Archive: November 5, 2022

VKC Pride launches KICK OFF Series footwear ahead of World Cup

Kozhikode: India’s leading PU footwear manufacturer VKC Pride has launched a new KICK-OFF series of sliders and flip-flops to celebrate World Cup Football. The KICK OFF series comes with myriad colour combinations and is designed in the theme of team attire of various countries playing in the Qatar World Cup 2022. The new product was launched by VKC Group Chairman VKC Mammad Koya. Hasan Haji, AKFDA Treasurer, received the first batch.

Football fans can choose their favourite team-matching sliders or flip-flops from VKC dealers across the country. The company has also kept its promise of honest pricing for this product lineup. The KICK OFF series of sliders and flip-flops are available at an affordable price, ranging from Rs 289 to Rs 339.

“The VKC Pride KICK OFF Series of footwear with unique graphics was born out of the idea of introducing new products for sports enthusiasts in this world cup season. With this VKC joins the celebration of football fans,” said VKC Razak, Managing Director of VKC Group.

“KICK OFF series footwear is designed and curated for football lovers in colours that match their favourite teams. Notably, the design has not used flags of any countries. With the celebration of sports, we are also aiming to energise the local market in this sports season with the new product range and push the ‘Shop Local’ neighbourhood business promotion campaign forward,” Mr Razak added.

Dollar Ropes In Akshay Kumar And Yami Gautam For Dollar Ultra Thermal

Kolkata, 5th November 2022: Dollar Industries Limited, a leading name in the Indian hosiery industry ropes in Bollywood’s biggest stars –Akshay Kumar and Yami Gautam– as brand ambassadors to promote its existing range of thermal wear.

Dollar has also shot their new TVC ‘Thand Ka Weapon’ featuring bothAkshay Kumar & Yami Gautam for Dollar Ultra Thermal. The TVC, created by Lowe Lintas, builds on the fun and entertainment quotient and showcases Dollar’s thermal range as a must-have in every Indian winter wardrobe.

“As part of our vision to be part of every Indian’s life, we wanted the new generation to experience our wide range of thermal wear which not only promises ultimate comfort but also keeps the wearer warm against extreme cold and harsh weather conditions. Thanks to extensive product research, our R&D team has come up with a unique technology intervention (Wintershield Technology) which helps retain latent heat, keeping the wearer warm. We wanted to convey the message that winters are not to be taken lightly and roped Bollywood superstars, Akshay Kumar & Yami Gautam, who also endorses our brands Dollar BigBoss and Dollar Missy respectively, to create a memorable campaign that would appeal to both men and women across every age group. We are affirmative that the Dollar Ultra Thermal range would be an instant hit and find its place in every winter wardrobe”, Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.

The TVC featuring the brand ambassadors is set against a chilly winter night. Two burglars break into the house through the fireplace flue. However, the sound draws Yami’s attention who is terrified that the burglars have weapons in their hands. She wakes up a sleeping Akshay who assures her that they have a better weapon to combat the burglars. A synchronised song and dance sequence ensue as Akshay and Yami open all the windows and doors letting the cold in and ultimately freezing the two burglars. As the police arrive, Akshay warns the burglars against taking winter lightly and hands them over a pack of Dollar thermals -the ultimate weapon to combat cold.

“We wanted to break away from the usual stereotype of winter communication by creating an entertaining song and dance number that addresses the fact that winters are not to be taken lightly while clearly landing the message that Dollar Ultra is the ultimate Thand Ka Weapon to combat extreme weather conditions”, said Mr. Sagar Kapoor, Chief Creative Officer, Lowe Lintas.

Dollar Ultra Thermals are made from 100% Super Comb Siro Clean Cotton Yarn which is guaranteed to provide warmth and comfort. These are specially processed to control shrinkage and to hold their shape for a long time. The thermal range is tailored fit with interlock patterns which helps in withstanding severe chilly weather. The price range for their thermal wear is between INR 400 – INR 650for adults.

Digit Insurance Celebrates Five-year Anniversary, Serves 30 Million Customers Since Inception

5th November 2022, Chennai:
Go Digit General Insurance Limited (Digit), one of India’s fastest-growing insurance players#, completed five years of operations this week. The company, which began its operations in October 2017 with a mission of simplifying insurance, commands a market share of 4.3% in the motor segment.*

Digit has managed to remain one of the fastest-growing insurers among private general insurers by GDP# for the last three years (FY20 to FY22), establishing a track record of delivering growth. The company posted a revenue$ of Rs 52.68 billion, Rs 32.43 billion, and Rs 22.52 billion in Fiscals 2022, 2021, and 2020, clocking a CAGR of 52.9%. The insurer offers 56 products under motor, health, travel, property, marine, liability, and other insurance lines, and has managed to serve more than 30 million^ people since its inception.

Digit had a loss ratio of 74% as of Fiscal 2021 and Fiscal 2022 and also managed to reduce its net expense ratio from 42.4% for Fiscal 2020 to 38.7% for Fiscal 2022, highlighting its improving operational efficiency. The insurer’s combined ratio (a measure of underwriting profitability) has improved from 117.4% in Fiscal 2020 to 112.7% in Fiscal 2022.

“I am excited to see how the Digit story has unfolded in the last five years. The celebration of this milestone truly belongs to our strong team of 2500+ employees and partners who from Day 1 have brought a culture of change and helped the company in achieving these audacious goals. We hope to continue driving our growth by expanding into untapped geographies, acquiring new customers, and growing our product portfolio to meet the evolving needs of the Indian market,” said Jasleen Kohli, MD, and CEO, of Digit Insurance.

Digit has managed to increase its market share from 1.22% in Fiscal 2021 to 2.12% in Fiscal 2022 in terms of total GDP from private and public general insurers.*Since inception, it has also managed to capture market share in the motor segment. The company’s motor GDP grew by 53.7% YoY in FY22 compared to the private motor insurance market, which expanded by 9.16%# measured by GDP. It also had net promoter scores of 78% for non-claims and 86.4% for motor claims as of FY22.

The company over the years has managed to differentiate itself by adopting a ‘PHY-digital distribution model. It has empowered its 32,613-strong partner ecosystem by digitizing offline networks. Digitally enabling the partners through 470 AI-driven microsystems and 1,063 API integrations has helped the company reduce fixed costs significantly and scale rapidly without incurring significant overhead expenses.

The predictive underwriting models utilizing its data bank have helped the company to price risk more accurately, and target markets that are expected to be more profitable. It has also managed to promote a high-quality customer experience by providing relevant, transparent, and customizable coverage through simple and easy-to-understand policy documentation and designing straightforward and paperless processes. The technological integrations have also helped the insurer reduce claims settlement turnaround time (TAT).