Archive: October 24, 2022

Learn These Warrior Principles to Overcome Adversity and Succeed in Business

Hilton Head Island, SC, October 24, 2022 — Teamwork, purpose, confidence and tenacity are just a few of the warrior traits that Zachary Green investigates in his new book, Warrior Entrepreneur: Lessons From The Battlefield To The Boardroom.

“We’ve all known adversity in our lives. My experiences as an entrepreneur, a U.S. Marine and as a firefighter showed me how to use that adversity to grow and prepared me for my crucible,” Green said.

He served several years as a U.S. Marine and was a lieutenant in his local fire department. It was when he lost sight of the exits and his fellow firefighters in a smoke-filled room that he had an epiphany for his first startup: glow-in-the-dark gear for firefighters and exit signs that glow without power sources.

In Warrior Entrepreneur, Green is transparent about his personal struggles with launching his business, and takes readers on a wild ride through the ups and downs, including mortgaging his home and maxing his credit cards. He triumphs because of his ability to face adversity as a warrior, never giving in to what he refers to as the “enemy” — fear and anxiety. Green was well accustomed to harnessing his warrior traits to help others. What he didn’t know was that he would need every ounce of his warrior spirit to save himself in late 2020 when COVID-19 almost claimed his life.

“As I was literally on my deathbed, I reflected on all of the things I have achieved in my life and how the warrior spirit allowed me to conquer my challenges,” he recalled.

In Warrior Entrepreneur, Green weaves his own story of resilience with research and examples of other successful entrepreneurs to encourages readers to embrace adversity as a way to grow and learn, and unpacks one-by-one the warrior principles that can apply to any career or business.

“All of your hardships sharpen your thought processes,” Green said. “I stand today as a warrior entrepreneur, and I would like to share my story and stories of other warriors — be it from the battlefield to the boardroom.”

The Construction of the New Four Seasons Hotel in Jeddah Will Help Boost Luxury Tourism in the Region

Jeddah, the host city of the Saudi Arabian Formula 1 Grand Prix from 2021, has strengthened its offer of luxury accommodation and leisure facilities, which was limited until now, thanks to this new hotel.

The new hotel is built on an area of 200,000 m2 in the Al-Shatee neighbourhood, and will include 275 conventional beds, 25 service rooms, 50 branded apartments and an eight-storey retail podium among other leisure facilities.

Sarens, world leader in heavy lifting, engineered transport and crane rental, has participated in this strategic project for tourism in the region with the lifting and installation of trusses weighing approximately 63.5 tons for the construction of the ballroom, at heights between 30 and 90 metres.

The new Four Seasons Hotel Jeddah, currently under construction, will directly contribute to attracting more luxury tourists to the region and boost local economy, thanks to its commitment to a state-of-the-art design building equipped with all kinds of leisure, shopping and entertainment facilities. This new building, that resembles two twin gateways on top of a podium, will complement a very limited luxury hotel offer until now.

The city of Jeddah, located in the coastal area of the Kingdom of Saudi Arabia, hosts the Saudi Arabian Formula 1 Grand Prix from 2021. Many of the participating teams have had to book their rooms outside the city and travel the distance to the city by road, due to the shortage of luxury hotels, which will now be more balanced thanks to the new Four Seasons Hotel.

Once inaugurated, the new five-star hotel will increase the hotel offer in Jeddahby 275 conventional hotel beds, in addition to 25 serviced rooms and 50 branded apartments, an eight-storey retail podium and a basement for parking and guest services among others.

To carry out the installation of the ballroom trusses that make up the podium at heights of between 30 and 90 metres, the construction company Al-Hasemiah Contracting Company L.L.C. decided to turn to Sarens due to its extensive international experience in projects of similar significance. For this project, which was to be carried out using four lifting points with eccentric COG without a spreader, Sarens used two Liebherr LR1750 crane units, one in SLDB 119m configuration, and a second in SWDB configuration with a 77m main boom and 70 m of flyjib.

All the machinery used by Sarens was transported to Jeddah by road from Jubail, a journey that required the participation of 35 trailers and a week to cover more than 1,400 km. Once at their destination, traffic had to be shut down for the operation of the LR1750 cranes to ensure a 106m max radius perimeter for the lifting of structures up to 63.5 tons.

In addition to the difficulty of having to operate in a confined space in the middle of the residential area of Al-Shatee, an area characterised by the presence of single-family villas and multi-storey apartment buildings with usually heavy traffic, the Sarens operators on site had to deal with strong gusts of wind during the six weeks of work, due to the proximity of the sea, which made lifting the heavy loads very difficult.

Once inaugurated, this new building, which design process began in 2016, will represent an important qualitative leap for Jeddah’s hotel and leisure offer. In addition to the area operated by Four Seasons Hotel, the building’s common areas will offer parking for 900 vehicles in its basement, another 115 parking spaces at ground level, and a further 754 spaces in the commercial area. In addition, the rooftop podium will feature hanging gardens with outdoor swimming pools, spa and solarium areas, restaurants and children’s play areas.

Sarens has extensive international experience in the development of civil construction projects. Among other projects, has participated in the construction of the Expo 2022 Stadium in Dubai, the renovation of the roof of the FC Metz stadium in France, and the improvement of Union Station and the CIBC Square building in Toronto.

Classic Rishta – Diwali Ad by India Gate Foods India Gate Foods (KRBL) launches the ‘World’s First Interactive Diwali Ad’ with a Classic Twist

New Delhi, October 24, 2022: This Diwali, India Gate Foods, the World’s No.1 Basmati Rice brand, has launched an innovative and engaging campaign, #ClassicRishta, for its flagship product, the 2-year-aged India Gate Classic Basmati Rice. The interactive advertisement gives the viewer a choice to watch the same video in two different ways and learn two different secret recipes from the same video. This is the first of its kind ad film with a Classic Twist, which also makes it the ‘World’s first interactive Ad’. Without the voice-over, the ad film progresses as a typical biryani recipe video, that, with the voice-over, becomes a recipe for good, healthy relationships, and ends with the essence – #ClassicRishta hota nahi, banaaya jata hai… Jaise India Gate Basmati Rice… banata hai Aapki har Dish ko… Classic! With special occasions around the corner and the vibe getting festive, the brand plans to contribute to it by showing the entire process of cooking biryani as a true recipe of love and family bonding, bringing a ‘Classic Twist’ to the concept with this new ad film. Making a perfect scent statement this Diwali, India Gate Classic Basmati Rice is the perfect choice to celebrate any special occasion.

Ayush Gupta, Business Head, KRBL India – “We have been seeing a big clutter in communication and marketing, especially during occasions and festivities. To break through the clutter, we wanted to show the World’s No. 1 Basmati Rice brand doing yet another ‘World’s First’. To accomplish this, we briefed our agency partners to roll out something innovative and entertaining this Diwali, which is sure to leave a lasting impression on people, just like India Gate Classic Basmati rice does.”

Kunal Sharma, Head of Marketing, KRBL India – “Diwali is when friends and family meet to enjoy the festivities together while the food comes out as the core of building classic relationships. What better way to build a #ClassicRishta than with India Gate Classic Basmati Rice? So, we asked our agency partners to plan a campaign that could really amaze the viewers and become the talk of the internet during Diwali.” The campaign is ideated, managed, shot and marketed by Social Cloud Ventures Pvt. Ltd., a fast-growing digital content and media agency based in New Delhi.

Nipun Arora, Founder, Social Cloud Ventures- “India Gate Foods is a brand that has spelt premium quality, class, and customer-centricity for years. It was challenging to create something that would bring out those attributes in the finest manner and introduce their top-notch product in a simple, yet effective way. We used the word ‘Classic’ as the main punch and presented three different narratives of it, making: a Classic Biryani, a #ClassicRishta with friends and family, and a Classic Twist to amaze the viewers with the ‘World’s First Interactive Diwali Ad’. We hope this Classic Twist will entertain people this Diwali while setting a new high in marketing and communication for FMCG in India.”