Archive: September 2, 2022

pTron unveils Smartwatch with BT Calling

India, 2^nd September 2022:  (NSE: PALREDTECH) pTron, India’s rapidly growing and leading accessories brand for the youth, introduces the fully-loaded and stylish smartwatch that covers the essentials of a smartwatch and also features Bluetooth calling and receiving function at a fraction of the price of smartwatches with similar features provided by competitors.

With an ultra-slim and light design and easy-to-use health management features, the pTron Force X10 is packed with power, so that the users can keep a closer check on their health without missing on style. Lightweight and ergonomically made, Force X10 features a 1.7” large HD full-touch color display offering crisp graphics and amplified brightness. The elegant 2.5D curved spherical dial rests in a premium alloy metal casing. Built to last, Force X10 has been rigorously tested to ensure it makes for a perfect and comfortable all-day and night wearable accessory suitable for men, women, and teens.

Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron said, “We have become the most preferred youth brand for products that are both visually appealing and value for money. With our all-new Force X10 smartwatch, we are making ground-breaking tech in smart wearables category accessible to masses at a remarkable price point. Our Force X10 combines innovative technology with iconic design aesthetic made for the GenZ and adults alike, at a price never seen before in the category, making it the perfect accessory to fulfill one’s health, fitness & fashion goals.”

Perfect blend of style and smartness, the Force X10 with its 8 active sports modes keep track of every step, every lap, every stat, so that you crush all your fitness goals. The smartwatch allows users to monitor their blood oxygen and heart-rate on a real-time basis. The pTron Force X10 also comes with support for IP68 rating for added protection against water. Other features include Raise & Wake Display, Camera Control via Bluetooth, Sedentary Reminder, Music Control, and multiple watch faces.

The pTron Force X10 smartwatch comes with pTron’s proprietary pTron Fit+ App for Android & iOS.  Intuitive & effortless the pTron Fit+ app features smooth animations and a tailored smartwatch UI that, together, allow seamless navigation for better insights into users health data.

The pTron Force X10 features four stunning colors, including Glam Black, Pure Black, Space Blue & Suede Pink that make this smartwatch a fashion statement that complements all outfits.

Force X10 is available on Amazon India at a special launch price of INR 1499/- on 4^th September 2022 at 12 noon and comes with one year warranty. As a Special Launch offer, first 100 customers can buy Force X10 for just 99/- during the launch.

Product Link:

• Force X10:

https://www.amazon.in/dp/B0B53NXFFR

https://www.amazon.in/dp/B0B53R8G3P

https://www.amazon.in/dp/B0B53QLB9H

https://www.amazon.in/dp/B0B53QFZPY

PhonePe enables digitization of 80 lakh offline merchants under the RBI PIDF scheme…

National, September 2022: PhonePe, India’s leading fintech platform today announced that it has digitized 80 lakh offline merchants as a part of the RBI PIDF (Payments Infrastructure Development Fund) scheme in the last eighteen months. The Payments Infrastructure Development Fund was set up by the Reserve Bank of India (RBI) to subsidize deployment of Points of Sale (PoS) infrastructure (physical and digital modes) in Tier-3 to Tier-6 centres and North Eastern States of the country. With the PIDF scheme, PhonePe was able to double down and create digital payment infrastructure across the country, and digitize even far-flung terrains which had so far not been digitized.

The PhonePe Pulse data shows that PhonePe’s consistent efforts to educate, engage and empower merchants has led to phenomenal acceptance of digital payments in the North East Region (NER), which is one of the focus areas of PIDF also. PhonePe is accepted as a payment option across the toughest terrains of NER including far-flung towns such as the Changlang district in Arunachal Pradesh. Assam witnessed the fastest adoption with 2.5+ lakh merchants in 2022 compared to just 10,000 merchants in 2020, followed by Tripura, Meghalaya, Arunachal Pradesh, Nagaland, Sikkim, and Mizoram. Along with the acquisition rate, the transactions – both online and offline in the NER region have also seen a significant rise from less than 1 Lac transactions in Q1 2018 to 2+ crore transactions in Q1 this year.

Speaking on the development Vivek Lohcheb, Head of Offline Business said,’’ We would like to thank the RBI for the creation of the PIDF scheme, effectively designing it for companies like us to invest in the digitisation of merchants across the country. In the past it was unviable for companies like us to spend money in rural areas as the market is very scattered, and there was a need to make significant investments in terms of manpower to digitize merchants in remote areas. The PIDF scheme has boosted that infrastructure and is helping us create universal acceptance in every nook and corner of the country. ‘’

As next steps, PhonePe plans to innovate in strengthening the payment experience of merchants with products like the Smart Speaker which will further improve the reliability of digital payments. The company also plans to use the same infrastructure to bring these merchants on the ONDC platform, while also enabling financial inclusion for even the smallest merchants, helping their business grow further.

Myntra launches all new sustainable clothing line for casualwear brand ‘Here & Now’ in partnership with Fairtrade

Bengaluru, September 02, 2022: Myntra has become the first e-commerce brand of scale in India to partner with Fairtrade, a global network of not-for-profit organisations committed to promoting sustainability in agricultural-based value chains, marking another step in its journey of sustainability. As part of this collaboration, Myntra will add a sustainable clothing line, made out of responsibly sourced cotton from a Fairtrade-certified supply chain, to its popular trend-driven casualwear brand Here & Now.

Using cutting-edge technology and processes to bring exciting styles, Here & Now resonates with young Indian consumers’ fashion sensibilities. With the objective to make trend-based fashion sustainable, through this partnership, Myntra is all set to meet the needs of its fashion-forward-conscious Gen-Z and millennial consumers and beyond looking for the latest style and trends. This eco-friendly line will be launched initially with 100+ styles across the men’s t-shirts category, priced at an affordable average selling price of ₹450-500, with plans to scale to over 250 styles and expand into women’s t-shirts and athleisure categories. The new collaborative collection will be a part of Myntra for Earth, a one-of-its-kind theme store dedicated to sustainable fashion alternatives, offering 5500+ eco-friendly styles from 100+ brands. The association is expected to achieve a target of sourcing a minimum of 110 metric tonnes (MTs) of Fairtrade-approved ethically farmed cotton.

Fairtrade works with more than 1.9 million farmers and agricultural workers across the world, and over 125,000 smallholder farmers and workers who are a part of 109 certified producer organisations, across 15 states and one union territory in India. With the vision of a world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future, Fairtrade helps farmers adopt socially, environmentally, and economically sustainable practices as per the standards set by the organisation. The products that are made through a Fairtrade-certified supply chain and follow Fairtrade terms of trade come with the FAIRTRADE MARK, allowing conscious consumers to easily identify the products made from responsible farming methods.

Speaking on the launch of the collaborative collection, Neetu Jotwani – Senior Vice President, House of Brands, Myntra, said, “In keeping with our commitment towards sustainability, we strive to adopt eco-friendly practices across the entire supply chain and manufacturing processes to make them resource efficient. This collaboration with Fairtrade is a step in that direction while equipping and empowering cotton farmers and enabling a better future for them.”

Commenting on the association with Myntra, Abhishek Jani, CEO, Fairtrade India Project, said, “This collaboration between Myntra and Fairtrade is of major significance as it would not only create a positive impact for cotton farmers, their communities, and the environment but would also help mainstream Fairtrade and sustainable fashion choices for the Indian consumers. We are seeing across categories that Indian consumers are increasingly looking for sustainable choices, and through this collaboration, Myntra would become India’s first major fashion e-commerce platform to launch a Fairtrade collection, bringing more trend-driven sustainable choices to their customers. With a lot more styles in the pipeline, we look forward to building on this great partnership with Myntra.”  

In its commitment to sustainability, Myntra has been undertaking efforts in devising and adopting practices across the value chain toward a more sustainable future.

Prime Video India Leads in YouGov Recommend Rankings 2022; Emerges the Most Recommended Brand in India

MUMBAI, India – 2nd September 2022 – Prime Video, India’s most loved entertainment hub, has ranked #1 on the YouGov Recommend Rankings 2022 in India, with a recommended score of 84.1%. The ranking is based on YouGov Brand Index’s positive recommend score which represents the percentage of a brand’s customers who would recommend it to a friend or colleague. A testament to Prime Video’s vision to be the world’s favorite entertainment brand, and the first-choice entertainment hub globally, India is the only country where a video streaming service has reached the topmost position in the annual ranking report.

The analysis is based on evaluating the percentage of customers of a brand who would recommend or refer that brand to others. The YouGov Recommend Rankings report for 2022 has been done for the time frame between 1st June 2021 to 31st May 2022, evaluating 14 sectors, ranging from streaming services, and ecommerce brands to consumer durables and electronics, amongst others. The data was collected from the country’s general population of adults in the age group of 18 years and above, on a daily basis, against a range of metrics using YouGov’s flagship YouGov BrandIndex tool.

Prime Video recently completed 5 years in the country and in this short span of time, India has become one of the fastest growing and most engaged locales within the Prime Video universe. The ranking mirrors the fact that Indian streaming customers are enjoying diverse and differentiated programming and services, ranging from Indian and international original series and movies, to direct-to-service movie premieres, as well as adjacent offerings such as Movie Rentals on Prime Video, Prime Video Channels, Prime Video Mobile Edition, and much more.

Devx launches Co-Working Space in Jaipur

Jaipur, September 2, 2022: DevX, Gujarat’s largest Managed Office Space provider, today announced the launch of its new Coworking Space in Jaipur – a 35,000 sq feet, 400 seater center in Vaishali Nagar. DevX will further augment this with additional 50,000 sq feet within the next 1 year. To further expand its national presence, DevX plans to double its India portfolio by investing Rs 60 crore.

Recently feted as Gujarat’s leader in the Managed office space segment, DevX is a co-working space cum accelerator founded in September 2017 by 3 entrepreneurs Rushit, Umesh Parth (the RUPaiyya trio as they are known in the ecosystem), and one listed entity: Dev Information Technology Ltd. The company was envisioned as a Startup Accelerator focussed on nurturing innovative startups by providing them with all requirements. Positioning DevX as an equal partner in growth, the company supports through its allied strategic partnerships and services. The different initiatives of DevX are thus structured to build synergies, enabling the cross-pollination of ideas as a means of collaborative growth and development. The company’s initiatives address different requirements across the value chain.

Speaking on the launch, Mr. Umesh Uttamchandani, Co-Founder – DevX said, “Launching our center in Jaipur helps us deepen our penetration in North India and reaffirms our core values of offering world-class office infrastructure with an immersive experience. We are proud to have global firms like Horizontal Digital Services & Salesforce at the center, helping us set standards for the segment to aspire to. With our stated business goal of being the partner of choice for multinational firms, GCCs & ODCs, I am excited about the future of the Industry. At DevX we are bullish about India’s growth story being driven from tier 2 & 3 cities and are expanding accordingly. Growth-centric companies are increasingly opting for managed workspaces, which perfectly meshes with our philosophy of offering best-in-class work-space experiences at competitive pricing. With 20 centers across India, DevX will double it’s India portfolio by investing 60 crore.”

Reaffirming these views & commenting on their experience, Mr. Anil Pilania, Managing Director, Horizontal Digital, said, “When like-minded boutique firms come together, magical things happen. This office is nothing short of magic and DevX has been the magician of this craft. You always look for trusted, nimble, and consultative partnerships while embarking on such journeys and we are lucky to have one with DevX. Thank you DevX team for building a best-in-class work home for your Horizontal friends.”.

Additionally, addressing DevX’s and Horizontal’s growing synergies, Mr. Parth Shah, Co-founder – DevX added, ‘With our Pan India expansion plans, we were bound to expand to The Pink City. We are excited for this launch of our Jaipur centre, and the cherry on the cake being our clients i.e. Horizontal and Salesforce. As a workspace provider, it cannot get better than this. While this is our first coworking space and Managed Office in Jaipur, we are aggressive with our Jaipur expansion plans and will soon have another centre live in the city. Along with hosting Horizontal at our Jaipur office, we are also excited to welcome them to their Bangalore and Dubai Offices soon.’

As a core part of the ecosystem, DevX also provides, around the year, a platform for industry, academia, professionals and companies to hold hackathons, seminars, events, etc…to address trends and issues. The company is planning further expansion and thus consolidate its pan-India presence by 2022 end.