After successfully building its presence on the e-commerce platform, The Ayurveda Company – T.A.C expanded its wings with its first retail kiosk inside Pacific Mall at Netaji Subhash Place, Pitam Pura, New Delhi. The launch event was attended by a host of influencers including media personnel, bloggers, vloggers, and social media content creators .T.A.C, India’s fastest growing Ayurvedic D2C brand, has been an exemplary player in advocating the overall wellbeing of the body, mind and soul, through the lineage of Ayurveda as the Science of Life.
Param Bhargava, founder of Khadi Essentials & The Ayurveda Company (T.A.C) mentioned that while the transformation from E-commerce to retail had been a major step for T.A.C to create a strong base in the market, the company’s presence in the physical marketplace is a boost towards promotion of Ayurveda as an everyday part of life. “T.A.C has been keeping up with the best use of technology to understand the customer needs. We are optimistic that through offline outreach, we will be able to connect with people and fuel growth & awareness towards holistic lifestyle through Ayurveda. With our new retail outlet, our primary focus will remain the same – to make ayurveda accessible for and accepted by all.”
T.A.C recently has launched its Kumkumadi range – a host of holistic facial products infused with the best of ayurvedic ingredients for radiant and youthful skin. To further promote the essence of ayurveda, T.A.C roped in Rubina Dilaik, actor and winner of Bigg Boss 14. With the mass appeal ofthe bright and naturally radiant actress, T.A.C aims at spreading awareness of the benefits of ayurvedic recipes, by building a strong connection with its digital audience.
With an extensive collection of ayurvedic products, which are made relevant for the current times, T.A.C achieved two hundred percent growth in a very short period of time. The researches made behind formulating the products of T.A.C are based on the science of healing – ‘HEAL’, helping(people) embrace (an) Ayurveda Life.
“With the inspiration from the ancient ayurvedic excerpts, T.A.C blends in its state-of-the-art innovations into its products with the key focus on two major aspects – life and living. All T.A.C products are certified by the Good Manufacturing Practices (GMP), which is a World Health Organization (WHO) certification for manufacturing quality. The industry being experiential, will act as a learning point for us,” noted Shreedha Singh, CEO & Co-Founder of The Ayurveda Company & Khadi Essentials.