Cornerstone Sport & DCA, India’s leading sports and entertainment talent management agency launches the ‘The Green Rising’ initiative for World Environment Day, which falls on June 5. A movement that encourages people to work towards sustainability, and brings people together starting important conversations about the planet.
To kickstart the campaign Cornerstone Sport & DCA has pledged a donation totaling upto 9 Lakhs. The campaign involves a celebrity wardrobe sale with Dolce Vee, a crowd funding campaign with GiveIndia, and a merchandise sale with Creative Ideas, all raising funds for the cultivation of a 10-acre food forest in Maharashtra, along with several digital and on-ground activations to raise awareness.
The ‘Sustainable Squad’ will feature some of the most recognized names in India across sports and entertainment like Virat Kohli, Yuvraj Singh, Harbhajan Singh, Mrunal Thakur, Shanaya Kapoor, Sania Mirza, Ananya Panday, Janhvi Kapoor, Karan Johar, Dhvani Bhanushali, Seema Sajdeh, Maheep Kapoor, Mouni Roy and more. Their fans and people interested in contributing to a larger cause can follow the dedicated Instagram handle @TheGreenRising which will feature exclusive content from the talent and have environment focused activations.
The Green Rising Sustainable Squad is here to show us that even simple everyday actions can make a huge positive impact on the environment. Happy to be supporting this project that is driving lasting change on our planet,” said Virat Kohli
When asked about World Environment Day, Seema Sajdeh said “This day reminds us to reorient ourselves to think about how we can leave a lighter footprint on our planet. Let’s take a first step together today – we will all be happier and healthier tomorrow.
Established in 2008, Cornerstone Sport is among India’s leading talent management agencies representing talent across sports and entertainment. Recognizing the need to bring real change to create large scale impact on the environment, Cornerstone Sport conceptualized The Green Rising initiative for World Environment Day by roping in celebrities and influencers.