The New Language of Space: 4 Startups Using VR to Speak Brand through Design
Virtual Reality is transforming how businesses approach design, architecture, and brand storytelling. No longer limited to visualisation, VR is now a strategic tool that helps companies create immersive environments reflecting their identity, values, and customer promise. Startups in this space are offering powerful platforms that allow users to virtually walk through commercial interiors before a single brick is laid. From drag-and-drop VR tour builders to collaborative design review tools, these technologies make spatial planning more intuitive and brand-aligned.
Clients can experience everything—from furniture layouts to lighting effects—in real time, enabling better decision-making and fewer surprises post-execution. These platforms also bridge communication gaps between stakeholders by hosting interactive design discussions in virtual spaces. Whether it’s showcasing a future office, streamlining real estate sales, or enhancing project transparency with live dashboards, these startups are redefining how spaces are imagined and delivered. Their solutions combine tech-enabled precision with artistic flexibility, making it possible for businesses to not just build spaces, but to build experiences that align with their brand narrative. As brands seek deeper emotional and experiential connections with customers, VR-driven design is emerging as the new language of space.
Flipspaces
Flipspaces delivers end-to-end design and build solutions for commercial spaces globally. With in-house proprietary technology, it offers VR-supported video walkthroughs, an industry first. Enabling clients to visualize spaces upfront and reduce budget or timeline variances. A dedicated client dashboard provides real-time access to layouts, 3D renders, and project updates. With over 1000 projects delivered across 8 million sq. ft. in the last decade, Flipspaces stands out through its tech-enabled execution, in-house manufacturing, and a vast vendor network. Its integrated approach ensures high quality, faster delivery and cost efficiency, setting a new benchmark in commercial interior design and execution.
Trezi
Provider of SaaS-based VR-based visualization solutions. Its platform provides users with features that include immersive design presentations, real-time design communication, collaborative design reviews, and VR-enabled coordination meetings.
SmartvizX
Provider of VR-based solutions for multiple businesses. It facilitates creating an interactive virtual environment to stimulate potential users into experiencing arenas and spaces that haven’t even been physically built like buildings, office desks.
PropVR
Provider of a cloud-driven virtual tour software for real estate professionals. It enables users to build VR tours using drag-and-drop tools and allows clients to visit multiple projects remotely. The company also provides 360 photography services, 3D floor plans, and virtual tour development services.