Alright’s Father’s Day Special in Association with Lifelong Is an Ode to Modern Father-Son Relationship
Mumbai, 16 June 2022: Alright, the premium entertainment vertical of Rusk Media, recently released a Father’s Day campaign video, “Match Date With Dad”, in collaboration with Lifelong Online, an Indian innovative appliances solution provider. The heart-warming video is an ode father-son relationship in the modern world, where today’s generation finds it difficult to spend time with their parents.
Directed by Sumit Kumar and written by Shivam Sharma, “Match Date With Dad” follows the story of Shikhar, played by Vidyut Jamwal’s “Khuda Hafiz: Chapter II” fame, Ritik Ghanshani and actor Lokesh Mittal. Following a close parallel to a cricket match, in the first innings of the match we see, Shikhar is finding it difficult to give time to his father, who has travelled from out of station to stay with him. As the story progresses, Shikhar eventually realizes what he is missing out on and proceeds with spending quality time with his father in the second innings of the match.
Capturing the essence of a son’s bond with his father, “Match Date With Dad” also reiterates the fact that though we are absorbed in our work routine we must not miss the precious moments of spending quality time with our parents. The episode also allows relatable avenues for brand to connect with their target audience.
Lifelong Online, the innovative appliances brand is carefully woven in the storyline of the special episode that connects well with the characters and drives the message that Father’s Day can be made special by simple thoughtful gestures. It is one such collaboration that perfectly blends with the content and theme of the episode.
“Alright is on a mission to pioneer in celebrating emotions and topics relevant to today’s youth. This Father’s Day video campaign is an ode to modern day father-son relationships. Our association with Lifelong is a perfect fit for this video as the brand stands for values anchored around home, happiness and health. With the focus on building bonds that are for life long, we are sure our audience will connect with the products of Lifelong Online,” added Aditi Pandey, AVP Brand Solutions & Strategy, Rusk Media.
“Relationships are life’s most valued treasure. They hold our world together. So, it’s important to make time to nurture these special bonds. That’s what this campaign is all about. To get people to hit pause on their busy schedule and sit back to enjoy quality time with their dads on Father’s Day. What better way to make memories that last lifelong?” said Prerna Nagpal – Marketing Head, Lifelong Online.
