Archive: September 12, 2022

HDFC ERGO announces the launch of the 7th edition of Insurance Awareness Award Junior Quiz

Mumbai, September 12, 2022: HDFC ERGO General Insurance Company, India’s leading private sector general insurance company, announced the launch of the 7^th edition of HDFC ERGO Insurance Awareness Award Junior – Quiz 2022. This initiative is an awareness platform aimed at driving insurance literacy amongst students to educate them on the importance of financial security at an early age.

Considering the importance of spreading insurance awareness among students, HDFC ERGO came up with the concept of the insurance quiz in 2016 to help students to proactively learn about insurance at an early age and educate them on the need to secure their financial future. This year, the insurance quiz gets bigger with a reach of over 3 lakh students in 1,500+ schools from 110+ cities. 2,600 students from Classes VIII and IX are participating in this nationwide quiz, starting September 2, 2022.

Speaking about the quiz competition, Mr. Ritesh Kumar, MD & CEO, HDFC ERGO General Insurance said, “The insurance penetration for India is pegged at 4.2% in 2021, which is lower than the global average of 7.0%. One of the reasons for low insurance penetration is low awareness about insurance. We started the Insurance quiz with a view to improving insurance awareness. At a young age, students can be groomed and taught the importance of insurance to safeguard their future. We believe that this platform educates the future generation of our nation about insurance and thus contributes towards building a secure nation.”

This unique initiative has so far ignited more than 6 lakh young minds with the concept of insurance. In 2016, the quiz started in just one city of Mumbai and has now spread its wings across more than 110 cities in the country. The quiz has been layered into three rounds – City, Zonal, and Finals. The City round winners qualify for the Zonal rounds, and the winners of the latter battle it out to secure a place in the Grand Finale. There are prizes worth Rs. 7.5 lakh to be won across the different levels of the quiz contest. The grand finale will be hosted on September 27, 2022, which also marks the 20^th anniversary of the Company.

An Exhilarating Evening Of Textile Traditions At Fairmont Jaipur

India September 2022 – The magnificent Fairmont Jaipur hosted the 2^nd edition of Jaipur Saree Speak- Weave Walk,  this past weekend on September 10, 2022. An initiative of the Raghukul Trust, supported greatly by the Department of Tourism.  Fairmont Jaipur was home to a wonderful exhibition and sale showcasing the exquisite products of artisans of the region.

The goal of the event was to shine a light on the turmoil caused in the creative and handloom industry by the pandemic, and how these sectors need assistance to bounce back. Timeless traditional drapes weaves, and hand-crafted sarees from all over Rajasthan were showcased this weekend, highlighting the timelessness of the iconic Indian Saree and the hand-crafted textile traditions of Rajasthan, which are gradually losing their strong footing in the market.

Ms. Jui Sharma, Owner – of Fairmont Jaipur, presented the vote of thanks to the guests and organizers of the event. She said, “We, at Fairmont Jaipur, are deeply grateful for the land that we lay on and the beautiful art, culture, and traditions that surround us. It is integral to our brand ethos to contribute in any way we can to be vocal for local and support such impact, much-needed initiatives. Events like this also enable us to support and further spread the Make in India movement that helps us put our mark on the world.” 

Mr. Rajiv Kapoor, General Manager, Fairmont Jaipur, said, “It gives us immense pleasure to be the venue host for such an impactful initiative. The cultures and traditions of the country are our pride and joy and to preserve them is our duty. The time to go organic and go handloom is NOW and we hope you will all join hands together with us to preserve our traditions and the future of our talented craftsmen. We must keep the candle of Make in India burning, and it is through such great endeavors that we can truly achieve that goal.”

Curated by Sadhana Garg, Founding Chairperson of Raghukul Trust, the event was one that is much needed for the preservation of all that is paramount to our nation. The event was graced by the presence of women value creators such as doctors, entrepreneurs, educationists, digital strategists, hoteliers, performing artists, etc.

It was an exhilarating evening of pure appreciation and gratitude for the art, culture, and traditions of our nation and its different regions. The Make in India movement was an integral part of the initiative and there was a shared wave of responsibility and initiative among the attendees to uplift the artisans and weavers. Fairmont Jaipur’s opulent yet traditional elements added the perfect finishing touch to a perfect event.

Tork Motors Introduces ‘Pit Crew’ – A Complete Service And Sales Solution On Wheels, On The Occasion Of The World Ev Day

Pune, 12 September 2022: India’s first and fast-growing electric motorcycle manufacturer, Tork Motors, has officially rolled out its unique mobile service van – PIT CREW. Tork PIT CREW is aligned with the theme of the World EV Day of celebrating sustainable E-mobility. The van will cater to customers’ sales and after-sales requirements at their doorstep. The PIT CREW is a part of the brand’s ‘Experience TORK initiative’ that offers the unique joy of owning the Tork Motorcycles.

Taking inspiration from the motorsports heritage of the brand, the PIT CREW is designed with a sole agenda to offer ease, convenience, and peace of mind to the KRATOS® owners. Currently functional in Pune, the PIT CREW will also act as a compact showroom and service center on wheels with the capability to do the periodic maintenance of the motorcycles.

Introducing the PIT CREW, Mr. Kapil Shelke, Founder and CEO of Tork Motors said, “We are delighted to bring in this smartly designed service initiative for our customers on this World EV Day. Customer satisfaction has always been our priority at Tork Motors, and the PIT CREW is designed to offer just the same. With this, we are sure to reach out to our customers located in distant areas as well as offer a convenient solution for urban customers who are always on the run. It is our endeavor at TORK to offer a sustainable EV ecosystem to our customers.”

“Moreover, the multipurpose PIT CREW will be the first touch point to connect with customers for our impending dealer partners across India, as they can start operations while the showrooms are getting ready. With this distinctive business model, we are looking at fostering our service network as well as extending our reach across cities”, added Mr. Shelke.

Tork Motors’ one PIT CREW van can accommodate three motorcycles at a time for delivery purposes. It also carries all the necessary tools, spare parts, and other consumables to support immediate and last-minute vehicle maintenance requirements.

The GPS and WiFi-enabled vehicle is thermally insulated to maintain a lower temperature inside the van. The hi-tech vehicle is also connected to the cloud to detect any software error and to provide any necessary updates for the motorcycles while servicing, similar to the racetrack pit crew experience. It is equipped with a 4000-Watt Inverter with 5.4 kWh of battery and has two motorcycle chargers of 700-Watt for on-the-spot vehicle charging requirements. Additionally, dry cleaning and polishing of the motorcycles can be done inside the van with a considerable amount of space divided into office and service areas.

Tork Motors will roll out the PIT CREW vehicles in Bangalore, Hyderabad, Mumbai, and Ahmedabad by the end of this financial year.

Tork Motors launched its flagship products – KRATOS® and KRATOS®-R earlier this year. Since its launch, the company has received an overwhelming response to its indigenously developed electric motorcycles through numerous bookings. The company has also started delivering motorcycles to customers in a unique 1:18 scale box, reviving childhood memories that are much of an experience. Here is the link to the video for your reference.

Bikayi unveils its brand new identity BIK, platform now for mid-market and enterprise brands as well

India, September 12, 2022: Bikayi, one of India’s largest and most trusted e-commerce enablers, today unveiled its new brand identity, BIK. The vision of the company is to make brands limitless and help them leverage the power of conversational marketing with BIK.

Today, businesses and e-commerce platforms are unable to effectively engage with customers through traditional channels such as SMS, emails and advertorials among others. With enhanced technological penetration, more consumers are looking at personalised messaging and curated products. There is a 70% higher probability of customers making purchases, leading to higher conversions when they are offered a personalised experience. To tap into this tremendous potential, BIK was built to help brands drive traffic and re-engage their customers. In alignment with Bikayi’s vision, BIK aims to help businesses and brands effectively reach out to intelligently segmented audiences and create trust among them with verified WhatsApp accounts and drive maximum ROI.

Catering to more discerning customers as the company moves upmarket, the look and feel of the brand logo has also evolved. Fast pivoting to conversational commerce, the aim is to create a new-age brand that is warm, friendly, energetic, innovative and knowledgeable yet professional.

Talking about the new brand identity, Ms Sonakshi Nathani, Co-Founder and CEO of BIK said, “Today, we are much more than a platform for e-commerce brands and as we continue to reinvent ourselves, we have expanded our product portfolio with BIK. Based on substantial insights from our users, we understood that merchants and brands require new marketing channels which reach out to prospective customers while retaining the current ones. The focus towards large e-commerce D2C brands using our marketing tool BIK was an organic choice and an ideal step towards strengthening our footprint.” 

Adding to the same, Ashutosh Singla, Co-founder and CTO said, “With technological penetration and more customers looking out to engage in personalised offerings, the brands across the world are reinventing themselves to utilize assets at their disposal in the best way possible. The new brand identity, BIK, reflects these industry trends and has been curated with utmost care to help brands increase their ROIs.” 

With BIK, the brands will be able to re-engage with lapsed customers and encourage them to complete their purchases. Building on the trust and credibility offered by the brands, BIK will help companies strike a stronger connect with buyers with each purchase, backed by personal touch. It can drive-up the engagement rate by 3x.

Following are some of the top features available through BIK:

o  Smart cohorting based Broadcast campaigns

o  Template Builder

o  Multichannel CRM with Live interaction chat screen

o  Automated messages and transactional messages

o  Conversational Chatbot with flow builder

o  Complete purchase on WhatsApp

o   Conversational ads

o   Lead capturing and website chat widgets

o   Growth Strategy Manager services 

With features such as smart cohorting based broadcast campaigns, brands can analyze how their customers interact with your campaigns and re-target them based on their intent with the right content. With conversational chatbot, brands can deploy improved product discovery and query resolution  for their customers on WhatsApp.

Some of the D2C brands on-boarded by BIK recently include Soxytoes, Evolve Snacks,  Bathla Aluminium and Deciwood.

Coffee Board of India launches on Amazon.in

Bengaluru, 12 September 2022: Amazon.in announced its partnership with Coffee Board of India, and the launch of select premium coffee brands on the A.in marketplace. Coffee Board of India is an organization for the coffee industry in the country and is managed by the Ministry of Commerce and Industry. Through this association, premium range of coffee will be available on Amazon.in, that are sourced from the coffee producing regions of India including Karnataka offering 100% Arabica, Arabica & Robusta Blend, Chikmagalur and Coorg Arabica. India’s coffee culture is growing, and customers can expect exciting offerings on Amazon.in to buy their favourite beverage online. With this association, the sellers and small businesses stand to benefit from increased customer demand, discovery of their products and higher sales ahead of the festivities.

“We are thrilled to partner with Coffee Board of India to allow our customers to access a range of premium quality coffee on Amazon.in. This is in line with our endeavor to offer flavors of Indian coffee at value offers with the convenience of safe and fast delivery to our customers. Indian brands find value to partner with us and sell on A.in and this offering is an arm to boost ‘vocal for local’. Ahead of the festive season, associations like these will support Amazon.in in offering a wider selection of regional products for customers, which represent India’s rich socio-cultural fabric” said Nishant Raman, Director – IN Consumables, Amazon India. 

“Now, we are expanding our reach by launching four premium coffees such as Coorg Arabica Coffee (GI), Chikmagalur Arabica Coffee (GI), 100% Arabica coffee, A blend of Arabica and Robusta under ‘India Coffee’ brand and affordable coffees such as 100% Arabica & A blend of Arabica and Robusta under ‘Coffees of India’ brand. Coffee Board’s collaboration with Amazon is expected to boost the domestic coffee consumption. Our coffees are sourced from the best coffee estates to suit the taste of millions of coffee connoisseurs across the country” says Dr. K.G. Jagadeesha, IAS, CEO & Secretary, Coffee Board of India. 

India’s coffee exports stood at a rise of 90% in April-June 2022 over the same period in FY 2013-14. As the seventh largest coffee producer in the world, India exports 70% of its coffee overseas. Acclaimed as a region known for the origin of high-quality coffee, India has created a niche for itself with seven Geographical Indication (GI) registered coffees that are offered globally. As international price volatility challenges prevail, the Coffee Board of India is strengthening the domestic appeal for pure coffee in India.

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