Archive: December 1, 2021

MPL Sports partners with Unicommerce to enable seamless order management and faster delivery

India– Athleisure brand MPL Sports today announced its partnership with Unicommerce, India’s largest e-commerce-focused supply-chain SaaS technology platform, to streamline its merchandise business operations. Through this partnership, MPL Sports will leverage Unicommerce’s inventory and order management platform to provide a seamless shopping experience to billion-plus cricket fans across the country.

MPL Sports offers a comprehensive collection of official cricket merchandise, including player edition and stadium jerseys, training gear modeled after on-pitch styles, and graphic tees, at affordable prices. This is available through its website, mplsports.in as well leading ecommerce platforms such as Amazon, Myntra, and Flipkart. The Unicommerce solution will enable MPL Sports to manage, automate and expedite its order fulfillment process, as well as facilitate easy returns. It will also enhance the company’s supply chain and give clear visibility of stock across multiple locations on a single platform.

Addressing the vision behind this vital association, Kapil Makhija, CEO Unicommerce, said: “We are delighted to partner with MPL Sports for their e-commerce business. They are making cricket merchandise accessible to billions of cricket fans in India, and we are delighted to empower them with technology to ensure error-free and seamless delivery to consumers across the country. We are confident that our technology platform will allow MPL Sports to automate various parts of supply-chain operations leading to better visibility of product movement, optimum inventory utilization, faster order delivery, and improved operational efficiency.”

The Unicommerce solution comes with 150+ hassle-free integrations which include global marketplaces, carts, logistics providers, ERP, and POS systems.

Commenting on the partnership, Shobhit Gupta, Head – MPL Sports, said “We are delighted to partner with Unicommerce to leverage their unique tech capabilities to elevate our ecommerce operations. In addition to offering quality merchandise at affordable prices catering to every single cricket fan in the country, it is our highest priority to provide them with a seamless and hassle-free shopping experience. Unicommerce’s platform will allow us to better serve our consumers wherever they may be in a timely manner.”

At 1 million+ daily transactions, Unicommerce clocks over USD 5 billion GMV annually. Moreover, the e-commerce automation platform currently processes over 20% of India’s total volume of shipments. Considering its rapid growth in the last few years, the company plans to increase its workforce by over 60% to fuel its future agendas.

XLRI ExPGDM to Host their Flagship CEO Conclave “Avensis”

XLRI ExPGDM batch of 2021-22 will be hosting Avensis, XLRI’s flagship International CEO Conclave, on 10th December 2021. The theme for the conclave is Enabling Change, Facilitating Growth.

Participants can register here-
https://forms.gle/kY7xdpBPhL1281pR9

The CEO Conclave will have an inaugural address by Dr. H K Pradhan, Professor, Finance & Economics, XLRI Jamshedpur, followed by a welcome address by Dr. Jitendra Singh, Ex-Faculty, XLRI Jamshedpur & Chief (HRD + OL&D) at Tata Steel.

After Dr. Jitendra’s welcome address, the chief guest Mr. R.Gopalakrishnan, CEO – The Mindworks and Former Executive Director TATA Sons, will share his insights on Managing in Turbulent Times, followed by the Keynote Address by Guest of Honour, Mr. Jaspreet Bindra, Founder, Tech Whisperer Ltd., UK on the topic The Digital Workplace: Think, Share, Do.

The day will further witness an Expert Opinion with Leaders on Foreign Investors Perspective on Indian Startup investment with a panel comprising of Mr. Pankaj Gupta, Founder & Co-CEO, Gulf Islamic Investments & Mr. Gaurav Biswas, Founder & CEO, Trukker, and moderated by Dr. Trilochan Tripathy, Professor, Finance, Associate Dean (MLS, Case Research Center), XLRI Jamshedpur. Next will be the Keynote Session by Mr. Rajaram Sankaran, CEO, Pharma Giant, African Landscape on African Cluster: A continent of Opportunity for Pharmaceutical Market.
The post-lunch session will be a series of keynote sessions by Mr. Thomas Kuruvilla, Managing Partner, Member of the Global Board, Arthur D’Little on Transformation Journeys: The Reasons- Why and The Art of How, by Mr. Joseph Anwyll, CEO, Radical Sportscar on How Radical Sportscars Turn Amateurs into Racing Drivers Without Breaking the Bank, by Mr. Arjun Mohan, CEO, Upgrad on EdTech that Empowers People- Optimizing the Online Learning Experience, by Mr. Premal Desai, Dy CEO, Evolutionizer on Revolution of Strategy Development, by Ms. Shinjini Das, CEO and Founder, Das Media Group on Content with Meaning – Convert Followers to Dollars, by Mr. Naman Shrivastava, CEO, Global Governance Initiative on Your Skills Instantaneously have a Global Market: GenZs, by Mr. Guru Sankararaman, Co-Founder, CFO and SVP of Operations, Tekion on Journey of Tekion – Unicorn Status – Former Tesla Executive’s Automotive SaaS Retail Platform. The event will be concluded with a Batch Profile

Presentation and Vote of Thanks by the Placement Committee, ExPGDM, XLRI Jamshedpur.

The one-day ExPGDM flagship International CEO conclave is a virtual event and looks forward to hosting an eclectic mix of professionals and students globally.

GranBio Technologies in Partnership with Birla Carbon Awarded $730,000 in Grants for Scale-Up of Nanocellulose Dispersion Composite (NDCTM) Masterbatch

Atlanta, USAAVAPCO, a subsidiary of GranBio Technologies, announces that it has been awarded $500,000 in funding from P3Nano, a public private partnership between the U.S. Endowment for Forestry & Communities and the USDA Forest Service (USFS), along with an additional $230,000 from the USFS under a separate program to advance scale-up and commercial introduction of the Nanocellulose Dispersion Composite (NDC™) rubber masterbatch for the tire and rubber goods markets.

The breakthrough NDC masterbatch is the result of a four-year Joint Development Program between Birla Carbon and GranBio, designed to address growing sustainability demands from the tire industry in terms of improving both tire rolling resistance and vehicle fuel economy through enabling the incorporation of sustainable, bio-derived nanocellulose into commercial rubber compounds.

P3Nano’s funding program targets projects designed to advance the commercialization of cellulosic nanomaterials. Under the competitive Award, the companies will demonstrate continuous scale-up of production of the NDC at GranBio’s Biorefinery in Thomaston, Georgia for anticipated full-scale factory and on-road tire trials by global partners within the tire and mechanical rubber goods industries.

Under the additional competitive award from the USFS’s Wood Innovations program, designed to expand and accelerate market growth for wood products, the companies will prepare an engineering package, market analysis, and financial modeling for the first NDC commercial plant.

“The NDC project demonstrates how Birla Carbon continues to drive innovation in sustainability supporting our ambitions and those of our customers,” said John Loudermilk, Chief Executive Officer, Birla Carbon. “The partnership with GranBio allows us to ‘Share the Strength’ in support of our aspiration to achieve net zero carbon emissions, including the development of novel materials from biomass.”

According to Bernardo Gradin, Chief Executive Officer of GranBio Technologies, “The NDC is a key example of GranBio’s mission to “Enable Net ZeroTM” solutions through the development and deployment of sustainable biomass-based technologies across the biofuels, biochemicals, and advanced biomaterials sectors. The partnership with Birla Carbon materializes a common strategy to enable net-zero emission in tires and the automotive value chain.”

For more information about the NDC masterbatch, please contact the development teams at Birla Carbon (charles.herd@adityabirla.com) and GranBio Technologies (knelson@granbio.com).

Homes and Offices In Pandemic Times – How Much Has Changed?

By Anil Pharande, Chairman – Pharande Spaces

To say the least, the Covid-19 pandemic has brought a lot of change into the lives of all Indians. The lockdowns were intimidating and made us take a fresh look at our relationships with our homes – and offices.

Once it took hold, the fear of infection was a serious deterrent to leaving home for any reason. Companies had to offer the work-from-home option, which took Indians quite a bit of time to get used to.

Over the course of 8-10 months, many Indian companies were surprised to find that WFH works better than expected. The acute phase of the pandemic lasted well over 18 months, and this was long enough to bring about profound changes in habits and perceptions. A lot of Indians became used to and quite comfortable with working from home.

When the time has finally come to go back to office work, some resistance is natural. By now, Indians’ relationships with their homes and workplaces have changed a lot. Many employees would prefer to continue to WFH. As a sort of compromise, some companies are offering the ‘hybrid’ model of working – working partly from home and partly from the office.

This is a huge change to take place in less than two years. Until the pandemic, Indians saw their homes and offices as distinctly separate places, each having its own functions and benefits. Nobody could have predicted that Indians could adapt so well to working from home.

Have Homes Displaced Offices?

Apart from consultants and freelancers, most Indians preferred working from offices before the Covid-19 pandemic. There were good reasons for this.

Corporate offices are socially vibrant, clean, organized, and well-equipped with everything we need to work properly. The normal middle-class Indian home did not have the right kind of equipment, and there are usually a lot of household activities going on which make it difficult to concentrate.

Offices have played a major role in maintaining productivity and motivation. But in less than two years, people all over the world re-engineered their homes to double as offices. For those fortunate to have enough space for a home office, all it took was a laptop and Internet connection, and a change in furniture layout and routine.

It is certainly remarkable that Indian companies could become comfortable with employees working from home. But we ourselves changed tremendously in the last 18 months.

From online shopping to e-schooling and video consultations with doctors to work meetings on Zoom and Teams, Indians up-skilled to be able to manage work and personal life without daily commuting to another part of the city and back.

Homes became so important that housing prices did not reduce even during the worst parts of the pandemic. Demand began rising as more and more Indians became aware of the need to own and control their living in spaces. Homebuying sentiment was growing even before the first wave was over and has remained on a high since then.

Rental rates initially dropped when offices closed during the first wave and people left for their hometowns. But today, housing rentals have normalized once more, especially after many large companies announced that they expect their employees to be in the office for at least a part of the week. This once again makes housing an interesting asset class for investors.

Temporary Changes, Or Permanent Ones?

According to a report by Australia-based research agency PaperGiant in November last year, approximately 83% of Indian employees were not comfortable with returning to the office when there were no vaccines available. A recent survey by LinkedIn indicates that 72% of Indians now want to return to the office.

A report in August 2021 by market research and public opinion agency Ipsos and the World Economic Forum found that at this stage, Indians currently expect to work from home for an average of 3.4 days per week.

So much has changed and continues to change. While some changes are temporary, others are most probably permanently.

For example, smaller configuration homes will steadily lose their previous appeal. Indians will look for larger homes that can accommodate home offices and e-schooling. Developers are now offering new size configurations such as 1.5, 2.5, and 3.5 BHKs.

From now on, all housing options will need a brand new ‘must-have’ feature – the ability to ‘multitask’ and work as both a residential and office setting.

Anil-Pharande-Chairman-Pharande-Spaces
Anil Pharande, Chairman – Pharande Spaces

About the author:

Anil Pharande is CMD of Pharande Spaces, a leading real estate construction and development firm famous for its township properties in West Pune. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in West Pune. Anil Pharande is also President – CREDAI (Pune Metro) and a MahaRERA conciliation forum member

Honda 2Wheelers India inaugurates its 2nd Skill Enhancement Centre in Rajasthan

Kota: Committed to Skill India Mission, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) inaugurated its 2nd Skill Enhancement Centre in Rajasthan in collaboration with Government Industrial Training Institute (ITI), Kota. The new centre operational will empower local youth with job-oriented technical skill training in the city.
The inauguration was held in the august presence of Mr. Ashwani Kaul (Chairman, Institute Management Committee, Government ITI, Kota and Vice President, DCM Shriram Fertilisers & Chemicals), Mr. Ashok Kumar Sharma (Deputy Director, Training, Department of Technical Education Rajasthan, Regional Office Kota Zone), Mr. Rahul Sharan (Senior Manager – Skill Enhancement, CS Technology & Customer Relations, HMSI) along with other dignitaries from Honda Motorcycle and Scooter India Pvt. Ltd.

On this initiative, Mr Pradeep Pandey, Senior Vice President – Customer Service, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Fulfilling our commitment to up-skill local youth and enhance their employability, we are proactively supporting the Skill India Mission to empower Indian youth. The BS-VI emission norms have raised the demand of skilled technical manpower in the automobile sector. Due to COVID-19 restrictions, students could not get hands on practical training. HMSI’s second Skill Enhancement Centre in Rajasthan at Kota will provide improved facility to recoup for the practical training while ensuring all safety protocols. Further, we will continue to inaugurate more centres in other parts of the country.”

HMSI’s Skill Enhancement Centre at ITI Kota has a fully functional workshop with two-wheelers and service infrastructure to give practical training to students on technical aspects of two-wheelers maintenance and repair. On completion of the training program, HMSI will also support with recruitment opportunities to successful candidates at HMSI dealerships.

HMSI’s CSR commitment towards Skill India Mission

Fulfilling its corporate social responsibility, HMSI has taken several initiatives in the direction of Skill Development. In order to bridge the gap between requirement and availability of trained manpower in the automotive sector, HMSI is setting up Skill Enhancement Centres across India. Currently, HMSI operates 45 skill enhancement centres across 19 states in India. These include Rajasthan (Kota & Jodhpur) Uttar Pradesh (Kanpur, Meerut & Prayagraj), Madhya Pradesh (Khargone, Satna, Jabalpur, Bhopal & Ratlam), Odisha (Cuttack), Bihar (Patna), Telangana (Hyderabad & Sircilla), Karnataka (Mysuru & Mangalore), Kerala (Palakkad & Kozhikode), Uttarakhand (Dehradun), West Bengal (Kolkata & Asansol), Haryana (Panipat, Rohtak & Gurugram), Gujarat (Rajkot, Gandhinagar, Sarkhej, Ankleshwar & Vadodara), Delhi-NCR (Jaffarpur & Nandnagri), Tamil Nadu (Chennai, Madurai and Sivagangai), Chhattisgarh (Bhilai), Maharashtra (Amravati, Pune, Nasik, Dhule & Palgadh), Andhra Pradesh (Vizag & Tirupati), Assam (Guwahati) and Punjab (Bathinda and Patiala) benefiting over 3,000 students.

Shillong’s breathtaking Cherry Blossom & Literature Festivals leave crowds mesmerized

Chennai, December 1, 2021: Chief Minister of Meghalaya, Conrad K Sangma and Ambassador of Japan to India, H. E. Satoshi Suzuki, inaugurated the 5th edition of the Shillong Cherry Blossom Festival 2021 and the 1st edition of the Shillong Literature Festival at Wards Lake & Polo Ground in Meghalaya. The festival coincides with the actual blooming of cherry blossom flowers in the state, featured special performances from acclaimed artists with jam-packed crowds to see blossoms close to hitting peak bloom. The three-day festival, from 25-27 November 2021, witnessed a footfall of 50000 tourists and citizens.

Meghalaya is home not only to unique horticultural crops and fruits but also to plants of medicinal and ornamental value, like the Cherry Blossom. Primarily found across the east and west Khasi hills, cherry blossoms are also called Prunus Cerasoides and are considered a gift from the Himalayas. The buds start to show around late October and the full bloom begins in the early half of November, especially in the North-eastern city.

The cherry blossom trees in Shillong & Sikkim were planted mostly between 1955 to 1975, under the leadership of the state’s first Chief Secretary, Mr. Nari K Rustomji, who brought seeds from Japan and scattered them in the forested area around his residence. He later ordered the then-District Forest Officer, late Mr. Wahlang, to transplant the saplings to the banks of the Umkhrah near Polo Grounds, Ward’s Lake and Lady Hydari Park. Later, the Forest Department propagated it around the city.

Cherry Blossom & Literature Festivals 1

In his brief address, the Deputy Chief Minister, Shri P. Tynsong said, “the festival is a run-up to the State 50th Statehood celebration and dedicated to the people of Meghalaya. The state will witness many more events to mark the Statehood celebration.”

The first edition of the Shillong Literature Festival witnessed a massive footfall of 10 thousand in three days at Wards Lake with “The Hills are alive” performance of Aroha Choir at the inaugural ceremony. The reading Hub gave the option of reading, interacting with authors and donating books, while young visitors aged 18-30 participated in Painting, Illustration, Short story, Essay, Poetry & Photography competition. A panel discussion with authors and artists and hip-hop performances by Khasibloodz, the lit fest also saw a quirky fashion show of recycled material by CatxLizz. Also, four books were launched during the festival including “Marriage” by Devdutt Patnaik.

Dr. Vijay Kumar D, IAS, Commissioner and Secretary, Government of Meghalaya said “Shillong Literature Festival has become a popular entity in art & literature eco-system, making it more inclusive and innovative while promoting music, art and culture. It will provide a platform to writers, readers and authors from the state to connect with literati from other parts of the country.”

Shillong has produced literati like U SoSo Tham & inspired Rabindranath Tagore, Varrier Elwin and others. The literature festival provided a platform for sharing of ideas by contemporary artists by forging ahead of the rich oral traditions. The concluding ceremony had veteran actor Naseeruddin Shah unplugged through candid conversation.

North East has immense talent and the literature festival will provide young minds with a platform to create entrepreneurs out of the artists in a sustainable model where the talent and passion of youth can become his livelihood. From fashion shows, band performances, graffiti artwork to games and local food the festival left citizens, travel enthusiasts and nature lovers mesmerized.

About MEGHALAYA

Meghalaya meaning “abode of clouds” is one of the Seven Sister States of northeast India. The state of Meghalaya is mountainous, with stretches of valley and highland plateaus, and it is geologically rich. About 70% of the state is forested. The Meghalayan forests are considered to be among the richest botanical habitats of Asia. These forests receive abundant rainfall and support a vast variety of floral and faunal biodiversity. The main tribes in Meghalaya are the Khasis, the Garos, and the Jaintias. Each tribe has its own culture, traditions, dress, and language. The majority of the population and the major tribal groups in Meghalaya follow a matrilineal system where lineage and inheritance are traced through women.

Assisted Reproductive Techniques can bestow Parenthood upon HIV Couples

Author: Dr Durga G Rao, Co-founder & Medical Director, Oasis Fertility

The immense joy and satisfaction of parenthood should not be denied to anybody. But in some couples, ethical concerns pop up and kill the desire to have a biological child. In the case of couples who are seroconcordant (both the partners are HIV positive) or serodiscordant (one partner is HIV positive and the other is not), the yearning for a child gets laden with guilt, fear, uncertainty, and hopelessness. The parenthood dream gets overpowered by the fears of women getting infected during the process of conception or vertical transmission (transfer of HIV from mother to child) either during the time of delivery or during the breastfeeding period. So, should couples with HIV infection give up their dreams of having a biological child? Not necessary in today’s era of advanced medical management. Newer treatments and Assisted Reproductive Techniques can help these couples in becoming happy parents with healthy children.

Does HIV impact fertility?

Globally, about 37 million are infected with HIV and almost 80% of them are of reproductive age. HIV-positive women are prone to gynecological diseases like pelvic inflammatory disease and cervical dysplasia which can impact fertility or increase the risk of complications during pregnancy. Sperm motility, morphology is affected in the case of HIV-positive men. Also, hypogonadism, impotence, erectile dysfunction are observed more commonly in these men.

Can HIV couples conceive naturally?

Of course, Yes. Preconception Counseling plays a crucial role as it helps the couple get a clear picture of the risks involved and also the possible outcomes. If the male partner is HIV-positive while the female partner is unaffected, the male partner would be advised to take up antiretroviral therapy to reduce the viral load, and the female partner can go for PrEP (pre-exposure prophylaxis) to protect herself from the transmission. The couple is advised to have unprotected intercourse only around the time of ovulation. This method will help many couples who have normal ovarian reserve with no tubal pathology and normal semen parameters to conceive naturally. Not only that, children born to them have a very high chance of being HIV-negative. PrEP is another new treatment process that can be beneficial but we have to wait and watch. If only the woman is HIV- positive and her husband is HIV – negative with her viral load being undetectable, she can try for pregnancy through self-insemination during the time of ovulation. Elective cesarean delivery, neonatal prophylaxis, and avoidance of breastfeeding are shown to reduce the transmission from mother to child. If pregnancy is not achieved, then the couple can go in for assisted reproductive techniques.

Fertility Treatment Options for HIV couples:

Medical advancements have resulted in a significant increase in the life expectancy of HIV patients and hence their desire for a child has to be supported.

The assisted reproductive technique is the best and safest method that can avoid sexual transmission of the disease. If a male is HIV-positive, sperm washing technique is used that eliminates the risk of transmission to a great extent after which IUI (Intra-uterine Insemination) or IVF (In Vitro Fertilization)/ICSI (Intracytoplasmic Sperm Injection) is performed. Seroconversion was not observed in the female partner and neonatal transmission was absent when the viral loads in HIV-positive men were undetectable. HIV -1 RNA testing on the semen sample helps to detect very low viral loads also which can be undetectable in the blood sample. The significance of the presence of viral RNA in semen sample on the risk of transmission is not very clear.

Fertility treatments help in minimizing the risk of HIV transmission thereby helping the couples achieve parenthood. But several barriers prevent HIV couples from accessing the technologies for reproductive health. The major intention of advanced fertility treatment is to offer safer pregnancy and delivery options to HIV couples.

Fertility centres need to follow strict guidelines while handling the samples of HIV couples through the way of decontamination of labs, proper waste disposal, and taking all necessary precautions like processing and storing specimens from infected individuals in a dedicated area.

As the saying “Knowledge is Power”, HIV-infected individuals have the right to know the possible treatment options, risks involved, etc. that can help them in making informed decisions regarding their reproductive desires. Adoption is also one of the options that can bring the joy of parenthood in their lives!

Satiate your taste buds with palatable cuisine this Wintertime with Chickeera!

Chickeera is a fast-casual restaurant chain founded in 2020 by Prime Eateries Pvt. Ltd. Present at the vanguard of the Halal-cart revolution in India, the hub was made in the streets of New York over decades. True to its Halal-cart roots, the brand’s cuisine is a healthy fusion of Middle Eastern and American influences.

Happiness is synonymous with a warm flavourful hearty Winter meal- Chickeera offers patrons just that. Delivered fresh and hot to one’s doorstep, the brand’s menu is curated with delicacies befitting to the palate of each family member!

Chickeera

Choose from an unparalleled range of preparations: On offer are succulent chicken dishes drenched in Chickeera’s signature sauces such as Chickeera’s Bbq Chicken Pitawich: The piping hot pita pockets, oozing with juicy chicken pieces married to some smokey Bar-be-que sauce and garnished with crunchy fresh lettuce and tomatoes are sure to leave you with a smile; In case you’re not a meat-lover you can opt for their oh-so-yummy Shroom Og Burrito: a warm and fuzzy Mexican/Tex-Mex tortilla bread that serves as a tasty wrapper to generous portions of lovingly cooked Mushroom Patty will leave both your tongue and tummy feeling happy for the rest of the day. From a flavourful hummus to a New York-style juicy Middle Eastern dish- Lamb Ashet, fresh and crispy Falafels to a fresh out of the oven Honey and cinnamon drenched flaky Baklava and more, Chickeera is the definition of soul food.

Serving mouth-watering treats all day and night long in this cold weather, Chickeera’s 5 am delivery service is your saviour for those late-night hunger pangs. With its multiple delivery outlets all over Delhi, you can via Zomato, Swiggy, the website or the app. The food is so compelling one can have it anytime, any day!

Satiate your taste buds with palatable cuisine this Wintertime!

Household spends increased for 62% of the families – according to Axis My India – CSI

Mumbai: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of November reveals an increase in household spends and mobility for a majority of the population. Consumption of health-related items has increased or remained the same for majority of the families

The December net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was down to +8, from +9 last month and first time slight dip in the net score is observed since past 4 months, a reflection of the post-festive period sentiment.

The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.

This month, Axis My India’s Sentiment Index also delved deeper to understand consumer’s consumption in the digital ecosystem in terms of OTT platforms, language preferences. Consumer sentiment was also tracked to understand their expenses in terms of discretionary products and investment preferences. In addition, the survey tracked consumer’s opinion on India’s performance in the T20 Word Cup.

The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10552 people across 36 states. 64% belonged from Rural India while 36% belonged from urban counterparts.

Commenting on the November report, Pradeep Gupta, CMD, Axis My India, said, “With the year approaching to an end, we witness consumer’s gradual return to normalcy though a slight drop in Net Promoter Score also demonstrates that the impact of festive spending is slowly tapering. While media consumptions remain standard for majority, our CSI Survey has further revealed that consumers from the north as well as the south favour vernacular languages when engaging with the digital mediums. This insight opens up opportunities for various local as well as national and international players in terms of where & in which form to place their brand content and advertisements. Moreover it is interesting to note that inspite of a plethora of new age tech firms coming up with IPOs, Indian consumers still prefer to park their confidence in established companies and Government owned stocks and shares, providing a contrarian approach to the FOMO investing theory”

Key findings:

· Overall household spending has increased for 62% of families which reflects a 1% decrease from the last month. This increase is majorly reflected in the northern part of India

· The increase in spends on essentials like personal care & household items stands at 49% showcasing a surge in the north and south of India. The net score which was +27 last month remains the same for this month. Percentage of families whose consumption remain same as last month has increased by 2% from last month.

· Spends on non-essential & discretionary products like AC, Car, Refrigerator has increased for 15% of families. While the increase in non-essential spends has decreased by an overall 3% from last month. The net score therefore which was at +9 last month has reduced to +6. The increase in spends is however identified in north and eastern part of India

· Consumption on health-related items has increased for 42% of families which overall represents the lowest percentage in the last three months. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -25.

· Consumption of media remains the same for a majority of 52% families which reflects the highest percentage since the last four months and is majorly from the south of India. Consumption has increased for 22% of the family, majorly from east and north, majorly amongst 18YO-25YO and 26YO-35YO. Overall, the Net score of this month is at -4 as compared to -2 for the previous month.

· 81% families said that they are going out the same for short vacations, mall and restaurants as compared to last month. This represents a steady increase in movement from 78% in August to 3% increase in November. Increase in movement is majorly seen in the south of India and the least in the North. Increase in mobility is further seen concentrated among the 18YO-25YO. The overall mobility score is at -5.

      · Axis My India further gauged consumer’s sentiment on their digital behaviour. A combined 27% said that they prefer engaging with websites and mobile applications in Hindi and other regional languages while 24% preferred English. Moreover it was identified that 31% of the population that resides in the southern part of India prefers using apps and websites in the English language, whereas 27% in the northern belt prefers engaging with Hindi based apps and networks. In addition, regional language based apps and sites reflected the choice of southern India at 34%. In addition it was discovered that majority of the youngsters (60%) amongst 18-25 prefer digital interactions in English, whereas those above 51 prefer Hindi and other regional languages.

· When asked if they spend time watching content on OTT or video streaming platforms, only 27% said yes whereas 73% reflected their view otherwise demonstrating the scope of penetration. Majority of the viewers are of the age of 18-35. Of the people who prefer OTT content, a majority directed their choice towards Hotstar followed by Amazon Prime and Netflix.

· In terms of investment choices in stock and shares, 17% and 12% showcased their preference towards Private Companies and Government owned respectively. Only 1% said they preferred to invest in IPOs, contrary to the euphoria around new generation IPO’s

· Capturing consumer indulgence, Axis My India survey showcased that only 7% bought discretionary product this month like AC, TV, Fridge etc. Out of which 34% further claimed to have bought a 2-Wheeler, whereas a mighty 21%, 18% and 9% have spent on Television, Fridge and Car respectively.

· Gauging views around Team India’s average performance in T20 World Cup 2021, the survey further discovered that out of those who have watched ICC T20 WC, 48% believe that it is due to the team selection while 23% believe it was a result of player fatigue.

Chaturvedi bestowed honour, bags Indian Achievers’ award

In what can be viewed as an adorning accomplishment to his bouquet of achievements, Lav Chaturvedi, Executive Director and Chief Executive Officer of Reliance Securities, has been selected as the winner for the much-acclaimed ‘Indian Achievers Awards 2021 in the Banking, Financial Services and Insurance sector (BFSI).

Lav Chaturvedi has a host of stellar deeds in his distinguished career. Being an integral part of Reliance Securities, he is responsible for leading Broking & Distribution, Advisory Services, Alternate Investments and Corporate lending portfolios for the company. He also overlooks the team managing Proprietary Trading, Structured Products including Research to retail and institutional clients.

Lav Chaturvedi

An exceptional leader, Lav Chaturvedi is the Chairman of the renowned capital markets committee, Associated Chambers of Commerce and Industry of India (ASSOCHAM).

Chaturvedi was the creative force, which laid down the constituents for Asset Management franchisees across India covering Portfolio Management Services (PMS) and Alternate Investment Funds (AIF), a couple of proprietary services, which have done much headway in India.

In his note of thanks to the organisers for this prestigious award, Chaturvedi affirmed “It feels good to be bestowed with this honour. The award reaffirms our commitment to our employees, customers and our stakeholders to strive with might and main.”

Reliance Securities with Chaturvedi at the helm has gone from strength to strength. Presently, Reliance Securities has drawn over a million customers to its fold and has 1,000 plus people working with them. They have a strong affiliate network with more than 1,000 offices across the country. In today’s times, more and more people are steadily becoming aware of the importance of financial planning in their life. In this regard, the firm comes into play, helping the clients make informed investment decisions.

Simplifying the entire experience for the customers, Reliance Securities has forged a massive investment of trust with the clients, which is sustainable and geared towards the future. To achieve this, the company has transformed the whole business model from transaction-based to an engagement-based model.