Tag: Ganesh Chaturthi

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Social Beat’s Digital Campaign for Fortune Foods During Ganesh Chaturthi using AI drives engagement

Oct 15, 2024 by Mansi Praharaj 0 Comments #Digital Campaign for Fortune Foods, #Fortune Foods, #Ganesh Chaturthi, #Jignesh Shah, #Social Beat, #Suneil Chawla

Chennai, India, 15th October, 2024: Social Beat, one of India’s leading digital growth partners, released an impactful digital campaign for Fortune Foods during the auspicious occasion of Ganesh Chaturthi 2024. The campaign, inspired by Lord Ganesha’s rich cultural heritage, timeless mythological stories and his love for food, aimed to unite communities online and provide engaging experiences through a series of creative contests and storytelling brought to life with the help of artificial intelligence.

Social Beat’s Digital Campaign for Fortune Foods During Ganesh Chaturthi using AI

The primary goal of the campaign was to celebrate Ganesh Chaturthi in a way that resonates with both younger and older generations. By presenting ancient tales of Lord Ganesha in a fun, modern format, the campaign brought people together, blending tradition with innovation.

Commenting on the campaign, Jignesh Shah, Head of Marketing, Fortune Foods, said, “Ganesh Chaturthi is a cherished festival for millions, and we wanted to connect with consumers in a way that honours tradition while embracing innovation. Food is such an integral part of the celebrations, and Social Beat’s creative approach enabled us to not only share the essence of Lord Ganesha’s stories but also engagingly celebrate the festive flavours. The results truly exceeded our expectations in terms of both reach and engagement.”

Speaking on the success of the campaign, Suneil Chawla, Co-Founder, Social Beat, said, “Ganesh Chaturthi is a festival that brings people together, and we wanted Fortune to facilitate that in the digital space. Our goal was to blend cultural storytelling with modern technology, creating a campaign that not only engages but also inspires. The overwhelming response we received highlights the power of digital storytelling in resonating with diverse audiences.”

Performance Highlights:

● Total Reach: Over 21 million accounts engaged across 10 days

● New Instagram Followers: 1,500

● Total Contest Entries: 1,622

● Total Impressions: 48.5 million

● Average Cost Per Engagement (CPE): As low as ₹0.01

The campaign received an overwhelming response, particularly on Facebook and Instagram, driving the highest engagement with over 3.5 million video views.

The 10-day digital campaign titled “A Divine Journey Through the Timeless Tales of Lord Ganesha,” featured five stories and five contests, each designed to educate, entertain, and encourage audience participation while promoting the values and wisdom associated with Lord Ganesha. AI tools such as Midjourney, Immercity, and Photoshop AI were used to create compelling story visuals, supported by an exciting series of contests that ran throughout the 10-day festival. Each day featured a new tale or contest, offering rewards for participants. This multi-platform strategy included a mix of Instagram and Facebook posts, videos, and interactive content, concluding with a special Visarjan post.

The Ganesh Chaturthi campaign for Fortune Foods is a testament to Social Beat’s expertise in driving digital impact and engagement, connecting brands with their audience on a deeper, more personal level.

About Social Beat: 

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.

Business

This Ganpati, try bonbons, elegant dates, and gourmet modaks

Sep 3, 2021 by Rekha Nair 0 Comments #Ganesh Chaturthi

Ganesh Chaturthi is just around the corner and how can Modaks be left behind. The speciality of this Indian festival is Mithai. While worshipping the lord, people offer a bhog with foods and ingredients that he likes to please him and attract positive energies into their lives.

This year, we’ve picked new delights that will make your loved ones filled with joy There’s a lot to discover in terms of sweets during Ganpati, from exotic chocolates to candied dates. This Ganesh Chathurthi, we have a comprehensive variety of bonbons, chocolates, gourmet dates, and gourmet modaks available to us.

Places to have the best modaks and sweets this Ganesh Chathurthi

Bateel Dates

Dates as dessert? Of course yes. This season, it’s all about taking your taste buds on a journey around the world and date desserts seem like a welcome addition to your sweet box. Bateel, an international label known for its finest premium dates, luxury gifting, and exquisite gourmet products bring some unique ideas to the table – there is the Kholas with Caramelized Macadamia, dates filled with orange peel, the traditional medjool dates, Roasted almond dates, candied lemon peel dates – even those filled with pistachios, pecans and ginger – a treat for the eyes and the taste buds.

Misree

Misree, a newly launched brand on a mission to elevate Indian sweets in the gourmet space and make celebrations sweeter. Affiliated with the renowned Haldiram’s Group, Misree is transforming the way we offer gratitude to our loved ones. The brand offers premium quality Indian sweets with a vision to ‘make mithai modern’. The brand uses only the choicest, freshly sourced ingredients in each of its preparations. Each recipe goes through extensive trials and experiments to achieve a rich flavour that makes up the brand’s greatest strength. This is further bolstered with premium gift packaging and an exquisite bouquet of products in several delightful shapes and flavours that bring joy to consumer palates.

Mylk Chocolates

Bonbons for Ganesh Chathurthi? These beautiful, colourful chocolates made by Mylk Chocolates by a Le Cordon Bleu dessert chef are definitely Instagram-friendly. Created with the best chocolate sourced from France and Belgium, the label makes exquisite bonbons, truffles, almond rocks, and bars that can be customised in any flavour and colour scheme. This festive season, they have come with Modak Bonbons in exquisite flavours like Dark Raspberry, Salted Caramel and Coconut!

Ornamental Mithai

Mulund-based sweet house, Ornamental Mithai is known for its unique, beautiful showcase of modern mithais by chef Neelam Saini. The boutique luxury Indian dessert and the sweet store has a lot of ideas for Ganpati – their honey nut crunch modaks are already a hit and their Maha modak is destined to be an amazing gifting suggestion. We also liked the Preserved Rose and Almond ones and the regular steamed modaks, if you are looking for different options.

Theobroma

The quintessential vintage bakery now has come with its own twist on modaks. Their flavoured modaks come in the following flavours: Cashew nut Modak with Cashew nut marzipan with chocolate and silver warp, Badam Pak modak with Almond fudge with a flavour of cardamom and rose essence, Chocolate Modak with Dark chocolate ganache in a chocolate shell, Coconut Modak with Coconut filling inspired by traditional modaks and Blueberry Modak: With notes of ‘berry’ fruity flavour. It’s a set box and a good one at that and is available for takeaway across all stores.