India’s favourite Moms’ and Kids’ exhibition, Pinwheel Project presented by Nykaa Fashion Kids is back on 5th August, 2025 with 100+ brands to shop from for its Festive Edit
Mumbai, 4th August 2025: The much loved shopping destination, Pinwheel Project, is back with its grand Festive Edit, bigger and better than ever! Slated for 5th August 2025 at The Palace Halls, NSCI Worli, this shopping extravaganza brings together 100+ national and international brands from cities like Delhi NCR, Ahmedabad, Jaipur, Surat, Chennai, Pune, Kolkata, Bangalore, Hyderabad, Indore, Agra, and Dubai, all converging in Mumbai for just one day. This is a rare opportunity to touch, feel, and shop their unique, high-quality products in person, an experience that’s truly one-of-a-kind! Presented by Nykaa Fashion Kids, the 16th edition of India’s favourite mom and kids’ exhibition promises an unmatched shopping experience, showcasing irresistible offerings across kidswear, accessories, jewelry, skincare, toys, baby products, educational activities, rakhi gifts, women’s fashion, and healthy treats, all under one roof.
The upcoming festive edit gets more exciting with new collections of kidswear that will be exhibited by Peher by Carnarby, Enfance, Lil Pitaara, Jumpy Juniors, Yabadaboo, and Chhoti Chopad. Shoppers can also explore other essential offerings from Plush Bunny, Pixie Fly, and Nigh Nigh for nightwear essentials and Bowtoes and Bows & Frills for trendy footwear for this festive season. Complement these with stylish accessories from Niashine Jewels, Silent Luxury, notebooks by Pen To Paper Co, and bags from Bags Bunny and TRŌV by Deval Sanghvi. Explore educational books, soft toys and games from Peekaboo Patterns, Tara’s Doll World, Little Future Founders, Smarty Pants, and Star Learners, Jugo Play, and Playbox. The Style Storie Edit by Tanaz Doshi and Azmina Rahimtoolah has curated an exclusive womens’ section. There is an interesting line up of wearables and accessories showcasing their latest collection from brands like Ginza Room, RRAh by Amish Patel, Dreamyowl, Ami S Label, Arati Kejriwal, The Abstract Palette, AlpaReena, The 360 Label, Palak & Mehak Label and Mohini Rajani. For exquisite accessories, take your pick from the jewellery showcase that gleams with radiance, as esteemed brands like Oropel Jewelry, Antarez Jewels, Nishkara, and Aiza that will offer chic and luxurious pieces that take your fashion a notch above.
Presented by Nykaa Fashion Kids, a premium platform under Nykaa Fashion that curates stylish, high-quality apparel and accessories for children, The Pinwheel Project is a celebration of motherhood and childhood. Launched in 2017 by three dynamic working mothers. Aditi Kapur, Ragini Vakil, and Shouger Merchant Doshi, this passion project has grown into Mumbai’s go-to destination for discerning parents seeking unique, premium products for their children and themselves. The collaboration with Nykaa Fashion Kids amplifies this vision by offering a carefully selected range of kidswear and accessories from top brands, blending style, comfort, and quality at this iconic event.
“This year’s Festive Edit promises to be a truly immersive experience,” says Shouger Merchant Doshi, co-founder of the endeavour. “Over the years, we’ve expanded our exhibitor base to include a wider range of brands, ensuring there’s something for every taste and style. Our partnership with Nykaa Fashion Kids and The Style Storie Edit shows our commitment to adding more layers to our bi-annual event – it is not just for kids items and shopping, but also apparel, accessories, fitness and food items for the parents who are an integral part of the system.”
From the allure of organic garments to the enchantment of educational activity boxes and toys, the Pinwheel Project has blossomed into a stand-alone marketplace where offerings span from apparel and accessories to vital services such as schools and photographers. “We wanted to create a Festive Edit that bursts with vibrant colours and playful styles,” says Ragini Vakil, co-founder, her voice brimming with excitement. “There’s something for everyone, and we can’t wait to see you there!”
“The magic of the Pinwheel Project lies in its ability to bring everything you need under one roof. From thoughtfully curated fashion finds to delightful treats, it’s the perfect place to stock up for your little ones to ensure they have all that they need this festive season. It is this unique aspect that defines the Pinwheel Project as the ultimate haven for shopping and replenishing,” elaborates Aditi Kapur, co-founder of this remarkable event.
“We are excited to partner with The Pinwheel Project and curate the women’s fashion section – our synergies were aligned on making it a hit show and we want to bring the best of affordable and chic fashion to Pinwheel Project and get all the mommies looking like fashionistas,” said Tanaz Doshi & Azmina Rahimtoolah, co-founders of Style Storie Edit.
In addition to shopping, conclude your shopping by indulging in a delectable fare at an amazing food court offering tasty and healthy treats from Rasa Foods, Indulge Catering, Go Zero, Fairy Floss by Icing On Top, and Ittusa Ice Lollypops, grab an energy boost from Dripface Coffee or The Func. Lab.
Make sure to circle the dates on your calendar and gear up for a shopping spree like no other and embrace the festive spirit!, Head to The Pinwheel Project’s Festive Edit 2025 and get drenched in a delightful shopping experience. With a vibrant array of exhibitors, delectable treats, and exciting activities for the little ones, it’s a monsoon escapade you won’t forget!