Archive: May 31, 2023

This EORS, Myntra unveils its trailblazing virtual fashion influencer, Maya, in an industry first

Bengaluru, May 31, 2023: In a first for an e-commerce platform, Myntra has introduced its revolutionary virtual fashion influencer, Maya, to continue creating resonance with its thriving GenZ audience. India’s fashion expert, Myntra is poised to augment its end-to-end consumer experience, with Maya joining the platform’s curated set of uber-stylish content creators, the Style Squad, and be a unique representative of FWD, the platform’s differentiated shopping experience to cater to the evolving needs of the GenZ customer. With GenZ’s unbridled admiration towards digital avatars and a penchant for all things experiential tech such as the immersive digital gaming and virtual reality interventions, the introduction of Maya helps us unlock the potential of the Myntra virtual universe by creating resonance with young, trend-first and tech-savvy audiences, enabling Myntra to build top-of-mind recall with the next-gen.

Maya Meets World: Myntra’s first-ever virtual fashion influencer, Maya goes by ‘@maya_unlimited’ on Instagram, and is imagined to be based out of Bangalore in the Myntra virtual universe. Her attributes include being an emerging fashion stylist, with an inclination for all things trends, make-up, and fitness, among others. A quintessential Zoomer, Maya is bold and undaunted, while being a strong advocate for body positivity, mental health, equality and inclusivity, among others. She is confident, opinionated yet empathetic, and a warm-hearted humanoid. This Gemini multitasks whilst being a student as a virtual influencer to her Instagram of a growing base of 177K followers, who keep up with her for fashion and make-up inspiration, and her wholesome relatable content.

The Magic of Maya this EORS: Amplifying the proposition of End of Reason Sale (EORS) and being the what’s-in-trend guide, Maya will be seen taking on the role of a ‘style hacker’ for the marquee shopping extravaganza. The 18th edition of Myntra’s biannual fashion event is set to begin on 1st June, with Early Access beginning on 31st May. The shopping extravaganza will be showcasing a wide and fashion-forward selection of over 6000 brands and 2.1 million styles available to choose from with unparalleled offers at play throughout the event. As a part of her wish list, Maya will handpick her favorites from the shopping extravaganza and will also share the hottest FWD trends on her Instagram handle to look out for this EORS-18, giving the audience a glimpse into the next-phase of product recommendations.

Shaping the future of Fashion: The association with Maya further emphasizes Myntra’s efforts at connecting deeply with the GenZ audience, whilst solidifying Myntra’s commitment to exploring the vast potential of the immersive Myntra virtual universe and GenZ’s favorite communication tools, digital avatars.The platform diving headfirst into the future with Maya will help forge cohesive synergies and discover exciting possibilities in the dynamic realm of the Internet. Additionally, this adds to the list of new-age innovations the platform has introduced, with this collaboration being unique to Myntra in the country’s e-commerce ecosystem.

As Myntra’s first virtual fashion influencer, Maya will have no physical or geographical limitations making her flexible and adaptable. Maya being a citizen the virtual universe makes it possible for the platform to own creative narratives end-to-end across campaigns. This allows her to create a stream of compelling content on a daily basis across statics and videos in a very efficient manner. This also enables Maya to quickly grow and attract a large trend-first follower base.

The creation and conceptualization of Maya was organically driven by Myntra’s passion for being ahead of the curve and embracing innovative methods to champion its cause of democratizing fashion in India.

On Maya’s much-anticipated unveiling, Sunder Balasubramanian, CMO, Myntra, said, “With her distinct fashion sense and trendsetting prowess, Maya is poised to captivate and inspire our fashion-forward shoppers like never before. As pioneers in the space, we understand the need to marry global advancements with what’s keeping the next-gen excited, and reimagine the landscape every now and then. The launch of Maya solidifies that position further by harnessing the potential of the immersive Myntra virtual universe to engage our GenZ shoppers more effectively, right in time for EORS-18. Maya embodies the very essence of Myntra’s core values, democratizing fashion through technology and championing inclusivity and empowerment. Maya is set to become the ultimate ‘style hacker’ setting new benchmarks in the world of fashion with her on-trend and experimental approach that is sure to win the hearts of fashionistas across the country”.

Maya already has in place her own Myntra Studio profile, with Myntra exploring the potential of her conducting M-Lives, the platform’s live commerce proposition, in the near future. This association also enables the platform’s slew of leading partner brands to look at the opportunities to collaborate with Maya to augment key launches and events. Following the establishment of a burgeoning and loyal following, Maya’s content will be leveraged to highlight exciting benefits and offers to her followers. Welcoming her to the much-loved Myntra Style Squad, Maya’s popularity will further be augmented via collaborative posts with a list of popular influencers who have ‘met’ her.

As Myntra gears up for EORS-18, there are 100+ live sessions planned on Myntra’s M-Live, the platform’s social commerce proposition, augmenting visibility and representing the slew of leading brands on offer. The live sessions will be hosted by India’s biggest social media stars, and widely-admired content creators, such as, Varun Sood, Baseer Ali, Akash Choudhary, Ritvi Shah and Gaurav Kumar, among others.

Sennheiser Expands Product Portfolio and Showcases Innovative Audio Solutions at PALM Expo 2023

Mumbai, 31, May 2023: Sennheiser, a leading provider of cutting-edge professional audio solutions, showcased its existing product portfolio and unveiled new additions at the prestigious PALM Expo 2023 in India. Among the highlights of Sennheiser’s showcase were the highly anticipated launches of the Neumann MT 48, Sennheiser EW DP, and Neumann KH 120 II. These groundbreaking products not only expand Sennheiser’s product offerings but also represent the company’s dedication to pushing the boundaries of innovation in the audio industry.

The event, recognized globally for its focus on pro audio, lighting, audiovisuals, and music production, provided the perfect platform for Sennheiser to solidify its position as an industry leader and demonstrate its unwavering commitment to delivering exceptional audio experiences.

The Neumann MT 48, a unique solution in its range, revolutionizes the audio experience by integrating the full potential of Neumann microphones, monitors, and headphones into a single device. This cutting-edge technology empowers audio professionals to unlock new creative possibilities and achieve unparalleled audio quality. Another remarkable addition to Sennheiser’s lineup is the Sennheiser EW DP, a wireless microphone system designed to transform sound production on set. With state-of-the-art technology and an ergonomic build, the EW DP is set to redefine audio workflows for both individual creators and production crews. Additionally, the Neumann KH 120 II, the next generation of studio monitors, offers unparalleled linearity, minimal distortion, and perfect adaptability to any acoustic environment. With enhanced clarity and efficiency, the KH 120 II empowers audio professionals to create mixes that seamlessly translate across different playback systems.

“Palm Expo stands out as a key industry event, attracting industry professionals who gather to witness the cutting-edge technologies that are shaping the present and future of audio,” said Mr. Vipin Pungalia, Director, Professional Segment, Sennheiser Electronics India Pvt. Ltd. “Our consistent participation in PALM Expo over the years has provided us with an invaluable platform to demonstrate our unwavering commitment to delivering high-quality audio solutions to our valued stakeholders. It has also allowed us to connect with a diverse range of audiophiles, musicians, DJs, content creators, broadcasters, and other industry professionals. The overwhelming response and positive feedback we received during the expo have further solidified our belief in the transformative power of innovation and exceptional audio experiences.”

Sennheiser’s presence at PALM Expo 2023 once again demonstrated its unwavering dedication to its mission. These innovative audio solutions, meticulously crafted to deliver unparalleled immersive experiences, fostered connections across various industry sectors and paved the way for the future of audio.

FloCareer Unveils Major Interview Platform Upgrade Pioneering Intelligent Hiring Technology

Bengaluru, 31, May 2023: FloCareer, a leading provider of innovative HR Solutions, is thrilled to announce a major upgrade to its flagship application, bringing a wide range of new features and enhanced capabilities. This upgrade aims to revolutionize the user experience and reaffirm FloCareer’s commitment to delivering high-quality applications to its esteemed customers.

The integration of Dyte: a live video SDK, marks a significant milestone for FloCareer. Dyte facilitates real-time video and audio communications, supporting a diverse range of use cases such as online meetings, live classes, telehealth, remote work, and more. With the ability to accommodate up to 10,000 users, Dyte offers flexibility for customization and tailored features.

Mohit Jain, Co-Founder of FloCareer, expressed his enthusiasm, stating, “The upgraded application represents a pivotal moment in FloCareer’s dedication to remaining at the forefront of technological advancements. By harnessing the power of state-of-the-art technologies, we have reimagined the application’s performance, security, and usability, providing users with an even more efficient and enjoyable experience.”

Key Features and Benefits of the Upgrade:

The integration with Dyte brings forth a seamless interview experience for both candidates and interviewers. The following key features are now available:

• Enhanced video interview experience: The interview room now supports multi-party participants, facilitating a more interactive and collaborative environment.
• Advanced coding experience: The platform’s code compiler and editor now support 150 coding languages, catering to a diverse range of technical assessments.
• Fraud detection: Screen recording and voice biometrics have been implemented to mitigate malpractices and ensure a fair assessment process.
• Screensharing & recording: Candidates can now share windows, tabs, or their entire screens during interviews, enabling effective monitoring and preventing misconduct.
• Whiteboarding: A whiteboard plugin allows candidates to visually design, draw, or create flowcharts, enhancing their ability to present ideas and solutions.
• Multi-channel candidate communication: Candidates can stay informed and engaged throughout the interview process using multiple interactive channels, including WhatsApp, emails, IVRS, and Rich SMS.

The decision to upgrade the application stems from FloCareer’s commitment to customer success and continuous improvement. By incorporating cutting-edge technology, the company aims to elevate user experiences, streamline workflows, and empower businesses to achieve their goals efficiently.

“We are delighted to introduce this significant upgrade to our flagship application,” said Mehul Bhatt, Co-Founder of FloCareer. “This upgrade reflects our dedication to technological innovation and unwavering commitment to providing our customers with best-in-class software solutions. We believe these enhancements will redefine the way our users interact with our application, driving their success and satisfaction.”

The upgraded application is now available to all existing and new customers. To learn more about the upgrade and explore its features, please visit www.flocareer.com or contact our customer support team.

SRL Diagnostics rebrands as Agilus Diagnostics

SRL Diagnostics, instituted in 1995, one of India’s leading network of diagnostic centres, announced that as a result of its work over the past few years towards rebranding, it would be adopting a new identity – ‘Agilus Diagnostics’. Agilus is inspired by the Latin term, agilis which stands for ‘agility’.  A 28-year legacy of expertise, experience & trust built with patients and doctors will now also seamlessly translate to agility in conducting tests, providing best-in-class diagnoses, and upgrading to new technology in response to changing customer needs.

Speaking on the new identity, Mr. Anand. K, Chief Executive Officer, of Agilus Diagnostics said “We are excited to adopt this new identity that is a culmination of our efforts on brand transformation over the past few years.  We are certain that it will create momentum for the company’s upcoming growth phase. For the past 28 years, we have won the trust of millions of patients and doctors by delivering high-quality diagnostic care. By launching the latest diagnostic solutions, building world-class information technology systems, and offering superior customer experience, we have always stayed a step ahead. While the name changes, our guiding principles, and business fundamentals remains unchanged. We will closely work with our partners to complete the brand transition over the coming days. The new brand will reflect in all customer and partner-facing assets henceforth.”

Through Agilus, the company aims to create renewed values for each of its stakeholders. To patients, Agilus is a commitment to enable medical professionals to deliver quality and timely care. To its channel partners; Agilus is a momentum to embark on a new growth phase and to the people, the driving force of the company, Agilus is an endeavour to create and foster a culture of collaboration and an environment of diversity and inclusion. To the larger public and society, the company aims to champion good health and well-being, and to the planet, Agilus is a promise to chart a sustainability roadmap with an aim to reduce carbon footprint.

The company has built an extensive laboratory network comprising 410+ labs, 3700+ customer touchpoints, and 12000+ direct clients. Agilus Diagnostics is India’s largest chain in terms of network with a presence in 1000+ cities, 34 states, and union territories. Agilus also operates one of the largest accredited networks of laboratories in the country; 43 of their labs are accredited by NABL and 3 are recognized under the NABL M(EL)T program. It also has two CAP-accredited laboratories in Mumbai, India, and Dubai. In FY23, the business served a total of over 16.6 million patients and completed 39.1 million tests. The company also has 3 Centres of Excellence (CoEs) focused on Histopathology, Transplantation Immunology, and Molecular Pathology.

Agilus Diagnostics (Formerly SRL Diagnostics) has a long list of firsts to its credit, including being one of the first NABL and CAP Accredited Medical Laboratory in the nation, the first ABDM Integrated Laboratory, and the only Indian lab to ever partner with the Indian Olympic Association for the Olympics 2020 and 2024, and many more. Through strategic expansion, the development of capabilities in genomics and next-generation diagnostics, superior client experiences, and digitally enabled services, the company aims to continue its legacy of delivering exceptional diagnostic care.

Shiv Narayan Jewellers Makes History Achieving 8 Guinness World Records(TM) Titles

Hyderabad, India, May 31, 2023: Shiv Narayan Jewellers Pvt Ltd, Hyderabad’s top legacy jeweller, has achieved 8 Guinness World Records(TM) Titles, becoming the first Indian jeweller in history to accomplish such a feat. To commemorate the occasion, a grand celebration attended by high-profile dignitaries and celebrities unfolded at the breathtaking Taj Falaknuma Palace in Hyderabad, the perfect venue to commend the Shiv Narayan’s rich legacy.

The grand event featured Bollywood’s fashion icon Disha Patani who strutted the ramp in one of Shiv Narayan’s high jewellery pieces. Her ethereal presence not only showcased its intricacy but also the craftsmanship and its breathtaking elegance. The evening unfolded as a captivating showcase of fashion, glamour, and exquisite jewellery but the highlight of the event was the unprecedented ‘Experiential Zone’ – an immersive experience of the record-breaking jewels themselves. The four zones, dedicated to each of the creations, exhibited the inspirations, innovation and nuances of the pieces.

The first of the four, The Ganesha Pendant, achieved the Guinness World Records Title for The Heaviest Pendant weighing in at 1011.150 grams & The Most Diamonds Set On A Pendant (11,472). A testament to exquisite craftsmanship, the handcrafted jewel took 6 1/2 months to create.

Shiv Narayan Jewellers went on to break their own record: The Ram Darbar achieved the world record for The Heaviest Pendant at 1681.820 grams and The Most Diamonds Set On A Pendant with 54,666 diamonds. It also became The Heaviest Diamond Pendant exceptionally designed over 8 1/2 months with diamonds inscribing Sri Ram (Lord Ram) even on the back.

The Satlada Necklace (The Seven Layer Necklace) is Shiv Narayan’s third award-winning masterpiece. With 315 emeralds and 1971 fine diamonds, it now holds the records for The Most Emeralds Set On A Necklace and The Most Diamonds Set On A Necklace. The sourcing of the gemstones for this necklace alone took 2 1/2 years and the piece was crafted over 5 1/2 months. Paying homage to the ancient treasures of the Nizams, an integral part of Shiv Narayan’s heritage, The Satlada Necklace is a resplendent creation exemplifying the dedication and attention invested in each piece.

Elevating luxury to new heights, Shiv Narayan Jewellers’ The Magnifying Glass holds an impressive value of $108,346 making it The Most Expensive Magnifying Glass.

Expressing his elation and gratitude for this remarkable achievement, Mr Tushar Agarwal, Managing Director – Shiv Narayan Jewellers Pvt Ltd, stated, “We are truly humbled to have achieved 8 Guinness World Records Titles. It is a huge advancement for the entire industry and we are truly grateful that our dedication, hard work and passion has been recognised at such a global level. We hope to continue to pioneer innovation in the industry and reach new heights.”

As the Only Indian Jeweller To Have Achieved 8 Guinness World Records Titles, Shiv Narayan Jewellers have solidified their position at the top in the gem and jewellery industry. Shiv Narayan Jewellers Pvt Ltd is a prestigious vintage and royal jewellery brand specialising in emerald jewellery. The company was started by Seth Sri Shiv Narayan Ji, the head jeweller to Mir Osman Ali Khan, the VII Nizam of Hyderabad. Since then, the brand has created many masterpieces. Today, it is in the hands of Mr Kamal Kishore Agarwal and Mr Tushar Agarwal, the current Chairman and Managing Director of the company.

for more information, please visit https://shivnarayanjewellers.com/

YES BANK unveils refreshed brand identity

As part of its refreshed identity, YES BANK has launched a vibrant new logo which carries forward the visual DNA of the Bank and builds on it. The design language is digital friendly and reflects a brand which believes in being fluid. It depicts the Bank’s progressive spirit while staying true to its core values. The tick has been transformed into a soaring bird, which represents the Bank’s current position of ‘soaring’. Moreover, the smoothened-out corners and fluid shapes have replaced the angular edges of the older identity, along with more emphatic typography. The familiar blue and red colors that have been associated with YES BANK logo have got a makeover as well; the red and blue have an electric tone, representing the high energy and innovation that the YES BANK of today stands for.

Board Members of YES BANK present at the unveiling ceremony of the new brand identity

In line with its refreshed identity, the Bank is set to roll out an integrated campaign with the tagline – ‘Life Ko Banao Rich’ – which represents the Bank’s core focus of being a complete solution provider and taking ahead the baton of being recognized as a brand that walks the extra mile to cater to the needs of all its customers.

Commenting on the launch of the refreshed brand identity, Mr. Nipun Kaushal, Chief Marketing Officer and Head CSR, YES BANK, said, “Over the last three years, YES BANK has been through a transformational journey and has since then, progressed on several strategic objectives to position itself as a strong customer-centric franchise. As brand custodians of the Bank, it was imperative to represent the extent of our transformation in the best possible manner. I am delighted to present to you a refreshed identity of YES BANK, which resonates the ethos and values we uphold, the emotional connection we have with our customers, and our motivation to provide them with a rewarding banking experience. Our campaign tagline ‘Life Ko Banao Rich’, reflects our objective to encourage customers to spend time and make memories with their loved ones, and leave their banking needs to us.”

The revitalized identity extends across all customer touchpoints, such as the Bank’s headquarters, branches, products, digital platforms, and communication materials. The campaign will underline the theme of ‘Life Ko Banao Rich’ and will be promoted across social and digital media, OTT networks, and television.

• Creative Agency: McCann Worldgroup
• Production House: Conversation Films
• Video: https://youtu.be/SvrdtEtEhU8

  As part of its refreshed identity, YES BANK has launched a vibrant new logo which carries forward the visual DNA of the Bank and builds on it. The design language is digital friendly and reflects a brand which believes in being fluid. It depicts the Bank’s progressive spirit while staying true to its core values. The tick has been transformed into a soaring bird, which represents the Bank’s current position of ‘soaring’. Moreover, the smoothened-out corners and fluid shapes have replaced the angular edges of the older identity, along with more emphatic typography. The familiar blue and red colors that have been associated with YES BANK logo have got a makeover as well; the red and blue have an electric tone, representing the high energy and innovation that the YES BANK of today stands for.

  Board Members of YES BANK present at the unveiling ceremony of the new brand identity

  In line with its refreshed identity, the Bank is set to roll out an integrated campaign with the tagline – ‘Life Ko Banao Rich’ – which represents the Bank’s core focus of being a complete solution provider and taking ahead the baton of being recognized as a brand that walks the extra mile to cater to the needs of all its customers.

  Commenting on the launch of the refreshed brand identity, Mr. Nipun Kaushal, Chief Marketing Officer and Head CSR, YES BANK, said, “Over the last three years, YES BANK has been through a transformational journey and has since then, progressed on several strategic objectives to position itself as a strong customer-centric franchise. As brand custodians of the Bank, it was imperative to represent the extent of our transformation in the best possible manner. I am delighted to present to you a refreshed identity of YES BANK, which resonates the ethos and values we uphold, the emotional connection we have with our customers, and our motivation to provide them with a rewarding banking experience. Our campaign tagline ‘Life Ko Banao Rich’, reflects our objective to encourage customers to spend time and make memories with their loved ones, and leave their banking needs to us.”

  The revitalized identity extends across all customer touchpoints, such as the Bank’s headquarters, branches, products, digital platforms, and communication materials. The campaign will underline the theme of ‘Life Ko Banao Rich’ and will be promoted across social and digital media, OTT networks, and television.

  • Creative Agency: McCann Worldgroup
  • Production House: Conversation Films
  • Video: https://youtu.be/SvrdtEtEhU8

Kinouchi 5-Star Heavy Duty Pro Air Conditioners of Haier India awarded as the ‘Best Innovative Product of the Year

31 May 2023: Driven by its ethos of customer-inspired innovation, Haier Appliances India (Haier India), the global leader in Home Appliances and the World’s Number 1 brand in Major Appliances for 14 Consecutive Years, announced the exemplary performance and milestone for Haier Kinouchi 5- Star Heavy Duty Pro air conditioners. Awarded as the ‘Best Innovative Product of the Year’ it cools the room 20x faster and provides optimum cooling even at extreme temperatures of up to 60°C.

Speaking about the achievement, Mr. Satish NS, President, of Haier India, said, “At Haier, we are focused on bringing the best-in-segment products across categories driven by well-researched methodology, latest technologies, and efficient manufacturing capabilities. With our presence in the Indian market for over two decades, we are proud to celebrate the Kinouchi 5-Star Heavy Duty Pro air conditioners being awarded as the ‘Best Innovative Product of the Year’. Such achievements highlight Haier’s commitment to deliver high-end products that meet the needs of our customers across India. We are pleased to have made a positive impact in India and are confident, that with support of our consumers, we will continue to deliver successful products, going forward.”

In line with the ‘Make in India’ and ‘Make for India’ strategy, Haier has been expanding its product range in India, focusing on innovations that offer energy efficiency, durability, and convenience to its customers. The brand has successfully manufactured over 1 million Frost Self-Clean air conditioners this summer season, owing to the surge in consumer demand for air conditioners that provide energy-saving benefits and convenience with self-cleaning feature.

In its endeavor to bring ultimate comfort to Indian homes, Haier combined the perfect blend of innovation, design, and energy proficiencies in the Kinouchi Heavy-Duty Pro Air Conditioner series. They are designed to provide clean and fresh air to consumers, with features like self-cleaning, anti-bacterial filters, 10-second supersonic cooling, and Intelli Convertible – 7 in 1. Equipped with Triple Inverter Plus Technology, the air conditioners further benefit consumers, delivering up to 65% energy savings to the users.

The technology quintessentially allows you to clean the evaporator of the split air conditioner, without any hassle. This task can be performed by clicking a button, giving the customers the luxury of enjoying the utmost cooling with the ease of cleanliness. With the mechanism of patented inverse-balance cleaning technology, Haier AC’s are equipped to self-clean themselves. The self-cleaning is carried out by the AC through defrosting, frosting, cold expansion, and the mechanism to remove all the dirt that enters the machine. The double ion sterilization technique tends to clean the residual dirt and bacteria that get stored in the fans & air ducts.

Brands2life India partners with Opensky Innoventure to strengthen its presence in North East India

New Delhi, 31 May 2023: Brands2Life India, a leading communications consulting company headquartered at New Delhi, has announced its strategic partnership with Opensky Innoventure, a prominent digital media company based at Guwahati, aimed at expanding business opportunities and reinforcing its presence in North East India.

This strategic collaboration merges the agencies’ expertise and resources to augment their service portfolio and deliver comprehensive communication and marketing solutions to clients operating in the region.

Commenting on the partnership, Abhishek Katiyar, Founder, Brands2Life, said, “Our partnership with Opensky Innoventure in North East India enhances our presence and offers integrated communication and marketing solutions. By combining our strengths and resources, we strive to deliver exceptional results, drive business growth, and build lasting partnerships. Together, we aim to be the go-to agencies for comprehensive marketing solutions in the region”.

Vishal Gupta Co-Founder, Brands2life, said “Over the past few years, we have experienced an overwhelming response from the North East region. This strategic partnership will enable us to capitalize on these opportunities and drive aggressive growth. Our domain expertise and proven track record will be instrumental in successfully penetrating the market.

Likewise, Suniti Kumar Bhattacharjya, CEO, of Opensky Innoventure, expressed excitement, stating, “Through our partnership with Brands2Life India, we unlock the vast business opportunities in North East India. Our comprehensive communication and marketing solutions enable clients to excel in this region, leveraging local insights and innovative strategies to thrive in this dynamic market. Together, we redefine the communication landscape in North East India”.

Brands2Life is a leading communications and marketing consulting firm in India, specializing in creating captivating brand stories, engaging target audiences, and delivering outstanding outcomes. With a strong emphasis on innovation and market insights, Brands2Life enables businesses to excel through comprehensive and impactful solutions. The company has diverse industry clients across the globe which include several Fortune 500 companies.  The company already has its offices in Mumbai, Lucknow, and Hyderabad and operates in more than 200 cities across India.

Usha partners with NIFT to felicitate winners of ‘Best Garment Construction Award 2023’

Delhi, 31 May 2023: Usha International, India’s leading sewing machine company has partnered with the country’s leading fashion institute NIFT (National Institute of Fashion Technology) to reward and encourage the creativity of budding fashion designers from the institute as they step out to make their mark in the world of fashion. Usha International has been partnering with NIFT since the year 2000, and this year the Usha NIFT ‘Best Garment Construction Award’ 2023 will be presented year across 16 NIFT centres including Bengaluru, Bhubaneswar, Bhopal, Chennai, Gandhinagar, Hyderabad, Jodhpur, Kangra, Kannur, Kolkata, Mumbai, New Delhi, Panchkula, Patna, Raebareli, and Shillong. The winners will receive a Usha Janome Allure DLX automatic sewing machine, a certificate, and a cash prize as part of the award. The activity kickstarted over the weekend with graduate shows being held in Hyderabad, Patna, Mumbai, and Kannur and will culminate on June 7^th at the Gandhinagar centre.

Talking about the association, Usha’s spokesperson said, “This partnership with NIFT underscores our commitment to fostering talent in the fashion industry and celebrate the creativity and skill of these young students”

The Usha Janome Allure DLX sewing machine being presented to each winner is an innovative, state-of-the-art machine with automatic needle threading, an LED sewing light, a feed drop lever for embroidery, 13 built-in stitch functions, and 21 applications including buttonhole stitch, rolled hemming, embroidery, zip fixing, quilting, smocking, etc. A sturdy base provides 3x stronger stitches vis-à-vis other machines and has a free arm for circular stitching, and two dials for pattern and stitch length selection.