational expertise to help Galgotias University deliver UAv industry-relevant research, education, and skill-based training. The RPTO will be established in compliance with guidelines issued by the Directorate General of Civil Aviation (DGCA) and will offer certified drone pilot training programs, including DGCA-approved Remote Pilot Certificate (RPC) courses, GIS and Drone Data Processing, Drone Building, Drones in Agriculture, Drones in Disaster Management, Drones in Aerial Cinematography, Python for GIS, and Drone Racing.

The MoU also paves the way for setting up a functional Drone Lab within the campus, with hands-on support from DroneAcharya for equipment and curriculum integration. These initiatives aim to foster innovation, increase employability, and provide students and professionals with practical exposure to cutting-edge drone technology.

Prateek Srivastava, Founder and Managing Director of DroneAcharya Aerial Innovations Limited, commented: “We’re excited to join hands with Galgotias University to empower the next generation of UAV professionals through hands-on, certified drone training. This collaboration is a step forward in supporting national initiatives like Skill India and Atmanirbhar Bharat, as we work towards building a future-ready, self-reliant drone talent ecosystem aligned with India’s technological and economic aspirations.”

This MoU strengthens DroneAcharya’s nationwide presence in drone training and geospatial capacity-building. It also supports the vision of ‘Drone Shakti’ by nurturing future-ready professionals equipped to lead in defense, industrial, and agricultural drone applications.

Coca-Cola India Provides Hydration and Comfort During Shravan

Bengaluru, 31 July,2025: The months of Shravan (July-August) are celebrated in the regions of Uttar Pradesh, Uttarakhand, Bihar and Jharkhand, and are considered a time of cultural vibrancy and social harmony. All through Shravan, Coca-Cola India supported several commuters and travelers with availability of its beverages. Along with its bottling partners, the company deployed its diverse portfolio of beverages providing refreshment at key hydration and rest points along major routes. Commuters travel several kilometers every day on foot and require adequate facilities during the duration of their travel. Coca-Cola provided rest areas, comfort packages, changing facilities equipped with shower, mist areas and giant mist bottles to give respite during walking, and seating places offering rejuvenation, allowing commuters to physically recover during their journey.

Coca-Cola focused on key locations across Uttar Pradesh, Uttarakhand, Bihar and Jharkhand, boosting the local economy by supporting distributors and retail outlets in high-traffic areas. Vendors at dhabas were provided with 4, 6, and 10 door coolers, enabling them to serve chilled beverages to travelers and helped increase their income opportunities. By driving footfall and enhancing consumer experience, the company and its bottling partners helped strengthen local businesses and reinforce their connection to the regional retail ecosystem.

Sundeep Bajoria, Vice President, India Operations Coca-Cola India, said, “At Coca-Cola India, we aim to deliver hydration with purpose by making our beverages accessible at the right moments and in the right places. Scaled availability is not just about reach, it’s about enabling everyday convenience and supporting local economies. This initiative is a reflection of our commitment to being meaningfully present in the lives of consumers, made possible through the strength of our bottling network and the dedication of our on-ground teams.”

Rahul Kumar, Deputy Chief Executive Officer, SLMG Beverages, said, “At SLMG Beverages, we’re delighted to play a role in refreshing people by ensuring our beverages are always within reach of our consumers. Through hydration carts, immersive Shivirs, and an extensive retail network, we are committed to enabling comfort, hydration, and upliftment at every step of the journey. This initiative goes beyond distribution; it reflects our commitment to being a meaningful part of the journey and bringing Coca-Cola India’s refreshing spirit to life, one chilled bottle at a time.”

Amit Bedi, Chief Executive Officer Moon Beverages, said, “This is an initiative that supports people on the go and goes beyond hydration. We’re making sure that Coca-Cola’s drinks are available when and where they’re most needed. These efforts provide comfort, generate income by establishing meaningful touchpoints along important routes and guarantee prompt access to beverages in order to establish a strong connection with the communities.”

This initiative is a testament to Coca-Cola India’s philosophy of “business with purpose”, by seamlessly blending refreshment with purpose, the company is not only supporting travellers on their physical journeys but also uplifting communities and strengthening local economies.

Testimonial from a Dhaba owner at Highway

A Dhaba owner on Bhawti Highway, Kanpur, said “Ever since the refreshment zone was set up, consumer activity at my shop has increased. Now, people don’t just come in for a cold drink, they stay awhile, chat, and end up picking up other items too. Business has grown!”

Whether it’s through hydration, resting facilities, retail empowerment, or waste management initiative with NGO partners like Lakshya, Coca-Cola India continues to demonstrate that real brand value is built by showing up consistently and meaningfully at the heart of India’s most powerful cultural and human moments.

Akoirah by Augmont Introduces Lab-Grown Diamond-Studded Rakhis & “Partner in Shine” Campaign for Raksha Bandhan

This Raksha Bandhan, Akoirah by Augmont unveils a labgrown diamond-studded Rakhi collection, designed not just to tie, but to stay. These rakhis double up as elegant everyday bracelets and keepsakes- celebrating siblinghood with timeless style and substance. The collection is designed to be worn and cherished every day.

In addition to this, the brand has also curated a selection of giftable labgrown diamond jewellery edit which consist of pendants,rings,earrings,nose pins crafted in 14k recycled gold, ideal for sisters who prefer everyday luxury with meaning, and perfect for celebrating the occasion with timeless pieces that reflect love and appreciation.

Tying it all together is Akoirah’s new social media campaign, #PartnerInShine, which reimagines the sibling bond as a partnership of equals. Moving away from the traditional idea of protection, the campaign highlights how today’s sisters don’t need guarding, they need brothers who show up, support, and stand beside them as equals in every sense.

On the launch of Collection Namita Kothari, Founder, Akoirah by Augmont said, “This collection is our way of honouring the evolving bond between siblings — one rooted in respect, equality, and celebration. Today’s sisters don’t just need protecting, they need brothers who believe in them, stand beside them, and share in their shine. With #PartnerInShine, we’re celebrating that new-age Rakhi spirit through jewellery that lasts beyond the moment.”This Rakhi we celebrate not just tradition, but a relationship that shines with equality, respect, and enduring love.

Availability : Akoirah Store, Unit no GP 23, Lower Ground Floor, Phoenix Market City, Viman Nagar, Pune 411014.