Bangalore, March 7, 2022: Jiraaf, a platform for high-yield alternate investment opportunities democratizing access to new age investments, has unveiled its Women’s Day campaign focusing on women empowerment through financial independence. The digital campaign #WeOwnIt aims to promote the spirit of owning one’s financial future and spread awareness about the importance of financial freedom.
Women have the inherent ability to make more prudent financial calls. They make smarter decisions in terms of their money as well as the monetary resources of their families. With women in the professional world, the concept of financial independence is no longer about earning money and spending it on one’s wishes. It is also about making investment decisions to build the hedge of financial safety for themselves and their loved ones. This true potential can be realized by converting their conventional piggy banks or savings into high-yield alternate investments. The #WeOwnIt campaign will feature inspiring videos and static posts by women for women, encouraging steps towards financial independence.
Speaking about this, Saurav Ghosh, Co-founder, Jiraaf, said, “Women who invest their incremental savings from salaries and earnings have so far been opting for bank savings account, fixed deposits and other such low yield channels. In this light, Jiraaf’s #WeOwnIt campaign delves deeper into how investments are perceived by women and asks pertinent questions related to investment habits, the importance given to it, and their aspirations/financial goals. The primary aim is to make women aware of the importance of their financial independence and familiarize them with the right alternative investment options that can help them achieve it.”
Jiraaf is on a mission to simplify and democratize access to new age investments. The company aims to help individual investors earn better returns by participating in high-quality opportunities that go beyond equities, fixed deposits, real estate and gold.
Jiraaf’s current offerings include corporate debt (rated and unrated), invoice discounting, real estate linked debt, leasing and venture debt / revenue-based financing. These products allow the investors to create portfolio between yields of 8-20% and tenors ranging from 30 days to 3 years. The company originates, structures, provides risk assessment and asset monitoring for each investment. Jiraaf’s cutting-edge platform delivers convenience and seamless experience to investors and partners. The company has a team of highly-qualified experts from banking and other relevant domains. It is backed and validated by well-known entrepreneurs and investors such as Siddharth Shah, Co-founder, Pharmeasy; Ramakant Sharma, Co-founder, Livspace; Prashant Singh, Co-founder, Medlife; among others.
In the last 8 months of operation, Jiraaf has crossed the transaction volume of 120 crore and more than INR 30 crore capital returned. The platform has more than 3000 registered investors and 20 onboarded partners.
