Archive: September 30, 2022

Business World

Blue Dart wins the Social Impact Award at the ACEF Asian Leaders Awards for its GoHelp initiative

Sep 30, 2022 by Mansi Praharaj 0 Comments

 Mumbai, 30th September 2022: Upholding the commitment towards corporate social responsibility, Blue Dart South Asia’s premier express air and integrated transportation & distribution company and a part of the Deutsche Post DHL (DPDHL) Group has been recognized for their efforts towards the GoHelp initiative. The company has won the Social Impact Award at the 11th edition of the ACEF Asian Leaders Awards, 2022 held in Mumbai on 29th September 2022 in the category of Best Public Health/Safety Initiative.

Blue Dart’s commitment towards the betterment of the environment and communities has been unwavering since its inception in 1983. As part of its Corporate Social Responsibility, Blue Dart runs various programs for the upliftment of vulnerable, underprivileged, and marginalized sections of the society. All programs are classified under the 3 pillars of Living Responsibility – GoTeach, GoGreen and GoHelp.

On receiving the award, Ketan Kulkarni, Chief Commercial Officer, Blue Dart states, “We are truly humbled and proud to be recognized by ACEF, an accolade that recognizes tremendous team effort to address key societal issues under our Go Help initiative. As an industry leader, we have been consistently reporting on our corporate responsibility performance each year, expanding the scope further to include a higher number of beneficiaries that can be impacted comprising students and young adults from poor financial backgrounds, the hearing impaired, disenfranchised women, senior citizens etc. Blue Dart has partnered with several non-profit organizations in various capacities to run programs that are aligned under GoTeach, GoGreen and GoHelp initiatives. We ensure to continue helping those in need by coming up with new associations and partnerships that will help in impacting the lives of many people.”

Under our Go Help initiatives, Blue Dart associated with St. Jude India Childcare Centres, an NGO working towards filling the vital need of care giving, nutrition and providing shelter to children suffering from cancer. Our partnership includes the funding of 12 units of their childcare centre at Guwahati, Assam. The centre  provides a clean, safe, hygienic place to stay, nutritional support, transportation to hospital for treatment, as well as recreation, education, and counseling to underprivileged children under treatment for cancer. Through this initiative Blue Dart has helped over 3800 cancer affected children and their parents since inception till date. In a recent tie-up with Vision Foundation of India, Blue Dart has aided in successfully completing considerable number of cataract surgeries for the marginalised under the Rashtriya Netra Yagna Project in Rajasthan, West Bengal, Assam, Punjab, Gujarat, Bihar and Maharashtra. Blue Dart also works with HelpAge India and has helped perform over 6500+ cataract surgeries for the elderly till date.

Education

CURTAIN RAISER: LAW DAY AND JUSTICE Y.V. CHANDRACHUD MEMORIAL PUBLIC LECTURE

Sep 30, 2022 by Mansi Praharaj 0 Comments

Symbiosis Law School, Pune, a constituent of Symbiosis International (Deemed University) is hosting Law Day and Justice Y.V. Chandrachud Memorial Public Lecture, 2022. The event is scheduled on 1st October 2022 from 11:00 AM to 12:45 PM IST. 

The Law Day commemorations will be done under the leadership of Prof. (Dr.) Shashikala Gurpur, Fulbright Scholar, Director, Symbiosis Law School, Pune, Dean, Faculty of Law, SIU, Jean Monnet Chair Professor (EUC – Lamp co-funded by EU) which will include a review of the past year and initiatives undertaken since Law Day 2021. In addition to this, the event shall witness the Justice Y.V. Chandrachud Memorial Public Lecture which is one of the hallmark initiatives of SLS-P.

The event will be graced by the august presence of Dr. S.B. Mujumdar, Hon’ble Chancellor, Symbiosis International (Deemed University) delivering the Chancellor’s address and Prof. (Dr.) Shashikala Gurpur, with the welcome address.

The Chief Guest Hon’ble Justice B.V. Nagarathana, Supreme Court of India will be addressing the audience on the topic of ‘Revisiting Judicial trajectory on Good Governance’. Hon’ble Justice Nagarathana will also administer the Law Day Oath to all attendees in the programme and will be releasing LexEt, the biannual newsletter of SLS-P along with the booklet of Justice Y.V. Chandrachud Memorial Public Lecture.

The programme will conclude with interactive question and answer session between the dignitaries and the audience followed by the Vote of Thanks and the National Anthem.

Business

Barracuda Web Application Firewall Named a Strong Performer by Independent Research Firm

Sep 30, 2022 by Mansi Praharaj 0 Comments

India, September 30, 2022 — Barracuda, a trusted partner and leading provider of cloud-first security solutions, today announced that the Barracuda Web Application Firewall (WAF) has been named a Strong Performer in “The Forrester Wave™: Web Application Firewalls, Q3 2022.”  The Barracuda WAF was specifically cited as, “a good choice for customers prioritizing user experience.” 

According to the Forrester report, “Barracuda has the most granular and intuitive anti-data-leakage features that we saw, with a range of out-of-the-box data types, the ability to define custom data types, and settings for the number of initial or trailing characters to display. Reporting and rule creation features are strong, if not quite differentiating.” 

 “Barracuda offers customers strong protection against today’s challenging threat environment, including the increasing volume and sophistication of application layer attacks,” said Tim Jefferson, Barracuda SVP, Engineering and Product Management, Data, Network and Application Security. “We provide our customers with comprehensive, enterprise-grade application security that goes beyond traditional WAF protection. We believe the results of this report reinforce the trust our customers have in our WAF technology to meet their evolving application security needs.”

Business

DealShare gets ready for Festive Dhamaka

Sep 30, 2022 by Mansi Praharaj 0 Comments

Mumbai, 30 September 2022: DealShare Festive Dhamaka sale is back with bigger deals, exciting prizes and fun games all ready for a festive explosion. A pioneer in social commerce, the company is an integral part of the festive celebrations in the Indian eco system, as it enables communities to shop more, gift more and save more.

This year the deals are bigger and better amidst the upbeat sentiment post pandemic and discretionary spends on a high. In categories like Consumer Durables & Electronics, Food & Groceries, the sentiments have fully recovered and are indicating double-digit growth on pre-pandemic levels, according to the 20th edition of the Retail Business Survey by the Retailers Association of India (RAI).

The Festive Dhamaka starting from 1st Oct to 30th Oct, 2022 aims at giving exciting offers and an opportunity for buyers to play and win exciting prizes along with assured cash backs. To attract new customers, DealShare will be offering many attractive new customer offers across categories during the month.

To win big and enter the lucky draw for Bumper prizes, buyers need to shop and collect stamps. To collect these stamps, following activities should be undertaken:

  • Shop for Rs. 699/- and more
  • Order from Snacks and drinks category
  • Order from Cleaning Category
  • Refer a friend and win if they join
  • Play and win a game and many more such engagements

Upon successfully completion of these activities, customers will win stamps and they will be allocated randomly. Family and friends can gift or request cards as well, giving a window of opportunity to win faster. Lucky draw winners will be announced in the first week of November 2022.

 Mr. Sourjyendu Medda, Co-founder, Chief Commercial Officer, DealShare “The Festive season is very relevant and an integral part of our business; social commerce being our unique proposition, we increase our efforts and investments to provide the best possible opportunities for communities to come together, shop, gift and celebrate. We have partnered with national and regional brands to bring a plethora of Food & Grocery products at affordable prices to our end consumers. The upbeat sentiment around celebrations this year is very encouraging we are positive that the season will bring in many more consumers from Tier 2 and Tier 3 cities onto our platform” 

Currently, DealShare is present in 150+ cities across 8 states. The company has acquired more than 20 million consumers till date, on-boarded 1000+ local brands and has partnered with over 1000 DealShare Dosts. It caters to the middle-to-lower income population that is looking for high-quality, low-cost essentials to meet their day to day requirements and needs of their family.

Business

Raj Diamonds wishes Navratri to people in a unique way

Sep 30, 2022 by Mansi Praharaj 0 Comments

Bangalore, September 30,2022: The festive season is here. It’s that time of year again when Indians enter the celebratory mode – from garba and dandiya to pandal hopping and celebrating Navratri with their loved ones. In keeping with the festive spirit of Navratri, Raj Diamonds, a renowned diamond jewellery brand wished people through an aircraft / airplane message hovering over the city. It was marvelous to see the message writ large across the sky.

Adding to the excitement of the festivity, Eshwar Surana, Managing Director, Raj Diamonds said “No matter what the occasion is, an airplane message is always special. Such a unique initiative could be used to communicate to people in targeted locations and is an extremely impactful medium to build brand visibility and also generate a high level of recall.”

“We have also launched an exquisite collection of diamond jewellery, Futuro with ceramic and diamonds in futuristic designs as part of the festive season celebration. The new collection features rings, earrings, pendants and other handcrafted jewellery pieces. It’s always been our endeavour to bring beautifully designed products crafted to perfection. We are extremely upbeat about the festive season and expect strong growth in line with the recent sales trend. We have also curated exceptional offers as part of the festive season. We thank our customers for their trust in the brand which made us achieve great milestones” added Eshwar.

Navratri, one of the most widely celebrated festivals in India has a deep spiritual significance symbolizing the victory of the good over evil. Each day of Navratri is dedicated to the nine different avatars of Maa Durga. Navratri brings about a sense of revival in people’s lives, filling them with new hopes and faith in divine protection. May these auspicious days bring hope, happy times, and light up our lives with dreams and prosperity. Happy festival to all.

Since inception, Raj Diamonds has ushered in a whole new era of diamond artistry and has established a legacy of trust, quality and integrity. Its exquisite range of jewellery strikes the perfect balance between traditional charm and contemporary appeal. There’s a diamond for every occasion, perfect to celebrate your special moment. Luxury and allure come together to create vast collections of designs such as Antique, Contemporary, Uncut, Gold, Platinum and the ever-celestial Hearts and Arrows collection. Crafted by skilled artisans, each piece is an enticing masterpiece. Every Raj Diamonds diamond is meticulously selected for its exceptional characteristics and promise above and beyond the 4Cs of Cut, Colour, Clarity and Carat. At Raj Diamonds, every jewellery is screened with latest technology machine to make sure that all the diamonds are natural and authentic and not man-made lab grown diamonds. Furthermore, the brand’s adherence to stringent standards in terms of quality has helped in establishing themselves as one of the most trusted diamond jewellery brands in the country.

Business

Unveil India’s Biggest Body Care Launch – Nine unique caffeinated body care products by mCaffeine

Sep 30, 2022 by Mansi Praharaj 0 Comments

Mumbai, 27th September 2022: mCaffeine, India’s first Caffeinated personal care brand announces the Biggest Body Care Launch ever on 27th September 2022, the week leading up to International Coffee Day.

mCaffeine has been launching innovative products on International Coffee Day for a few years now, to the extent that this day has become synonymous with the brand’s identity. It’s only fitting that this year it is even grander. The brand has come up with its biggest body care launch, ever. Explaining the significance of their biggest body care launch and International Coffee Day for mCaffeine Tarun Sharma, the CEO & Co-Founder of the brand said that “Coffee is not just a beverage for us, it’s an emotion that helps us connect with our consumers. And, by making International Coffee Day bigger for our Caffeinators, we want to strengthen our bond. Our biggest body care launch on 27th September has given the customers 9 new ways to celebrate their Coffee connect on this special day. International Coffee Day celebrates Coffee admirers and so does mCaffeine. With this launch, we are aiming to establish International Coffee Day as something people would look forward to.”

The brand has unveiled 9 body care products that are set to revolutionize showers with their unique presence. mCaffeine has added Coffee Shower Oil Body Wash, Hydrating Coffee Body Serum, Coffee Body Shimmer, Coffee Whipped Cream Body Wash, Coffee Bath Bomb, Coffee Bathing Shower Jelly, Coffee Bath Salt, All in One Coffee Body Mask, and Assorted Coffee Bathing Soaps – Pack of 3 to their already popular product portfolio. As per the brand, these products are a collection of pre-shower, shower and post-shower essentials crafted to transform mundane shower routines into an indulging experience.

The pre-buzz communication of the launch has already become a huge hit among consumers, a sign of even better things to come. With a unique campaign urging people to #GetNaked for the Biggest Body Care Launch, mCaffeine has generated a great buzz on the internet. The brand also came up with a game to engage the audience that ended on 25th September, 2 days prior to the launch.

Apart from that, the glimpses of their products have also become a rage among the audience. These 9 products are both experiential and efficacy driven. Here is all you need to know about mCaffeine’s latest launches.

Coffee Bathing Shower Jelly

One-of-a-kind super soft Coffee Bathing Shower Jelly that lathers quickly and glides effortlessly to leave skin fresh and fragrant. Free from gelatin and red seaweed extracts, the shower jelly deeply cleanses, softens and nourishes the skin. It’s a blend of Coffee, Caffeine, Almond Milk, and Hyaluronic Acid. With an aroma that instantly awakens the skin from within, Coffee & Caffeine helps to cleanse, rejuvenate, tone, and soothe the skin. Hyaluronic Acid and Almond milk treat the body with much-needed hydration along with retaining the moisture that leaves the skin soft and supple.

All in One – Coffee Body Mask

The All in One Coffee Body Mask is to be applied from the neck down to get smooth, even-toned and glowing skin. Powered by Coffee & Caffeine, it exfoliates to remove dark patches, dead skin and leaves you with nourished & hydrated skin. Niacinamide and Clay in this body mask reduce dark spots and pigmentation while also tackling dryness. Hyaluronic Acid hydrates the skin and retains moisture while Clay deeply cleanses, removes tan and pigmentation.

Coffee Bath Salt

Sprinkle the Coffee Bath Salt to your bath to relax and de-stress. It’s a blend of Coffee Oil, Caffeine, Epsom Salt, and Vanilla. The sweet Coffee-Vanilla aroma invigorates the senses and uplifts the mood. Epsom Salt relaxes the body & tired muscles, relieves stress and pain while detoxifying skin. Rich in antioxidants, Coffee Oil & Caffeine, refreshes tired skin, reduces inflammation and tones & soothes skin.

Coffee Shower Oil Body Wash

Coffee Shower Oil Body Wash is a unique cleanser made of 12 nourishing oils such as Argan Oil, Macadamia Oil, Coconut Oil and Shea Nut Oil among others. This body wash relieves dryness, moisturizes, and hydrates the skin deeply. It also has antioxidant-rich ingredients like Coffee Oil & Caffeine. These ingredients have anti-inflammatory properties that tone and soothe the skin.

Coffee Whipped Cream Body Wash

Coffee Whipped Cream Body Wash instantly melts, lathers richly and gently cleanses to leave skin deeply nourished & hydrated. Infused with ingredients Coffee and Caffeine, it rejuvenates the skin and imparts a healthy glow. Whipped with the goodness of Shea Butter, the unique formula softens, smooths and maintains the skin’s natural pH balance.

Hydrating Coffee Body Serum

Hydrating Coffee Body Serum hydrates the skin instantly and revives it. Packed with a powerful blend of Coffee, Hyaluronic acid and other natural ingredients, it soothes and repairs damaged skin. The ultra-lightweight formula provides deep restorative nourishment by reducing dark spots, bumps and dryness. A quick spray of this easy-to-use serum makes skin plump and keeps it hydrated.

Coffee Body Shimmer

Coffee Body Shimmer is a long-lasting formula that lends a shiny, shimmery and matte finish to the skin. With Caffeine and Hyaluronic Acid at the core, it keeps skin hydrated. This illuminizing soft shimmer is water-based, non-greasy and lightweight making it an ideal product to use during the day and night. It also exudes pure Coffee aroma that awakens the skin.

Coffee Bath Bomb (Set of 3)

Coffee Bath Bomb is a must-have for a de-stressing and relaxing bath. It dissolves into a creamy fizz on contact with water and covers your body in a rich lather that leaves the skin feeling nourished. With sweet Vanilla-Coffee notes, this bath bomb invigorates the senses and leaves the skin naturally scented.

Assorted Coffee Bathing Soaps – Pack of 3

Assorted Coffee Bathing Soaps (Pack of 3) cleanse, exfoliate and moisturize skin with a shot of Caffeine. The combo includes Deep Cleansing Coffee Bathing Soap, Exfoliating Coffee Bathing Soap and Cream Coffee Bathing Soap that will awaken your senses with its rich Coffee aroma and refresh your skin. Packed with World’s first coffee bean shaped soaps, this trio is all you need to transform your bathing routine.

With a quirky campaign, unique products, a special day, an engagement game and an emotional connection with the audience, mCaffeine’s biggest body care launch has everything required to make it grand. And, if early signs are to be believed, this launch has already started off on a great note and is set to become an event worth looking forward to. You can visit mcaffeine.com to become a part of the launch and experience showers like never before with their latest launches.

Health

Apollo Cancer Centres, performed a unique and complex limb salvage surgery to treat a case of Osteosarcoma to remove cancer and reconstruct with custom growing prosthesis in the left thigh

Sep 30, 2022 by Mansi Praharaj 0 Comments

Bangalore, 30 September 2022: Apollo Cancer Centres, performed a unique and complex limb salvage surgery to treat a case of Osteosarcoma (a rare bone sarcoma) to remove cancer and reconstruct with custom growing prosthesis in the left thigh. The surgery was performed on Narayan (name changed on request), a 7-year-old boy, who had been complaining of aggressively growing swelling in his left thigh region for nearly 2 months. 

“We were shocked to find out that there was a large cancer growth in his left thigh after consulting our orthopaedic surgeon. He was only complaining of pain at night after we noticed swelling on his left leg”, quoted his mother. The team at the Apollo Cancer Centre in Bangalore could identify and successfully treat such a rare case of cancer growth in his entire thighbone measuring 29 cm.

The limb salvage surgery was performed by a team of orthopaedic oncologists, led by Dr. Srimanth BS, and Dr. Vishnu Ramanujan to get the optimum results from the surgery.

According to Dr Srimanth B S, Lead Consultant Orthopaedic Oncology services, Apollo Cancer Centres, multiple tests confirmed bone sarcoma involving the whole length of his thighbone. “The appearance was of aggressive cancer, without any distant spread. Even though bone cancers are rare (about 2 % of all cancers), this is the commonest type of bone cancer we encounter in clinical practice, especially in children and adolescents.

“We were dealing with a challenging condition, large cancer growth, malnutrition, a weakened heart and the remaining growth potential of the child.  We designed a unique growing total femur tumour prosthesis for his age and height and ensure it not only saves the limb but it can also be lengthened on a regular basis to prevent any height difference as the child grows. Such procedures are usually reserved for adolescents, and are rare in children, while other options such as rotationplasty were also discussed with parents. Our team successfully completed the surgery and ensure he was on his feet after two days,” he added.

The surgery lasted for three hours wherein the first stage; the team of doctors removed the entire length of the thigh bone (from hip to knee) and in the second stage implanted a Total Femur Growing Tumor Prosthesis- Custom Designed for his age and height to save the limb and prevent amputation.

Dr. C N Patil, Senior Consultant, Medical Oncology,  said, “Child had a very large tumour. Hence, we had to give chemo first to reduce the size so that we could salvage the limb. The child was malnourished and it was challenging to deliver intensive chemotherapy. We successfully completed this due to team effort.”

Business

Eminent Lawyer Dr Lalit Bhasin new IACC National President

Sep 30, 2022 by Neel Achary 0 Comments

New Delhi, September 30th, 2022: Dr. Lalit Bhasin, Managing Partner, Bhasin & Co, Advocates, and an eminent lawyer with 60 years of standing in the legal profession is elected as the National President of the Indo-American Chamber of Commerce (IACC). A well-known name in business and social circles, Dr. Bhasin, before being elected as the National President of the prestigious body unanimously, was the Executive Vice President of IACC. Dr. Bhasin is the 54th National President of IACC, which was set up in October 1968 and is headquartered in Mumbai, having 14 offices all over India, with a large membership from large, medium, and small business entities.

“I am privileged to lead the IACC at a time when the Indo-US partnership is poised to leapfrog in many areas and directions thanks to the direction and support being given by the leadership of Prime Minister Narendra Modi and President Joe Biden: IACC will draw strength from that rare bonding between our two countries to sharpen broad contours of engagements to take it to the next level;” says Dr. Lalit Bhasin immediately after taking over the leadership of the 54-year old organization.

Dr. Bhasin’s association with IACC has been long, rich, and trailblazing. Dr. Bhasin gave a new direction and purpose to the bilateral body by creating new and innovative pathways for extended interactions with businesses of both countries. Dr. Bhasin was instrumental in giving new meaning and purpose to the Indo-US Economic Summit, the annual signature event of IACC, which has already completed 19 editions. It is now reckoned as the most effective platform for business-to-business and business-to-government dialogues on bilateral perspectives and issues and at the same time flagging newer opportunities and challenges for furthering investment, trade, and technology transfer.

To complement and supplement the multi-directional dialogue at the Economic Summit, Dr. Bhasin pioneered the annual events for IACC like Indo-US Services Summit and Indo-US Legal Summit to promote track -2, dialogue in these domains, which are pivotal to add value to the growing economic partnership.

Dr. Bhasin’s 60 years of eminent association with legal practice took him to several leadership positions in the profession. These include: Immediate Past President, The Bar Association of India, President, Society of Indian Law Firms, Chairman, Chartered Institute of Arbitrators – India, Honorary Life Member National Committee on Legal Services, Member, International Bar Association and Member, International Court of Arbitration Paris, an allied body of the International Chamber of Commerce Paris; among other things.

Dr. Bhasin is closely associated with India’s apex business organizations like CII, PHD CCI and served as chairman of its legal committees.

Significantly, Dr. Bhasin has been decorated with a number of prestigious awards for his contributions to legal services, including a Doctor of Laws (LL. D.) Honoris Causa by Jaipur University (2013), the Plaque of Honor by the Prime Minister of India for outstanding contribution to the Rule of Law (2002), and the President of India’s National Law Day Award (2007).

Entertainment

MyGlamm Sponsors Bigg Boss Season 16

Sep 30, 2022 by Mansi Praharaj 0 Comments

Mumbai, 30 September 2022: India’s #1 online make-up brand MyGlamm comes on board as the official Make-up Partner for India’s favourite reality show ‘BIGG BOSS’ as it returns for a thrilling new season on COLORS with the theme ‘Game badlega, kyunki BIGG BOSS ab khud khelega’. As India’s largest direct-to-consumer make-up brand, MyGlamm embraces the philosophy of building a community with its users, engaging with them, and eventually creating products with their insight. MyGlamm’s association with COLORS’ ‘BIGG BOSS Season 16’ is the right step in that direction, tapping into the entertainment-loving audience present in multiple markets cutting across geo-social cross-sections.

MyGlamm is all set to accentuate the glam quotient on the show this season with a dedicated space in the COLORS BIGG BOSS house called the MyGlamm Zone, where you will see the contestants work on their glam game, get ready for the weekend episodes, and perform fun tasks and activities. This zone will also see Bollywood celebrities visit the ‘BIGG BOSS’ house over the weekends and on special occasions. MyGlamm uses a combination of technology, content, and social media to allow consumers to not only discover its products, but also create a rich, personalised content and tutorial-fuelled post-purchase experiences through its app.

Commenting on the association, Sukhleen Aneja, CEO, Beauty and FMCG brands, The Good Glamm Group, shared, “We are thrilled to be the Make-up Partner of BIGG BOSS Season 16! MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from popular culture. With this collaboration, we aim to strengthen our endeavour to democratise beauty at a whole new level. This association allows us to penetrate the tier 2 and 3 and below cities and leverage the immense reach and traction across consumer segments provided by BIGG BOSS. As the largest DTC make-up brand in India, MyGlamm creates innovative and personalised beauty products by understanding the beauty needs of women. We’re working with the finest global labs to create formulas that are vegan, toxin-free, with ingredients that are great for the users and are highly efficacious, marrying the best of make-up and skin care.”

Pavithra KR, Revenue Head – COLORS, Viacom18, says, “BIGG BOSS is one of the most beloved and entertaining reality shows in India with a strong fanbase that is spread across the length and depth of the country offering a unique value proposition for brands. Every year we innovate to provide more value to brands who partner with us on Bigg Boss. While this association provides MyGlamm with an audience reach unparalleled in television, the programmatic integration of the MyGlamm Zone takes brand-consumer engagement to a whole new level, delivering on the brand’s need of both performance and perception. We’re thrilled about this association that will serve as a bankable platform for the brand to further deepen its community of users and interact with them.”

Furthermore, viewers can vote for their favourite contestants and the contestant with the most votes will earn the title of ‘MyGlamm Face of the Season’. Voting can be done by downloading the MyGlamm app on their devices.

‘BIGG BOSS Season 16’ will premiere on 1st October 2022 at 09:30 PM and thereafter air every Monday to Friday at 10:00 PM and Saturday – Sunday at 09:30 PM only on COLORS.

Business

India’s biggest Hip Hop festival BREEZER Vivid Shuffle announces new season, led by ambassadors Kriti Sanon and Vijay Deverakonda

Sep 30, 2022 by Mansi Praharaj 0 Comments

National, 30th September 2022: BREEZER Vivid Shuffle, India’s biggest hip hop festival, has announced the launch of its sixth consecutive season. With its past five successful editions, the festival has built the biggest brand-led hip hop community in India, celebrating talent across multiple dance, music, and art forms. BREEZER Vivid Shuffle (BVS), a NODWIN Gaming IP, is back on-ground this year and promises to bring to life the biggest-ever season at the largest scale yet. Ushering in a new wave with #BeatsOfTheStreets featuring the best Indian hip hop musicians, BVS is taking a step up and bringing forth its celebratory aspect to the masses. From being a primarily dance-based competition, it will now be a celebration of all things hip hop – live music, dance cyphers, street-style souks, fun interactive installations, photo ops, meet & greet, and of course workshops at the School of Shuffle.

BREEZER Vivid Shuffle is India’s first hip hop league, and the new season will once again be led by brand ambassadors Kriti Sanon and Vijay Deverakonda.

In its sixth year, BREEZER Vivid Shuffle seeks to provide a platform for hip hop talent from the ‘streets’ of India, in a bid to make it accessible to the youth from all walks of life. It will aid a wider crossover of sounds and build a bigger-than-ever regional representation of the best hip hop geniuses from across the country. This edition includes a Digital Dance Battle with an opportunity to participate by uploading entries in open category – street styles and a chance to win from a prize pool of INR 10 Lakhs. Three winners will be selected by renowned judges and each will make their way to one of the 3 cities with a chance to meet the Brand Ambassadors. Online registrations for the competition are due to open soon.

This edition’s BVS experience has Block Parties lined up at Hyderabad on the 5th of November with a chance to meet youth icon and actor Vijay Deverakonda and in Guwahati on the 19th of November and a meet & greet session with the Headliner along with dance cyphers and top notch music artists. A two-day fest in Mumbai on the 12th & 13th of November will witness high voltage Breaking Cypher Battle, top of the line music artists and workshops on art, dance & music at the School of Shuffle. The nation’s heartthrob Kriti Sanon will also be a part of the festive cheer! 

Commenting on the new season, Arti Hajela, Regional Brand & Category Head – RTD (Ready To Drink), AMEA (Asia, Middle East, Africa) BACARDI, said, “For five years, BREEZER Vivid Shuffle has been synonymous with all things hip hop. We have been consistently owning this as a key passion point and have been committed to supporting young talent in the country, helping nurture them through BVS, and providing future generations a mainstream platform for upliftment. In line with our efforts, this year, we are excited to expand the platform to allow for a larger regional representation from all parts of the country, and truly bring alive #BeatsOfTheStreets. We are also thrilled to be bringing the celebration back on ground this year, to give our consumers a never-seen-before experience in a new format.”

Actor & BVS Brand Ambassador Kriti Sanon, commented, “I am proud to be associated with BREEZER Vivid Shuffle for the third consecutive year, this time in an all-new avatar. It’s great to see a platform that is truly working towards carving a path for the upcoming hip hop voices in India.

Commenting on his longstanding association with BVS, Vijay Deverakonda, said, “In the past three years, I have seen some amazing talent take the stage at BVS. This year, I am even more excited to be a part of BREEZER Vivid Shuffle’s biggest-ever season, which will provide a stage for talent representation from all cities and towns of India, in a completely new format.”

Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming, said, “We are absolutely delighted that the festival is back on ground this year. BVS has always offered a platform for hip-hop artists to showcase their talent from across the country and from all walks of life. And once again we will ensure that the festival witnesses maximum participation from the generation that expresses themselves to the fullest. As we take the festival on-ground, we are looking forward to an even larger talent base. This is especially the season to look out for as we get on board phenomenal artists from all over the country freshly baked – right here on the BREEZER Vivid Shuffle stage”