Archive: January 3, 2023

A Delightful Kids Fashion Show took place at Spectrum Metro

Noida’s entertainment hub Spectrum Metro organised a gala Kids Fashion show titled ‘Mr. Dashing Miss and Mrs. Gorgeous India 2022’ as the venue partner. As many as 45 kids participated in the show; out of them, 25 children were within the age group of 2-14 years. Adding to the glamour galore, 20 male and female supermodels also walked the ramp. The guests were mighty impressed by the confidence, stage presence, evocative expressions, and mannerisms displayed by the kids on the ramp.

The show was hosted by Nav Drishyam Productions, a Noida-based production house in which popular model and actress Ajitha Jha and Fashion Stylist Sonali attended as Jury Guests of the event. The special guests of the event were Actress Hina Mediratta, Dr. Shivani Janardan, Director of Smile Makeover Clinic and Mrs. Fame India 2019, Kid Model Vimoha Choudhary, Actor & model Vivek Gaur, Singer Shaili Raturi, Line Producer Rohit David, Actor & Model Sourav Bhargav, Rapper and Singer Sky Verma, Piyush Verma & Perfect Pandey.

Although the Kid’s Fashion show saw a broad variety of multi-color outfits worn by the kids, the predominant popular choices were black and red. The sartorial picks were equally enigmatic and rambunctious. Girls wore pretty short and long dresses, gowns, and boys wore ethnic suits and formal black pantsuits.

Commenting on the Fashion Show’s dazzle, Mr. Ajendra Singh, VP- Of sales & Marketing, at Spectrum Metro, said, “Spectrum Metro has become a hotspot for entertaining events on a massive scale lately. The Kids Fashion Show was a special offering that received a humongous positive response at participation and footfall levels. I was enamored by how self-assured, and confident kids were while walking the ramp. I was happy to welcome special guests of the event, who cheered and motivated the kids.”

Dalmia Cement launches Ghar Bhar ke Khushiyaan TVC campaign

The pan-India campaign aims to highlight Indian traditions – cherished and valued across generations

Mumbai, January 3, 2023: Dalmia Cement (Bharat) Limited (DCBL), a leading Indian cement major and a subsidiary of Dalmia Bharat Limited, unveiled a new television commercial campaign called ‘DSP Ghar Bhar ke Khushiyaan’. The promotion will be live from 1st January 2023 to 28th February 2023 across all its major markets. The campaign is clubbed with ‘DSP Har Ghar Happy Offer’ for its Eastern and Northeast markets and ‘DSP Every Home Happy Home Offer’ for its Southern market and aims to incentivize and reward home builders.

Conceptualized by Ogilvy Creative, the TVC is conceptualized on an insight based on our deep-rooted Indian tradition that is passed on from generation to generation that no one should leave empty handed from another’ home. The campaign is anchored on the same emotion that any home builder and purchaser of Dalmia DSP Cement must not go back empty handed. Gifting in India is a medium to convey good wishes, spread happiness and build bonds. For example, mothers and grandmothers would never return an empty bowl (katori) for anything received and nor any child visiting a relative is ever sent back empty-handed.

The 30 sec commercial features show neighbours are exchanging a similar moment and closes with the message that this tradition continues with Dalmia Cement too. The brand promise is not only a strong house but gifts that will fill it with happiness hence ‘DSP Ghar Bhar ke Khushiyaan’. Every customer is assured gifts to fill their new homes with happiness with luckier customers winning larger prizes like cars, bikes, double door refrigerators and televisions too.

Since December-March is the ideal season for home construction, the campaign will run for the next two months across the following regions Bihar, Jharkhand, Odisha, West Bengal in the Eastern region and all seven states of Northeast from 15th Dec’22 to 15th Feb’23. In the South and West across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Telangana and Maharashtra, the campaign begins from 1st January 2023 – 28th February 2023. It will be promoted across all marketing channels.

Creative agency: Ogilvy

Director: Ronak chugh

Music: Dhawal Tandon

Production: Pale Blue Dot

Media Agency: Havas

Commenting on the marketing campaign, DCBL spokesperson said, “Through this campaign we wanted to resonate how certain traditions provide us a sense of belonging and small acts of generosity can bring cheer. Connecting with this emotion we wanted to offer a similar experience to our valued consumers by filling their new homes with hope and happiness. Dalmia Cement’s premium product DSP Cement has witnessed higher demand in target markets. This new offer will further fortify the brand’s preference among potential buyers, improve overall sales and growth, and strengthen recall for the brand.”

Poker players get to know their Enemy No.1 among other facts with #PokerBaaziShuffled year wrap campaign

New Delhi, January 3, 2022: PokerBaazi India’s No 1 poker platform, in its endeavor to build community connections and start 2023 on a high note introduced #PokerBaaziShuffled on its app.

#PokerBaaziShuffled captures the individual journey of each player on the app in the form of customized stories that provide a sneak peek into their unique journey of 2022. With PokerBaazi completing its eight-year milestone, the campaign epitomizes the journey that users have enjoyed on the platform making it a leading name in the poker ecosystem of India.

As part of #PokerBaaziShuffled the users will not just be able to see several interesting, personalized insights such as their top enemy, favorite opponent, performance in tournaments, most used emoji, and throwables amongst other unique things, but also be able to share it with their friends through social media with just the click of a button.

Speaking about the campaign, Mr. Navkiran Singh, Founder and Chief Executive Officer at Baazi Games said, “Our consumers are always at the core of all our innovations at PokerBaazi. #PokerBaaziShuffled is an interesting way of highlighting some of the noteworthy facts of their Poker journey in 2022. These insights are an indicator of their interaction patterns on the platform.”

He further added, “The poker community in India is growing each day and within CY22 itself we have added more than 10 Lac new users on the platform. We hope the users like their #Shuffled videos and continue to be a part of the PokerBaazi journey.”

Onn Premium Wear curates an extensive line of winter clothing perfect for the chilly season

Hyderabad, January 3rd, 2023: ONN, from the house of Lux Industries (BSE: 539542 | NSE: LUXIND), one of the country’s largest innerwear manufacturers, known for its innovative and customer-demand-driven product offerings, manufacturing more than 100 products across 14 major brands comprising a complete range of innerwear and outerwear for men, women, and children, has curated an extensive range of winter collection for men and boys which is a perfect combination of comfort and warmth for this winter season. The ONN range of premium wear, which is made with the newest technology, successfully appeals to the sense of style of the urban Indian man. To meet the expectations and aspirations of the young people of today, a wide variety of designs of the highest quality and most practical styling have been offered. Demand for winter clothing in India is rising quickly, and market growth is predicted to accelerate to 6% CAGR.

Mr. Saket Todi, Director, of Lux industries, averred, “Lux has always developed innovative product offerings driven by customer demand in response to shifts in consumer tastes and preferences over the years. Understanding the market’s needs and changing trends, ONN Premium Wear has become more innovative with its design and features in the winter collection, which includes ONN Thermals and Winterwear. Both ONN Thermals and Winterwear are made of high-quality pure wool and are great at drawing moisture away from the skin, promising maximum warmth even in extremely cold temperatures. Our product’s unique Thermo receptors ensure that the garment retains body heat and is the ideal solution to cold temperatures. With the light-weighted, breathable ONN Thermals and Winterwear range, ONN Premium Wear meets consumers’ expectations for comfortable and stylish thermal wear at an affordable price. Apart from the winterwear collection, ONN also comprises innerwear which is made from premium quality fabric to keep consumers at ease all day long. We truly hope that consumers would beat the chillness of the season with the warmth of ONN.”

The Indian winter requires men to dress for both comfort and style, and this requirement served as the inspiration for the design of the winter collection. The collection is comprised of must-have items such as different styles of sweatshirts, hoodies, and jackets, in addition to sportier elements such as joggers and track pants. The color palette for the collection is a traditional winter color palette that combines dark tones and primary colors. Premium combed cotton is used in the production of hoodies, joggers, and sweatshirts, while a soft nylon outer shell is used for padded jackets. This assortment of products is designed to be extremely comfortable to wear while maintaining a modern fit in order to achieve a fashionable look. The products are available at over 45,000 retail stores across the country and leading eCommerce platforms like Amazon, Flipkart, and Myntra. The prices of the products will range from INR 650 to INR 1699, including the boys’ and men’s sections.

Granules Enters into a Strategic Partnership With Greenko ZeroC To Enable Carbon Free Energy and Green Molecule Solutions

Hyderabad, 3rd January 2023: Granules India Limited, enters into a strategic partnership with Greenko ZeroC to collaborate for Green Molecule Solutions and its wider applications in pharmaceuticals to build a leadership position in sustainability and circular economy initiatives and be a pioneer in the industry.

Granules & Greenko ZeroC will develop and promote State-of-the-art Integrated Green Pharmaceutical Zones (GPZ) with the first collaboration in Kakinada, Andhra Pradesh. Granules will build a green field facility based on sustainability principles for large-scale manufacturing of key starting materials (KSMs), Intermediates, APIs, and fermentation-based products. The facility spread across 100 acres, will be commissioned in a phase-wise manner. The estimated cost of the project will be approximately INR 2,000 Crore over five years.

Greenko ZeroC will supply Carbon Free Energy and enable Green Hydrogen along with its various chemical derivatives. Granules envisage utilizing Carbon Free Energy and Green Hydrogen derivatives to produce value-added products such as DCDA, PAP, Paracetamol, Metformin, other APIs, and Intermediates. Granules will also manufacture energy-intensive fermentation-based products at this facility using Carbon Free Energy. This collaboration allows the utilization of Fungible Carbon Offset instruments across Granule’s global manufacturing locations.

Commenting on the partnership, Dr. Krishna Prasad, Chairman & Managing Director, Granules, said “The partnership with Greenko will power our sustainability journey by minimizing carbon footprint and impact of our operations on the environment. Sustainability and Green chemistry are key pillars of our commitment to healing the planet and people through minimizing carbon footprint, adopting resource-efficient processes, and reducing waste across our value chain”

Commenting on the partnership, Anil Kumar Chalamalasetty, CEO and Managing Director at Greenko said: “We are excited to be partnering with Granules, this innovative and pioneering partnership will propel the transformation of industrial manufacturing to be more sustainable and competitive with technologically superior and green solutions. We believe that we can herald this change in the Global Industrial landscape and this partnership with Granules is enabling such solutions in the pharmaceutical industry. Such partnerships will enable Hon’ble PM Shri Modi Ji’s vision of India’s leadership in the global efforts to combat Climate Change and catalyze India’s and the world’s decarbonization”

India’s residential demand increased 19%, supply grew 2.7% in 2022 – Magicbricks PropIndex Report (Oct-Nov), 2022

New Delhi/ Noida/Hyderabad, 3 January 2023: The Indian residential market demonstrated resilience and overall growth in 2022, observed Magicbricks’ PropIndex Report for October-December, 2022. According to the report, the aggregate residential demand (searches) increased 19% YoY led by major cities such as Mumbai (52.1%), Noida (35.8%), Gurugram (34.5%), Delhi (14.8%) and Bengaluru (33%).

The report further observed that the average rate increased 13.9% YoY and the cumulative supply (listings) grew 2.7% YoY. Noida (13.7%), Greater Noida (12.3%), Hyderabad (11. 7%) and Thane (8.1%) witnessed the highest increase in average rate YoY; and Mumbai (13.4%), Bengaluru (8.4%) and Thane (4.1%) saw the highest YoY increase in residential supply. The report also observed that 2 and 3 BHK units were the most preferred across these 12 cities. While cities like Kolkata, Chennai, Hyderabad continue to see a surge in demand for affordable units, other big metro cities like Bengaluru, New Delhi and Mumbai are attracting demand for mid-segment residences.

Elaborating on the trends, Sudhir Pai, CEO, Magicbricks commented, “In 2022, residential demand, supply and prices recovered, and the year bode well for both under-construction and ready-to-move-in houses. Despite consecutive hikes in the Repo Rate and home loan rates in the past quarters, end-users remained keen on home buying, encouraging developers to accelerate new project launches while delivering their existing projects. Overall, we are optimistic that the residential demand will be largely sustained in 2023 as well.”

The report further observed that the pan-India average rates of ready-to-move-in properties increased 9.0% YoY, and average prices of under-construction properties increased 15.3% YoY.

Colorful New Year with Walkaroo’s Sankranti Footwear Collection

Bengaluru 03rd, January 2023:With the New Year 2023, and one of the most celebrated Indian festivals, Sankranti, around the corner, Walkaroo, India’s leading PU Footwear company, has launched a brand-new range of footwear for men, women, and kids that are designed to complement your festive look at an affordable price

Walkaroo’sSankranti collection is the right combination of ethnic flair and modern elegance. This collection is designed with durable PU-based soles and value-added features such as a soft cushion in the footbed for improved comfort, and it is available at an enticing price. Walkaroo’sSankranti collection is available in a variety of attractive colors including Fig, Mint, grey, black, blue, brown, and blue-beige, to complement any traditional attire

HO!HO!HO! It’s celebration time! Join KidZania India as the amusement park brings you to an extravagant Christmas celebration in its Mumbai and Delhi NCR facilities

India, 3rd January 2023: One of India’s largest indoor edutainment amusement parks as well as the greatest experiential marketing platforms – KidZania India is always encouraging celebrations of festivals and conducting grand events. To unlock the holiday spirit, this year KidZania India has planned a grand week-long Christmas celebration from 17th December 2022 till 8th January 2023 in KidZania Mumbai, R City Mall, Ghatkopar, and KidZania Delhi NCR, Near GIP Mall, Noida.

The amusement parks are all decked up in a spectacular magical Christmas décor which is inspired by Santa’s Village in Finland. Airport and security gate arches are shining equally bright with grand and glittery adornments like Christmas trees, stars, jingle bells, bright ornaments, and much more. Photo booths are also set up where kids and families can click fun pictures for memories. Trees are decorated with customized decor hangers along with the mini installations, to add to the festive feel. Kids can also enjoy a colorfully decorated ride to parade through the lanes of KidZania India.

During the week, many fun-filled activities are set up for the visitors. Santa’s workshop is conducted at The Candy Shop where kids can make different Christmas crafts with Santa’s helpers. It can be Santa Claus on a popsicle stick, a snowman, a Christmas tree, a gingerbread house, a reindeer, or anything that would allow the kids to express their creativity in their own sweet way. Santa’s League has a surprise for every child where they get to pick one freebie from the Christmas stocking of their choice and they can enjoy free treats including candies, biscuits, Kinder Joy, or a chance to do a no-spend

To add extra cheer to the festive season, a sparkling Christmas tree and Santa’s Post Box have been placed at the Main Square, where kids can write down their wishes to Santa and put it in the letterbox. Moreover, there is also an interesting Doodle section at the Main Square, where kids can doodle an element, person, place, or thing(s) that brings them joy and happiness.

An interesting game, Jingle Bell Hunt is also being held in the Santa Village at the Main Square where kids need to find the bells hidden at different locations. The kid who can collect the most number of bells in the given time will be declared the winner. A fun activity like ‘ Making a Gift Box Tree’ is set for the kids at the Main Square. For this, kids are divided into two teams and both teams have to stack the gift box up in order to make a Christmas tree-like structure. The team which completes the task faster will be the winner.

Prerna Uppal, Chief Partnership Officer at KidZania India, stated, “Christmas is known as the festival of joy and happiness and sharing the same with your loved ones.. We are also aiming to share happiness through fun-filled activities for the families. All activities are designed to boost the creativity of our visitors while offering them lots of merriment and laughter. Our aim is to make this Christmas a special family time for all our visitors.”

Modicare gives a fun twist to nutrition; Launches Well Gummies to fulfil nutritional needs on the go

Mumbai,3rd Jan’2023: Modicare Limited, one of India’s leading direct selling companies, expands its Well range with the launch of ‘Well Gummies’. Giving a fun twist to nutrition, Well Gummies underlines and advocates the need for improved dietary and lifestyle habits, especially among people who are always on the go. The range is apt for people who are not able to meet their nutritional requirements, given their busy lifestyle. The ‘Well Gummy’ range offers five different variants viz. Well, Hair, Skin & Nail Gummy, Well Perfect Body Gummy, Well Detox Gummy, Well Sharp Eye Gummy, and Well Yummy-tamin Gummy. These gummies are 100% natural, devoid of any artificial colors, and rich in flavors, making nutrition tastier and more fun. Adding to the benefits, the nutrient-rich gummies also increase energy, strengthen immunity, improve metabolism, and boost overall well-being.

Commenting on the launch, Samir Kumaar Modi, Founder, and Managing Director, of Modicare Limited said, “The growing awareness on nutrition and a positive shift towards healthier and active lifestyle has increased the demand for nutrient-rich consumables. Consumers today are looking for simple solutions that go well with their fast-paced lifestyle and help them in maintaining a healthy body. Well, Gummies addresses these gaps and fulfills nutritional needs on the go.”

Well, Gummies is being launched as ‘My Gummy Buddy’, a fun twist to Nutrition, as part of the launch campaign. Through this, consumers will be familiarised with the variants and their respective benefits and much more.

A result of extensive research and development, Well Gummies are purely vegan, gelatin-free, soy-free, and nut-free, with expertise from Europe and USA. They eliminate the hassles of swallowing pills and support active living with edibles that are not only nutritional but also delicious and can be consumed on the go. This extensive range strives to ensure that modern-day consumers enjoy a completely natural and nutritious experience at just Rs. 699/- for 30 pieces of each variant.

Know your 5 Gummy Buddies:

● Well Hair, Skin & Nail Gummy: Powered by Biotin, this strawberry-flavored gummy is the best companion for your long hair, glowing skin, and healthy nails. It also helps fortify your immune system, maintains your energy levels throughout the day, fills dietary gaps, and supports the body’s metabolism for healthier living.

● Well-Yummy-Tamin Gummy: If you are looking for overall development and optimum growth, then this lemon-flavored gummy that is powered by multivitamins & minerals takes care of all your needs. It helps fill the nutritional gaps, maintains high energy levels, and boosts your overall well-being by supporting the immune system.

● Well Perfect Body Gummy: Powered by Green Coffee Extracts and Vitamin C this orange-flavored gummy helps maintain a healthy metabolism. It also supports detoxifying the body, helps boost immunity, and supports burning glucose & fat.

● Well Detox Gummy: This gummy supports a healthy appetite and helps manage to bloat. This apple-flavored gummy is powered by Apple Cider Vinegar and actively promotes pH balance, supports healthy digestion & boosts the immune system for an active lifestyle.

● Well Sharp Eye Gummy: The strawberry-mix-flavoured gummy supports healthy eyesight. It safeguards your eyes from damage due to strain & fatigue and helps balance age-related vision loss. It supports the regeneration of damaged corneal nerves as well.

The Well Gummies range is available across the country through Modicare consultants.