Archive: June 28, 2022

Technology

E42 Selects Oracle Cloud to Accelerate Innovation and Digital Transformation

Jun 28, 2022 by Rekha Nair 0 Comments

New Delhi, India, 28th June 2022: E42, an AI-NLP-powered Cognitive Process Automation (CPA) platform has selected Oracle Cloud Infrastructure (OCI) to fast-track its cloud adoption journey and to effectively meet immediate business demands. With OCI, E42 is able to focus on innovation and collaboration along with unlocking applications from legacy data centers. Given the success of the partnership by far, E42 has decided to leverage additional products including OCI Object Storage and custom virtual machine creation to ensure the ease of migration of local and other virtual machines.

With OCI’s services, E42 has been able to optimize processes, ensure scalability, and also witnessed cost optimization with almost a 50% reduction in infrastructure cost. These benefits have allowed E42 to provide free trials which in return has resulted in increased traction and adoption by its clients.

Sanjeev Menon, Co-Founder and Head of Product, E42 said “Cloud adoption has become an imperative today, especially for an organization like ours where we are required to scale depending upon the utilization of AI workers. With our ask, we needed a cloud provider who would help us improve performance within our platform and bring value to our business. This is when partnering with Oracle became a natural choice. What stood out for us was that OCI made it easier for us to absorb the trial period cost for our customers and allowed us to offer a 30-day free complete access to the platform including all features and channels. With Oracle’s support, we are confident that we will be able to further scale our platform and enhance its capabilities to uplift our customers’ experience.”

Shabeer Mohamed, Senior Director – ODP Tech Cloud, Oracle India said “E42 has managed to develop and share one of the most transformative business offerings. They are disrupting the industry in many ways, and we are excited to be an integral part of their journey. Since our collaboration, they have moved many of their AI workloads to Oracle and this clearly demonstrates the trust that we have gained through our delivery. As the organisation plans to widen their footprint in APAC by leveraging OCI geolocations, we are eager to witness them achieve many more milestones.”

Other cloud workloads of the company are being moved to OCI as well, with BFSI and telecom clients being prioritized. E42 has also expanded its activities into other markets, including the Middle East, the United States, and India. The company intends to expand its footprint in APAC by using OCI geolocations.

Business Profile

Srishti Raai is all set to conquer the unexplored category of the beauty industry along with Bollywood Diva Sonakshi Sinha…

Jun 28, 2022 by Rekha Nair 0 Comments

Curated and conceptualised by Srishti Raai and Bollywood actor Sonakshi Sinha, SOEZI is a contemporary, press-on nail brand that stems from the lack of high-quality beauty products in India.

“Since time immemorial, Indians have had to wait to travel abroad or rely on a relative returning from a foreign country in order to get access to premium-quality beauty products. Being a consumer myself with a resolute interest in fashion and beauty, I had a keen understanding of what people desire and SOEZI is an attempt to deliver the same.”, says Srishti Raai, a lawyer by profession who also holds a Master’s degree in Business Management.

Having completed her Bachelor of Law with Business Studies from the University of Birmingham in the United Kingdom, Raai further attained an MSc in Business Management in her pursuit of entrepreneurship. Her strong inclination toward the fashion and beauty industry, in addition to doing summer internships in her family businesses, motivated her to establish a venture of her own.

Raai says, “I realised that there was a massive gap in the nails segment in India when I was exposed to an international beauty brand selling premium-quality press-on nails in the USA. In fact, I found my true calling while helping my aunt pick out beauty products and came across press-ons. This inspired me to introduce an easily accessible and exclusive press-on nail brand of international standards in India, that’ll make people’s life SOEZI, hence the name.”

Raai’s motivation and Sinha’s quest to find a quick solution to fix all nail emergencies stimulates the innovation-led design, high-quality products and technologically advanced approach of SOEZI. With a crystal-clear focus on being a customer-friendly brand fulfilling all consumer needs in order to encourage repeat purchases, the zestful entrepreneurs have a bifold plan. The first is to introduce people to a reliable, cost-effective and premium-quality press-on nail brand in India that has been developed to deliver a satisfactory customer experience. The second is to cater to all nail enthusiasts who’ve had a disappointing experience with the existing turbulent brands. They aspire to let the product speak for itself and promote unbiased user-generated content.

Envisioned to empower people and let their nails do the talking, Raai and Sinha aim to diminish the fear and myths regarding press-on nails in India with their IT tips that nourish and restore the health of the natural nails. With a vision to make people’s lives ‘SOEZI’ they want to diversify their niche by adding additional verticals in due course and make it a notable brand at par with international standards.

Education

IIM Udaipur awards Post Graduate Diploma to 37 students at the First Annual Convocation for its PGDBA-WE Program

Jun 28, 2022 by Rekha Nair 0 Comments

June 2022; Udaipur: Indian Institute of Management Udaipur hosted the first Annual Convocation for its Post Graduate Diploma in Business Administration for Working Executives – PGDBA-WE (Batch of 2020-22) on Friday, 24th June 2022 at its pristine 300 acre campus at Balicha, Udaipur. The Convocation Address was delivered by Mr. Arun Mishra, CEO, Hindustan Zinc Limited, who was the Chief Guest of the Convocation. The concluding address was delivered by Prof Janat Shah, Director, IIM Udaipur. The convocation was graced by Mr. Ajay Kumar Singhroha, CHRO, HZL, Mr. Ravi Gupta, Head, Corporate Learning and Skill Development, HZL, Prof. Rajesh Agarwal, Chairperson, One-Year MBA programs, faculty & staff of IIM Udaipur, besides parents and relatives of the graduating batches.

In the First Annual Convocation of PGDBA-WE, 37 students graduated with the gold medal for scholastic performance being awarded to Rajiv Chaudhary.

While congratulating all the students, Mr. Arun Mishra, CEO, Hindustan Zinc Limited said, “Management education teaches you art of management. However, the judgement comes while practicing it with an industrial perspective. Don’t lose touch with your books. Over the years you will realize that as you grow within an industry more you are keen to theoretical applications. Read through research papers and try to find a solution to your business problems. Mass migration is happening across the globe. Business models are changing with Digital being the biggest disruptor. The additional qualifications will always be involved and will help you to stay relevant in the fast-changing world.”

Explaining his journey and career of over three decades in cross domain functions at HZL and its subsidiaries, where he held several business leadership positions and handled a wide range of responsibilities, he further quoted the situations of board rooms where decisions are taken with an approach of “we’ll see what will happen”. He also discussed the uncertainties like, COVID pandemic, Ukraine-Russia War, etc. the world is facing currently, and said it’s most unlikely to say where the world will be in the next six months. Education, however, will always be in loop to help you plan business strategies, decision-making abilities in uncertain situations.

The event address was delivered by Mr. Ajay Kumar Singhroha, CHRO, Hindustan Zinc Limited. He was grateful to the outstanding faculty members of IIMU for imparting the extraordinary learnings to the professionals and how it would help them shape their careers in a VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world. He advised the graduating batch to look for opportunities to amplify the general management skills and utilize the learnings to achieve a win-win situation in everything they do.

The welcome address was delivered by Mr. Ravi Gupta, Head, Corporate Learning and Skill Development, HZL. He congratulated the graduating batch and was confident that the work-integrated learning program of IIMU shall enhance the business skills of working professionals to perform at work. He said, “It was an emotional journey for all the participants as they started their MBA journey online. The COVID-19 has thrown some unprecedented challenges onto us in every sphere of our life in the past two years. The story of our executives was no different. Yet your commitment to your goal has made you achieve what you are today. It gives me immense pride to congratulate you all on your well-earned degree and wish you all the best in your future endeavours.”

In his concluding address, Prof. Janat Shah, Director, IIM Udaipur, said, “It is a momentous occasion as we celebrate the convocation ceremony of our first batch of the Post Graduate Diploma in Business Administration for Working Executives with the Institute. It has been the most eventful and remarkable year for the IIMU community as we completed a decade of our establishment. My limited memory recalls that the graduating batch of 2022 experienced a turn of events that could as well be construed as extraordinary. You are the first batch of the course and started your MBA journey online due to the unprecedented global pandemic outbreak. You supported your teachers and batchmates and showed resilience under great stress. This graduating batch will remain a special batch for us as you helped us manage these difficult times without compromising the transformational experience quality. We are already proud of your forthcoming achievements and anticipate the unique paths you will tread that will benefit you, society and humankind.”

Business

Godrej Appliances reaffirms its commitment towards the planet by adopting environment friendly packaging, files for patent

Jun 28, 2022 by Rekha Nair 0 Comments

New Delhi, June 2022: Godrej Appliances, a business unit of Godrej & Boyce, the flagship company of the Godrej Group, has reaffirmed its commitment towards safeguarding the planet by replacing Expanded Polystyrene Foam (EPS)- popularly known as Thermocole with paper-based honeycomb (HC) packaging solutions.

EPS is made from polystyrene–a petroleum-based plastic compound which is non- biodegradable and takes decades to completely break down in the environment. While paper as a material is seen as very fragile, but when treated right, it offers the best alternative to EPS based packaging in terms of load bearing strength and cushioning. Also, HC is recyclable and eco-friendly as it generates less than 1 kg CO2 per product, as compared to EPS that has the tendency to generate 4.2 kg CO2 per product. By switching to paper-based packaging, the concerns about the impact of EPS recycling and reuse on the environment, gets addressed without impacting quality of packaging.

To showcase the difference in environmental impact of the two packaging materials, Godrej Appliances conducted an experiment with paper packaging of 100 refrigerators. The study revealed HC paper packaging as opposed to EPS has the potential to reduce Global Warming by 81 percent.

Godrej refirgerator with honeycomb packaging

Commenting on this, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce said, “We took a lead in implementing paper-based packaging in 2019, much before the government’s regulation to curtain Thermocole usage. We have also recently applied for a patent for the use of ingenious environment friendly packaging solution. With its usage, we have been able to achieve upto 50% reduction in packaging led carbon footprint in 2021-22 in refrigerators from 1000+ to 500+ tons and by 2023-24, we are targeting close to 100% green packaging implementation across the refrigerators, washing machines and air conditioners being manufactured in our factories.”

Further, Burzin Wadia, Executive Vice President and Head Engineering and Technology, Godrej Appliances said, “Godrej Appliances was the first brand in the white goods industry to start the use of honeycomb structured paper packaging since 2019. We started the journey with refrigerators given the larger size of the appliance which led to the highest EPS consumption per unit. The new solution has been found to be both sturdy and eco-friendly. On an average, 20 trees are required to offset the CO2 generated by EPS (thermocole) packaging, whereas only four trees can offset CO2 generation by paper packaging which establishes its environment friendliness.”

Additionally, driven by the brand’s long-term commitment towards the environment, Godrej Appliances became the first and only company in India to manufacture 100% CFC, HCFC and HFC- free refrigerators way back in 2001 (R600A). The brand went on to be the first brand in India to manufacture ACs with green gases which have Zero Ozone Depletion Potential and lowest Global Warming Potential in the industry (R290, year 2012). Extending the commitment beyond products, both of its manufacturing units (Mohali & Shirwal) were among the 1st in India to be Platinum Plus Green Co rating by the prestigious CII. Moreover, the brand has been working tirelessly to achieve its Greener India targets, which include 60 percent decrease in specific energy use, professing the use of R290 refrigerants to combat Global Warming, achieving zero waste to landfill, 30 percent increase in renewable energy usage and positive water balance in its manufacturing.

Business

Gizmore partners with Snapdeal to launch Slate, Made In India women-centric smartwatch

Jun 28, 2022 by Rekha Nair 0 Comments

New Delhi, June 2022: Gizmore, one of India’s leading Smart Accessories, Fitness Gear, and Home Audio brands, today announced the launch of Slate at an introductory price of Rs 2,699. Gizmore Slate is the first women-centric smartwatch from the brand.

Gizmore Slate is an amalgamation of style & functionality and truly embodies the brand’s philosophy of ‘New Age Fitness’. Targeting the women users, Gizmore Slate boasts of a completely unique design that makes it truly stand out. The smartwatch has a rectangular dial with 1.57 inch IPS Curved Display with a 500-nits peak brightness. It also supports Always-on-Display (AoD) feature. Encased in a sleek metal frame, Gizmore Slate comes with a premium silicone strap to enhance the look and feel. The smartwatch has been launched in pink, grey and black colours and will retail exclusively on Snapdeal for an unbeatable price of Rs 2,299. This sale price will be for the first 1,000 consumers on Snapdeal, after which it will be available for Rs. 2,699.

Designed for women on the go, Gizmore Slate comes packed with an array of wellness features to track daily activities. The smartwatch has a heart rate monitor, blood oxygen monitor, sleep tracker, hydration alert, meditative breathing and menstrual cycle tracker. It has multiple sports modes, including Running, Yoga, Swimming, Basketball, Cycling, Trekking, Aerobics, etc. The smartwatch comes infused with modern-day features such as body temperature, Bluetooth calling and Alexa voice assistant. Gizmore Slate offers unmatched personalization as it supports more than 100 watch faces and a powerful battery, which can deliver up to seven days of nonstop performance on a single charge.

“Smartwatches have become an integral part of our lives and have moved beyond the functionality of a simple watch. At Gizmore, we are continuously working towards offering superior quality products packed with features at a price that suits all. We found a gap in the market, that there are not many smartwatches that cater to women, some of them are too large, too sporty or too techy-looking. Slate is a fashion-forward smartwatch that is designed keeping women in mind and will serve their need for an all-in-one smartwatch that helps them reach their fitness & wellness goals”, says Sanjay Kumar Kalirona, CEO and Co-Founder Gizmore.

“There is a rise in demand for a budget smartwatch equipped with wellness and connectivity features with battery longevity. For our value-focused customers, we are happy that Gizmore chose Snapdeal as its preferred platform to reach them in Tier 2 & 3 towns.” said Saurabh Bansal, Chief Merchandising Officer, Snapdeal Limited. Gizmore had recently launched its Made in India GIZFIT 910 Pro. The unisex smartwatch has been well-accepted in the market. The home-grown brand has also roped in ace-cricketer Dinesh Karthik to drive a stronger connection with the youth. Gizmore is also a part of the “Swasth Bharat – FIT INDIA” mission, and through this partnership, it aims to play a more significant role in making India fit.

Business

ABP Live News App Leads on Apple TV

Jun 28, 2022 by Rekha Nair 0 Comments

New Delhi, 27th June, 2022: India’s fastest-growing digital network, ABP Live is leading the way in Apple TV news app rankings, acquiring space in the Top 20 list. It is far ahead of the competition in the news app market space of Apple TV. It is the sole multi-lingual news app in the Top 20 to deliver content in 8 different languages including – Hindi, English, Marathi, Bengali, Gujarati, Punjabi, Tamil, and Telugu. Receiving great responses from the users, ABP Live is accessible on Apple App Store under the free app category. The ABP Live App’s monthly growth rate on Connected TV Universe according to May 2022 Google Analytics data was over and beyond 16 percent. This was further bolstered by its recent addition to the Apple TV platform which added significant weight to the reach.

Apple TV is a streaming media player that provides access to premium content from popular networks and subscription-based services. ABP Live is much noted for its reputation in the digital space, and living up on that it made a mark on Apple TV, a premium space. Expanding audiences have racked up success for the ABP Live app since the launch on Apple TV and have also added additional mass for the group. The App is available on all leading CTV platforms like Android TV, LG TV, Amazon Fire TV, and MI TV.

ABP Live is a leading digital news platform in India with a wide range of coverage including politics, sports, entertainment, and more. It offers live streaming of the channel as well as on-demand content. With this new success, ABP Live continues to seek new ways to improve the company’s intellectual property to stay undefeated.

Moreover, according to the recent data from ComScore March 2022, ABP Live excelled as a publisher of regional content, demonstrating its popularity among viewers.

Health

CIF is trying its best to educate Canadians about Ayurveda – Satish Thakkar, Chair CIF

Jun 28, 2022 by Rekha Nair 0 Comments

Raw Aloe vera has more demand than formulated as Kumariasava – Vaidya Harish Verma

Brampton: Ayurveda enthusiasts from around the world got together online to discuss concerns about bars on promoting traditional medicine in western world. Experts from Industry, educationists and practitioners participated in this session to find out challenges and solutions which are a hurdle for promotion of Ayurveda in developed countries.

It was the second session of Virtual Series on Pharmacological and Therapeutic effects of top 75 Traditional Ayurvedic Medicines in which impacts and effects of Kumariasava prepared from Aloevera were discussed. Effort was initiated by the Canada India Foundation in association with the Consulate General of India- Totonto and Canadian College of Ayurveda and Yoga.

Satish Thakkar, Chair of CIF during his participation said that CIF is working very hard from 15 years to nurture relations of India and Canada in many aspects including the health sector. Mr. Thakkar said as a Civil Society CIF helped to create One million Dollar for research. He requested speakers to focus on research and clinical experiences in this series so that big data could be prepared to showcase. He also put forward the concern that everything in western world is evidence based which demands research and data before implementing anything.

Key person of this initiative Vaidya Harish Verma was grateful to CIF and Consulate General of India in Toronto for supporting the cause of promoting traditional medicines. He initiated today’s seminar by putting forward a question why Kumariasana which is prepared from Aloevera is not so popular. He shared data that Aloevera has 1.6 billion dollar business in the market but Kumariasna has very less share in that.

Dr. Madan Thangavelu joined the session from the UK. He oriented the session and put forward a question in front of stakeholders that why is it that we see Aloevera in Europe in abundance but no one knows about it’s Indian formulation which could do wonders.

Dr. Venkati N Joshi from London said education is required as people are little hesitant to use the formulation of Ayurveda that’s why Aloevera is popular and Kumaraiyasna is not that much accepted.

Dr Guzala Hussain, Associate Professor from Karnatka joined the session and described the formulations of Kumariasava. She mainly described forming alcohol from herbs along with Aloevera and used as medicines.

Dr Gayatri Bhatt, Professor Prasuti Tantra and Stri Roga from Karnatka narrated wonderful impacts of Kumariasava in curing more than a dozen different diseases. She talked mostly about ladies’ problems and it’s solutions with Ayurveda. She shared experiences of patients cured by Kumariasava. Dr. Gayatri talked about even curing many serious cancer patients with Kumariasava formulation.

Key person from political arena S Narendran jumped in to convince that Indians are spread across 98 countries and Chinese are in 18 countries only. He said if Indian diaspora create a fraction of demand for traditional medicines in western world as compared to the Chinese, it can promote Ayurveda efficiently. Former CEO National Accreditation Board for Certification Bodies Anil Jauhari narrated the efforts of the Government to set the standards of regulating Ayurveda medicines to limit heavy presence of metals. He keyed that Ayurveda is not from metals but from plants. He was very positive that the Department of Commerce has come forward to negotiate with western countries for approving Ayurveda products as medicine. Though he raised concerns over lazy execution of policies by the Government of India. Jauhari said even WHO stamped products are not approved by major countries like Canada, UK, USA etc but many countries accept WHO marked medicines. He was concerned that private players are trying to grow the market due to absence of proper regulation of traditional medicines.

Ranjit Puranik, MD and CEO Shree Dhootapapeshwar Limited also put forward concerns of industry related to Ayurveda and traditional Indian medicines. He said any authority may not be impressed by benefits described in PPT. There is a conflict in the interest of Indians to demand their ethnic medicines. He said Chinese raise demand for their physicians, ethnic medicines which is a need of an hour as far as Ayurveda is concerned.

Dr Pallavi Sodhi while thanking the stakeholders of the session said people don’t even realise that if taken in discipline how Ayrveda products as medicine can do wonders to the world.

Counsel General of India-Toronto, Canada India Foundation, Canadian College of Ayurveda and Yoga, Tathaastu, International Ayurveda League, European Ayurveda Association, Canadian Ayurvedic Practitioners Association, Association of Ayurveda Academy CIC, started Virtual Lecture series on Pharmacological & Therapeutic Effects of Top 75 Traditional Ayurvedic Medicines(TAM) last week in the occasion of World Yoga Day which will continue on coming weekend.

News

Moustache Escapes hosts an exciting trail run in the exotic landscape of Kasol with 10 & 21 KMs stretches

Jun 28, 2022 by Rekha Nair 0 Comments

National, June 2022: Over the weekend, Moustache Escapes held a unique run in the scenic surroundings of Kasol, Himachal Pradesh with 45 registered participants. The run was held for two stretches-10 and 21 KMs respectively and Harsh Dogra from Delhi winning the 21 KMS and Anil Kumar from Jammu & Kashmir winning 10 KMs receiving 10,000 INR respectively along with certificates and a medal.

Giving the weekend getaway a twist, Moustache Escapes, curated a unique activity in the pristine vicinity of Kasol in Himachal Pradesh and giving a break from the noisy and bustling lives for the enthusiasts. The run ended at the same point where it was flagged off and runners witnessed the beautiful landscapes of Kasol while detoured through a quaint little village known as Grahan. Both the trails, 10kms and 21kms, were supervised and appropriate medical assistance was provided to participants at medical centres and assistants at regular intervals.

After a restful night on the 25th June, the participants were charged up for the run on 26th June which turned out to be a great success. The event concluded with a bonfire party that created a feeling of bonding with fellow participants. Every participant took back a trail of memories from the weekend.

Sharing his views on the run, Deepak Agarwal, Director at Moustache Escapes, “It has truly been a thrilling experience for Moustache Escapes to have curated and witnessed a bunch of enthusiastic participants with age and gender not a bar. We plan to host such more trails runs in future exploring the deep and extensive terrain of India making it our flagship property as we would like to develop and promote the culture of hikes and run in India. We were glad to have partnered with a brand like Skechers, that suit our brand philosophy.”

Moustache Escapes not only organizes trails and treks, but also offers comfortable stays and affordable tour packages for solo and group travellers with over 20 thoughtfully designed properties across the country catering to both-cost conscious and luxury category of travellers.

Business

AI-enabled Tech platform Bharat Claims supports 350 families to get insurance claims totalling Rs 10 crore

Jun 28, 2022 by Rekha Nair 0 Comments

New Delhi, June 2022: India’s unique problem with regards to the settlement of insurance claims needs new-age solutions. The rising number of deaths due to COVID-19, accidents, and other reasons calls for a seamless process of identifying beneficiaries and claiming settlement without delay. To address these challenges, new age digital solution Insurance Tech ‘Bharat Claims’-App offers a bouquet of services which helps people to know even their free or hidden insurance policies. So far, nearly 35o families have got claims totalling Rs 10 crore from their known and unknown or hidden insurance policies through ‘Bharat Claims.’

As per Union Health Ministry Data, over five lakh total COVID-19 deaths have been recorded till May this year. Compensation towards Covid death claims was reported under individual, group policies and the PM Jeevan Jyoti Bima Yojana (PMJJBY). According to the Insurance Regulatory and Development Authority of India (IRDAI), life insurance firms settled 2.2 lakh Covid-19 death claims and have paid over Rs 17,000 crore since the pandemic hit the country in March 2020.

Apart from public and private sector insurers, banks, financial institutions, and the government provide life insurance cover with credit, debit cards, bank accounts, and Government schemes such as PM Jeevan Suraksha Bima Yojna and Jeevan Jyoti Bima Yojna, PM Gharib Kalyan Yojna (for Health workers fighting COVID-19), PF account and Gas Cylinders etc. There are many such insurance policies provided for free but due to lack of awareness, reluctance on the part of insurance companies, and complicated claim processes, nominees or families are not able to get the claims in case of a death in the family.

“The world’s first AI-based mobile app ‘Bharat Claims’, which can be downloaded from Google Play Store, has shown the ways for people to get rid of insurers’ reluctance and complicated processes and claim their known or unknown or free or premium paid insurance policies. So far, we have facilitated claims totaling Rs 10 crore for 350 families. Thousands of families in Gujarat, Rajasthan, West Bengal and other states are in the process of getting their claims,” said Mr Kavinder Khurana, Social Entrepreneur and MD of ‘Bharat Claims.’ 

On the insurance front, the challenges faced by consumers are many. No policy management platform supporting decoding the policy and reminding for premium is a major challenge. Lack of awareness of free insurance issued by the Government is yet another pain point.

Bharat Claims offers a seamless process. After uploading Aadhar Card and other details, it provides the user with information about all the free and unknown insurance policies. In case of anyone’s death, it facilitates speedy claims for their family and dependents. Bharat Claims Mobile App integrates all isolated, opaque and fragmented government databases into one platform which can fetch out policy details by just Aadhar number or Aadhar scan. From helping in claiming free insurance to providing expert assistance in claim settlements, ‘Bharat claims’ has emerged as the first of its kind mobile app, one-stop tech platform.

Business

More than 50% of patients delay cataract surgeries in India: Survey Report

Jun 28, 2022 by Rekha Nair 0 Comments

Bangalore, June 2022: Cataract is the leading cause of vision loss in the country; however, it is treatable with a simple procedure with over 98% success rate. According to the research done by the National Eye Institute, it has been found that 9 out of 10 people who undergo cataract surgery get clear vision. Cataract also most commonly affects people in the age group of 40 and above. On the occasion of Cataract Awareness Month, Pristyn Care has launched “The Great Indian Cataract Survey Report” which aims to create awareness and promote holistic eye-care. The survey was conducted with over 1000+ respondents across metros as well as the data analyzed by the Pristyn Care Data Lab on cataract surgeries performed till now.

According to the survey, more than 50% of Indians are delaying cataract surgeries. Most common misconceptions include losing eyesight, painful procedures, or a long recovery period when it comes to cataract surgery. Among the top criteria for undergoing cataract surgery, 52% of Indians choose specialized, highly experienced surgeons, 41% opt for advanced technology, and 26% make the decision based on the location of the surgery, i.e. Eye hospital and clinic. Affordability and cost of the surgery ranks last at 24%. On the survey findings, Dr. Kripa Pulasaria, Ophthalmologist said, “While there can be multiple reasons for cataract delay, we at Pristyn Care believe that it is important to address patient concerns and spend time with them one-on-one. Patients who understand the treatment and benefits of advanced technology are generally not anxious while undergoing the surgery. Fears of pain, surgical complications, or losing eye-sight can be mitigated with appropriate preoperative education.”

According to Pristyn Care’s Data Lab which also studied 1 lakh+ cataract patient queries and 7000+ cataract surgeries done by the company, 59% of cataract surgeries are in the age group of 56 and above. Analysis of data further indicates growing cataract cases in the younger population, a condition widely believed to impact the elderly. The risk factors may be prolonged exposure to UV rays, early onset of diabetes, smoking, alcohol, and environmental factors like food adulteration and pollution.

Commenting on the findings, Dr Garima Sawhney, co-founder at Pristyn Care, said, “Cataract is the major cause of reversible blindness and visual impairment in the country. According to Pristyn Care’s Cataract survey report, we have observed that lack of access to information, treatment and accessibility are the main reasons for delay among Indians. Cataract surgeries are the most common and frequently performed as compared to other elective procedures. We are committed to introducing advanced treatments for better and quick recovery. We also spoke to the patients who have undergone cataract surgeries and 83% agreed that their pre-surgery inhibitions were unfounded. In fact, 97% of patients would also recommend cataract surgeries to others.”

Pristyn Care is one of the largest cataract surgery providers in the country. It surveyed 7 metros including NCR, Mumbai, Kolkata, Bangalore, Pune, Hyderabad and Chennai. The company is also offering free eye check-ups and free consultations in its effort to promote eye care.

Source & details :

● Sources

○ Survey done across 1000+ respondents

○ Insights from the Pristyn Care Data Lab which studied 1 lakh+ cataract patient queries and 7000+ cataract surgeries done by the company

○ Number of cities – 40+ cities (*Metros include 7 cities -NCR, Mumbai, Kolkata, Bangalore, Pune, Hyderabad and Chennai)