Archive: August 2, 2022

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LoanTap Launches A Public Awareness Campaign To Educate the Public About “Fraudulent Loans”

Pune, August 2nd, 2022: Loan Tap, a digital lending fintech platform, launches a public awareness campaign, “Fraudulent Loans,” through digital and social media platforms and their application to educate users and young millennials and Gen-Zs on the market’s fake digital lending applications.

Through this awareness campaign, LoanTap aims to send a strong message to the millennials and Gen-Zs audiences to avoid making any refundable advance payments in the name of loan processing fees, GST, verifications, and so on, and to only verify any loan offers on the RBI registered fintech app.

LoanTap’s app and social media channels are now live with this awareness campaign. The brand has also collaborated with influencers from different genres to create compelling reels on the topic, reaching a larger audience. To reinforce the brand’s commitment, they also publish articles and actively collaborate with other financial groups like, FACE to raise awareness of these fake loan applications.

Moreover, Mr. Satyam Kumar, the CEO, engaged in a discussion on the show Consumer Adda on CNBC Awaaz where he gave advice on how to avoid these bogus lending applications. He mentioned, “It is very important for LoanTap, as one of the prominent players in the digital lending business, to help consumers stay aware, alert, and financially safe.”

As a key player in the financial services space, the safety and protection of borrowers and policyholders is critical for the brand, and it is frequently necessary to educate and assist customers in recognising these cyber risks, the mode of operation of fraudsters, and some quick steps to take in order to stay protected.

Mr. Manabu Yamazaki, President and CEO, Canon India and Mr. C Sukumaran, Senior Director- Consumer Systems Products and Imaging Communication Business

Canon unveils EOS R10 in an experiential #FindYourStory event series

India, August 2022: Canon today introduced a one of its kind immersive event series titled #FindYourStory for content creators powered by its latest vlogging heartthrob, the EOS R10. The multi city initiative is aimed at not only familiarizing creators with Canon’s avant-garde vlogging imaging technology but also the skills needed to create exceptional content through specialized workshops by industry mentors.

With the tremendous rise of digital technology and proliferation of social media, content-creation has witnessed a pivotal growth empowered by local storylines. In an endeavor to unlock the potential of creators across India, the event will take place across top 20 towns in the next few months.

Appealing to the millennial audience, the first leg of the series was kickstarted at the Museo Camera Centre for Photographic Arts in Gurugram. To curate an exclusive preview for the EOS R10, the invite only event provided customers with a hands-on experience and included riveting workshops by Canon EOS Ambassadors, leading influencers Isa Khan and Niki Mehra and workshops by Sennheiser and Instagram.

Commenting on the activation, Mr. Manabu Yamazaki, President and CEO, Canon India, said “At Canon, we lay great impetus on the growth of photography and videography culture through our innovative product line-up and customer centric market activations. In recent times, we have seen social media democratize the field of content creation across regions and borders. Catering to this segment, we are extremely elated to unveil the latest EOS R10, the perfect companion for content creators and further bring forth initiatives that can help their career grow manifold. Understanding the huge potential that content creator/vlogger segment holds in today’s time, our vision is to empower and upskill the influencer community with focused products and workshops that help them conquer the world of creativity.” 

Speaking about the #FindYourStory initiative, he further adds, “This experiential activation is in sync with our larger focus of striking the right chords with the millennial customer group. With the EOS R10, we aim to meet the diverse needs of content creators while serving as an affordable entry-point into Canon’s EOS R system mirrorless technology. Compact and powerful, the Canon EOS R10 is best suited for content creators to #FindTheirStory and narrate it in unique ways through everyday vlogs, reels and shoot in any given environment.”

While the workshops at the event helped enhance product knowledge, it also entailed a number of Instagrammable thematic zones where creators could put their skills to test. Content shot exclusively on the newly unveiled EOS R10 was projected across the event, enticing customers to witness a world of unimaginable creation now possible with the lightweight EOS R10.

Its compact size, built-in popup-style flash and microphone make the EOS R10 the finest choice for vloggers and photo enthusiasts. Whether you are a parent looking to capture precious moments of your child’s milestones; an avid traveller looking for a compact shooting experience; or someone hoping to start your own YouTube channel; the EOS R10 is designed to help create captivating photos and videos with ease.

Superior Image Quality: EOS R10’s new 24.2 megapixel APS-C sensor is designed to provide additional telephoto effect by increasing the focal length by approximately 1.6x while retaining its resolution of 24.2-megapixels, allowing even more creative freedom for post-processing. With a wide normal ISO speed range of 100 to 32 000, the EOS R10 can deliver clean low-noise images even in low-light situations.

High Speed, High Precision: It can perform high-speed continuous shooting at up to 15 fps with the mechanical shutter with AF/AE tracking. The high-speed burst of up to 23fps with the silent electronic shutter* is useful for situations such as concerts, interviews, and wildlife photography. Shutter sound can be activated for electronic shutter if required.

Intelligent Tracking and Recognition: Accurately tracks what matters most. The EOS R10 inherits EOS R3’s ability to differentiate elements within the frame and determine which subject to track. The EOS R10 can recognise people, vehicles and animals – such as cats, dogs and birds – tracking them as they move anywhere in the frame.

Vlog on the Move: The EOS R10 records uncropped 4K UHD movies processed from rich 6K RGB data for higher image quality with less moiré and minimal colour distortion and noise.

In-Camera Panorama: For the first time in EOS cameras, the Panorama Shot (SCN mode) feature is now available in the EOS R10. Create breathtaking panorama shots in-camera. Capture up to 200 shots at a time and let the camera merge them to form a high-resolution, high-quality panorama shot.

In-Camera Focus Bracketing: By using the Focus Bracketing feature in the EOS R10, users can set a range from 2 – 999 shots to achieve wider depth of field within a scene.

Portable Build: Designed to be lightweight and compact, the EOS R10 uses a sturdy aluminum alloy body for its internal structure to keep the weight at only 429g.

EduCrack to host a free workshop to prepare students for CAT 22

Pune, 2nd Aug 2022: CAT is considered to be one of the toughest exams in the MBA Entrance spectrum. At this stage of the year, there are many aspirants who may have been working hard but are not seeing an improvement in their percentiles. To enable these students to get a high percentile, EduCrack is organizing a day-long workshop on 7th August 2022; ‘CATSHOTS’ at Lexicon International School, Wagholi. The sessions would be streamed live on EduCrack’s YouTube channel and Facebook page.

EduCrack- CATSHOTS

The 6-hour workshop would focus equally on the three sections in CAT. The focus would be on how to mark the correct option, without, at times, putting pen to paper.

The faculty for these sessions would be Mr. T. Rammohan (VA-RC), Mr. Ajay Jindal (QA), and Mr. Priyanshu Singh (LRDI). T. Rammohan, the Chief Knowledge Officer at EduCrack has been training students for CAT since CAT 2000. Apart from VA-RC, he is also an expert in mentoring students for Personal Interviews. Mr. Ajay Jindal’s 15-year experience in CAT Coaching will indeed be very helpful for the students. Priyanshu’s energetic and innovative problem-solving techniques would change the way students look at LR and DI.

The workshop is surely going to be a great learning opportunity for all those who are appearing/planning to appear for the CAT examinations. Not just that, but it is also an excellent opportunity to enroll for their batch of CAT preparation.

The nerves before an aptitude test never really go away, and one might always feel a little underprepared, but with EduCrack’s team of educators and mentors who are there to impart their years of wisdom with students and their passion to help students pave the path for a better and brighter future certainly makes this a smooth journey.

EduCrack is that next-generation EdTech organization that is here to disrupt the modern-age teaching system by offering students the required assistance to prepare for competitive examinations, professional courses, and co-curricular courses for the overall development of prospective students.

WORKSHOP DATE & TIME: Sunday, 7th August 2022; 10 AM
VENUE: Lexicon International School, Wagholi
Registration Link: https://forms.gle/vnKvgCSbX18UykKVA

Dr B. Dayakar Rao, CEO, Nutrihub, ICAR-IIMR; felicitating Dr Sangita Reddy, Joint Managing Director, Apollo Hospitals Group; with a memento for Apollo Health City being recognized as the first Hospital in India to serve Millet Food to patients, today at Apollo Health City, Jubilee Hills, as (L-R) Mr Jay Dev, Sr Manager, Nutrihub, IIMR; Mr Sandeep, Exe Secretary to CEO, Nutrihub, IIMR; Dr Bharath Reddy, Movie Artist & Cardiologist, Apollo Hospitals; Mr Y Subramanyam, Regional CEO, Apollo Hospitals, Telangana; Ms Alekya Reddy, Head Audit, F&B, Apollo Hospitals; Ms Avanti Reddy, Vice President, F&B, Apollo Sindoori & Mr B Bhaskar Reddy, AVP, Apollo Hospitals; look on.

Apollo Hospitals sets up India’s first Cloud Kitchen for super food millet based cuisine

Hyderabad, August 2022: The Indian Institute of Millets Research (ICAR-IIMR), a premier research institute for sorghum and other millets, located at Hyderabad, announced ICAR-IIMR Nutrihub’s initiative to popularise super food millet consumption by patients at Hospitals. This holds enormous significance, as UN has declared the year 2023 as the International Year of Millets. On the occasion Dr B. Dayakar Rao, CEO, Nutrihub, ICAR-IIMR; felicitated Dr Sangita Reddy, Joint Managing Director, Apollo Hospitals Group; for Apollo Health City being the first Hospital in India to proactively serve super food Millet to patients, today at Apollo Health City, Jubilee Hills.

Super food Millets are rich in fibre, non-starchy polysaccharides, carbs, proteins, anti-oxidants, multiple vitamins and trace elements, highly alkaline and gluten free. Due to the high proportion of healthy nutrients, they offer multifarious health benefits to curb several lifestyle ailments like hypertension, diabetes, obesity, heart ailments, cancers, kidney, liver ailments and more and enhance immunity levels. They are often prescribed by doctors and dieticians to their patients for quick recovery and staying healthy. The F&B team at Apollo Hospitals, comprising of senior dieticians, nutritionists, specialist doctors did extensive research and formulated palatable millet recipes of the local traditional south and north Indian cuisines. Special care has been taken to make these millet cuisines easily digestible and healthy, as they form the diet for patients often with weakened and compromised digestive system. Apollo Hospitals is continuing this research endeavour in collaboration with Indian Institute of Millets Research – ICMR, to add more healthy and nutritious recipes made from super food millets and popularise it to be the staple food, like it was for our ancestors.

Apollo Hospitals has set up first Cloud Kitchen of its kind for millet based cuisine, in India, at its premises in Jubilee Hills. This Cloud Kitchen was commended and awarded as the best cloud kitchen in India, by Indian Institute of Millets Research – ICMR. The Cloud Kitchen serves all the local traditional South Indian and North Indian cuisines, based out of super food Millets. Apollo Hospitals is in the process of setting up a mechanism to source the millets directly from the farmers. This will enhance farmers’ earnings with no middlemen and enable the Hospital to have a dedicated source of grain supply.

Millet cultivation and consumption is a win-win proposition from both environmental and health perspective. Millet farming is environment friendly, they don’t drain our water resources as rain water suffices to cultivate them, don’t pollute soil, millets are organic as their cultivation doesn’t need pesticides and insecticides. They are farmer friendly being inexpensive to cultivate and generate sizeable profits. Above all they are very healthy and a panacea for several lifestyle diseases the current generation suffer from. Apollo Hospitals will popularise super food millet diet among patients across all our hospitals, says Dr Sangita Reddy.

Dr B. Dayakar Rao said, I am the CEO of Nutrihub, a commercial facade of Indian Institute of Millets Research – ICMR, nurtures start-ups, we get into stake holder engagement and try to take millet promotion further across the country. As you all are aware, UN General Assembly declared 2023 as the International Year of Millets. This was proposed by India, the UNO agreed to it and 74 countries supported it. So India will be the leader to take it forward to the other countries. As part of the run up to the International Year of Millets, one of the initiatives is the collaboration of ICAR-IIMR with Apollo Hospitals to reach the goodness of millets to the patients. We have also done trails involving National Institute of Nutrition, to find out the benefits to patients suffering from different ailments like diabetes and others. This data had to be generated for labelling and we are going ahead with more studies to assess the benefits of millets on our health, especially on gut microbiome. Millets have not only resistance starch, they are by nature prebiotic and probiotic and are anti-inflammatory. Their slow releasing and ability to regulate hunger makes glycaemic index and glycaemic load to be low. This is very important, as lifestyle diseases are spreading rampantly and food intervention is one of the ways to bring diabetes and lifestyle diseases in control. We are also collaborating for research on millets with NIN, medical colleges across the country, Indian Institute of Liver and Biliary Sciences, to work on non-alcoholic fatty liver. Besides this we are also working in the Sports nutrition area. But the biggest initiative is the collaboration with Apollo Hospitals to make millets a part of the patients’ diet. Palatability of millets was an issue in the past, through technology it’s made tasty now. This tie-up with Apollo Hospitals is a major way forward to make millets part of patient diet, as Apollo Hospitals has footprint across the globe and enables us to reach the message across the world. It is important to make the locally grown grains part of our diet to remain healthy.

Mr. Y Subramanyam said, my family consumes millets and it has benefitted us enormously. Initially when we introduced it to patients in the hospital, there was tremendous resistance and patients preferred their regular diet. Educating the patients helped over a period of time in it becoming a part of their diet. Awareness is critical to make millets part of our diet. In fact today our doctors in the hospital consume only millet based food. Doctors and nutritionists are strongly recommending millets for our good health and let us adopt that.

Dr Ravi Sankar Erukulapati said, life styles diseases are becoming grave and it is essential for us to be cautious from now onwards or else the consequences of diseases like diabetes, obesity etc., is dangerous. To keep these lifestyle diseases away we need to adopt three things, healthy diet, regular exercise, sound sleep and of course bad habits like smoking, alcohol etc., to be kept away. White rice has higher proportion of carbohydrates than in millets, which speedily gets digested and converts into sugar, raises the glycaemic index, while in millets glycaemic index is low. If glycaemic index is low, the chances of becoming diabetic is low. In case a patient is already diabetic, low glycaemic foods like millets keep diabetes in control and help diabetic patients. Proteins are low in rice and high in millets, fibre is healthy and prevents several diseases and its very high in millets. Therefore we should make millets a part of at least one meal every day. We need to embrace millets based on the scientific evidence of they being good for health also for the historical evidence of keeping our ancestors healthy.

Dr Bharath Reddy said, initially we had difficult to make patients consume millet based diet and that’s when we approached ICAR-IIMR and with their help and Apollo Hospitals F&B team, we could curate some tasty recipes for patients. We normally serve whole grains and predominantly serve a variety of minor millets to patients. The patient recovery was excellent among those who consume millet based food. We have been serving millet food for the past eight months at Apollo Hospitals here and will be taking to it to our other hospitals.

The comprehensive range of super food millet cuisines being offered by Apollo Hospitals, includes millet based Idli, Dosa, Vada, Poori, Upma, Pongal, Masala Vada, Onion Rings, Punugulu, Bonda, Bajji. Millet based Soup and Salad, non-veg items prepared with millets like Chicken Pakoda, Chicken Drumsticks, Chicken Nuggets, Chicken Popcorn, Millet Chicken 65, Millet Chicken Wrap etc. Millet based Egg Bonda and Egg Wrap; Chapatis and phulkas prepared from millets. Biryani range from millets comprises of Veg-Dum Biryani, Chicken Dum Biryani and Prawn Biryani, besides millet full Lunch combos, ragi mudda etc. The Hospital has introduced an unique concept of ‘Millet of the day’ by serving specially curated cuisines made of minor millets, to encourage variety of super food millets being made part of the diet.

Mr. Y Subramanyam, Regional CEO, Apollo Hospitals, Telangana; Dr Ravi Sankar Erukulapati, Senior Endocrinologist, Apollo Hospitals; Dr Bharath Reddy, Cardiologist and Actor and Ms. Haritha Shyam, Dietician and Nutritionist, Apollo Hospitals; spoke about the health benefits from millet based diet especially for patients, on the occasion.

Noise announces Vaani Kapoor as the brand ambassador of the latest Noise X-Fit 2 smartwatch…

Noise announces Vaani Kapoor as the brand ambassador of the latest Noise X-Fit 2 smartwatch…

India, August 2022: Noise, India’s leading connected lifestyle brand, has roped in leading actor and youth icon Vaani Kapoor as the face of its upcoming X-Fit series smartwatch in India, Noise X-Fit 2. Noise announced the X-Fit series last year in partnership with HRX, India’s homegrown fitness brand jointly owned by Hrithik Roshan and Exceed Entertainment. Noise is all set to launch the X-Fit 2 smartwatch in India on the 4th of August and has roped in Vaani Kapoor as the new brand ambassador of this unique collaboration collection.

Amit Khatri, Co-founder, of Noise said, “Our partnership with HRX has led to the launch of one of the most celebrated series in our smartwatch segment – X-Fit, designed for the athleisure-loving community who seek innovation bundled with style. We are all set to introduce the new X-Fit 2 smartwatch in India and are delighted to collaborate with Vaani Kapoor as the face of this new-age smartwatch. Vaani’s zeal for fitness and deep connect with Indian youths, millennials & Gen Z consumers will enable us to inspire a larger community and drive the adoption of smart innovations among them.” 

Noise unveiled Vaani as the face of the X-Fit 2 with the release of the #KeepGoing campaign across the brand’s digital assets. With the campaign and Vaani onboard, Noise aims to initiate conversation around how fitness has become a part of our everyday lifestyle and we must pursue it in style and with comfort. Vaani, who follows an inspirational fitness regime and transformation journey, makes her the right fit for the partnership, which resonates with the synergy of innovation and lifestyle. Vani Kapoor will start the Noise #KeepGoing campaign with a fitness challenge, asking the audience to share “What keeps them going” through posts.

Commenting on the partnership, Vaani Kapoor said, “It is a pleasure to be a part of the journey with Noise and HRX to launch their upcoming X-Fit 2 smartwatch in India. The new smartwatch combines my fondness for gadgets with my passion to lead a fit lifestyle, and what inspired me, even more, is the brand’s message to always follow our instincts and believe in ourselves to mark a change.” 

The actor will feature in the digital campaigns of the Noise X-Fit 2 that herald the philosophy of both brands. X-Fit series brings the perfect synergy of Noise’s innovative technology and HRX’s design elements, setting new benchmarks for lifestyle products. The latest addition to the series, the upcoming X-Fit 2 will be available for grab on Flipkart, Myntra, and Gonoise.com.

Apollo Cancer Centres, hosts Winners on Wheels cyclothon

Apollo Cancer Centres, hosts Winners on Wheels cyclothon to spread awareness about Sarcoma cancer…

Delhi, August 2022: This Sarcoma Awareness Month, Apollo Cancer Centres, India’s best cancer hospitals, hosted ‘Winners on Wheels’ cyclothon to spread awareness about Sarcoma cancer. This initiative was aimed to create awareness and encourage positivity about cancer treatment for a better quality of life. To shed light on how a well-treated cancer patient can lead a successful life, people volunteered to participate in the cyclothon as Apollo’s brand ambassador. Regional Cyclothons across 5 cities – Bangalore, Hyderabad, Mumbai, and Chennai are also being conducted to create awareness about Sarcoma Cancer & its symptoms.

The event was flagged off by Mr. P Shivakumar, Managing Director – Indraprastha Apollo Hospitals and Dr. Shanthi Bansal, Director Medical Services, Indraprastha Apollo Hospitals. The clinicians, doctors and medical staff were present for the event. Local cyclist associations also participated in the cyclothon along with Sarcoma cancer winners.

Sarcoma is one of the cancers which affects the soft tissues or bone. Bone Sarcomas constitute as the third most common cause of mortality in adolescents. In addition to raising awareness around Sarcoma cancer, the cyclothon also promoted the need for a healthy lifestyle to ensure a future with less cancer risk. The gathering discussed the primary topic of reasoning on the forgotten disease.

Commenting on the initiative, Mr. P Shivakumar, Managing Director, Indraprastha Apollo Hospitals, New Delhi said, “At Apollo our endeavor has been to facilitate timely diagnosis and try and curb complexities. However, in case of cancer, many a time it goes undetected, and patients only consult experts when the condition has advanced to a complex stage. Hence the emphasis is always on early detection by identifying symptoms and prevention by seeking immediate expert intervention.” 

On the occasion, Dr Yatinder Kharbanda, Senior Consultant, Orthopedic surgery, Indraprastha Apollo Hospitals, New Delhi said, “Sarcoma is a type of cancer that originates from the bones or the soft tissues of the body like cartilage, fat, muscle, blood vessels, fibrous tissue, or other connective or supportive tissue. There are over 70 kinds of sarcoma based on where cancer crops up. The actual cause of sarcoma is unknown, but generally cancer forms due to mutations in the DNA within the cells, but risk factors include inherited syndromes passed down from parents to children, and exposure to chemicals or viruses. However, if diagnosed on time, sarcoma is preventable, similar to this case, where our patient was detected in the early stages of sarcoma cancer, such that with a primary surgical intervention, we were able to treat the patient successfully.” 

Sharing his perspective, the patient, said “I would like to thank and acknowledge the team of Indraprastha Apollo Hospitals for helping me feel healthy again. We had lost all hope when I was detected with cancer, but it was because of the support and efforts of the team here that I was able to stay resilient through this journey of recovery.”

TradeSmart logo

TradeSmart partners with Modern Algos to offer an Advisory platform

August 2022: TradeSmart, one of India’s leading new-age online discount brokerage companies, has partnered with service provider Modern Algos, a SEBI registered research analyst firm that develops various models of Trading and Investment Advisory Services, powered by technology. TradeSmart users will now have access to Modern Algos’ suite of new-age trading services, and can avail specialized guidance and trading strategies from the company’s extensive network of experienced and qualified professionals.

TradeSmart will also be providing a seamless trading experience to Modern Algos customers after availing recommendations and trading strategies from the platform. Modern Algos services are backed by quantitative and technical analytics. The platform also uses in-depth insights based on algorithms and AI to provide an efficient order management system for users, ensuring they have the right customized advisory as per their age, investment and future goals. A very interesting offering is the algorithmically designed readymade Option trading strategies based on Time/RiskReward/Probability of Success>65%.

TradeSmart spokesperson Mr. Vikas Singhania, CEO, TradeSmart said, “The current business landscape is brimming with numerous new-age trading and investment players. All are competing to simplify these processes using advanced technologies and provide the best user experience to consumers. However, to excel in this competition, collaborating with the right partner is equally important. 

We are delighted to welcome Modern Algos onboard and are confident that this collaboration will help us facilitate traders who are experienced as well as new entrants investing based on their individual research and analysis.”

While investors can leverage Modern Algos’ in-house intelligence systems and advance algorithm filters to efficiently build and manage their portfolios, traders and option strategists can ensure robust analysis and execution of strategies using advanced auto-trading functions. Users can automate their trades on defined conditions with features like: Option Chain Analytics, Strategy Picks & Builder, Scanner Wizards as well as Intraday Picks in Equity, Futures and Options. The platform also offers tools like Market Scanners, Margin Calculator, SIP Calculator, Alerts and Future Value Calculator.

Sanjay Kumar Baid, Founder & CEO, Modern Algos, said, “Since its inception, TradeSmart has done a fabulous job in this sector, and has transformed the way of trading with its simple yet highly effective solutions offered at discount pricing. Teaming up with such a leading brand is an absolute honor for us and we are sure that this association will benefit both advanced and beginners in trading. We look forward to this partnership and hope to bring more innovation to the table, together as a team.” 

TradeSmart users will get an appealing introductory offer of flat 33% off in the Modern Algos subscription plans by using the promo code – TSMART33.

InnoVision Marketing Group

InnoVision Marketing Group Welcomes Island Fin Poké, Recently Named #22 Top Movers and Shakers By Fast Casual to Their Booming Agency Roster

SAN DIEGO – August 2, 2022 – Nationally recognized InnoVision Marketing Group has been named agency of record for Island Fin Poké. Continuing to expand at a steady pace, InnoVision will assist Island Fin Poké with branding, franchise development, digital marketing, and national public relations & outreach. This offers InnoVision the opportunity to help expand the national reach and awareness of Island Fin Poké.
The brand approached InnoVision after seeing the branding, positioning and marketing strategies that have led to much growth and success for other franchises on their client roster. Experts in branding and creating sticky campaigns, the campaign the company developed for Huey Magoo’s, The Filet Mignon of Chicken, has received national praise and recognition.
San Diego-based InnoVision Marketing Group offers the full scope of marketing services completely in-house, including digital media, traditional media, web development, design, public relations, video production and more. Representing a variety of clients in different industries, Island Fin Poké adds to their franchise and fast-casual dining category.
“We are so honored to have the opportunity to work with Mark [Setterington]. His vision is clear, and his passion and enthusiasm are contagious,” says Ric Militi, CEO / Executive Creative Director of InnoVision Marketing Group. “We look forward to helping Island Fin become the leader in the poke category – it’s a goal we know is achievable, and we are excited to be part of it.”
Coming in at #22, between Chipotle and Jersey Mike’s, Island Fin Poké is a top mover and shaker, recognized in Entrepreneur Magazine’s 2022 Top Food Franchises Ranking, the 2022 Top New & Emerging Franchises Ranking and Fast Casual’s 2022 Movers & Shakers List.
Offering fresh Hawaiian-style poke bowls, described as sushi in a bowl, Island Fin Poké serves fresh poke in endless combination options, creating customized bowls for every guest. Guests choose from responsibly-sourced ingredients and can personalize their own poke bowl with options including over eight proteins, 25 different toppings, gluten-free house-made sauces that have been creatively crafted, and specialty mix-ins. Island Fin Poké offers a unique and full-service experience to each and every guest that walks through their doors, implementing this approach into everything they do.
Entering into four new markets with four new locations by the end of this year, Island Fin Poké currently has 24 locations open, looking to double in the next year.
“Island Fin Poké could not be more excited to have InnoVision as our agency of record. We are truly humbled that such an incredible agency has committed to helping us to become the brand we know we can be,” says Mark Setterington, Co-founder and CEO of Island Fin Poké.
InnoVision is made up of five divisions including public relations, film production, digital media, traditional media and Español. Representing brands in multiple categories, including airports, automotive, fast-casual dining, food & beverage, healthcare, soft drinks, casinos, retail, tribal government, economic development and nonprofit, the agency serves clients across the US.
To learn more about InnoVision Marketing Group, please contact Bianca Kasawdish at bianca@teaminnovision.com or click here.