FLO Hyderabad announces the 5th Edition of StyleTatva
FLO Hyderabad announces the 5th Edition of StyleTatva — Now Powered by MSME, Govt. of India
Hyderabad, 10th June 2025: The FICCI Ladies Organisation (FLO) Hyderabad Chapter on Monday announced the 5th Edition of its flagship fashion and lifestyle exhibition, StyleTatva, which will be held on June 13–14, 2025, at HITEX Hall 2, from 10:00 AM to 8:00 PM.
This highly anticipated event will feature 205 curated exhibitors from across India, showcasing a diverse range of fashion, lifestyle, décor, and artisanal products. The two-day expo is expected to draw over 10,000 visitors. Entry to the exhibition is free upon presentation of the official WhatsApp invitation, while others will be charged an entry fee of ₹100.
The FICCI Ladies Organisation (FLO), which is hosting the show, is the women’s wing of FICCI, India’s apex business chamber. The Hyderabad chapter is among its most dynamic, driving initiatives in entrepreneurship, sustainability, and heritage revival. FLO StyleTatva, launched in 2019, has now evolved into one of the most anticipated lifestyle exhibitions in South India.
Ahead of the mega event, FLO hosted a press conference on Monday at ITC Kakatiya, Greenlands, Begumpet, to share more details.
CA Shubhraa Maheshwari, Ms. Ritu Shah, both Mentors, FLO Style Tatva and Past Chairpersons of FLO Hyd; Ms. G. Seetha Reddy, Convenor and Ms. Ritu Agarwal, Ms. Puja Jain, both Co-convenors of FLO Style Tatva, graced the press conference.
The exhibition will be inaugurated on June 13 at 10:30 a.m. by the Mayor of Hyderabad, Smt. Gadwal Vijayalakshmi, with Guest of Honour Ms. Poonam Sharma, FLO National President, and special guest Ms. Dolly Jain, celebrity draping artist and fashion entrepreneur.
Ms. Nandini Gupta, Femina Miss India 2023 and a Top 20 finalist at Miss World 2025, graced the press conference as Chief Guest, along with FLO Hyderabad Chairperson Ms. Prathibha Kunda and the FLO StyleTatva leadership team.
If women come together passionately, compassionately for the cause of women, incredible things happen, she said. Style Tatva is a wonderful event with a great purpose. I wish it grows from strength to strength. Though organisers expect 10,000 footfalls, I wish it touches 20,000.
I am deeply in love with the city of Hyderabad, she added.
For the first time, StyleTatva is officially powered by the Ministry of MSME, Government of India—marking a historic milestone and reaffirming FLO Hyderabad’s commitment to empowering women entrepreneurs, weavers, and artisans through enterprise. Under this scheme, 60 stalls can get to Rs 54000 as reimbursement towards stall cost and an additional 25000 for incidentals
StyleTatva 2025 Highlights:
· Over 200 curated brands from across India in fashion, lifestyle, décor, and conscious living.
· A special Initiative Pavilion spotlighting the revival of Dokra craft from Adilabad—an effort to blend traditional artistry with contemporary design.
· Free stalls for weavers from Telangana, prison-based livelihood programs, and social sector artisans.
· An MSME Registration Desk at the venue to assist entrepreneurs with Udyam registration and benefits awareness.
· A documentary premiere showcasing the revival of the Dokra craft and the stories of artisans behind it.
Dokra art is celebrated for its ancient origins and the use of the lost-wax casting technique. Known for its unique, handcrafted designs that reflect tribal culture and folk motifs, each piece of Dokra art is truly one-of-a-kind.
FLO Hyderabad’s initiative this year focuses on three core areas:
1. Creating Awareness – Showcasing and spotlighting the craft at all FLO events.
2. Design Intervention – Collaborating with artisans to introduce innovative, modern designs.
3. Market Linkages – Promoting products through FLO StyleTatva.
“StyleTatva is where purpose meets profit and fashion meets impact,” said Ms. Prathibha Kunda, FLO Hyderabad Chairperson. “The exhibition not only supports women-led brands but also fuels FLO’s mission-driven programs. With the MSME partnership, we’re taking the movement to the next level.”
The proceeds from the exhibition will directly support FLO Hyderabad’s year-long social impact initiatives, including its Skill Centre at Bhongir, Digital Skilling Programs, Vocational Training for Women, and the Revival of Telangana’s ancient Dokra Craft, empowering artisans and marginalised communities through sustainable livelihood opportunities.
