Archive: June 20, 2022

Business

This International Yoga Day, Nickelodeon in partnership with Ayush Ministry promotes physical and mental well-being amongst kids through #YogaSeHiHoga

Jun 20, 2022 by Agency 0 Comments #Ayush Ministry, #International Yoga Day, #Nickelodeon, #YogaSeHiHoga

Viacom18’s leading kids’ entertainment franchise, Nickelodeon, through its thought-provoking initiatives has successfully engaged and entertained young minds. As a pioneer in promoting the benefits of yoga amongst kids, this International Yoga Day, Nickelodeon is all set to take Yoga Day celebrations a notch higher by bringing back its flagship campaign #YogaSeHiHoga and induct thousands of kids into the blissful world of Yoga.

As a part of the campaign, Nickelodeon is geared up to engage kids across the country through an array of on-air creatives establishing the benefits of yoga in a relatable manner. In addition to this, the campaign will witness fun interactivity where kids stand a chance of getting featured on TV by sharing their yoga poses online. All kids have to do is to log on to nickindia.com and upload a photo or video of them doing Yoga!  Moreover, kids’ favourite

Commenting on associating with Nickelodeon for third year in a row, Smt. Kavita Garg, Joint Secretary, Ministry of Ayush, said, “Over the last two years, children have experienced high-stress levels and have been living a sedentary lifestyle, making it imperative to help them get back to their routine and instill positive energy through the power of yoga. We are extremely pleased with Nickelodeon’s initiative year-on-year helping tiny tots inculcate healthy habits at a young age through innovative formats. We truly believe our association with Nickelodeon will truly help induct kids about the essence of bringing balance in human relationships with Yoga, by leveraging the affinity of their favourite Nicktoons!”

Speaking on bringing back the initiative, Sonali Bhattacharya, Head, Marketing, Kids TV Network, Viacom18, said, “Nickelodeon has always believed in engaging kids through meaningful initiatives that bring about a positive behavioural change in them. With #YogaSeHiHoga, we aim to imbibe the life changing benefits of yoga in kids from a very early age. It is our privilege to associate with the AYUSH Ministry, year-on-year, who actively advocate the importance of having a healthy mind and body. With a commitment towards our young audiences, this year too, we look forward to inspiring kids to lead a more relaxed and stress-free life, be it physically, mentally or emotionally.”

The Nicktoons have been actively advocating the benefits of yoga, inspiring kids towards a healthier and balanced life. In 2019, the campaign saw Motu and Patlu perform yoga with Prime Minster Narendra Modi along with 40,000 people at Prabhat Tara Ground and partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’, attended by over 10,000 yogis with Nicktoons Shiva and Rudra in attendance. Last year, owing to the pandemic, Nickelodeon celebrated Yoga Day virtually in partnership with the AYUSH Ministry and highlighted the importance of building a healthier immune system. The digital partnership was extensively promoted through interactive posts, and videos, followed by a nationwide contest that reached out to over 6,30,000 mothers and kids through digital mediums and received 3000+ entries under the Yoga contest hosted on the brand platform. To ensure wide spread awareness and to promote yoga ahead of International Yoga Day, Nickelodeon will drive engagement for #YogaSeHiHoga this year via a robust influencer marketing campaign, the entire Nickelodeon franchise on-air and on digital as well as on its social media channels.

Business

SARVA expands outside the Indian market; over 50% of global business already coming from the US and Europe

Jun 20, 2022 by Agency 0 Comments #Europe, #global business, #SARVA, #US

SARVA, India’s fastest growing yoga-based wellness ecosystem, is emerging as a global brand focusing on transforming the lives of people with its yoga and mindfulness sessions. The homegrown brand which envisions alternative healthcare as the future has become a favourite among the 3 million NRIs in the US. The brand is targeting greater global growth in the near future through the “prevention with yoga” over a “curative” approach.

SARVA will also be expanding its coverage across the UK, Europe and other promising regions. With the rising demand from the US market, their plan by March 2023, is to account for 70%-75% of the business coming from the overseas market. With International Day of Yoga coming up soon, SARVA also aims to launch new and diverse collaborations internationally. This is in line with the recent address by the Hon’ble Prime Minister wherein he stressed on how yoga is gaining international recognition.

Speaking about this, Mr Sarvesh Shashi, Founder, SARVA, said, “5.2 billion people in the world do not exercise regularly. But we dared to imagine a world where health challenges such as obesity, insomnia, diabetes, PCOS and chronic pain can be prevented with the MBC (move, breathe, and connect) approach with yoga at the centre of it all. Our curated app-based platform is empowering users to access workouts and meditation sessions daily. Our excellent retention and engagement rates define that there is a specific need for the strong product that has coach led accountability + 1500 hours of curated content and a tried & tested curriculum-based progress with yoga, breathing, meditation and nutrition.”

SARVA is backed by investors such as Mantra Capital, Zumba® Fitness LLC, David Giampaolo (CEO, Pi Capital), Mark Mastrov (Founder, 24Hour Fitness Worldwide; also known as the ‘Steve Jobs of Fitness), Bill Roedy (former chairman and CEO, MTV Networks International), Fireside Ventures, and the Cutting-Edge Group (CEG). Celebrities and influencers including Jennifer Lopez, Alex Rodriguez, Malaika Arora, Aishwaryaa R Dhanush, Shikhar Dhawan, Shahid Kapoor and Mira Kapoor have also invested in the venture.

Adding further, Malaika Arora, said, “We are currently focusing on four core areas of marketing, onboarding phenomenal coaches, sales, and product development. SARVA is exploring partnerships and marketplace collaborations with multiple healthcare brands across the world. The idea is to seek similar service collaborations that can be seamless and offer value additions to the consumers in the target audience”

SARVA is aiming to change this global narrative of healthcare worries and risks through its unmatched and extensive multi-dimensional offerings. The brand is driving a cultural change in making yoga-based wellness a part of modern lifestyles to combat various health issues by its philosophy of connecting 7 billion breaths. Originating from the birthplace of Yoga, SARVA has expanded into being the world’s only digitally-driven, one-stop Yoga-powered wellness ecosystem and a consumer health platform offering yoga, meditation, breathing and nutrition support looking to solve 6 major global health concerns of obesity, lifestyle disorders, general fitness, pain management.

Health

DLF Foundation organises 2-day long blood donation camp in Mohali

Jun 20, 2022 by Agency 0 Comments #blood donation camp, #DLF Foundation, #Mohali

DLF Foundation, the philanthropic arm of India’s leading real estate developer DLF Ltd in collaboration with Max Healthcare organised blood donation camps at New Chandigarh and Panchkula on the occasion of World Blood Donor Day. The camps were organised at The City Club- DLF, New Chandigarh on 18th June 2022 and The Valley Club- DLF, Panchkula on 14th June. The initiative witnessed wide participation of 68 donors, residing in various parts of the city, and 68 units of blood were collected during these 2 day-long camps.

On this occasion Girish Sehgal, Senior Vice-President- Super-Luxury Operations, DLF said; “Blood donation is the most precious gift that a person can give – the gift of life. The blood banks in the country are currently facing an acute shortage, and your decision to donate blood can very well be the difference if the person survives or doesn’t. Seeing the active participation of the DLF employees and members was really heart-warming”

The theme of this year’s campaign is blood donation as an act of solidarity. It highlights the fundamental human values of altruism, respect, empathy and kindness which underline and sustain voluntary unpaid blood donation systems. We have embraced the slogan, “GBSL – Give blood. Share life”, to draw attention to the roles that voluntary donation systems play in encouraging people to care for one another and generate social ties and a united community.

Applauding the initiative, Gayatri Paul, CEO, DLF Foundation said, “Blood Donation costs nothing, but it can mean the world to someone in need. It has been observed that post Covid people are wary of donating blood, perceiving it as risky. We urge our community to come out, donate blood and save lives. Only those who have tested positive for COVID-19 and have shown symptoms of infection, must wait to donate blood until they have been symptom-free for at least 14 days.”

DLF Foundation was established in 2008 as the philanthropic arm of the DLF Group. DLF Foundation’s vision is to transform communities they work with through high-impact interventions in spheres of education, healthcare, and social sustainability with the resolve of enabling a better quality of life, backed by sustainable ecosystems for all stakeholders within the immediate and extended communities.

Business

Shahnaz Husain unveils much-awaited signature salon in Kasaragod

Jun 20, 2022 by Rekha Nair 0 Comments

Kerala, June 20, 2022: Known as the unrivalled queen of the herbal beauty and skincare industry all over the world, Shahnaz Husain comes with the brand’s new signature salon in Kasarogod, Kerala. The grand opening of this exquisite salon at the Fathima Arcade flagged off in the august presence of the Guest of Honour, Mr. N.S. Namboothiri (Chairman & MD, Associated Rubber Chemicals), was also accompanied by many prominent personalities and media professionals.

The event was inaugurated by N.A. Aboobacker (Chairman of Kasaragod City Tower Resorts Pvt. Ltd.,Chairman of N.A.Charitable Trust; Chairman of Zainab College of teacher education and Director of N.A.Infrastructure Development Company) and lightning of the lamp was done by Mrs. K.S. Valsala (Mother of Owner and Entrepreneur Mr. Sandeep).Mr. P. Sasikumar (Kerala Head, Shahnaz Husain), Dr. A.M. Unnikrishnan (Senior Professor and Senate Member, University of Kerala), and Mr. N.A. Abdul Rahiman (Chairman, Fathima Arcade) were also present there with their warm wishes.

Shahnaz Husain Signature Salon at Fathima Arcade, Kasaragod is a state-of-the-art salon, equipped with advanced gadgets and well-trained professionals aimed at rendering a slew of skin-cum-beauty solutions using the proven Ayurvedic regimen.

On this occasion, Mr. P. Sasikumar read-out the key message from Shahnaz Husain. He cited,“The Western World is staggering under the side effects of synthetics. They have no option, but go back to nature and turn to the centuries old Science of Ayurveda and India. I have dedicated my life to promote India at International Platforms and Press Conferences all over the World. According to WASHINGTON POST, Shahnaz Husain is a name to reckon with. To her exclusively goes the credit of bringing the therapeutic values of herbs out of the mists of antiquity and combining them with scientific research and practice. Shahnaz Husain has done so much for India’s image abroad that she truly deserves the sobriquet of India’s Beauty Ambassador.”

News

A Cyclothon for GREEN BENGALURU in Yelahanka

Jun 20, 2022 by Rekha Nair 0 Comments

Bengaluru, Karnataka – 20th June 2022 – Life is calling Sports in powered by Brookfield Properties and venue partner The Galleria Mall, proudly presents an exciting cycling event, the Namma Nandi Race – Chapter 3 (third year) that happened on the 19th June 2022. Aimed at promoting Clean and Green Environment, the event gave enthusiastic cyclists and opportunity to ride through quiet North Bengaluru and to the base of Bengaluru’s famous tourist attraction, the beautiful Nandi Hills.

The event had two categories and cyclists can choose to be a part of either a 100K event with a 65K race towards Nandi Hills or a 25K ride near the The Galleria mall, Yelahanka. With the former event spanning over a period of 3-4 hours from the time of flag off, this cycling challenge was a true test of the participant’s fitness, passion and endurance.

The 100K event started at 6:30 a.m. and the 25K event will be flagged-off at 6:45 a.m. The 100K Race started from The Galleria Mall and the first 17.5 Kms and last 17.5 Kms was a neutral zone for all participants till the toll plaza near International Airport. The event was attended by pioneers in the Bangalore cycling community like Guinness record holder Bhagyashree Sawant (www.instagram.com/adventurebags) and Mt. Everest Summiteer Sunil Nataraj (www.instagram.com/sunil.mountaineer).

Known to have many health benefits, cycling as a sport has gained significant popularity during the pandemic among residents with many budding cyclists forming various cycling communities across the city. This event provided an opportunity for bikers scattered across Bengaluru to connect, meet, and compete with other participants who share the same passion. Event was organized by Life is calling Sports Management Pvt Ltd

300 cyclists participated in the Namma Nandi Race and some major names include:-

Dr. Arvind Bhateja, Neurosurgeon & ambassador for Bangalore Cycling Community

Go Green Rob, Founder of Go Green Cycling Club

Sumana Iyengar, CEO, Go Avega Software Technologies

Bikey Venky, Senior Racer & Coach, Endurance Cycling

Sridhar Venkatraman, Coach, Triathletes, Qualified & Ran at Boston Marathon at the age of 65

Pankaj Vernekar, Head of Vernakar Associates, one of the prominent architect firms of Bangalore

Here’s a list of winners who made it to the podium

Women- 100kms Category (66 kms racing)

Winner- Ms. Priya Krishnan, 2 hrs. 12 mins 46 secs (interior designer)

First Runner-up- Timtim Sharma, 2 hrs. 12 mins 47 secs (cycling coach)

Second Runner-up- Swati Gaur, 2 hrs. 12 mins 52 secs (software professional)

Men- 100kms Category (66 kms racing)

Winner- Ms. Imaat Sait, 1 hr. 35 mins 21 secs (college student)

First Runner-up- Zeeshan M, 1 hr. 39 mins 35 secs (college student)

Second Runner-up- Rudra, 1 hr. 40 mins 20 secs (college student)

Business

Paytm Insider celebrates World Music Week 2022 with a series of music experiences and live performances across the country

Jun 20, 2022 by Rekha Nair 0 Comments

India, 20th June 2022: The past few months have been absolutely epic for the Indian live music scene. We’ve seen some of our homegrown favourites like Prateek Kuhad and Raghu Dixit return to the stage with sensational tours across India, NH7 weekender brought back that happy feeling, artists like Lucky Ali continue to treat fans with that sweet bit of nostalgia and there’s no stopping how big this party is going to get.

Paytm Insider wants the 2022 celebration of World Music Day to be the start of something new, a celebratory showcase that brings together the tremendously diverse live music scene in the country. Together with its partners, artists and venues across the country, the live entertainment platform is kicking off an annual initiative that collectively curates live music experiences across various genres & geographies, allowing its consumers a single discovery gateway to the live music landscape in India.

Varun Khare – Business Head, Live Entertainment (IPs & Partnerships) – Paytm Insider said, “Though the way fans consume music has changed tremendously through the years, the one constant that remains is that indescribable feeling that it brings its live audience. A feeling that we missed over the past two years…a feeling that we want to celebrate ….we owe it to our fans for constantly being the driving force behind every gig we produce and so we want to make this World Music Day even more memorable with a week of live music shows for every kind of music fan.”

Up until now, we’ve seen antiSOCIAL Mumbai host the MC Tod Fod memorial gig featuring acts like Abhanga Repost, Boombay Djembe Folas and more. Up next they have the second edition of It’s aLive with artists like Tough on Tobacco and The Lightyears Explode returning to stage after years! Moreover, an amazing series of showcases by Kavya, Ma Faiza, DJ Paroma, Tritha, Neomi Black are lined up across the city.

Vivek Dudani’s – antiSOCIAL says “Year on year , day on day , time on time, music plays a very important role in many of our lives, We at antiSOCIAL have always believed in impacting the country with music & showcasing the various genres of music out there! This World Music Day we go all out and showcase talents ranging from Darshan Doshi’s new electronic live project to Bombay’s nostalgic iconic rock band Tough on Tobacco to One of the finest techno producers in the world AME (Germany) & many more.”

Moving to Kolkata for an all-star line-up that we haven’t seen together in a while. Watch Ustad Amjad Ali Khan, Papon, Shubha Mudgal, Usha Uthup, Hariharan, and more in performances at the 12th edition of Sourendro-Soumyajit’s World Music Day Concert!

Sourendro-Soumyojit – Artist says “We are excited to be live on stage with such iconic artists joining us in Kolkata after 2 years of the pandemic. We want to spread the message of friendship, peace and togetherness through music this World Music Day to celebrate Kolkata – known for its cultural heritage”

From Bollywood to indie and jazz to hip-hop, Paytm Insider is celebrating varied genres of music by bringing forth a host of musical concerts and events across Mumbai, Delhi, Bengaluru, Kolkata, Hyderabad, Pune, Goa and many more cities. Audiences can expect high-octane live performances by fan favourites like Sonu Nigam and Sid Sriram, while hip-hop star DIVINE will perform some of his signature ‘gully rap.’ Just having celebrated his 80th birthday with a concert this June, music maestro Ilaiyaraaja, considered one of the world’s best composers, is also set to leave his audience spellbound with his combination of western musical sensibilities with traditional Indian instruments. Meanwhile, the Indiegaga Pep festival will offer an impressive line-up of some of Kerala’s most iconic bands like Thaikkudam Bridge, Job Kurian Live, and Street Academic, amongst others.

If you’re someone who likes to stick with the classics, there are several tribute nights to legendary bands and musicians featuring the likes of Pink Floyd, Iron Maiden, and Michael Jackson. Not to forget everyone’s favourite karaoke nights.

Furthermore, the icing on the cake is a 50% OFF* for World Music Week – where you attend a gig and get a discount on the next one. *T&C apply.

Business

Big Boost to India’s Fitness Industry, Asia’s biggest fitness festival powered by Steadfast Nutrition successfully concludes in New Delhi

Jun 20, 2022 by Rekha Nair 0 Comments

New Delhi: Asia’s biggest event in the fitness, health, and bodybuilding world- the International Health, Sports, and Fitness Festival (IHFF) 2022, powered by India’s leading sports and wellness nutrition brand Steadfast Nutrition, successfully concluded in the national capital late at night on Sunday.

The three-day jamboree witnessed the participation of 600 athletes from India and across the world, over 150 fitness brands, industry experts, businesses, and a lakh of spectators including health enthusiasts. The highlights of the colossal event were the country’s biggest bodybuilding championship- the Sheru Classic, and the All India Mixed Martial Arts Federation (AIMMAF) national tournament. The event concluded late night on Sunday (June 19). The Sheru Classic Pro Qualifiers is held each year to enable bodybuilders from India and across the world to earn pro cards from the International Federation of Bodybuilding (IFBB). Being an IFBB Pro is the dream of most bodybuilding athletes, and is considered a gateway to Mr Olympia- the world’s ultimate bodybuilding championship. Winners were awarded 10 pro cards. India ruled the championship. Seven of the winning athletes were from India, 2 from Russia and 1 from Thailand.

Talking about the success of the international event and explaining why Steadfast threw its weight behind it, Aman Puri, founder, Steadfast Nutrition, says, “We are happy that the IHFF 2022 has been such a smashing success. Through our association, we were able to bring key players of the country’s rapidly-growing health and wellness industry under one roof, which has helped enhance the visibility of Indian brands at a global level, instilling confidence among global consumers in our country’s capabilities in this arena. India is a powerhouse of sporting talent. By sponsoring these tournaments, we want to draw a clear road map for the success of Indian athletes at the international level and make winning a habit for them. By presenting contests like these, we want to make these lucrative career options for the youth so that we can fulfil our long-term aim of making India the Sports Capital of the World by 2050. Bodybuilding and MMA haven’t gone mainstream like cricket, football, or tennis. 10 pro cards were given out at the Sheru Classic, considered a gateway to the world’s ultimate bodybuilding championship- Mr Olympia.”

In attendance at the mega-event were Bollywood celebrities and several famous athletes including legendary American bodybuilder Rich Gaspari, renowned bodybuilding champion Dexter ‘The Blade’ Jackson, renowned TV actors and Steadfast Nutrition athletes Siddhaanth Surryavanshi, Shweta Gulati and Shikha Chhabra, India’s pioneer bodybuilding athlete Rita Jairath, fitness model Sergei Constance, world champion Sangram Chougule and Indian athlete and former Mr Universe Suneet Jadhav. The high points of Day 3 included a performance by well-known singer Daler Mehndi and international fitness model Ulisses Jr. International champions conducted sessions wherein they interacted with aspiring athletes and bodybuilders.

Athletes faced-off in five categories at the Sheru Classic including Men’s Bodybuilding, Men’s Classic Physique, and Men’s Physique, Women’s Figure, Bikini, Women’s Physique, Women’s Fitness and Wellness. The winners included Sandip Rajbanshi (India- Men’s Bodybuilding), Nandita Rawat (India- Women’s Physique), Panjapa Chumyam (Thailand- Women’s Figure), Navneet Kaur (India- Women’s Fitness), Chand Mondal (India, Men’s Classic Physique), Elena Tseluiko (Russia, Women’s Wellness), Sandra Lakimova (Russia, Women’s Bikini), Piyush Raj (India, Men’s Classic Physique), Rajkumar Paswan (India, Men’s Physique), and Dilip Kumar (India, Men’s Physique).

The atmosphere was charged both on and off the stage and the excitement among the crowd was palpable. Off the stage, fitness brands, nutraceutical companies set up their booths, educating people about their nutritional requirements.

Asked about challenges faced by women athletes in the country and how she successfully countered these to fulfil her aim, Navneet Kaur, who won a pro card in the fitness category, said, “There is a need for brands to support and sponsor women athletes in terms of taking care of our nutritional requirements and also in terms of financial aid. It’s a men’s world out there in Indian sports. However, anything is possible with hard work and a positive mindset. Despite my problems of arthritis, thyroid, breathlessness and a back injury, I challenged and pushed myself to work harder and reached where I am.”

The hotly anticipated MMA Championship was also a nail-biter and witnessed the participation of 200 athletes across India and the world.

Health

Children from the We Can We Will Foundation demonstrate Yoga asanas at Growel’s 101 Mall to commemorate International Yoga Day 2022

Jun 20, 2022 by Agency 0 Comments #Growel’s 101 Mall, #We Can We Will Foundation, #Yoga asanas

There is no doubt that practising Yoga has to become an essential part of our everyday lives to keep our bodies fit and minds stress-free. Celebrating the International Yoga Day, about 30 children from the We Can We Will Foundation demonstrated essential yoga postures to visitors at the Growel’s 101 Mall, suburban Mumbai’s favourite family destination located on the Western Express Highway in Kandivali.

Signalling the message of embracing Yoga in our everyday lifestyles, the children demonstrated more than 15 asanas of Yoga like Tadasana, Vakrasama, Hastpadasana, Parvatasana, Paschimotasana, Setu Bandhasanaand Bhujangasana, to name a few. Many customers of Growel’101 Mall attended the demonstration and performed the asanas along with the children.

After the demonstration, the kids had some fun time at the mall and were treated at the food court. Growel’s 101 Mall also gifted umbrellas to the children and made small donations to the foundation trust.

The We Can We Will Foundation was founded by Pankaj Thakkar with the dream to build a group of individuals, who would help to create better opportunities and possibilities for children who need financial aid to give a boost to their lives. The foundation’s operations are supported by skilled volunteers and a network of associates who have accomplished various projects impacting over 300 children every week.

Growel’s 101 Mall is committed to playing an active role in the betterment of the society and surroundings of their operational area. Over the years, Growel’s 101 Mall has taken many social initiatives like donating anti-pollution masks to Mumbai Traffic Police, engaging customers to support Solar Lamp donation to the tribal residents of the SGNP, and also beautification of the flyover wall overlooking the mall entrance gates, among others.

News

This International Yoga Day, Ishan Shivanand, a Himalayan monk brings to India the secrets of ancient yoga combined with the latest cognitive therapies to give us Yoga of Immortals

Jun 20, 2022 by Rekha Nair 0 Comments

Gurugram, June 20, 2022: This International Yoga Day, Ishan Shivanand, a Himalayan monk turned corporate trainer, brings to India the secrets of the ancient yoga combined with the latest cognitive therapies to give us Yoga of Immortals. The theme ‘Yoga for Humanity’ which will be organized in India and across the globe with a focus on how yoga is serving humanity is in line with Ishan Shivanand’s innovative and powerful ‘Yoga of Immortals’. His Wellness Programs help people access the urgent need for mental wellness, behavioral and mental healthcare that can help us to not just to let go of the stress, but also amplify success and happiness through mastery of the mind.

The mental state of Indians and need of a different approach to Mental Health & Wellness: While the rest of the world invests 5-18% of their GDP into mental health, India invests only 0.8%. Mental Health plummeted to all-time lows. in 2020, there were 76.2M cases of anxiety disorders and 53.2M more cases of major depressive disorders. With 153K+ suicides, the rate of suicides increased by YoY in 2020. Of this there was a 35% impact on the daily wage earners, housewives and unemployed.

At 29%, India has the second highest number of employees dealing with corporate burnout. Nearly one third of employees in India have experienced symptoms of burnout. The WHO has estimated India’s economic loss due to mental health to be ~ $1.03 trillion (75.84 L Cr) between 2012 to 2030, part of which was worsened by the pandemic.

What is Yoga of Immortals? Yoga of Immortals is an ancient, research backed set of powerful protocols developed by a Himalayan monk Ishan Shivanand, backed by neuroscientists, and practiced by the world’s leading CEOs, executives, athletes, and performers today. Yoga of Immortals aims to help you get access to affordable behavioural and mental healthcare that can help you not just let go of the stress, anxiety, depression, trauma, or insomnia but also help you amplify the success, happiness, and abundance in your life through mastery of the mind.

As nearly a third of the country’s population suffers from burnout symptoms, a figure that has been exacerbated by the pandemic, Ishan’s YOI programs have not only helped address rising cases of professional burnout, but they have also helped healthcare organizations support the mental well-being of the many frontline healthcare workers.

Ishan Shivanand has also conducted study with approximately 10,000 people from varied backgrounds during a time when much of the globe was seeking mental treatment. The study, conducted in collaboration with medical institutions in the United States – the University of Cincinnati and John Hopkins University School of Medicine, had promising finds. It discovered that nonpharmaceutical therapies and yogic routines delivered via digital platforms resulted in an 82% reduction and normalisation of sleep patterns, a 77% increase in quality of life, a 72% reduction in depression symptoms, and a 75% decrease in generalised anxiety.

Ishan Shivanand achieves exceptional results by combining old and modern approaches to teach professionals at the body, mind, and heart levels. While Ishan’s focus is on grooming and developing the individual mentally, physically, and emotionally, organisations are also educated on how to create a work environment that fosters creativity and innovation, of its employees, by assisting them in accessing their subconscious mind and tapping into their hidden potential.

This International Yoga Day let us pledge to serve the humanity with our ancient Yogic techniques.

Business

Mr. Yashovardhan Birla, Chairman – Birla Group

Jun 20, 2022 by Agency 0 Comments #Birla Group, #Mr. Yashovardhan Birla

Tell us about your entrepreneurial journey?
As a kid, I always used to visit my father’s office. When I was a teenager, after college, I used to learn the basics of business because this really helps you to be aware of every little aspect of it. After the sudden and tragic death of my family in 1990, I had to take over the family business at the young age of 22. Under the guidance of advisors and family members, I began my entrepreneurial journey. Even notable businessmen like Mr Aditya Birla, Mr Rahul Bajaj and many more guided me through the path of my entrepreneurial journey. All of this had a profound impression on me and instilled in me excellent values, as well as a realisation that visionaries like them have a 360-degree personality that we admire and treasure now and in the future.

What are the challenges you faced and how did you overcome them?
When I returned from the United States in 1990, having completing myMBA Degree at University of North Carolina, my relatives supported me in running our business. They had a significant impact on my life and what really helped me get through it was working on my body and mind. The level of attention, effort, dedication, and consistency that I put into fitness has helped me in other aspects of my life, such as the workplace, relationships, and interactions with others. It improves your self-esteem, makes you healthier, and aids in the proper working of your brain. If your physical health is good, having a healthy body and great physique brings you a lot of confidence when you enter a room.

What made you lean towards the health and wellness industry?
As the industry is a separate topic, I have always been passionate about health and wellness because I think a comprehensive complete lifestyle can only be enjoyed as long as you have health and wellness as one of your focuses in life. You would not be able to perform well and think with clarity unless you live healthily. I postulate that health and wellness are an integral part of life that everybody should focus on.
If an industry is financially viable and driven by passion, then it should be pursued. The whole health and wellness market is getting increasingly congested with brands — from small, family-owned businesses to international corporate behemoths putting their toes in — the demand for highly competent executives has never been higher. During the Covid era, this field was unquestionably redefined. People who want to stay in shape at home have found a market. When the entire globe is realising that health and holistic livings are a component and requirement of day-to-day existence, including things like Pranayam and meditation, as well as weight training, cardio, aerobics, and other such exercises. Even all the doctors in the world are advising people to help fight problems like blood pressure, heart problems, mental issues, or diabetes, they should exercise daily. All of these reasons make the health and wellness industry relevant and connect with my passion.

One mantra that you follow in life?
The one mantra that I have always followed in life is that ‘Consistency is key’. When it comes to achieving goals, whether in or out of the gym, consistency is undoubtedly the most critical factor. Programs become disorganised without consistency, the body has a harder time responding, and building habits become difficult. A commitment to a regular training routine will improve your fitness, health, and emotional well-being.
Our thinking can be our worst adversary. It believes it is helping us, yet negative thoughts can become habitual (and more repetitive than we realize). They can wreck havoc on our motivation and ambitions if we’re not careful.
Whenever I feel unmotivated to work out, I push myself, and within 10 minutes of entering the gym, I see a sudden shift in my mood. Our thinking can be our worst adversary. It believes it is helping us; yet negative thoughts can become habitual. They can wreak havoc on our motivation and ambitions if we are not careful.

We have heard that you have come up with a book based on wellness and lifestyle – tell us more about it?
“Building The Perfect Body” is written by me, but it is not just a fitness book. Instead, it is an exploration of my whole fitness journey. It focuses on one basic but crucial concept: fitness isn’t only a physical game; it’s also a mental one. I have shared the knowledge that I have acquired over the two decades of my fitness journey. This book is my earnest endeavour to share my experiences with individuals who want to find life-affirming solutions and achieve their objectives. This book includes instructions for exercises that target each major muscle group as well as other essentials. You can use this book as a blueprint to help you plan a physical and spiritual journey that is perfect for you.

What is your idea behind this book, and what is the key message that you want to give?
With so many trends emerging every other day and potentially dangerous “fads” beginners can face an information overload. My philosophy is based on a set of fundamental rules, ideas, and notions concerning the human body, physiology, and how it responds to exercise, nutrition, and rest. The only challenging aspect of exercising is implementation. The most difficult task for any fitness enthusiast is to keep motivated while dealing with low results, performance plateaus, sluggish responses, injuries, and other challenges, that come with age and various body types. I hope that this book will provide all the answers to people’s questions, along with the science, training, and nutrition for every level of fitness that needs to be attained.