Archive: September 30, 2020

Business World

SBI Card bolsters premium portfolio; inks partnership with American Express

Sep 30, 2020 by Gouri Achary 0 Comments #American Express, #American Express Global Network Services, #Mr. Ashwini Kumar Tewari, #Mr. Pierric Beckert, #SBI Card, #SBI Card ELITE, #SBI Card PRIME

SBI Card, India’s largest pure-play credit card issuer, and American Express, the globally integrated payments company, have entered a strategic partnership to offer a powerful mix of global benefits and exclusive privileges for discerning consumers in India. With this partnership, SBI Card`s top-end premium products – SBI Card ELITE and SBI Card PRIME will be available on American Express’ global network. Designed for the premium segment of credit card users in India, SBI Card ELITE and SBI Card PRIME on the American Express platform combines unmatched benefits from both partners to offer consumers an enhanced premium experience.

In addition to the exclusive value proposition of SBI Card ELITE and SBI Card PRIME, cardholders can enjoy American Express’ valuable network benefits through local and global network offers, access to Elite tier membership, complimentary domestic lounge program, access to VIP upgrades and privileges at hotels, restaurants and retail outlets around the world and unique experiences like pre-ticketing access to sporting and entertainment events such as Wimbledon and US Open– now accessible virtually!

SBI Card ELITE and SBI Card PRIME bring cardholders the best lifestyle privileges such as complimentary membership to loyalty programs of marquee brands like Vistara and Trident Hotels with exclusive benefits for SBI Cardholders; complimentary international airport lounge access through the Priority Pass Program; and welcome gift vouchers from leading retail brands. These privileges are accompanied by value through accelerated reward points on spend categories such as dining, entertainment and departmental store as well as spends based milestone benefits.

Speaking about the partnership, Mr. Ashwini Kumar Tewari, MD & CEO, SBI Card said, “SBI Card has always endeavoured to bring best-in-class products and services to offer maximum value and an unmatched experience carefully curated to address the evolving needs of customers. Strategic partnerships which enable us to offer a differentiated value proposition to our consumers are part of our core business approach. Our partnership with American Express will enable us to bring a powerful and unique value proposition to our aspiring affluent and premium consumer segment. This alliance is another step in our efforts to bolster our premium portfolio, making our diverse portfolio of mass to premium more comprehensive and robust.”

Mr. Pierric Beckert, President, American Express Global Network Services, shared “Around the world, American Express partners with banks that share our commitment to superior customer service and providing quality products to customers. Our issuing partnership with SBI Card will enhance the service and value proposition for Indian consumers and significantly expand our footprint in the country. Together, we will create appealing and differentiated products to meet the needs of a wide set of Indian consumers.”

India is a strategically important market for American Express, with all lines of businesses tapping into the digital payment acceleration in the country. Global Network Services works with local issuing banks to offer a wide range of products with best in class value propositions. These products are supported by a rich suite of offers as well as global benefits backed by rich rewards programs. The cards on the American Express network are contactless-enabled and protected by Safekey for online transactions.

With this launch, SBI Card will have products across four networks, thereby catering to the entire spectrum of users from mass to premium.

SBI Card ELITE and SBI Card PRIME on American Express platform will come at a joining fee of INR 4999 and INR 2999 respectively. Currently, the cards have been launched in Delhi NCR and Mumbai and will gradually be extended to other cities in the American Express network.

Business World

Vedanta SESA Goa Iron Ore Reiterates its Commitment Towards Sustainable Operations at Metalogic PMS Webinar

Sep 30, 2020 by Gouri Achary 0 Comments #GMOEA, #Mr. Glenn Kalavampara, #Mr. Jagdish Desai, #Vedanta SESA, #Vedanta Sesa Goa Iron Ore

Mr. Jagdish Desai, Head-HSE of Vedanta’s Iron Ore Goa division while speaking at Metalogic PMS Webinar, elaborated about sustainability framework adopted at Sesa Goa Iron Ore Business, which includes robust mine closure planning, Structured reclamation of Mining sites, Biodiversity conservation, and holistic development of communities. During the webinar on the topic of “Sustainable Mining- Waste Management”, Mr. Jagdish highlighted best in class sustainability practices at Vedanta’s Sesa Goa Iron Ore Business such as reclamation of Sanquelim Iron Ore Mine which is one of the role models for the systematic reclamation of site & biodiversity conservation along with community development programs for long terms benefits of the people.

Speaking at the Webinar, Mr. Jagdish Desai said “Robust environment management plans throughout the operational lifecycle and Mine closure planning at the early stages is very crucial for sustainable mining operations which helps the inadequate time and financial resources. At Vedanta Sesa Goa Iron Ore Business, we devise the comprehensive sustainability mechanism which helps to maximize the social and environmental benefits of mining and create maximum value for all stakeholders. We go beyond the Environmental & Social norms to ensure the best in class Environment management practices & Socio-economic upliftment of communities. We believe Stakeholder engagement is another important facet of sustainable Business growth and our constant endeavour is to create a win-win situation.”.

Jagdish highlighted best in class sustainability practices at Vedanta’s Sesa Goa Iron Ore Business such as reclamation of Sanquelim Iron Ore Mine which is one of the role models for the systematic reclamation of site & biodiversity conservation along with community development programs for long terms benefits of the people.

Mr. Desai also highlighted the Vedanta’s efforts in adopting best practices and advanced technology in every aspect of a mining operation including exploration, blasting, beneficiation, and Logistics. He emphasized that companies should go beyond compliance requirements and adopt various international best standards like IFC guidelines and ICMM principles to strengthen sustainability mechanism.

Mr. Glenn Kalavampara, Secretary of GMOEA said, “The Goa mining industry has had a rich legacy of contributing to the overall socio-economic development of the state as well as communities around as proactive initiatives. These are well documented as well. The efforts of many major companies in Goa have initiated voluntarily exemplary efforts & increased benchmarks towards sustainable mining proactively. In fact, such efforts yielded fruits even before the statutory regulations were put in place. Some of the projects spearheaded have been appreciated the world over, Such as reclamation efforts at Sanquelim mines of Vedanta Sesa Goa Iron Ore. Mineral foundation of Goa a voluntary effort spearheaded by mining companies from Goa over 20 years back has now been initiated by national Mining act in the last 5 years.”.

Over past several decades, Vedanta Sesa Goa Iron Ore has contributed towards the introduction of several Environment-friendly best practices such as the introduction of Geotextiles for reclamation of lands, Road Sweeping machines, Development of pisciculture at Exhausted mining pits, Waste heat recovery power plants at Value Added Business, Development of Greenbelt areas and community initiatives to promote Environment conservation among the communities around.

Education

Coronavirus Outbreak: BSDU Jaipur announces 100% fee waiver for existing and New Students

Sep 30, 2020 by Gouri Achary 0 Comments #| Dr. Achintya Choudhury, #Bhartiya Skill Development University (BSDU) Jaipur, #Dr. R K Joshi, #Mrs. Ursula Joshi, #Rajendra and Ursula Joshi Charitable Trust (RUJCT)

Jaipur:

Rajendra and Ursula Joshi Charitable Trust (RUJCT) the sponsoring body of Bhartiya Skill Development University (BSDU) Jaipur has announced a tuition fee waiver for all the existing students of the university enrolled in the B.Voc and M.Voc programs for the session 2020-21. The BSDU, in a notification, said it has also extended 100% tuition fees waiver policy for the newly admitted B.Voc students whose parents’ annual income does not exceed Rupees Four lacs. The decision has been taken keeping in mind the financial hardship faced by the BSDU student’s community, who not only been kept away from supervised practical training but some of them are also on the verge of discontinuing their studies due to the financial crisis faced by their parents.

COVID 19 Pandemic has caused a serious effect in different forms on the humankind globally. A silver lining at this time of distress is the promulgation of National Education Policy 2020 which will bring into prominence the roles of vocational education and apprenticeship and will thus ensure higher employability of the students through the process of appropriate Skill development. To support this transformational initiative of the Government in the education sector and to fulfil the dreams of Late Dr. R K Joshi and Mrs. Ursula Joshi, RUJCT and BSDU have taken the initiative to reach the unreached.

Message from the President | Dr. Achintya Choudhury

Dr. Achintya Choudhury welcomes this grand gesture of the Rajendra and Ursula Joshi Charitable Trust at the time of distress. While India has some of the very best academic institutions in the world, the skilling has remained an unchartered territory for the last few decades. He further stated that this sponsorship would certainly act as a major confidence booster for aspiring students, and their parents during this time of distress due to COVID 19 pandemic.

Business World

Proteon Pharmaceuticals announces a strategic partnership in distribution with DuPont Animal Nutrition

Sep 30, 2020 by Gouri Achary 0 Comments #Aart Materboer, #DuPont Animal Nutrition, #Jarosław Dastych, #Nipun Gupta, #Proteon Pharmaceuticals

Proteon Pharmaceuticals, a biotechnology company and leader in bacteriophage technology for livestock farming, the parent company of Vetphage Pharmaceuticals Pvt Ltd, announced a strategic partnership with DuPont Animal Nutrition in the distribution of Proteon’s innovative bacteriophage solutions. The aim of the partnership is to bring Proteon’s bacteriophage technology to poultry producers in selected countries, with the help of DuPont’s trusted and well-recognized brand. The partnership will strengthen help to mitigate antimicrobial resistance (AMR) in farm animals.

The global threat of antimicrobial resistance inspired Proteon’s development of bacteriophage technologies. Modern analytics and omics technologies have enabled the company’s scientists to screen and identify bacteriophage candidates for specific bacterial challenges in livestock farming and aquaculture. Solutions developed by Proteon have a significant impact on feed and food safety. Proteon’s innovative technology is already in use in the poultry industry in selected European and Asian markets. Farmers benefit from using Proteon’s technology, which ensures biosecurity in the waterline and improves production efficiency and quality.

“We strongly believe that bacteriophage-based products are the future of animal health and nutrition, and will help to reduce antibiotic use in livestock farming and aquaculture. Moreover, mitigating antimicrobial resistance will have a significant impact on consumer health as well,” said Jarosław Dastych, CEO, Proteon Pharmaceuticals. “We are excited to take this next step with DuPont to bring the benefits of bacteriophage technology, as a feed additive, to poultry producers globally.”

“Proteon Pharmaceuticals is a pioneer in bacteriophage technology used in animal farming. They have been developing this technology for over 10 years. It has been tested in Europe and Asia and proven in terms of efficacy and stability,” said Aart Materboer, Business Leader, DuPont Animal Nutrition. “This technology fits with our nutribiotic approach. We are pleased to add it to our range of solutions for poultry producers.”

“The main factors for initializing and establishing the partnership were global, recognized and appreciated brand of DuPont and the solid scientific approach of Proteon’s employees, as well as our leading position among peer companies globally.” – said Nipun Gupta, Chief Commercial Officer, Proteon Pharmaceuticals.

Business World

Intellipaat partners with SPJIMR to impart high-in-demand Digital Marketing skills to aspiring minds

Sep 30, 2020 by Gouri Achary 0 Comments #Intellipaat, #Mr.Diwakar Chittora, #SPJIMR

Aiming at reducing the skill gap in the industry, the leading EdTech platform of the country, Intellipaat, proudly announces its tie-up with one of the topmost business schools of India, S.P.Jain Institute of Management and Research, to help professional’s upskill themselves in the field of Digital Marketing.

Intellipaat has been training professionals in the industry, from around 55 countries with more than 6 lacs learners, in cutting edge technologies such as Data Science, Big Data, Cloud Computing, Digital Marketing, etc.

The certification program offered in the academic collaboration with SPJIMR caters to the growing demand in the field of Digital Marketing. The tie-up aims at bringing high-quality learning to the masses, where the teaching panel includes faculty from SPJIMR and industry experts. All professionals enrolling in this course will receive a joint certificate.

This program helps professionals learn top in-demand Digital Marketing skills, including SEO, SMO, and paid marketing campaigns, along with getting a strong foundation in marketing mix decisions, strategic marketing, marketing communications, PR, marketing analytics, and many more.

Speaking about the partnership, Mr.Diwakar Chittora, the CEO and Founder of Intellipaat, says:

‘In today’s digital economy, where all the companies are promoting their products online, we see there is a heavy shortage of professionals with the right Digital Marketing skills. With this partnership, we look forward to bridging this demand gap, and here, top faculty from SPJIMR and industry professionals will provide the skills demanded by hiring managers.’

In this program, all learners will work on multiple business case studies, assignments, and capstone projects that will help them get real-life work exposure and will equip them to become successful Digital Marketing experts.

This 5-month program will help the learners stand out from the crowd. All the learners enrolling in this program will get career services support from Intellipaat, which includes resume preparation, mock interviews, and 3 guaranteed interviews from top companies and startups, hiring Digital Marketing experts.

More details about this Digital Marketing certification program can be found at https://intellipaat.com/certification-in-digital-marketing-spjimr/

Education

Firki and Teach For India to host ‘inspirED 2020’

Sep 30, 2020 by Gouri Achary 0 Comments #Dr. Shashi Tharoor, #Firki, #inspirED 2020’, #Teach For India

The current year will forever be remembered as the year which challenged us to evolve the way we learn, work, interact and manage ourselves. With schools being shut for almost 6 months now, educators, students and parents have been trying hard to make sure that learning does not stop. 50% of the children Teach For India serve have little to no access to the technology and resources required to attend online classrooms and this may set these underserved communities years behind. After many months of hard work, determination and commitment to ensure children and educators continue to learn, Teach For India and Firki are all set to launch ‘inspirED 2020’, the first of its kind virtual conference that will bring together students, educators, policymakers, parents, and investors under one roof to reimagine education for 260 million children from 5th to 9th October.

Firki and Teach For India have been making relentless efforts to be agile and adapt to the changing dynamics of the ed-sector while staying true to our mission – ‘one day all children will attain an excellent education’. In their continuous efforts to create new avenues to learn, they proudly present ‘inspirED 2020’, a collaborative, global space that will bring together stakeholders to discuss ideas, listen to various perspectives and learn from each other. The sessions will be aired between 2:00 PM to 6.30 PM on Youtube and Facebook Live on both Teach For India and Firki’s channels. Participants can register for free for any number of sessions on all 5 days.

There are more than 100 speakers joining us from all around the world. Dr. Shashi Tharoor (Member of Parliament, Lok Sabha, Thiruvananthapuram), Sunitha Krishnan (Founding Chief Functionary & General Secretary, Prajwala), Ashish Dhawan(Founder and CEO of Central Square Foundation), Salman Khan (Founder of Khan Academy and American eductor), Wisdom Amouzou (Executive Director of Empower Community High School), Pramath Sinha (Founder & Chairman, Harappa Education, Founder & Trustee, Ashoka University), Amitabh Kant (CEO, NITI Aayog), Anurag Kundu (Chairperson, Delhi Commission For Protection of Child Rights),

Business World

Vedanta Jharsuguda rolls out financial literacy training for its ‘Subhalaxmi Co-operative’ members

Sep 30, 2020 by Gouri Achary 0 Comments #Mission Shakti (Bargarh), #Mr. CN Singh, #Mr. Jibardhan Kheti, #Mrs. Monabati Bag, #Subhalaxmi Co-operative, #Vedanta Jharsuguda

New Delhi, September 2020: Vedanta Jharsuguda, the largest aluminium producer in the country, has begun a series of training sessions on financial literacy for women members of its flagship sustainable livelihood project, Subhalaxmi Co-operative. With a membership base of 4000, Subhalaxmi is one of the largest rural co-operatives in the state, engaged in promoting sustainable livelihood opportunities among women, creating avenues for entrepreneurship through skill development and providing financial assistance to the members for furthering their enterprises.

Each year, Vedanta and Subhalaxmi Co-op collaborate to conduct a slew of training sessions and capability building exercises for the members. Given the importance of financial literacy in enabling and sustaining inclusion of rural women in the forefront of economic activities, the company has roped in personnel from Mission Shakti to train these women in savings, micro-finance services, insurance, fund management, financial decision making, etc. Besides financial knowhow, significant focus is also given on developing the right attitude towards financial independence in these women. Given the pandemic scenario, these trainings were held both virtually and physically, in small groups, where internet connectivity was unavailable/erratic. The September sessions witnessed participation of nearly 90 women associated with 26 Self-Help Groups (SHG) across remote villages in Jharsuguda.

Speaking about the company’s endeavours towards rural women’s financial inclusion in economic activity, Mr. CN Singh, CEO – Vedanta Ltd., Jharsuguda said, “Vedanta’s commitment to the development of women and children in India is realized through the significant developmental initiatives that we have undertaken at the grassroots level. Financial inclusion of women, especially those hailing from rural margins, is of utmost importance to the true progress of our country. In partnership with Subhalaxmi Co-operative, Vedanta is proudly championing this movement in the many villages of Jharsuguda.”

Going forward, besides financial literacy sessions, multiple other trainings on vegetable cultivation, tailoring, enterprise promotion, etc. have been planned for this fiscal which will cover nearly a thousand women. Through these skill development initiatives, the company aims to increase household income of co-op members by 30-50%.

Mr. Jibardhan Kheti, from Mission Shakti (Bargarh), the Govt. of Odisha’s flagship women empowerment initiative, who conducted the financial literacy sessions said, “We are proud to partner with Vedanta, in increasing awareness levels of rural women in the importance of savings, loan, insurance and other tools of sound financial management. We hope they would be able to utilise their loans properly in their micro-enterprises and trigger the next phase of socio-economic transformation of the region. On the personal front, we hope that the knowledge of savings and expenses will help their family in properly managing household finances.”

Mrs. Monabati Bag, former Vice President of Subhalaxmi Co-op, who also attended the session, said, “I am grateful to Subhalaxmi and Vedanta for conducting this training virtually during this COVID situation. We learnt about the ways to properly utilise our funds both in SHG and family. We are getting various financial services through Subhalaxmi. This training will help us to utilise the loan amount effectively and manage our micro enterprises better. It will also help us regularise the monthly saving and loan repayment behaviour.”

Though dedicated efforts and positive word-of-mouth, today Subhalaxmi Co-op has amassed the support of 331 SHGs across 72 villages. Members of the co-op own and run several micro-enterprises like fast food centres, packaged snacks, poultry farms, grocery stores, beauty parlours, tailoring centres, vegetable cultivation, etc. Today, the co-op supports 1726 women entrepreneurs in their farm and non-farm ventures. It also supports 19 entrepreneurs under a special provision called ‘Udyami Fund’ which helps dedicated entrepreneurs avail higher loan amounts for procuring machinery, raw material support, market linkage and access to specialized trainings.

Vedanta’s social interventions in the domains of sustainable livelihood, women empowerment, quality education, health, water and sanitation, bio-investment and community infrastructure reach out to a total of 72 villages in Jharsuguda and nearby areas, benefiting nearly 80,000 people in a year. It empowers more than 4000 women from over 330 SHGs, provides doorstep healthcare services to about 32,000 people annually, gives educational support to more than 6400 students, has planted more than 1.48 lakh trees in partnership with the community, and built 570 plus infrastructural projects at community level.

Vedanta is India’s largest producer of the green metal, aluminium, operating a world-class 1.6 MTPA aluminium smelter and 3615 MW thermal power generation facility in Jharsuguda, Odisha. The only Indian smelter in the global ‘1 Million Tonne’ production and export club, Vedanta Jharsuguda is a leader in value-added aluminium products that find critical applications across core industries. With one of the largest technically qualified and diverse workforces in the country, the company is working towards a sustainable and greener future for all by spurring emerging applications of aluminium, the ‘Metal of the Future’

Business World

5 regional content king OTT Platforms in today’s times

Sep 30, 2020 by Gouri Achary 0 Comments #Dollywood Play, #Hoichoi, #Olly Plus, #OTT platforms, #PCCW Media, #Sun NXT

It is obvious that the majority of the audience nowadays are dependent on OTT platforms for quality entertainment. The OTT penetration has doubled now in the TeirII and Tier III markets. Within these markets, regional content is gaining momentum and attracting more viewers towards OTT platforms. While the future of OTT is bright, the competition is getting fierce and the market has gradually become the survival of the fittest.

To cater to the tremendous demand for regional content from the audience, here are 5 regional OTT platforms that are creating a wave in today’s world –

1. Dollywood Play – Dollywood Play is a dedicated OTT platform for Hindi dubbed content aims to bring the best of mass entertainment content (movies & series) across a wide range of genres like Action, Adventure, Thriller, Horror, Comedy, Love, Drama and 18+. Witnessing the wide success & acceptance of Hindi dubbed content for South Indian & Hollywood movies on digital & linear platforms for its audience in tier 2 & tier 3 towns. The platform deals in dubbed content in the form of full movies, Mini movies, video clips, Music videos, Promos etc.

2. Hoichoi – Hoichoi is the on-demand platform focuses on Bengali language films and entertainment content mainly, but also provides English subtitles to all movies. Currently, it features over 500 film titles, including more than 100 SVF produced films and about 400 other films. Apart from this, Hoichoi contains more than 1,000 Bengali songs for audio streaming globally. The platform is also introducing children’s content and has original films, web series and short films across many genres.

3. Sun Nxt – Sun NXT is an Indian video-on-demand service run by Sun TV Network. It was launched in June 2017 with content in four languages focusing the South Indian region. In February 2020, the platform’s subscriber base grew to about 15 million users and started making a profit. It is available free on Vodafone Play, Jio Cinema, Airtel Xstream.

4. Viu – Viu is a Hong Kong-based over-the-top (OTT) video streaming provider from PCCW Media, a subsidiary of PCCW. Operated in a dual-revenue model comprising subscriptions and advertising, Viu delivers content in different genres from Asia’s top content providers in a language such as English, Chinese, Arabic, Malaysian, Indonesian, Burmese, Hindi, Bangla, Tamil, Telugu and Thai, as well as original production series under ‘Viu Original’ initiative.

5. Olly Plus – Olly Plus was launched in 2020, By Sk Line Production Olly Plus is Odisha’s new online Odia OTT platform where you can enjoy unlimited Odia Videos, Albums, Movies, Comedy Videos, Short Films, Audio Storys and Romantic videos on the go. Olly Plus has passionate plans to make the Cinema of Odisha touch a new height.

Business World

Improving Exports in Covid-19 era: Things to keep in mind Mr. Leo Shastri, Director – Operations & Strategy, Usha Exim Private Limited

Sep 30, 2020 by Gouri Achary 0 Comments #Mr. Leo Shastri, #Usha Exim Private Limited

No doubt the coronavirus pandemic is an unforeseen and unprecedented situation that has turned everything upside down. And like every major disruption, it is majorly pushing the boundaries of reliance. Exporting is a vital source of economic growth for a country and small and medium enterprises account for a substantial amount of Indian exports. As the economy is slowly and steadily opening up despite the COVID-19 pandemic scare, export companies need to start evaluating the whole scenario so that their products and services overseas grow faster and do better. Exporting in the COVID-19 era is not as difficult as you might think and there are many methods to improve and increase a business level of export sales.

It’s only the unknown that’s challenging, but you just have to go for it and do it. In any economy, new geographic markets offer businesses opportunities to create new revenue streams – and studies reveal businesses that export are more productive and employ more people. Expanding into international markets can seem daunting at this point of time so here’s a “how-to” which contains various tips and advice for reducing the risk and increasing the export opportunities.

How to improve export sales

1) Make exporting a part of your overall business strategy.

Research is the key and our export strategy should be based on an assessment of your own position and research into promising opportunities. Forget the losses and start afresh. This time we will need to think long term about how to reach new customers and finance your exports, as well as making sure you understand legal and tax issues.

2) Carefully assess each of the markets you are considering entering into.

Expanding into new markets involves a great deal of market research in addition to target customers. When going into international markets, businesses need to be aware of different cultures. Clearly defining your market may seem like a simple step, but before you identify who you want to sell your product to you must understand their needs. You have to consider:

Demographics
Location
Common interests or needs of your target customers.
Market growth rates
Forecasted demand
Competitors
Potential barriers to entry.

3) Visiting the country is a must when desk research is over

Be prepared to travel to know the scenario of the country in the post-COVID era. Working with affiliates, partners, distributors, licensees or agents can help you get established in a new market. A great way to develop export sales overseas is to find partners by being there, in the marketplace and at a trade fair.

Talk to people buying similar products
Go and buy a similar product yourself
Go to trade fairs and seminars and talk to potential customers.
Learn local customs.
Overcoming issues such as cultural differences, language and health and safety regulations, levels of formality & business etiquette can help deliver vast improvement to your export sales.

4) Communicate with relevant shareholders

Clear, transparent and timely communications are necessary when creating a platform to reshape the business and to secure ongoing support from customers, employees, suppliers, creditors, investors and regulatory authorities.

5) Maximize the use of government support policies

There have been a plethora of policies that have been announced by the governments in their respective countries. In China, central and local governments have released several financial, social insurance and tax-related policies to support companies. This includes the China Securities Regulatory Commission’s (CSRC) interim policy on listed companies refinancing. Recently the US, UK and many other developed nations have announced amendments to tax and financing policies.

Health

Patients live a good quality of life for the next 20 to 25 years after bypass surgery

Sep 30, 2020 by Gouri Achary 0 Comments #bypass surgery, #Dr Bipeenchandra Bhamre, #Sir H N Reliance Foundation Hospital and Research Centre

Mumbai: Heart bypass surgery can lower one’s risk of a heart attack, treats the symptoms of coronary artery disease and other heart problems. People have misinformation about bypass surgery and instead look for other options such as angioplasty or minimally invasive heart surgery. Hence, it is imperative to create awareness about best practices in heart bypass surgery as after undergoing it, symptoms like chest pain, breathing difficulties, chest tightness, and fatigue will tend to improve.

Nowadays, owing to a faulty lifestyle and other factors such as family history or certain health conditions such as obesity, high cholesterol, and blood pressure, many people may be at a greater risk of suffering from heart problems. Heart attacks, coronary artery disease, and other problems are seen in many patients. According to your heart condition, your cardiac physician will advise you to angioplasty or bypass surgery. While in some patients, coronary artery disease can be embracing a healthy lifestyle and medications, while others may require heart bypass surgery.

Heart bypass surgery is a surgical procedure wherein the surgeon will take blood vessels from another part of one’s body to bypass a blocked artery. This will enable blood and oxygen flow to one’s heart again and increase blood supply to the heart muscle keeping heart attacks and other problems at bay. The recovery time from bypass surgery is 4 to 6 weeks. Hospital admission is about 5 to 6 days depending on one’s recovery.

Dr Bipeenchandra Bhamre, Cardio-Thoracic Surgeon, Sir H N Reliance Foundation Hospital and Research Centre, Mumbai, highlighted, “ In Indian patients, the coronary artery size is smaller than western population. Our patients have more often diabetic so bypass turns out to be a better way of treating multiple significant coronary artery blockages. After going through one’s report, one will be advised a better option for the heart condition one is having. The way this surgery is conducted in the modern era is by using gold standard bilateral internal mammary arteries as a conduit to bypass. No cuts on your hand or legs. It requires special skills as a surgeon to use these delicate arteries. Bilateral internal mammary arteries are used in the patients and patient recovery is faster.”

The perception is bypass surgery means the end of the road is not correct. Patients live a good quality of life for the next 20 to 25 years. It’s like you need to be self-disciplined for 4 to 6 weeks to live a good life afterwards.

“It is also equally important to adhere to a healthy lifestyle to prevent heart problems. Stick to a well-balanced diet and eat fresh fruits, vegetables, seeds, and nuts. Get a good night’s sleep, exercise daily, and avoid smoking and alcohol,” concluded Dr. Bhamre.