Suryoday Small Finance Bank Unveils its newest radio campaign “Together, We Prosper, We Smile”
Navi Mumbai, August 6th, 2025: Suryoday Small Finance Bank has launched its latest multi-city radio campaign titled “Together, We Prosper, We Smile.” The campaign aims to connect with a diverse audience across major Indian cities by reinforcing the bank’s role as a trusted financial partner and promoting a message of shared growth and happiness. The campaign went live on August 1st and features a strong media presence, focusing on key metropolitan and tier-2 cities, including Mumbai, Bangalore, Delhi, Ahmedabad, Coimbatore, Chennai, and Kochi.
The campaign is being broadcast on popular FM stations, including – Red FM, Radio Mirchi, Big FM, My FM, Suryan FM, and Hello FM, in five main languages – Hindi, Gujarati, Kannada, Tamil, and Malayalam, ensuring broad and effective reach.
“Together, We Prosper, We Smile’ campaign is a singular, powerful theme that encapsulates the bank’s commitment to empowering customers across their journeys toward prosperity and happiness. We believe that financial well-being is a shared journey, and our brand’s promise to be ‘A Bank of Smiles’ is our commitment to fostering a community where everyone can thrive. This campaign solidifies our dedication to bringing security, growth, and joy to our customers’ financial lives,” said, Mr. Gaurav Pawra, Chief Business Officer, Suryoday SFB.
In its initial phase, the campaign will be run for the first two months under the themes of “Smart Returns. Happy You” and “Sapne anek, bharosa ek”. The radio spots are in 15-second formats, featuring a variety of voiceovers—friendly, confident, parental, and aspirational, connecting with the customers across the states.
The creative for all ad spots is designed to reinforce this core message; the bank’s secure, high-yield financial products provide the means for individuals and businesses to not only achieve personal prosperity but also share in a collective sense of well-being.
With a creative approach set to maximise brand visibility and product consideration, the campaign also connects with the spirit of freedom and unity this August. Suryoday Small Finance Bank (SSFB) channels these values, honouring the belief that true national prosperity is built on the foundation of every citizen’s financial freedom. By empowering customers to achieve their own financial goals and financial freedom, the campaign reflects a commitment to collective growth and well-being, where individuals and communities move forward together.
In its newest nationwide radio campaign, the brand, targeting millions of listeners as it rolls out over 8960 radio spots in an eight-week blitz, is expecting a total estimated reach that exceeds 3.4cr listeners, cementing Suryoday’s brand presence and emotional recall in key urban and emerging markets.