Bengaluru,15th October 2025– MATTER, India’s pioneering electric mobility innovator, today announced the grand opening of its newest Experience Hub in Attibele, Bengaluru. This expansion marks another milestone in MATTER’s rapidly growing retail presence, underscoring its commitment to drive India’s transition towards clean, connected, and sustainable mobility.
The MATTER Experience Hub located at Attibele, Anekal, Bengaluru , is designed as a futuristic destination where riders can explore MATTER’s cutting-edge EV technologies and experience first-hand the AERA—India’s first geared electric motorbike.
The inauguration was graced by MATTER’s leadership team, dealer partners, and EV enthusiasts from across Bengaluru, marking a vibrant step in Karnataka’s electric mobility journey.
Speaking at the launch, Mr. Saran Babu, Founder & Group CDO, MATTER, said:
“Attibele is one of Bengaluru’s fastest-developing growth corridors, strategically located to connect urban commuters and long-distance travellers alike. With our new Experience Hub here, we are enabling more people to discover and engage with MATTER’s world-class EV innovations. The AERA is not just about commuting—it is about redefining how riders experience performance, sustainability, and technology on Indian roads.”The Dealer Principal, Mr. Mahesh C., added:
“We are delighted to bring MATTER’s groundbreaking EV experience to Attibele. The community here is ready for a new era of mobility, and with the AERA, we are offering a unique combination of advanced engineering, performance, and sustainability that will truly redefine riding.”
AERA – Geared for Thrills, Built for the Future
At the heart of the Experience Hub is the AERA 5000+, the world’s first manufactured geared electric motorbike and MATTER’s flagship innovation. Equipped with HyperShift, a 4-speed manual gearbox, the AERA combines the thrill of gears with the efficiency of electric power—bridging tradition and future mobility.
Visitors to the Attibele Hub can explore a phygital environment—where immersive digital engagement meets hands-on product experience. From interactive displays to test rides, the Hub is designed to help riders understand MATTER’s in-house engineered innovations that are shaping the future of urban mobility.
Key Features of the AERA 5000+:
• HyperShift Gearbox – 4-speed manual transmission with Eco, City, and Sport ride modes
• Liquid-Cooled Powertrain – Engineered for India’s urban traffic and high temperatures
• 7” Smart Touch Dashboard – Navigation, ride stats, media, and OTA updates
• 5kWh Battery Pack – Certified 172 km range; IP67 rated for dust and water resistance
• Quick Acceleration – 0–40 km/h in under 2.8 seconds
• Enhanced Safety – Dual disc brakes with ABS, dual suspension, smart park assists
• MATTER Mobile App – Real-time tracking, ride history, remote controls
• Lifetime Battery Warranty – A first in India, ensuring long-term rider confidence
About MATTER
MATTER Motor Works, an electric mobility startup founded in January 2019 in Ahmedabad, is redefining the future of mobility with its “Innovate in India” approach. Committed to building an independent EV ecosystem, MATTER explores every facet of electric mobility to drive India towards a sustainable future.
Its flagship product, AERA, World’s first manufactured geared electric motorbike, has been recognized as the “Editors’ Choice Electric Motorcycle of the Year” by Top Gear India, alongside prestigious accolades like “EV Bike of the Year 2025” by ACKO Drive and “Innovation Startup of the Year” at the Outlook Business Spotlight Awards.
Powered by a team of over 600 innovators, MATTER is at the forefront of cleaner mobility through in-house technology and groundbreaking innovations. With over 375 patent filings and 82 granted patents, spanning powertrain, liquid cooling, battery management, gearbox technology, cyber security (EV), charging infrastructure, and manufacturing automation, MATTER is shaping the evolution of India’s EV landscape—driving the nation towards energy independence.
