Laiqa, a period care brand, and Imbue have come together to create “I’m Laiqa” with a vision that “every woman on the planet should have a healthy menstrual cycle”.
A healthy menstrual cycle is a window to overall feminine wellness, and I’m Laiqa is creating an ecosystem of natural science-led products, tech-enabled services such as menstruation management solutions, and omnichannel consultations to achieve this goal. The combined entity offers a menstrual wellness technology platform – Period Pal along with a range of clean, credible, and convenient products ranging across menstrual hygiene, menstrual wellness, hormonal health & general wellness.
“Laiqa has always believed in providing ‘her’ with the best menstrual care products may it be the rash-free and softest sanitary pads, panty liners, hormonal balancing teas, or menstrual cups among other innovative products. Imbue has imbibed the same spirit and has built a strong R&D team that has developed patented products like Intimate Wash & redefined the prevalent narrative with Firefly Stimulant & Shilajit for Women. Now with the holistic range of 25+ products & services, I’m Laiqa is a true companion to a woman.” says Monica Bindra, Co-Founder & Head of Products.
“With the merger, we are far better equipped to partner with a woman in her journey of a healthy menstrual cycle. Our approach is centered around content, consultation, and convenience. With over 500 offline recommending wellness consultants and 2500+ educative material, our technology platform, now allows us to take this opportunity online, supported with an interactive content library and a tracker-linked subscription model for our products,” says , Sayantan Bhattacharjee, Co-founder & Head of Business.
I’m Laiqa already has over 2 lac consumers, 25K engaged audience on social communities, and is available across all major ecommerce platforms & 1500+ stores. Its App Period Pal provides women with a personalized platform that integrates validated research, credible subject matter experts, technology tools, and consumer insights to deliver a robust decision model – Menstrual Wellness Quotient. In less than 6 months, Period Pal already boasts more than 1 lac downloads and is growing rapidly to be not just a companion but a true confidante of every woman.
