India, Jan 29: Branch International, a leading NBFC platform today announced the appointment of Sricheta Das as Head of Marketing for India. The appointment further strengthens Branch’s leadership team and underscores its commitment to building a trusted, customer-first brand while driving sustainable growth in India’s rapidly evolving personal lending market.
In her new role, Sricheta will lead Branch India’s end-to-end marketing strategy, with a strong focus on customer acquisition and retention to drive scale and deepen the company’s presence in the personal loans segment. She will work closely with the product, analytics, and credit teams to sharpen market positioning, accelerate sustainable growth, and ensure marketing investments are closely aligned with long-term business outcomes.
Commenting on her appointment, Sricheta Das, India Head of Marketing, Branch International, said, “I’m excited to join Branch International at a pivotal phase of its India journey. Branch has built a strong global presence as a licensed Bank in Kenya and a regulated lending focused NBFC in Nigeria, and is scaling rapidly in India. What excites me most is the opportunity to build and scale a fair, fast, digital-first, customer-centric and ML-driven credit platform creating accessible, responsible, and high-impact products for underserved customers. I look forward to contributing to Branch’s growth and helping make it a preferred choice for borrowers across India.”
Welcoming Sricheta to the leadership team, Neeraj Gupta, Managing Director – India, Branch International, said, “As we continue to build the business at scale, strengthening leadership in key functions becomes increasingly important. A seasoned marketing leadership will play a critical role in the next phase of our growth and our long-term strategy of building a trusted, customer-first brand.”
Sricheta brings over a decade of experience across India’s financial services and fintech ecosystem. She has previously held leadership roles at organisations including Bajaj Finance and KreditBee, where she led business and growth initiatives across multiple stages of scale. Her experience spans business, marketing, product, and strategy, with deep expertise in building and scaling customer acquisition engines for personal loan portfolios.
Branch International continues to invest in leadership, technology, and responsible credit practices as it scales its India operations, with a focus on expanding access to transparent and affordable personal credit for underserved and emerging customer segments.
