Kem cho, Ghatkopar! SOCIAL opens its 43rd outlet in India at R CITY Mall
MUMBAI, June 2023: SOCIAL, the neighborhood space that blends the best of work and play, is opening its 43rd outlet in India, and 19th in Mumbai, at Mumbai’s iconic shopping and entertainment destination – R CITY mall. From the infamous khao gully to homegrown businesses, Ghatkopar was once ringed by creeks, and salt pans, inhabited by local traders and artisans. Today, educational institutions and commercial establishments have turned it into a melting pot for entrepreneurs, professionals, students, and artists; with the suburb’s vibrant community and rich culture playing an important role in shaping Mumbai’s story.
To take patrons on this whimsical journey, Ghatkopar SOCIAL effortlessly rediscovers and represents Raja Ravi Varma’s legacy, a local hero and the man credited with opening the first printing press ever in India, here at Ghatkopar. Under the backdrop of Verma’s artworks, Ghatkopar SOCIAL features a vibrant, contemporary grunge aesthetic, complete with the neon red and yellow seating arrangement, reminiscing the double-decker buses of Mumbai, and Verma’s historic artworks on display across the store walls albeit with a SOCIAL twist.
“At SOCIAL, we believe in creating spaces that foster creativity and bring people together, and choosing R CITY to open our first SOCIAL in the neighborhood was the obvious choice. With its unique blend of local flavors and vibrant ambiance, combined with the buzzing R CITY vibe, Ghatkopar SOCIAL is a welcoming space where ideas are exchanged, friendships are forged, and creativity flourishes. We have designed the outlet experience in a way that personifies the essence of SOCIAL and the rich artistic history of the place, striving to present a distinctive and engaging experience for all our patrons in and around Ghatkopar,” says Mayank Bhatt, CEO, of Impresario Entertainment & Hospitality Pvt. Ltd.
“We at R CITY house the best of F&B options offering diverse cuisines for our patrons. Eating out and experiential dining has always been a great way for people to connect and bond, and we are making more space for F&B to grow as a category. We are thrilled to have SOCIAL, which is one of the favorite go-to places amongst epicureans and millennial audiences. We believe that this addition will add great value to our portfolio,” expresses Ashish Bhandari, Head – Mall Operations, R CITY.
Keeping up with the beloved SOCIAL experience, the food menu at Ghatkopar SOCIAL is certain to tantalise patrons’ taste buds with an all-new outlet menu featuring sizzling tandoor options such as Tandoor Pizzas, Abra kebab platters, Killer kebabs, Chakori murgh rolls; including classic favorites like Riyaaz breakfast of champions, Prawns koliwada, and Tennessee wings!
Ghatkopar SOCIAL is yet another milestone in SOCIAL’s journey, and is now open for patrons between 11 AM to 1 AM every day from Monday to Sunday.
