Feb 7: Brand perception is the way customers and potential customers view your brand, based on their experiences, associations, and impressions. It is a key factor that influences their buying decisions, loyalty, and advocacy. A positive brand perception can help you stand out from the competition, attract more customers, and increase your revenue. A negative brand perception can damage your reputation, reduce your market share, and limit your growth potential.
Enhance your brand perception and ensure that you are sending the right message to your target audience.
Here are some strategies for improvement:
- Define your brand identity and values. Your brand identity is the core of your brand, consisting of your vision, mission, values, personality, and voice. It is what makes you unique and different from others in your industry. Your brand values are the principles that guide your actions and decisions and reflect what you stand for and care about. By defining your brand identity and values, you can create a clear and consistent image of who you are and what you offer, and communicate it effectively to your customers.
- Align your brand promise and delivery. Your brand promise is the value proposition that you make to your customers, or what they can expect from your products or services. Your brand delivery is how well you fulfill that promise, or how you satisfy your customers’ needs and expectations. To enhance your brand perception, you need to align your brand promise and delivery and ensure that you are not overpromising or underdelivering. You need to deliver on your promise every time, across all touchpoints, and exceed your customers’ expectations whenever possible.
- Monitor and manage your online reputation. Your online reputation is the sum of all the information that is available about your brand on the internet, such as reviews, ratings, comments, feedback, mentions, etc. It is a powerful source of information that can influence your brand perception, either positively or negatively. To enhance your brand perception, you need to monitor and manage your online reputation and respond to any issues or complaints promptly and professionally. You also need to encourage and reward positive feedback and leverage it to build trust and credibility.
- Engage with your customers and stakeholders. Your customers and stakeholders are the people who have a direct or indirect interest in your brand, such as employees, partners, suppliers, investors, media, etc. They are also the people who can influence your brand perception, by sharing their opinions, experiences, and recommendations with others. To enhance your brand perception, you need to engage with your customers and stakeholders regularly and build strong relationships with them. You need to listen to their feedback, address their concerns, answer their questions, solve their problems, and show them appreciation.
- Innovate and differentiate yourself. Innovation is the process of creating new or improved products or services that meet the changing needs and preferences of your customers. Differentiation is the process of making your products or services stand out from those of your competitors by offering unique features or benefits. To enhance your brand perception, you need to innovate differentiate yourself constantly, and offer value that no one else can match. You need to keep up with the latest trends and technologies, anticipate customer needs, and create solutions that delight them.
By following these strategies for improvement, you can enhance your brand perception and create a positive image of your brand in the minds of your customers and potential customers. This will help you increase customer satisfaction, loyalty, retention, referrals, advocacy, and ultimately revenue.
By
Sujata Muguda
Shreyas WebMedia Solutions
