Archive: August 17, 2022

Horses Stable Facilitates the Highest Ever Funding on a Reality Show for Mego Pay, Supermarket of Financial Service

National, 17 August 2022: After an outstanding run for three seasons, ‘Horses Stable’, India’s own reality show for budding entrepreneurs produced by Horses Productions Private Limited, have achieved a phenomenal feat by facilitating a platform for Mego Pay, Supermarket of Financial Services, the highest ever funding of a whopping 1.25 million USD in its recently aired 4th episode of 4th Edition. The start-up presented their concept, growth chart, and scalability of business to the esteemed panel or known as the ‘Horses’, which garnered the expected interest and trust in the panel.

The show that has created a glorious legacy with its previous editions has now become a benchmark in the entrepreneurial fraternity for its no drama, and non-fictious content by providing the contestants a platform for the creative ideas and concepts of potential business experts, enabled the funding to provide the required support to the entrepreneur. ‘Horses Stable’ launched its search for real talent in 2019 with the goal of creating a trustworthy platform that would allow companies and investors to have constructive, open conversations and enable the start-up owners to meet investors directly for funding and expert opinions, aligning with Make in India mission of Government of India. The sole requirement of the non-fiction show is to have dynamic concepts that could change the course of India.

Commenting on the highest ever received funding, Prashant Agarwal, Group CEO of Horses Productions Private Limited, “We are glad to facilitate opportunities for the up-and-coming entrepreneurs in India. The funding received by Mego Pay will help to build and develop on the innovation for a better tomorrow of our nation. We look forward to initiating more of such fundings and creating a conducive environment for the immense potential in our country.”

The episode with highest funding was recently aired on ‘Good News Today’ promising the rest of episodes of the current season packed with equal amount surprises and thrill.

Horses Stable in collaboration with NITI Aayog recently launched its junior category for the average age group of contestants being above 17 years old and set a unique model for reality show by receiving staggering number of applications across the nation.

The Tribune inks two-year exclusive partnership with Taboola

New Delhi, August 2022 – Taboola, a global leader in powering recommendations for the open web, today announced an exclusive two years partnership with The Tribune, one of the largest selling English daily in North India.

Under the exclusive partnership, The Tribune will leverage Taboola Feed to provide its readers with a seamless flow of personalized content recommendations and videos to keep them engaged on the publication’s mobile and desktop websites. Using Taboola News, The Tribune will be able to feature their content across three languages (English, Hindi & Punjabi) at exclusive touchpoints on devices beyond the open web and drive website traffic at no additional cost.

Through mobile and desktop implementation of Taboola Newsroom, The Tribune will be able to maximize traffic, increase audience engagement, and monetization. The Tribune will also leverage Taboola Newsroom’s insights and A/B testing capabilities to empower its editorial team with applicative insights about content performance in real-time and generate quality content for their readers.

Shard Sharma, Chief Digital Business, The Tribune said, “In the highly mobile and diverse reader’s market of today, it has become challenging for publications to generate loyal readership. It becomes imperative for us to enable right partnerships to drive readership engagement and revenue growth. We are pleased to announce Taboola as our trusted technology partner to drive value for our readers and create new avenues for growth with their advanced product offerings.” 

Taboola’s technology product offering helps publications to drive engagements and consumers to discover content of their interest. Taboola Newsroom identifies topics and categories and provide publishers with insights to create user friendly content and improve engagement.

Aparajitha to host India’s largest compliance conclave – Demystifying Labour Codes –

Chennai, Aparajitha Corporate Services Private Limited, the country’s No.1 company for Compliance, is set to present its 10th Conclave on – ‘Demystifying Labour Codes’ – to enlighten the corporates on the applicability, adoption and implications of the new Labour Codes.

The Conclave will cover the most crucial topics relevant in today’s Compliance industry and give clarity for topics under – Occupational Safety, Health and Working Conditions, Occupational Safety, Health and Working Conditions, Social Security Code, Industrial Relations Code.

Aparajitha is known to conduct knowledge-sharing events & webinars, so this conclave is expected to shed light on participatory approaches for the businesses to prep for Labour Reforms.

The panel holds top industry experts like, Mr.Alok Bhasin, Mr. Anil Kaushik, Mr.K Varadan and Mr.Kaushal MM

BRMGSU celebrated the 75th Independence Day at the railway good sheds…

NewDelhi, 17th August 2022. Bharatiya Railway Mall Godam shramik Union (BRMGSU) celebrated India’s 75th Independence Day at major railway goods sheds across India of Indian Railways. On this occasion, Independence Day was celebrated in various good sheds of Indian Railways by implementing the slogan “Har Ghar Tiranga” by Prime Minister, Hon’ble Shri Narendra Modi.

Zonal and divisional leaders of the Bharatiya Railway Mall Godam shramik Union (BRMGSU) from Kharagpur, Dankuni, Naihati in West Bengal, Ranchi, Bokaro in Jharkhand, Bhubaneswar, Cuttack in Odisha, Barapeta in Assam and in others railway good sheds hoisted the national flag and handed over national flag to all the good sheds workers.

The Bharatiya Railway Mall Godam shramik Union (BRMGSU) has been working tirelessly to spread the message by the Government of India “Azadi ka Amrit Mahotsav” across India on the occasion of the 75th Independence Day.

ŠKODA AUTO Volkswagen India joins hands with MediBuddy to provide its employees with end-to-end Digital Healthcare services PAN India

National, August 2022 – MediBuddy, India’s largest digital healthcare platform, today announced its association with ŠKODA AUTO Volkswagen India Private Limited (SAVWIPL), which manages the India region for the five Volkswagen Group brands – ŠKODA, Volkswagen, Audi, Porsche, and Lamborghini. Through this association, MediBuddy will provide easy access to quality healthcare services to SAVWIPL’s entire workforce. MediBuddy will be the trusted health partner for the automotive giant to enable healthcare services ranging from MediBuddy Gold (unlimited online doctor consultation), Annual health check-ups, to Mediclinics (on-site health clinics) that they can avail anytime.

Through MediBuddy Gold Plan, all ŠKODA AUTO Volkswagen India Private Limited (SAVWIPL) employees can schedule an unlimited number of consultations with health specialists and MD Doctors. Individuals and their family members may connect with a specialist doctor via call or video across 18 specialties like stress and mental health, dentistry, dermatology, weight management, gynaecology, to name a few. A significant benefit of the service is that consultations can be conducted in over 16 different Indian languages.

The service also covers annual health check-ups, which include 108 lab tests in total. The tests aid in the comprehensive assessment of all the body’s organs and systems including the heart, liver, kidneys, thyroid, infections of the urinary tract, diabetes, vitamin deficiencies, and cancer, among others. The plan offers MediClinics, an occupational health centre that boosts employee productivity by offering primary care, emergency care, and pharmacy services.

Speaking on the association, Mr. Satish Kannan, Co-Founder & CEO, MediBuddy said, “MediBuddy has been constantly striving to provide a billion Indians with access to high-quality healthcare. We are happy to have partnered with ŠKODA AUTO Volkswagen India Private Limited to give its employees access to high-quality healthcare. Our goal is to provide our customers with healthcare support across all specialties at any time & anywhere”. 

Sarma Chillara, Group Head of HR and Administration, ŠKODA AUTO Volkswagen India Private Limited said, “Employee well-being is our utmost priority, and therefore ensuring quality healthcare access to all our team members across locations is extremely important for us. Preventive healthcare is sure to go a long way and effectively minimize the chances of future health problems. I am happy that through MediBuddy we can switch to digital healthcare benefits offering our employees 24×7 access to high-quality healthcare.” 

MediBuddy has always been at the forefront of India’s digital healthcare transformation. The digital healthcare platform has a partner network of over 90,000 doctors, 7,000 hospitals, 3000 diagnostic centres, 2,500 pharmacies & 2400-members team. It has created an integrated ecosystem that offers patients several healthcare services in 16 Indian languages to enable user-friendly consultation to people in Tier II and Tier III cities that they can seamlessly access anytime and anywhere. MediBuddy offers online doctor consultations, medicine delivery, lab tests at home, mental health consultations, and many more services.

Chtrbox Launches ChtrSocial To Enable Brands To Become Creators

MUMBAI and TORONTO, August 2022: QYOU Media Inc. (TSXV:QYOU; OTCQB: QYOUF) has announced that its subsidiary Chtrbox, one of India’s leading creator-powered companies connecting brands and social media influencers, is launching ChtrSocial. ChtrSocial’s new solutions will help brands design, build and multiply their social clout with a creator mindset, including powering micro-videos and personalized brand storytelling. ChtrSocial is offering cost effective and scalable solutions for brands to build digital communities, essentially powering brands to become digital creators themselves.

Modern businesses are increasingly turning to social media as their primary outlet to engage customers and promote their products, particularly to young audiences. Chtrbox and the newly launched ChtrSocial vertical both target this segment and have successfully worked with several clients, including major brands P&G, HP & Pinterest.

Leading the new vertical is Darshil Shah, who founded his social media and branding company Blanc Space (formerly called Blazonion) six years ago. As an early entrant into the field of social media solutions, they initially focused on food & beverage businesses, and in the past two years have grown to cater to businesses across fast-growing technology, fin-tech, health & fitness sectors in India. The synergies found by adding access to the world class brand relationships at Chtrbox is expected to propel the business ahead quickly as brands in India continue to increase their growth investments in marketing.

Pranay Swarup, CEO and Founder of Chtrbox commented, “Creators have changed the way audiences are built on social media. Many brands in India are still going online with a traditional mindset where they’re looking to force-fit or sell things to customers online without a well developed brand community. With ChtrSocial, and our micro creator content solutions, we are excited to help brands take a new-age approach to audience building on social media. I have worked with Darshil and his team as a partner over the past two years, and I’m confident that the team will fit fantastically well within Chtrbox & QYOU.” 

Darshil Shah, Director – ChtrSocial, commented, “With the world of social media evolving rapidly and many platforms prioritizing creator-first algorithms, many brands face a challenge in retaining the shrinking attention span of their potential customers. We have helped hundreds of businesses create unique promotional strategies to adapt to the new ways of marketing and seen tremendous results. When we started working with Chtrbox it was an instant click as we realized how much our vision and synergies align. Excited to have joined forces, and look forward to increasing the impact of our services for our clients, multifold.” 

Added QYOU Media CEO and Co-Founder Curt Marvis, “The addition of ChtrSocial to the Chtrbox arsenal of capabilities to offer the market is significant. Building on the growth of BharatBox targeting tier rural India, and Chtrbox-Represent giving us direct relationships with creator talent, this is another big step in growing the strength and depth of our creator led media business in India. We believe this will resonate strongly with current and future Chtrbox clients.”

HDFC Bank launches Vigil Aunty campaign to promote freedom from fraud

Mumbai, August 2022: HDFC Bank today announced that the Bank will celebrate 75 years of India’s independence by launching a new campaign, ‘Vigil Aunty’, which will encourage people across the country to practise safe banking habits. This will complement the Bank’s popular ‘Mooh Band Rakho’ campaign which urges people not to share their confidential banking information with others.

Ms. Anuradha (Anu) Menon, who popularised the Lola Kutty character, will be the protagonist of this campaign. Through a series of videos, reels, chat shows, Ms. Menon, as Vigil Aunty, will be creating awareness on safe banking do’s and don’ts.

Vigil Aunty will motivate citizens to stay vigilant by keeping them informed about the modus operandi of financial fraudsters, ways to detect cyber fraud attempts and how to stay safe. She will host chat shows on social media platforms and discuss some of the recent incidents of cyber frauds with celebrity guests.

Vigil Aunty will be a social media influencer with a presence on Instagram and Facebook. She will also have her own WhatsApp number (+91 72900 30000) to connect with customers. HDFC Bank’s website will have a dedicated page that will create awareness on cyber frauds.

Commenting on the launch of this campaign, Mr. Sameer Ratolikar, Chief Information Security Officer, HDFC Bank, said: “Fraudsters are increasingly adopting social engineering tactics to steal money from customers’ bank accounts. On the pretext of offering certain services or promising help, the fraudsters are luring customers into sharing their PINs, OTPs, passwords, and other confidential banking information with them. Hence, there is a need to educate customers on safe banking habits and make them aware of the various modus operandi used by fraudsters. At HDFC Bank, we recognise our role in creating this awareness.” 

“In the online world, customers are increasingly engaging with social media influencers and content creators to seek information and guidance on a wide variety of topics, ranging from food to travel to entertainment. Hence, we decided to create our very own social media influencer, Vigil Aunty, to provide customers with information on safe banking habits. Anu Menon fitted the role perfectly as she is highly effective in engaging with people; her comic actions with her command over several languages leads us to believe that she will be able to inspire people across the country in adopting safe banking habits. We decided to mark the 75th year of India’s independence through a campaign that will promote freedom from fraud by spreading awareness on the topic,” Mr. Ravi Santhanam, Chief Marketing Officer and Head – Corporate Communications, Liability Products and Managed Programmes, HDFC Bank said. 

The campaign will run for four to six weeks to popularise Vigil Aunty and encourage people to follow her on social media and/or through WhatsApp. However, as a social media influencer Vigil Aunty will have a continuous presence in the digital ecosystem and will continue to inform customers about various modus operandi of financial fraudsters and how to stay safe from them.

HDFC Bank has been proactively educating consumers and raising awareness on fraud prevention. Since November 2021, the Bank has conducted more than 2,800 secure banking workshops across the country. The workshops have seen participation from students, teachers, educational institutions, law enforcement agencies, senior citizens, channel partners, and housing societies.