Archive: March 24, 2023

Last-minute tax saving tips: If you haven’t submitted supporting documents to your employer, there’s trouble

Mr. Amit Gupta, MD, SAG Infotech

Authored by Amit Gupta, MD, SAG Infotech

You may already be past due if you haven’t given your employer the required documentation to claim deductions and exemptions in accordance with certain parts of the Income Tax Act.

To modify the final tax deduction at source (TDS) in the salary for the final three months of the fiscal year, companies typically need their employees to submit the documentation by mid-January.

You might be misled if you’re still debating whether or not to submit the documents because you believe that it won’t be a huge concern and that you can still claim the deductions when you file your tax return. Certain deductions and exemptions must be claimed through your employer to be claimed.

To ensure that you receive all of the tax benefits for which you are qualified, it is crucial to provide your employer with the required documentation as soon as possible.

Even though your employer might not agree to your request for them to accept the proof right away, it might be wise to make an effort to persuade them, particularly if there are claims you might not be able to make directly.

HRA and LTA

Employees who miss the deadline for providing information about expenses or specific allowances to their employers may still claim those expenses or allowances when they file their tax returns.

The employee must make sure they have all the supporting documentation for the expenses they have incurred in case there are any tax proceedings where these claims may need to be supported.

But It will be difficult to claim some allowances, such as Leave Travel Allowance (LTA), where the onus for deduction of tax is on the employer on submission of proof by the employee. When a company pays a worker’s travel expenditures, whether they are traveling with or without their family, it is referred to as LTA. Although it can be claimed on a monthly basis, it is provided as an annual benefit that is tax-free as part of the employee’s Cost to the Company (CTC).

Employees must submit a completed declaration form and documentation verification, such as tickets or boarding permits, to claim LTA. The LTA amount is taxable if an employee is unable to travel for whatever reason.

However, the government created the LTC Cash Voucher program as an exception during the pandemic, when travel was prohibited. According to this plan, employees might, under certain restrictions, use the LTA to pay for other products and services.

Employers also have a significant role in claims involving House Rent Allowance (HRA), in addition to LTA. If the total rent paid over the preceding year exceeds Rs 1 lakh, employers must gather information such as the rent receipt that includes the landlord’s name, address, and PAN. Employers permit HRA claims after receiving all the necessary information.

The tax agency may request that employees provide documentation of HRA if it is not claimed through the company but rather at the time of submitting the return.

Maximizing the tax-saving investment evidence

Employers are responsible for calculating their employees’ yearly taxable income and proportionately deducting the relevant TDS from their monthly salaries in accordance with section 192 of the Act.

Employers ask their employees to furnish information or make a declaration of their investments and expenses that are eligible for tax deductions at the beginning of the year in order to calculate the annual taxable income.

At this time, only a declaration has been made; it is anticipated that the employee will file the requisite paperwork later on in the calendar year. Employers must take into account this declaration and give employees access to the benefits of such investments and appropriate deductions.

But, the employee must show the employer proof that he is truly qualified for those deductions before the end of the fiscal year. For instance, if someone is claiming the PPF as a deduction under Section 80C of the Income Tax Act, he must exhibit the PPF passbook entry.

It will be assumed that the employee has not incurred these costs or made these investments if the employee fails to provide documentation of investments and expenses. The employer will recalculate the TDS for the year and deduct more TDS in such circumstances.

As a result, throughout the remaining months of the fiscal year, the employer will deduct more TDS from the employee’s salary.

TDS deduction after considering the facts

The use of the proof that employees provide to their employers is not widely known among them. Contrary to popular belief, these records are not sent by the employer to the income tax division.

The employer is often not compelled to give the proof or evidence they have gathered to the income tax department until the authorities ask for it.

Instead, companies ask for these documents as proof of the claims made by their workers. After the employer is satisfied, TDS is withheld appropriately, and the employee’s claimed deductions and exemptions become a component of Form 16 that the employer issues.

Send in your investment documentation on time

Keep in mind that unless specifically requested, the employer is not compelled to provide any documentation to the tax department. So, the deductions and exemptions that the firm grants its employees are dependent upon and approved by the income tax department. But what if the assertions stated are false and the supporting evidence is made up?

The employer is primarily responsible for determining the veracity of the claim and relies on the paperwork provided by the employees to do so.

The employer, however, “is not held accountable when an employee presents false proof. However, even if the employer accepts the proof, there is a potential that the employee may need to resubmit the proof if their case is flagged for inspection by the income tax department.

A significant fine may be assessed in cases where it is discovered that the employee provided false documentation and used that documentation to claim unauthorized tax benefits. Employees giving erroneous facts may be subject to penalties under section 270A for under-reporting [@ 50% of the tax on such under-reported income] or misreporting [@ 200 percent of the tax on such misreported income]”.

Shriram Finance Amplifies the Power of Women Through its #WomenofShriram Campaign

Shriram Finance Limited

Mumbai, 24th March 2023: Shriram Finance has launched a campaign that pays tribute to its women employees. Under its #WomenofShriram campaign, it has released a series of videos where women employees share their experiences at Shriram Finance and talk about how the organization has helped and supported them.

YS Chakravarti

Mr. YS Chakravarti, MD & CEO, of Shriram Finance, elaborated on the campaign, “Rather than merely observing one day as International Women’s Day, Shriram Finance is paying tribute to women associated with the organization throughout the month of March. Through the #WomenofShriram campaign, we wish to set an example of celebrating and promoting the contribution of women in the workplace. We firmly believe the campaign will inspire a more inclusive and equitable work environment. By highlighting the successes and achievements of women within the organization, we aim to send a powerful message that gender equality is a priority and that women are valued and respected members of the team.”

A few of the women employees from Shriram Finance’s branches across India spoke about life in the company. Manbir Kaur from a branch in Punjab spoke about her beliefs that women can do every work and should be active. Priyanka Sawant from the Panvel branch in Maharashtra believes that women should learn, have passion and be ready to face any situation. Prassana Laxmi, employed with Shriram Finance for the last 16 years, believes that women with their own individuality can experience success in their lives.

Quick Heal’s latest TVC reiterates its Commitment to making Cyber Safety a Fundamental Right for all

24th March 2022, Pune: Quick Heal, a leading global cybersecurity solutions provider, has recently launched its latest television commercial emphasizing the company’s commitment towards spreading awareness on digital risks thereby creating an informed and a cyber safe nation.

In the digital era, with the growing use of the internet, cybersecurity has become a vital concern for individuals and businesses alike. The TVC is aimed at raising awareness about the importance of cyber security for all internet users including children, adults and elderly while also highlighting the pivotal role of Quick Heal Total Security in safeguarding users from different types of online threats across various devices. The new TVC is a testament to Quick Heal’s commitment to offering the most advanced and innovative solutions backed by its legacy of nearly 3 decades in the industry. This also reiterates the company’s goal of making ‘cyber safety a fundamental right for all’.

Be it your kids, you, your spouse, or your parents everyone is prone to cyberattacks. Hence, the theme of Quick Heal’s latest TVC revolves around the message that in today’s digital age, cybersecurity is more important than ever. With hackers becoming more sophisticated and the threat landscape constantly evolving, it’s essential to have a robust security solution that can protect you from all kinds of threats.

Quick Heal Total Security is a comprehensive cybersecurity solution designed to protect users from a wide range of online threats. With GoDeep.AI, a self-aware malware detection technology, at its core, it offers advanced features such as Privacy Protection, Anti-tracker, Safe Banking, Parental Control, Data Breach Alert, and Ransomware Protection. These features work together to provide complete protection against malware, phishing attacks, identity theft, and other cyber threats. With Quick Heal Total Security, users can browse the internet with confidence, knowing that their personal information and sensitive data are safe and secure. The product is available for purchase on the Quick Heal website and through authorized resellers, making it accessible to users across the globe.

ESS Global launches new center in Noida to support the study abroad dreams of students

ESS Global launches new center in Noida to support the study abroad dreams of students

New Delhi, March 2023: ESS Global, a leading study abroad consultant, has announced the launch of its newest center in Noida. The new center is expected to provide students with a wide range of study abroad options, including counseling, admission assistance, visa application support, and pre-departure briefings.

The Noida center is located in a prime location and is equipped with state-of-the-art facilities to provide students with a comfortable and conducive environment to plan their study abroad journey. The center also has a team of experienced and certified study abroad consultants who are committed to providing personalized guidance to students and helping them make informed decisions about their future.

ESS Global has been helping students achieve their dream of studying abroad for over a decade, and the launch of its Noida center is a testament to its commitment to providing quality education services to students across India. The company has successfully placed thousands of students in prestigious universities and colleges in countries like the USA, Canada, UK, Australia, and New Zealand.

Speaking on the occasion, Mr. Rohit Sethi, the Director of ESS Global, said, “We are delighted to launch our newest center in Noida, which will cater to the growing demand for quality study abroad services in the region. Our team of experienced consultants is dedicated to providing personalized guidance to students and helping them achieve their academic and career goals.”

The launch of ESS Global’s Noida center is expected to make quality study abroad services more accessible to students in the region and help them explore a world of opportunities. The center is now open to students, and they can visit or contact the center to learn more about the study abroad options available to them.

Samsung Unveils Galaxy F14 5G with Segment-only Features – 5nm Processor and 6000 mAh Battery

Samsung

Gurugram, India – March 24, 2023: Samsung, India’s largest electronics brand, announced the launch of Galaxy F14 5G, with segment-only features that set it apart from its predecessors and give users a superior smartphone experience.

“Galaxy F series comes with segment-first features for the Gen Z generation who live a fast-paced life. That’s why we call it the “F revolution”. Galaxy F14 5G comes with a segment-only 5nm processor and 6000 mAh battery. It supports 13 bands for super-fast 5G connectivity. With many more ‘Frevolutionary’ features, Galaxy F14 5G is available at a net effective price starting INR 12,990 and is a game changer in this category,” said Rahul Pahwa, Director, Mobile Business, Samsung India.

Commenting on the launch of Samsung Galaxy F14 5G, Kunal Gupta, Senior Director at Flipkart, said,
“In today’s fast-paced world, performance is key when it comes to choosing an ideal smartphone. With the launch of Samsung Galaxy F14 5G today, which possesses a 5nm 5G processor to deliver the ultimate performance with a 6000mAh battery, the smartphone experience is only going to get better.”

Frevolutionary Performance

The new Galaxy F14 5G comes with Exynos 1330 chipset, which is a segment-only 5nm processor. Exynos 1330 allows users to multitask with ease, play games, and do just about anything very smoothly.

Frevolutionary Power

In addition to its powerful processor, Galaxy F14 5G features a segment-only 6000 mAh battery that provides up to 2 days of battery life, allowing users to play all day and binge all night. With 25W super-fast charging support, users can quickly charge their phones and continue using them without any interruptions.

Frevolutionary Speed

Galaxy F14 5G supports 13 5G bands, which empowers users to download, stream, share, and browse all their favorite content at lightning-fast speeds.

Frevolutionary Entertainment

Galaxy F14 5G sports a 6.6” Full HD+ 90Hz display providing users with an immersive viewing experience for watching their favorite movies or games. The display comes protected with Gorilla Glass 5, which lets users stay worry-free.

Frevolutionary Experience & Future Ready

Galaxy F14 5G supports Secure Folder for enhanced security & privacy when it comes to storing personal data & applications. It comes with One UI 5 based on Android 13. Samsung will provide up to 2 generations of OS upgrades and up to 4 years of security updates for Galaxy F14 5G, ensuring users always have the latest features and are always secured.

Galaxy F14 5G also supports the Voice Focus feature & Samsung Wallet for providing an all-in-one application for storing your financial applications, personal IDs, and other confidential documents.

Sun Life ASCI Expands its Footprint to Bengaluru: Accelerates Digital Transformation journey

Bengaluru, March 24, 2023: Sun Life Asia Service Centre India (ASCI), a microcosm of the global insurance and asset management leader Sun Life, today announced the opening of its new office in Bengaluru, as part of its Enterprise Strategy. It is a key milestone towards strengthening its position as a leading Digital & Innovation Hub and Engineering & Tech Powerhouse for Sun Life.

The new Bengaluru office will play a strategic role in the company’s expansion plan by providing access to a deeper technology talent pool and putting ASCI in a competitive position. The objective is to establish its presence in Bengaluru, which is the hub for technology talent and hiring niche skills.

Tarun Sareen, Managing Director, Sun Life Asia Service Centres

Sharing his thoughts on the launch, Tarun Sareen, Managing Director, Sun Life Asia Service Centres, said, “As a microcosm of Sun Life, we are poised to harness the regions’ potential in a significant way – from India and the Philippines to the world. We are architecting and executing a bolder vision: being a Digital & Innovation Hub, shaping the Business, driving Transformation and creating a superior Client Experience by providing expert Technology, Business & Knowledge Services and advanced Solutions. The expansion of our India footprint with the Bengaluru office is an important step towards aligning our strategy and our actions to further build on this charter and deliver on our purpose of “helping our Clients achieve lifetime financial security and live healthier lives.”

The new office will focus on building a contemporary engineering culture and deepening tech talent to leverage data and insights to drive digital transformation for clients. Replicating the model of its Gurugram office, the Bengaluru office will focus on forming end-to-end squads in modernization, cloud, SecOps, Centres of Excellence (COEs) like Pega, and Salesforce, and hire experienced technology roles like architects, product owners and designers, among others.

“We have a very strong focus on building our capability in line with the current and future requirements of our Enterprise Strategy. And in doing so, our biggest differentiator is talent. We are furthering a robust people strategy and aspire to be one of the destinations for top digital talent to accelerate our journey, fulfill our purpose, and deliver meaningful client impact. We are investing in NextGen digital competencies and developing senior engineering talent to develop modern capabilities such as API, AI/ML, cloud, data, DevOps and experience design”, pointed out Ajayan Narayanan, Vice President, Head of Digital Business & Technology Solutions, Sun Life Asia Service Centre India.

With the expansion of ASCI in Bengaluru, the company is set to strengthen its presence in the Asia Pacific region and provide greater value to its clients. Sun Life Asia Service Centres – India and the Philippines have grown steadily over the last several years with a strong focus on expanding its technology capabilities and presence in key markets across India and Asia.

Techman Robot’s TM20, the Lightest High-payload AI Cobot Robotic Arm

Taoyuan, Taiwan, March 24, 2023 – Redefining collaborative robotics with next generation AI, Techman Robot has released the TM20 robotic arm, the industry’s lightest high-payload AI collaborative robot (Cobot). Despite being incredibly light, the TM20’s high payload capacity makes it the ideal solution for heavy-duty AMR (Autonomous Mobile Robot) applications.

Techman Robot TM20 AI Cobot Robotic Arm

Techman Robot’s TM20, the Lightest High-payload AI Cobot Robotic Arm

Extending Techman’s cobot product range to even higher payloads, TM20 only weighs 32.8kg, but carries up to 20kg and has a reach of 1300mm with six rotation joints. It is now the most capable and competitive automation solution for diverse applications including semiconductors, electronics, and medical.

Faster production, lower energy use, greater precision
This more lightweight robot improves production speed and efficiency by reducing energy consumption, and reducing recharging time in mobile scenarios. The nimble maneuverability of such a lightweight robot is also a huge advantage for tasks that require frequent turning or have limited space.

The TM20’s built-in smart vision compensates for positioning errors and ensures precision in fast pick-and-place tasks – vital, for example, in semiconductor applications – without the need for additional visual or positional monitoring. This reduces integration time and costs. Moreover, Techman’s exclusive TM Landmark capability allows real-time updating of the relative position of the arm and key points in the environment, keeping the robot safely oriented in 3D space, regardless of the position of the robot.

Perfect for challenging heavy-duty automation
This robot’s versatility makes it ideal for a huge range of challenging tasks involving high-volume packaging and palletizing, massive pick-and-place jobs, material handling, and heavy machine tending. Specific applications where the TM20 excels include: semiconductor backend processes that require a large amount of manual loading and unloading and lifting of wafer boxes weighing more than 10 kilograms, and the retrieval and transfer of medical equipment and drugs.

Techman’s TM20 Cobot is a fully functional smart collaborative robot with powerful AI. Compared to previous cobot generations, it has smarter vision and peripheral software integration, and a more intuitive user interface. The TM20 leverages the next generation of AI to provide unprecedented automated production efficiency in smart manufacturing.

Quantumzyme Receives Patent for Development of Green Catalyst in India

March 24, 2023: Quantumzyme, a biotransformation company, focused on clean and green chemistry has recently been granted a patent for the transaminase enzyme by applying its revolutionary technology QZyme WorkbenchTM in India. The patent was granted for creating a green catalyst for one of the world’s most significant chemical reactions, which can be useful for pharmaceutical and agricultural industries. The groundbreaking “QZyme WorkbenchTM” technology can handle a wide range of important aspects of protein modeling and engineering, including structural refinement, ligand docking, conformational sampling, estimating substrate binding affinity, modeling catalytic reactions, identifying mutable hotspots, and further hotspot optimization.

With diabetes quickly becoming a lifestyle disease in India, with over 74 million active patients and a big community that remains undiagnosed. The introduction of more affordable drugs is expected to increase volumes due to improved accessibility. Sitagliptin (Januvia) had its last days in India in the year 2022 and while Sitagliptin is a newer molecule to the Indian market, the cost of therapy is anticipated to fall from Rs. 45 per day charged by Merck to Rs. 8-18 per day charged by generic competitors.

Mr. Naveen Kulkarni, CEO, Quantumzyme reports, “Given the current patent and trademark landscape, this is crucial and encouraging for our company. We only hope to create more resourceful green catalysts and develop better technologies to justify our work as a company to provide more efficiently to the industries in need.”

Quantumzyme discovered and optimized a new biocatalytic synthetic route for enantiopure chiral amine, a critical intermediate in the synthesis of Sitagliptin. This approach offers significant benefits to Indian generic players by reducing their dependency on China, where the key intermediate is currently imported, and by making the key intermediate available locally at competitive prices, enabling generic players to reduce costs significantly and make the drug more affordable, where the key intermediate is currently imported; second, the key intermediate will be made available locally at competitive prices, allowing generic players to significantly reduce costs and make the drug affordable. Transaminase reactions have a crucial role to play in the API and fertilizer/agriculture industries by providing a means to efficiently produce essential molecules such as chiral amines and amino acids. The technology has the potential to enhance plant growth and yield by synthesizing amino acid-based plant growth regulators.

Because of its essential synthesis from sustainable sources, advances in green chemistry are inextricably linked to biocatalysts. Green catalysts have the ability to catalyze various chemical reactions, making them an important option to environmentally hazardous chemical mechanisms.

Zepto’s Nahi Milega Campaign Is Here To Hit You With Some Harsh Realities…and Unlimited Free Deliveries

Zepto’s Nahi Milega Campaign

Mumbai, March 24, 2023: If you’ve been on the internet in the past week, the chances are the words “Nahi Milega” have been ringing in your head. Thanks to Sharma ji (@sharmaji.237) aka Uncle Ji, who has been showing up across our social media feeds and pretty much all over our everyday digital existence- the memes, the reels, the gifs, the stickers, and our emotional damage. Turns out, this old man is the face of Zepto’s new brand campaign highlighting the brand’s promise with the message that while not all things in life are attainable, unlimited free deliveries on Zepto are.

10-min grocery delivery service Zepto took an edgy route when they roped in an uncle from Delhi to build the trending character of Uncle ji weeks before landing their brand campaign. What were they thinking? Not much. Just shatter some (lots of!) hopes on social media with uncle’s sassy personality, blatant realities, and the catchphrase Nahi milega. How did it fair? Right from some of the most popular meme and reel pages hyping uncle to many influencers and audiences creating their own versions that were max relatable, Uncle Ji became India’s favorite reality check. The character garnered solid organic traction with 10 Million impressions with 10% engagement across all social media platforms; trending at #6 on Twitter, and shared by popular Twitter celebs (CricCrazyJohns, dudeitsokay, shreemiverma) and Instagram Meme pages (Trolls Official, Emo Bois of India, Log Kya Sochenge, Ghantaa, Adult Society).

Saksham Jadon and Parul Agarwal from Youngun said, “Since life isn’t perfect, we are all well versed with the emotion of ‘Nahi Milega’ and the crushing feeling it leaves behind, whether we are 5 or 50 years old. In this campaign we decided to convert this hard-hitting feeling into a brand theme “___ mile na mile, Zepto pe free delivery pakka milega”. To establish it, we needed someone who has experienced all ups and downs of life (i.e an old Uncle Ji) and position him as an internet guru dropping truth bombs about life with a ‘Nahi Milega’ twist as a build up to the brand films”.

Cut to a week after Uncle Ji becomes the vibe-setter of social media conversations, Zepto lands its first brand film today. Set in a quintessential bus commute scenario, the brand film opens to the visuals of a crammed bus, people latched on to handles in lethargy, standing uncomfortably close and resting heads over sweaty patches. As two friends are seen discussing their hopes of finding a seat today on account of leaving early from work, the internet’s new favorite Uncle Ji pops out from between them to crash those very hopes with “Nahi Milega”. Cut to Zepto owning the narrative with “Bus mein seat mile ya na mile, Zepto pe unlimited free delivery pakka milega”. The brand is set to launch two more films in the same essence lined up for the next few days.

Boman Irani, too, boarded the bus, taking the first film live on his Twitter. (Youtube Link)

Anant Rastogi, Associate Director – Brand Marketing at Zepto, said, “Creating this campaign has been an exciting experience for all of us at Zepto. We wanted to bring to life our ethos of making things possible – like unlimited free deliveries – for all our customers. With Uncle Ji’s internet-first personality, we were able to strike a chord with our young audience and drive home the brand message. We are certain Uncle Ji will win hearts, and mostly break some, too.”

On bringing the internet vibe to digital films, Sapna Singh, Director, EarlyMan Film, added, “It was as unexpected as it was interesting to integrate a regular seeming Uncle Ji into the films as a strong recurrent character in various whacky forms. Going further with his appearance and demeanour while keeping his trademark simplicity helped add the quirk these films needed conceptually.”

In addition to social assets and brand films, the campaign will grab eyeballs on outdoor media across all major cities of presence and Zepto’s app, with a special grocery recommendation list by the Uncle himself.

VKC Razak Receives Asian Business Leaders Award

Mr. VKC Razaq, MD, VKC Group, receives the Most Promising Business Leader of Asia Award from Film Producer Mr. Anand L Rai
Mr. VKC Razaq, MD, VKC Group, receives the Most Promising Business Leader of Asia Award from Film Producer Mr. Anand L Rai

Kozhikode: VKC Razak, Managing Director of VKC Group has been conferred with the Most Promising Business Leaders of Asia Award constituted by a leading financial daily. The award recognises Mr. Razak’s visionary leadership and outstanding achievements in steering VKC Group to new heights of excellence and innovation in the footwear industry. Under his leadership, VKC Group has emerged as one of the largest and most trusted footwear brands in the country, with a pan-India presence. The award was presented by Mr. Anand L. Rai, a renowned film director and producer at the Annual Asian Business Leaders Conclave 2023 held in Mumbai.

Commenting on the achievement, Mr. VKC Razak, Managing Director, VKC Group said: “I am deeply humbled and honoured to receive this prestigious award. This is a testament to the hard work and dedication of our entire team at VKC Group, who have always strived to deliver quality products and services to our customers.”

VKC Group was established in 1984. The company has grown from a small-scale enterprise to a diversified conglomerate with interests in PU footwear, EVA footwear, PVC footwear, Hawai slippers, and more. VKC Group’s motto is “Celebrate Hard Work”, which reflects its core values of integrity, quality, customer satisfaction and social responsibility. VKC’s ShopLocal campaign aimed at energising local and neighbour business post covid crisis was a huge success. The company aims to provide comfortable and affordable footwear for all segments of society while contributing to the economic development and social welfare of the nation.