Archive: October 17, 2022

Toyota Kirloskar Motor’s young employees trained at its Toyota Technical Training Institute(TTTI) makes the nation proud by winning Bronze at WorldSkills Competition 2022

Bengaluru, October 17, 2022: In a major boost to Toyota Kirloskar Motor’s contribution to the country’s “Skill India” program,Mr.N Akhilesh and Mr. S N Karthik Gowda, from the company has made the nation proud by winning a bronze medal at the Mechatronics Skills during the WorldSkills Competition held in Germany from 4thto 7th October 2022. Having first been selected through an internal skill competition,they made it to the District, Zonal, State, Regional and IndiaSkillscompetition before reaching the WorldSkills arena.

Began in 1950, the WorldSkills Competition is the global hub for skills excellence and development. It is the global space for government, education, industry, and association leaders to discuss relevant and important issues related to skills management.

The participants were selected through a nationwide screening process under the aegis of National Skill Development Council (NSDC) and Electronics Sector Skills Council of India (ESSCI). Participants from 26 Countries including India, Japan, Korea, Chinese Taipei, Germany, Switzerland, United Kingdom etc. showcased their skills during the WorldSkills competition. In the Mechatronics Skills category, India won the bronze, Chinese Taipei bagged silver and Japan received gold.

Mr.G. Shankara, Vice President, Human Resources and Services from Toyota Kirloskar Motor(TKM) commented: “MrN Akhileshand Mr.SN Karthik Gowda’swin at the WorldSkills has given our skill development initiatives a much-needed boost. At Toyota, we are dedicated towards developing a self-sufficient and globally competitive value chain by making significant efforts and investments in human development. Toyota’s human development efforts stem from the company’s belief that its most valuable asset is its people and these initiatives contribute towards our mission of ‘Producing Mass Happiness for All’ by sharing knowledge and developing young people into world-class technicians. As a result, we believe in promoting skill development as the foundation for realizing Atmanirbhar Bharat. We thank Government of Karnataka and Government of India for promoting and developing young minds through the Skill India Mission.”

Recently Mr. Likith Kumar YP from TKMalso won the Bronze medalat the WorldSkills competition representing India in Prototype ModelingSkills which was held at Switzerland from 7th to 9th September 2022.

As a part of its commitment towards developing world class skilled workforce for the emerging Indian auto Industry, Toyota in 2007 established the Toyota Technical Training Institute (TTTI) that offers a three-year rigorous full-time training in Automobile Assembly, Automobile Paint, Automobile Weld and Mechatronics to financially challenged students hailing from rural hinterlands across Karnataka state. This three-year free residential training program established by TKMconcentrates not only on knowledge and skills but also on body and mind development. TTTI is recognized by National Council of Vocational Training (NCVT), the Japan-India Institute for Manufacturing (JIM), Automotive Skill Development Council (ASDC) and the Directorate General of Training (DGT).

TKM has undertaken a major expansion of TTTI with capacity going up from 200 to 1,200 students (academic batch-wise). This will be a major boost to the existing skill facility in its Bidadi plant with a focus to scale-up students’ skillset for advanced technologies, by globally certified skilled faculty members of the institute.

So far, TKM has trained over 77,360 employable youths through a variety of skill development initiatives. TKM is currently working on establishing one Industrial Training Institute (ITI) in each district of the 31 districts in Karnataka. TKM continues to train students in 53 institutes across 22 Indian states through the Toyota Technical Education Program (TTEP).The primary objective of the TTEP initiative is to enhance the student’s skill sets which will strengthen the talent pool from the grass root level and provide opportunities for youth with special focus on rural areas.Along with this, Toyota dealers also support by providing On-the-Job training to these students.TKM also has collaborations with the governments of Karnataka, Kerala, Odisha, Tamil Nadu, Maharashtra, Haryana, New Delhi, and Telangana to provide skill development to students and faculty members. TKM’s skill outreach has grown over the years, resulting in creation of world-class skill champions.

BIPA, a trade body of BioAgri Input Producers in India is organizing the BioAgri 2022 International Conference in the city with the theme “India: Global Gateway for BioAg solutions”.

Hyderabad, October 17, 2022, BIPA, 19 years old, Hyderabad based trade body of BioAgri Input Producers in India is organizing the 2nd Edition of BioAgri 2022 International Conference in the city from October 19 to 20, for two days at Hotel Park Hyatt, Banjara Hills. It is the biggest Bio Agri Solutions Conference and Exhibition.

Disclosing this in a press note issued in Hyderabad, Dr.Venkatesh Devnur, General Secretary, BIPA(BioAgri Inputs Producers Association) said the theme of the two-day meet will be  “India: Global Gateway for BioAg solutions”.

BioAgri is an international series of conferences and exhibitions initiated by BIPA last year at Hyderabad. And it has been a grand success with the participation of 150 companies from India and abroad involved in the production and supply of biological agri inputs for sustainable agriculture, informed Dr. Venkatesh Devnbur.

World agriculture moves towards biological agriculture due to climate resilience and the ill effects of chemical-based farming practices. Among all the input verticals, phenomenal growth is witnessed in BioAgri inputs. The economic benefits to the farmers, health benefits to the consumers, and safety to the environment ensure BioAgri inputs as the most sought-after products. Their sustained use further rebuilds the soil health, fertility and make them carbon rich; thus, becoming an inevitable tool in modern agriculture, added Dr. Venkatesh.

India became a pioneer in world agriculture to innovate, standardize and promote world class Agri-Inputs through its well-defined regulatory framework, infrastructure, and technology know-how, he shared.

BioAgri 2022 brings the National and International Agro-Chemical manufacturers/ traders under one roof on recent technologies, delivery systems, and business opportunities in India and across the globe. The Ministry of Agriculture, Govt. of India, Several ICAR Institutions, PJTSAU, and other research organizations are participating in this two-day event in Hyderabad.

The two days conference and expo deliberate on policy issues and technological advantages and challenges by the stakeholders besides showcasing innovations and tech-based products by the companies promoting biological agriculture for safe food, health, and environment

How Ecommerce AI is Transforming Business

Once confined to scientific research, artificial intelligence is now rapidly infiltrating the eCommerce industry as an indispensable tool for many businesses. When it comes to the eCommerce industry, artificial intelligence revolves around the concept of algorithms and learning technologies, which serve as the foundation for automation and so much more.

AI enables today’s online retailers to provide an exceptional customer and user experience in eCommerce while also making intelligent business decisions based on customer data. Companies use AI to gain better analytical insights, make more accurate customer recommendations, cut operating costs, and stay ahead of competitors. As technology advances, more and more businesses rush to adopt it and capitalize on the newly available opportunities.

Personalization

Using artificial intelligence to generate accurate product recommendations is one of the most beneficial applications of artificial intelligence in eCommerce. An AI system can analyze data from previous purchases, page visits, wishlists, clicks, searches, and other parameters to recommend the right products at the right time. These insights assist online retailers in custom product recommendations and provide a uniform user experience across all devices and channels.

Forecasting and Analytics

Artificial intelligence can assist you in making more informed decisions. It is used by businesses to generate more accurate forecasts for sales, inventory management, and marketing outcomes. AI adoption, in particular, enables you to improve your targeting by analyzing where your potential customers come from, what relevant interests they display on social media, and what age or gender groups you should target. Furthermore, the technology allows you to increase lead generation by identifying customers who are already doing business with your competitors and marketing to them specifically.

Automation

Online stores are now available on multiple channels and are open 24 hours a day, seven days a week. This frequently necessitates some form of automation. With AI, eCommerce businesses can automate everything from promoting new products across multiple channels to synchronizing sales, identifying high-risk transactions, and rewarding loyal customers, among other things. Chatbots that are automated allow eCommerce owners to focus on more complex requests.

Visual and voice search

The use of voice search in online shopping platforms has increased due to artificial intelligence. It has completely altered the way customers search for products. It has enabled customers to have a speak-browse-purchase shopping experience online, reducing the friction associated with online shopping. Visual Search is the next important thing in the eCommerce industry that is powered by AI. It is easier to find similar products with images rather than writing the text. It has shortened the time between product search and discovery for consumers, allowing them to see more accurate and desired matches in less time.

Authored by Nidhi Aggarwal, Founder at SpaceMantra

PM Shri Narendra Modi launches Jana Small Finance Bank’s first Digital Banking Units in Bihta, Bihar and Bero, Jharkhand

Bangalore, 17th October 2022: The Honourable Prime Minister of India Shri Narendra Modi today inaugurated the Jana Small Finance Bank’s first digital banking unit in the districts of Bihta in Bihar and Bero in Jharkhand. Jana SFB is the only small finance bank selected for the launch of DBUs in India.

This launch was a part of the Central government’s announcement to launch 75 digital banking units (DBUs) to strengthen the digital economy, as the nation celebrated its 75th year of independence this year, and the districts were allotted to selected banks. During the inauguration of seventy-five selected branches, the PM virtually interacted with the staff and other stakeholders.

Other than Bihta and Bero, Jana Small Finance Bank has also set up one more digital banking unit in Motipur (District Muzaffarpur, Bihar). These DBUs are opened to ensure the digital awareness, acceptance, and adoption of customers, thereby achieving the government’s Financial Inclusion strategy via self-help, the dissemination of digital skills, community connectivity, and financial advisory initiatives.

The Bihta DBU branch deserves special recognition because it is the only one of its kind to be exclusively staffed by women, who will help customers learn how to use digital products and services. The Bihta DBU and Bero DBU was virtually inaugurated by the Prime Minister, where he interacted with the branch members, in the presence of Mr Ajay Kanwal, MD and CEO of Jana Small Finance Bank. Honourable Minister of State for Home Affairs Shri Nityanand Rai, Member of Parliament Mr Ram Kripal Yadav and Mr Ranjit Kumar (SHO-Bihta) were the other dignitaries present at the event of DBU launch in Bihta, Bihar. Minister of State for Education Smt. Annapurna Devi, Member of Parliament Mr Sudarshan Bhagat and Mr Manish Kumar Gupta (SHO-Bero) were the other dignitaries present at the event of DBU launch in Bero, Jharkhand.

The concept of digital-only banks was unveiled by Finance Minister Smt. Nirmala Sitharaman in the Financial Budget 2022. DBUs are aimed at improving the ease of doing business. They also enhance customer experience by enabling them to have a touch and feel of doing transactions digitally. Apart from the Digital services available, Jana SFB also provides Aadhaar services (Aadhaar creation and updation) to its customers.

Ajay Kanwal, MD and CEO, Jana Small Finance Bank, said, “Jana Small Finance Bank serves financial inclusion with a strong digital backbone and execution -98% Bank transactions are already done through digital modes. We are honoured with our DBUs launch by the Honourable Prime Minister. We will continue to innovate with new products and services which meet the needs of the underserved.” 

These branches are equipped with the ‘DigiGen’ digital banking platform, kiosks, cash recycler machines, etc. The model of the digital banking unit is new and evolving. Basis the experience in these three DBUs, Jana Bank will also expand its services to more towns across India. With the launch of these three DBUs, Jana Bank will have a presence of 48 branches including 19 in Bihar and Jharkhand and 723 nationally with 267 (~37%) in unbanked rural branches.

Honourable Prime Minister Narendra Modi Inaugurates 75 Digital Banking Units (DBU) in 75 Districts

Mumbai, October 17, 2022: To commemorate and celebrate 75 years of India’s Independence, the Honourable Prime Minister, Shri Narendra Modi dedicated 75 Digital Banking Units (DBU) in 75 Districts to the nation today. Bank of Baroda (Bank), one of India’s leading public sector banks, opened 8 DBUs as a part of these 75 DBUs launched by the Honourable PM. The 8 Bank of Baroda DBUs have been opened in Indore, Kanpur Dehat, Karauli, Kota, Leh, Silvassa, Vadodara and Varanasi.

All the services at the DBUs will be offered in a digital, paperless and completely secure manner. To cater to the needs and preferences of a vast cross-section of people, the DBU will provide services in two modes – 1) a Self Service Zone and 2) a Digital Assistance Zone that will provide assisted service.

The DBUs services being offered under self-service mode are available 24×7, 365 days a year. These services include cash withdrawals & deposits, account opening, the opening of Fixed Deposit/ Recurring Deposit, availing Digital Loans, Passbook printing, balance enquiry, fund transfer and a host of other services.

Shri Sanjiv Chadha, Managing Director & CEO, of Bank of Baroda said, “In line with the Government of India’s vision for a Digital India, the Digital Banking Units being launched today will help more people access digital banking products and services conveniently & securely and will play a key role in promoting financial literacy and financial inclusion in a digital manner. At Bank of Baroda, we have been on a digital transformation journey and this far-reaching initiative will ensure that the benefits of digital banking reaches citizens across the length and breadth of our country.”

COWE’s “PAU”SHE”TIK Cooking competition” finals held at IHM in Hyderabad

Hyderabad, October 17, 2022…-The finals of the unique Cooking Contest called “PAU”SHE”TIK Cooking competition” held in the city on Sunday at Institute of Hotel Management Catering Technology and Applied Nutrition at DD Colony, Vidyanagar in Hyderabad.

The contest is an initiative of COWE and Hands in Hospitality Chef’s Association.

Twenty four winners from eight preliminary contests held across two Telugu States at Vijayawada, Rajahmundry, Nellore, Vishakhapatnam, Karimnagar, Warangal, Nizamabad and Jadcherla/Mahboobnagar competed in the finals.

These twenty women, mostly home makers aged between 35 to 65 reach finals competing with 720 women. They were given two hours time to cook three dishes-Starter, One Main-course dish and a dessert.

Five member judges panel tasted the food and judged based on healthiness ingredients used to cook, presentation, cleanliness, least amount of wastage and other parameters.

All most all cooked healthy food as Paushtik was the theme. Older women proved their mettle over younger women. The beauty of the contest was the fusion food. The old participants cooked old type dishes in modern trend in terms of ingredients, cooking method and presentation observed a chef Chinnam Raju of HIHCA.

Unnecessary food waste has been an issue always. But this time it is observed that they had least wastage, which is great performance said Chefs Raju and Srinivas, who were also part of the judging panel.

The winners will be declared in a function organised especially for this purpose on Monday at Hotel Tourism Plaza, Greenlands. The participant who stands first will walk away Kitchen Queen title besides prizes. Two others will be runners up. The winners will walk away with first prize 43 inch TV; Second prize 324 litre refrigerator and third prize Microwave Oven. All the participants will be given away Induction heat shared Madhu Tyagi, COWE (Confederation of Women Entrepreneurs of India )National President

It is a two-month-long contest. The preliminary rounds of the competitions were held in four cities each of Telangana and Andhra Pradesh. Three toppers of each city were selected for finals.

Prior to the finals, a workshop for the participants was organised in the morning. In the afternoon. they had a live kitchen where they cooked their food.

It is a unique Cookery Contest with a purpose to spot rural women with entrepreneurial aspirations, shared Jyotsna, President, COWE Telangana. The route chosen was a cookery contest. Through these contests COWE and its partners tried to spot talent in rural women with entrepreneurial aspirations and subsequently, COWE will put in efforts to turn those rural women into food entrepreneurs.

The Hyderabad based, home grown national body of women entrepreneurs, the Confederation of Women Entrepreneurs of India (COWE) aims to turn 25 rural women into food entrepreneurs through their novel initiative called “PAU”SHE”TIK Cooking competition”, titled “Mera Swad Mera Swaasth”.

About 720 rural women participated in these contests. 35% of these women will be converted into women entrepreneurs in near future, COWE informed.

Indian Culinary Forum organises India’s biggest culinary awards to honour the best chefs

New Delhi: The Indian Culinary Forum, the apex body of professional chefs in India, honoured some of the best chefs in India at the country’s biggest culinary awards as a part of the celebration of International Chefs Day. Renowned master chefs and hospitality industry veterans graced the 19th edition of the prestigious awards at Hotel Pride Plaza, Aerocity, New Delhi. The award winners were felicitated by the chief guest of the evening Mr Arvind Singh, Secretary of the Ministry of Tourism.

Seventeen outstanding culinary artists were awarded in multiple categories, including the lifetime achievement award, golden chef of the year, silver chef of the year, and others, at the glittering ceremony in the presence of over 400 industry professionals, young chefs, and youngsters looking to make a career in the industry.

In his address, Chef Davinder Kumar, President of the Indian Culinary Forum, said, “The idea behind instituting the Chef Awards was to provide both veteran and upcoming chefs a platform to exhibit and hone their culinary skills. We are thankful to the industry participants, jury members, associates, and sponsors for their support in making the awards successful. We are thrilled to see that the experience gained by the chefs here has helped them maximize their potential and growth, and we hope the awards continue to inspire and encourage more chefs.”

Chef Vivek Saggar, General Secretary of the Indian Culinary Forum, said, “It’s an overwhelming experience to have successfully organised the Annual Chef Awards for nineteen years. We want Indian culinary art to gain more international recognition and acclaim. The Chef Awards not only honour the contribution of our fraternity members but also motivate thousands of youngsters to take up this profession.” 

Chef Vinod Bhati, Treasurer of the Indian Culinary Forum added “A Big thanks to our title partner Maggi Professional for making this grand ceremony successful, and special thanks to our associate partners Nutaste, Patanjali, DP Chocolates, Food Service India, Rich’s, Griffith Foods, Cream bell and all our event partners & supporting association for making it a success”.

In the build-up to the Chef Awards, a four-day culinary competition was organized at the Institute of Bakery & Culinary Arts in Delhi and the Banarsidas Chandiwala Institute of Hotel Management and Catering Technology, Delhi. Over 150 chefs from all over India competed in 11 categories in the competition.

Eleven of the 17 award winners were chosen through this competition and the rest six were selected by an esteemed jury. World Association of Cooks Societies (WCAS) certified Dayashankar Sharma chaired the award jury, while noted chef Sireesh Saxena was the organizing secretary of the awards function. The title partner for the grand ceremony was Maggi professional and the associate partners were Nutaste, Patanjali, DP Chocolates, food Service India, Rich’s, Griffith Foods, and Cream bell.

The following are the winners of the 19th Annual Chef Awards:

  1. Lifetime Achievement Award: Chef Virender S Datta
  2. Golden Hat: Chef Vineet Manocha
  3. Silver Hat:   Chef Bharat Alagh
  4. Pastry Chef of the Year:Chef Deep Mohan Singh Bajaj
  5. Master Chef Fruit & Vegetable Carving: Chef Carving Karthick
  6. Food writer Award: Mr. Sumit Jha
  7. Master Chef of the Year: Chef Anuj Mathur
  8. Master Chef Kebabs:Chef Hasan Ali
  9. Master Chef International Confectionery Award: Chef Izhar Ahmad
  10. Master Chef Indian Sweets Award: Chef Dalbir Singh
  11. Master Chef South/East/West Indian Cuisine: Chef Ravinder Singh
  12. Master Chef International Cuisine Award: Chef Varun Chauhan
  13. Master Chef North Indian Cuisine Award: Chef Praveen Kumar
  14. Master Chef Oriental Cuisine Award: Chef Mangal Gautam
  15. Master Chef Baker Award: Chef Raju Kumar
  16. Student Chef of the Year (Female): Sohail Saifi
  17. Student Chef of the Year (Male): Radhika Goel 

The Indian Culinary Forum is India’s premier association of Professional chefs of India and was set up for the advancement of culinary art in India. The Forum’s objective is to act as a link, platform, and instrument for the enhancement and development of the community of chefs. It also aims to bring international culinary prestige to India, encourage Indians to consider a career in hospitality, promote Indian cuisines globally, and help young chefs hone culinary skills through training, workshops, and competition.

The World Association of Cooks Societies (WCAS) is a 110-nation fellowship comprising the world’s various professional chefs’ organizations representing over 9 million professional chefs.

Mid-day’s Navigating the Wild with Ranjeet Jadhav series wins Best Digital Content – Social Cause award at Talentrack Awards 2022

17th October 2022, Mumbai: Mid-day, Mumbai’s home-grown and leading tabloid has won the ‘Best digital content—social cause, NGO, government’ for its distinctive video series – Navigating the Wild with Ranjeet Jadhav. The award was announced by Talentrack Awards at its
2022 edition on 8 th September 2022 in Mumbai.

Recognizing the increasing urgency of preserving the rich wildlife and natural green cover of Maharashtra, Mid-day developed the video series in an attempt to create awareness about the existing wildlife and citizens’ efforts to understand as well as co-exist with the same. The pilot episode of the series ‘Camera Trappers of Aarey Forest’ showcases the untold stories of how like-minded heroes are working for wildlife conservation in Maharashtra by tracking leopard activity in Mumbai’s Aarey Forest.

Mid-day’s senior environment journalist, and wildlife and infrastructure correspondent, Ranjeet Jadhav is part of the group of citizens who installed DSLR camera traps in Aarey Colony to monitor movement of leopards and other wildlife. This project has also proved helpful for the Maharashtra Forest Department in tracking the wild cats and reducing human-animal conflict incidents. The leopard activity data gathered by the team over the years also exhibited the extraordinary story of their coexistence with humans in the forests of Mumbai, which has one of the highest densities of leopards in the world.

Expressing his joy about the win, Ranjeet Jadhav said, “I am very thrilled to have been awarded for Best Digital Content at Talentrack 2022. We have been committed to preserve the wildlife and biodiversity in Maharashtra for many years, but this is the first time we’ve chosen a different medium – digital content. I sincerely thank the jury for recognizing our efforts and I dedicate this award to my editors and colleagues at mid day for making this happen.”

Commenting on the overwhelming response and success of the series, Rachna Kanwar, Chief Operating Officer – Digital Media, Radio City and Mid-day said, “After talks of the recent political and infrastructural development plans put Aarey, Mumbai’s green lung, in the spotlight, it became crucial to draw attention towards the importance of preserving the rich wildlife and biodiversity of the city. The idea for ‘Navigating the Wild’ video series thus took roots in our hearts and the end-product was simply outstanding. While the audience’s response was thrilling and fulfilling, the ‘Best digital content—social cause, NGO, government’ award by Talentrack is a testament that Mid-day truly knows the heart of the city and beats one with it. We thank the Talentrack Awards team and jury for this honor.”

Over the years, Mid-day has built a loyal readership online by delivering credible and exclusive stories as well as innovative content that caters to a diverse audience through various media. After award-winning podcasts like The Bombay Film Story with Mayank Shekhar and Mid-day’s Mumbai Cricket Podcast with Clayton Murzello, Mid-day has also tapped into the fitness domain with The Healthy Gossip podcast and Fitness Forward video series, with Sonia Lulla.

Spearheading the RMG segment, Witzeal surpasses INR 2 billion revenue with 30 million registered users

India, October 17th, 2022: Witzeal, one of India’s most rapidly expanding new-age gaming technology companies, has successfully surpassed more than 30 million registered users and reached a new milestone by surpassing INR 2 billion in revenue. Today, Witzeal is amongst the top five RMG platforms that curate innovates, and introduces new-age, tech-driven skill games which are at par with the global industry standards.

The online gaming industry has witnessed a whirlwind rise in recent years powered by a youthful and tech-savvy populace, affordable accessibility of smartphones, better internet availability, and overall technological evolution. Poised to grow further, the online gaming community is expected to grow to 510 million by 2025 and the industry will be worth $ 3 billion in the same time period. Gaming companies today, are entertaining all, through personalised content, engaging social experiences, and innovative gameplays.

Ever since Witzeal began its operations, the platform has witnessed positive growth, especially in the casual skill gaming segment. The booming online gaming market has also contributed to Witzeal’s growth. Additionally, Witzeal has all the games developed in-house which increases the credibility of the games and the trust of users as a result of enhanced security and gaming experience. The company currently has more than 17 games in its portfolio, clocking in more than 1 million active users monthly.

Sharing his views on reaching this milestone, Mr. Ankur Singh, Founder & CEO, Witzeal Technologies, said, “We are excited and elated to be a part of such a flourishing industry. Our days are filled with constant motivation to develop more innovative gaming experiences for our users. The incorporation of technology and the provision of a distinctive user experience has been one of the major factors in our expansion. I’m extremely grateful for the team that works on helping Witzeal reach where it is. We had a strong finish to the year as we surpassed INR 2 billion in annual revenue and achieved 44% year-over-year growth in the last quarter. Going forward, we aim to strive tirelessly to innovate and give our users an experience like never before and also eye global expansions.” 

Witzeal forayed into RMG segment with “BigCash” in 2017.  The platform has more than17 in-house developed games and it uses behavioural science, technology, and Artificial Intelligence to provide exceptional game-playing experiences across its platforms. Most of Witzeal’s userbase is from tier II and tier III cities and the company aims to target users across urban and rural population.

“India boasts of being home to the second-largest gaming market across the globe and has an annual growth rate of 38%. Leveraging this growth, Witzeal is aiming to develop more revolutionary games in-house. Our live video feature is preferred by majority of users, as it not only helps the users to connect with each other but also socialise and build a community. We continue to remain profitable driven by this fundamental growth. Having said that, we are hoping that the industry soon adopts a fair regulatory oversight so that there is enough room for the different operators to flourish.” He added. 

Witzeal also recently launched ‘Fast Ludo’, the traditional game of Ludo but with a twist. ‘Fast Ludo’ eliminates dice rolling concept and gives its players equal opportunities to win further magnifies player engagement. The game finishes in less than 120 seconds. Apart from this, Witzeal has recently, launched a ‘Gaming Subscription Model’ to multi-fold the overall gaming experience for a diverse set of users. This subscription model allows users to subscribe to the platform and avail special benefits and offers. Apart from this, Witzeal also recently introduced a new feature called ‘Jackpot’ for its loyal users with an idea of rewarding the loyal users to win more.  As a user one is given a set of targets to complete and upon completing each target, the user is given a jackpot ticket with a chance to win up to INR 25 million.

 

Muscle & Strength India enters Punjab market with store launch in Ludhiana

New Delhi, October 17, 2022: Muscle & Strength India, one of the country’s leading retailers of fitness supplements & nutritional products has launched its store in Ludhiana, Punjab. Renowned Fitness Model and Influencer Mohmmad Iqbal inaugurated the store located at Urban Estate Dugri, Ludhiana. Muscle & Strength India is looking to expand aggressively in the North India market through franchisee route as it seeks to deepen its presence in India’s growing nutritional supplement space.

Muscle and Strength India, which currently has 23 stores spread across multiple cities has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. These products are used for athletic performance, fitness and overall wellness.

Muscle & Strength India is a leading brand in the supplements space today endorsed by celebrities and athletes like Mika Singh, Shreyas Talpade, and Tarun Gill amongst others. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof.

“Our unwavering commitment towards genuine and economically priced supplements and consumer-focused innovation has increased consumers’ trust in our brand. Our supplement chain has become the gold standard in this sector to provide genuine supplements for people across age groups. Apart from metros, we are also witnessing demand in the tier 2 & tier 3 cities where availability of latest, genuine and economically priced supplements is still a challenge. We aim to expand in the near future and further launch products in various variants, focusing on different health and wellness categories and segments.,” said Mr. Praveen Chirania, Founder, Muscle and Strength India.

“Ludhiana is an important city for us as it has a very large population who are serious about health, fitness and bodybuilding. With so many supplements stacking up on the shelves, genuineness is a questionable factor for all as there are a lot of fake, counterfeit products in the market. However, authenticity is a guarantee when you shop at Muscle & Strength India. Our aim now is to grow and invest consistently in the health and fitness industry over the next couple of years,” said Sangita Bora, Co-Owner at Muscle and Strength India.

“Maintaining good health and being fit is a modern-day need among all generations today. However, it is important to make the distinction between genuine and fake supplements and hence one should buy them from genuine dealers of reputed brands. Our ideal target audience are those who are interested in fitness and sports nutrition, gym-goers, sports enthusiasts, health gurus, health-conscious individuals, etc. We are happy to join hands with Muscle & Strength India who has become one of the fastest-growing retail chains in the health supplement market in India.” said Randhir Sharma, Store Owner, Muscle and Strength India.

Muscle & Strength India had recently won the award for India’s Best Fitness Supplements Products Brand & Franchisor 2022 by Blindwink, renowned company for market research. In another feat, Insights Success recognized Mr. Praveen Chirania, Founder, Muscle and Strength India as one of India’s 40 Under 40 Brightest Business Leaders for his exemplary leadership and exceptional business acumen enabling advancements in the industry.