Archive: March 30, 2023

Introducing Social Media’s New Changer Maker of 2023 – Tirth Parsana

30 March, Mumbai: There have been so many content creators with upbeat content and storytelling videos on social media but only a few of them stand in a strong place with their unique and risk-taking style to entertain their audience. One such name that has been popular on social media is the oh-so-quiet Tirth Parsana known for his unique personality and comedy content.

The journey was not that easy for this young man, starting his journey at the tender age of 14 Tirth had to go through several hurdles to make a place in his fan’s hearts. While Instagram handles getting suspended thrice the creator never backed off or failed to prove himself, again and again, growing each time with more followers than before, through his hard work and dedication he has chosen to rise each time. He has been creating different content in different forms, while his first channel was in English and Hindi content, his second channel was in his mother tongue Gujarati. The young aspiring creator who grew to fame with his silent videos on social media made his audience laugh, smile, and gasped without uttering a single word! Now his focus is on making content that can be consumed worldwide answering his fan’s requests he has even created 3 songs available on Spotify where it speaks his heart through the songs. He is also passionate about boxing and wants to be the first ever to introduce influencer boxing to India, a new concept that combines fitness, entertainment, and social media further on this even has challenged a few influencers and wishes this would also turn in his favor.

Speaking about his rollercoaster journey Tirth shared, “I have always learned to rise with more and more up during the difficult times. I am doing what I love the most and will keep on doing no matter what. I have a lot of dreams I need to achieve and I have my whole focus on it. I always wish my fans and followers to always support me in the same way they have been doing. I am grateful to what I have.”

Jk Tyre Launches ‘levitas Ultra’ High-performance Premium Car Tyres in Karnataka

Bengaluru, March 30, 2023: Indian tyre major JK Tyre & Industries entered the fast-expanding luxury car segment with the launch of ‘Levitas Ultra’ range of tyres. The new range of ‘Levitas Ultra’ designed for premium cars was unveiled by Mr. Anuj Kathuria, President (India), JK Tyre & Industries Ltd in the city of Bengaluru, today. 

With the luxury car market witnessing an uptick in demand and the market having grown by nearly 50%, JK Tyre with the entry of ‘Levitas Ultra’ is well poised to capitalize on this growth by timing it with the growing requirements in the market. 

At the launch, Mr. Anuj Kathuria, President (India), JK Tyre & Industries Ltd. said, “We are excited to have entered the luxury car tyre market with Levitas Ultra and are keen to address our customers’ emerging needs. The new tyres are designed and engineered with cutting-edge technology, keeping domestic road conditions and infrastructure in mind. The new Levitas Ultra tyres provide the best ride and handling, grip levels, noise reduction, and braking in its segment and are proof of our proficient team’s dedication to provide supreme performance. Through increasing premiumisation of our product range, we have pushed boundaries of technology and our products have moved higher up the value chain for the changing aspirations of modern-day India.” 

Perfected for Indian road conditions and climate, the Levitas Ultra range is offered in seven sizes, ranging from 225/55 R16 to 245/45 R18 for premium cars which will help further establish the brand. Further, JK Tyre plans to enlarge its portfolio of ‘Levitas Ultra’ by introducing it in 19 to 22-inch tyre range, to cover the entire gamut of luxury cars. In its constant endeavour to enhance the sustainability quotient and offer state-of-the-art products to the Indian customers, the Levitas Ultra has been rated 5 Star for fuel savings.

ADVANCED TECHNOLOGY THROUGHOUT THE RANGE

Designed and developed exclusively for the luxury car segment, Levitas Ultra boasts exceptional technological attributes. The new Levitas Ultra excels in best-in-class ride & handling and superior competency in the most demanding driving conditions. The new range boasts of shortest braking distances in dry and wet conditions offering enhanced safety. A great driving response is assured with Levitas Ultra’s handling characteristics, keeping lateral control and grip in the optimum range. Adaptive contour and a special noise cancelling pattern ensure the lowest in-cabin noise and a relaxed ride. These UHP tyres are formulated with high-grade MFX Polymer, which ensures exceptional durability for Indian roads and stability during hard cornering. Super optimized Tread Pitch sequence provides a smooth commute at a range of speeds, even in wet conditions. The robust layers with considerable thickness offer excellent resistance to perforations. 

TESTED COMPREHENSIVELY IN INDIAN AND EUROPEAN TERRAINS

Indian road conditions and climatic configurations require a potent set of tyres for smooth driving, comfortable ride and safety, especially as speeds rise. JK Tyre’s decades of experience in understanding the evolving needs of local customers assisted in extensive testing and perfecting Levitas Ultra for Indian conditions. These premium tyres were optimized and adapted with its core DNA of ‘Ultra High Performance‘ through user trials and broad testing in the most demanding conditions and terrains, both in India and Europe, securing superior competency in the most demanding driving conditions. 

AVAILABILITY ACROSS KEY LOCATIONS IN INDIA

Levitas Ultra range of tyres will be available across key cities from 1st April 2023.

Pune-Based Gera Developments Receives Gold Pre-Certification from the IGBC Green Homes for Gera’s Planet of Joy

Pune, March 30th, 2023: Gera Developments, pioneers of the real estate business and the award-winning creators of premium residential and commercial projects in Pune, Goa, Bengaluru, and California, today announced that it has received the prestigious ‘Gold’ pre-certification from the Indian Green Building Council (IGBC) Green Homes for its highly sought-after ChildCentric® Homes, Gera’s Planet of Joy.

Gera’s Planet of Joy is designed based on the IGBC standards that integrate a host of sustainable practices and solutions with an intent to mitigate the environmental impact of real estate construction. Accordingly, recognition has been accorded to the developer for taking initiatives such as the usage of low-flow fixtures for flushing to reduce the consumption of water for waste, implementation of drip irrigation for optimizing the use of water in plants, and the facility for rainwater harvesting, which helps in using the water for non-potable purposes.

With an aim to facilitate better ventilation and natural light for the well-being of dwellers, the project has leveraged 30% of the floor area of the apartment as windows. The apartments and common rooms for usage are equipped with LEDs and low-energy consumption fixtures that enable the optimization of electricity requirements. Similarly, high-efficiency motors and low-loss transformers contribute to reducing and tracking energy consumption.

Gera’s Planet of Joy has also adopted solar photo voltaic panels to generate electricity for common area lighting and the panels installed on the terraces help provide hot water to all the apartments. For eco-conscious homebuyers, the project has covered 15% of the land with plantations and more than 50% of the land surrounding the site also features green and open spaces.

In a statement, Rohit Gera, Managing Director of Gera Developments, said, “The ‘Gold’ recognition under the IGBC Green Homes rating system is a testimony of our commitment to conserving energy and natural resources through cutting-edge infrastructure and meticulously strategized project designs. Not just for Planet of Joy, Gera Developments has always adopted well-thought-through practices for sustainable development for all its projects. This pre-certification has reinforced our commitment and we look forward to paving the way by extending ourselves as a real estate company advocating for green development.”

Gera’s Planet of Joy was launched in December 2021 and has ever since garnered an exceptional response and emerged as Upper Kharadi’s fastest-selling project with more than 90% of inventory being sold in less than 10 months. In fact, Gera’s Planet of Joy managed to sell 525+ units, which was worth Rs. 425+ crores, within the first three days after launch.

Gera’s Planet of Joy is the third ChildCentric® Homes project in Pune and the fourth in India. This project is spread across a massive, 16-acres of land and offers world-class amenities such as 9 celebrity-led training academies, 6 clubhouses, a wave pool, a multipurpose court, an amphitheatre, a herb garden, an art room, creche facilities, geo-fencing, cycling track, rock climbing wall, and much more.

How Gen Zs and Millennials are leading the face of Short Term Rental Asset Investment Market

By Siddharth Maurya, Resource Specialist, Expertise Real-Estate and Fund Management

The short-term rental asset investment market has been growing rapidly in recent years, driven in part by the increasing demand from millennials. Millennials, who are currently in their mid-twenties to late thirties, are a generation that values experiences over material possessions, and they prefer to spend their money on travel and other experiences. As a result, the short-term rental market, which includes platforms like Airbnb and Vrbo, has become increasingly popular among millennials.

Hence Young Millennials and Gen Zs are changing the face of the short term rental asset investment market in several ways:

1. Investment Opportunities: The short term rental market has seen significant growth over the past few years, with more and more travelers choosing short term rentals over traditional hotels. This has created a lucrative investment opportunity for Young Millennials who are interested in real estate investing but may not have the means to invest in long-term rental properties.

2. Sharing Economy: Younger generations are more open to the sharing economy model, which allows them to earn extra income by renting out their properties on platforms such as Airbnb. This has made short term rentals a popular investment option for young investors who are looking for passive income streams.

3. Flexibility: Younger generations value flexibility and are not tied down to traditional 9-to-5 jobs. This means that they can travel more frequently and are more likely to book short-term rentals for extended periods of time. They also value flexible check-in and check-out times and the ability to make changes to their travel plans on short notice.

4. Environmental Impact: Many Young Millennials are environmentally conscious and prioritize sustainable living. This has led to a growing interest in eco-friendly short-term rental properties that use sustainable materials and practices. As a result, they are more likely to invest in short term rental properties that are eco-friendly and sustainable, which can appeal to environmentally conscious travelers as well. This can also be a way for them to align their investments with their values.

5. Focus on Experience: Younger generations are more focused on experiences than material possessions. This means that they are more likely to seek out unique and interesting short term rental properties that offer a one-of-a-kind experience for travelers. As a result, they are more likely to invest in properties that are well-designed and have unique features that cater to travelers looking for a memorable experience.

Overall, the growing need among millennials for unique travel experiences, coupled with the investment potential of short-term rental properties, has contributed to the growth of the short-term rental asset investment market. It is expected that this trend will continue in the coming years as more and more millennials enter the housing market and seek investment opportunities that align with their values and lifestyle. These trends are driving Young Millennials to become a major force in the short term rental asset investment market, as they seek out investment opportunities that align with their lifestyle, values, and financial goals.

HAPPY announces partnership with ROINET to cater to the underserved MSME sector of India

New Delhi, 30th March 2023: Happy, a neo-fintech platform, has announced its partnership with Roinet, a fintech company that caters to business opportunities and digital financial services in rural areas of India. The main objective of this collaboration is to close the funding gap that rural entrepreneurs frequently experience.

This association will result in the extension of credit lines to Roinet’s customers which will be offered through a 100 percent digital journey. Insufficient funding has been a challenge within the MSME segment and this association of Happy and Roinet will help achieve the scale of MSME funding and ensure that the overall under-represented and under-served micro business in India receives the required fillup.

Till now, the organisation has been able to disburse loans amounting to more than INR. 500 Crores across India. Under this partnership, Happy will broaden its reach to Roinet’s merchants across India with its own lending APIs.

Commenting on this development, Manish Khera, Founder of Happy said, “We are ecstatic about this endeavour and look forward to working with Roinet as we attempt to make a positive contribution within the rural financing space.”

On the other hand, Mr. Vivek Gupta, Co-Founder and CTO of Roinet said, “We are pleased to have been able to secure this partnership, which will allow us to meet the financial needs of rural India while also encouraging rural entrepreneurship.”

Entropik, an AI Startup, Receives 17 Patent claims for Multimodal Emotion AI Technologies

30, March 2023,Mumbai: Entropik, a leading AI-powered Integrated Market Research Company, has announced today that the Patent Office of the Government of India has awarded the company a patent for its ‘Multimodal Emotion AI Technologies.’ Entropik is the only company with a multimodal Emotion AI patent (number 419058), putting it at the forefront of the world’s most advanced AI companies.

Entropik, World’s first Multimodal Emotion AI technology, specializes in building Technologies to understand Behavior at large. It uses machine learning and Neural net algorithms to analyze and interpret Face Expression (Facial Coding), Eye Movement (Eye tracking) and Voice tonality (Voice AI) to understand customer behavior in its most fundamental way. Multimodal Emotion AI is used in consumer research to understand better how people feel about products, services, and brands. The application of Multimodal Emotion AI in consumer research includes advertising research, user experience testing and shopper research, using its products Affect Lab and Affect UX. Its product “Decode” analyses Consumer Research Interviews/ FGDs to decipher meaningful conversational summary along with behavioural insights.

The master patent entails ‘Multimodal Emotion AI Technologies’, with claims covering facial coding and eye tracking technologies. Facial coding and eye tracking are advanced AI technologies that analyze facial expressions and muscle movements from video feeds to derive attention, engagement, and emotion levels; eye tracking analyzes pupil movement to understand where the user is looking on a mobile or desktop screen.

Speaking on the patent achievement, Ranjan Kumar, founder & CEO of Entropik, said, “The grant of this patent is a testimony to the team’s tireless effort and unparalleled dedication, and it speaks to the company’s competency in pioneering and testing the frontiers of AI technologies. We are ecstatic to bring this revolutionary Multimodal Emotion AI technology to market.

We look forward to empowering brands with disruptive AI force with purpose to deliver consumer-centric marketing and product experiences. “Traditionally, the science of consumer research relied on stated responses (surveys and focus group discussions) to understand consumer preferences. While this answers 5% of consumer nuance, 95% of consumers’ subconscious and emotional choices remain in the black box. Tech like facial coding, eye tracking, & voice AI will provide brands with answers to this 95% of questions, helping them better understand their consumers and deliver experiences that resonate at a deeper level.” He further added.

Entropik’s ability to provide accurate, efficient, and impartial consumer insights, has become the preferred solution for global retail brands. With its recent advancements and breakthroughs in Multimodal Emotion AI technology, the company has emerged as a leader in the industry and earned recognition for the same.

Granules Consumer Health Inc., inaugurates its Packaging Facility in the U.S.

Hyderabad,30 March 2023: Granules India inaugurated and launched its packaging facility through its Granules Consumer Health (GCH) step-down subsidiary which is located in Manassas, Virginia, US. The facility is over 79,000 square feet and is equipped with packaging lines and clean rooms to package and ship prescription and over-the-counter products across the U.S. market. The facility recently received US FDA approval with zero 483 observations.

The state-of-the art facility was inaugurated by Ambassador Taranjit Singh Sandhu who serves as India’s Ambassador to the United States. In addition, Ambassador (ret) Atul Keshap, President of the US India Business Council, Mr. Jasjit Singh, Executive Director of Select USA, Mr. Scott Melville, President of the Consumer Healthcare Products Association and Mr. Chris Shorter County Executive of Prince William County were on hand for the inauguration. 

“Granules Consumer Health’s packaging facility will improve resilience in our supply chain as well as improving our reaction time. The facility will enable us to meet fast-moving consumer shifts as well as reducing lead times for critical prescriptions products that are in shortage” said Dr. Krishna Prasad Chigurupati, Chairman and Managing Director, Granules India. 

The addition of a U.S. packaging facility will result in Granules being among the few pharmaceutical companies to be vertically integrated from API to packaging, Granules has invested approximately $12.5 million into its US packaging facility.