SBI General Insurance announces Crop Insurance Week awareness campaign this Kharif Season
Mumbai, July 4th 2024: SBI General Insurance, one of India’s leading General Insurance companies has launched the ‘Crop Insurance Week’ awareness campaign for the upcoming Kharif season. The company will engage in a series of grassroot level activities to enhance awareness and promote the benefits of crop insurance.
As part of this campaign, SBI General Insurance has undertaken various activities across seven states of Maharashtra, Uttar Pradesh, Madhya Pradesh, Uttarakhand, Orissa, Assam, and Tamil Nadu encompassing 48 districts under the Pradhan Mantri Fasal Bima Yojana (PMFBY).
During the Crop Insurance Awareness Week, SBI General will conduct various on-ground activities such as Fasal Bima Pathshala, rallies, Nukkad Natak, Kisan Melas, educational workshop in school & colleges, and special sessions for women farmers. These activities are designed to educate and promote the benefits and importance of crop insurance, along with imparting knowledge about the risk protection the scheme offers.
SBI General Insurance has been participating in the PMFBY scheme and has vast experience in implementing the scheme across states. The company has covered over 2.80 crore farmers constantly supporting them with necessary assistance required in securing the crops.
For the Kharif season, we will provide coverage for 47 crops, including major ones being Paddy, Maize, Soyabean, Pigeon pea etc.
Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance said, “PMFBY stands as one of the most successful initiatives for farmers, and we at SBI General Insurance, take pride in mitigating our farmers’ risks through comprehensive crop insurance, thereby supporting their growth journey. Climate change, particularly in recent years, poses a significant threat to agriculture, leading to reduced crop yields and failures. PMFBY effectively addresses these challenges by safeguarding farmers’ crops. As we observe the Crop Insurance Week, we strongly encourage all farmers to enroll in the PMFBY scheme to protect their crops from potential financial losses due to adverse weather conditions.”
Crop Insurance Week is a crucial initiative aimed at empowering farmers with the knowledge and resources to protect their crops and livelihoods. By participating in these activities, farmers can gain a comprehensive understanding about the protection and benefit of the scheme.
