BLive Empowers Women in EV Industry with 50% Franchise Fee Waiver Initiative
India, 02 June 2023: BLive, India’s leading multi-brand EV platform has announced its latest initiative to promote women’s empowerment in the EV industry. BLive is offering a unique opportunity for women-owned and women-run franchise partners to join the BLive family by waiving 50% of the franchise fees across all locations in India.
Studies have demonstrated that entrepreneurial endeavors play a vital role in driving economic growth and generating employment opportunities for women, both in developing and high-income countries. This correlation directly stems from the fact that entrepreneurial activities contribute to the creation of new jobs for female entrepreneurs, their families, and their networks. Women bring diverse management, organisational, and business perspectives, offering a wide range of options for successful ventures.
Through this initiative, BLive aims to provide a platform for women to start their own businesses, build successful franchises and become leaders in the EV industry. By reducing the financial burden of franchise fees, BLive hopes to make it easier for women entrepreneurs to enter the EV industry and help them overcome the initial barriers to starting a business.
Elaborating further on the subject, Samarth Kholkar, CEO & Co-Founder, BLive, said, “Currently, 20% of our franchise partners are women and we are committed to raising this percentage and enabling more women to become our franchise owners and partners. Our focus on empowering women to become EV entrepreneurs is inclusive of Tier 2 and Tier 3 towns. This initiative is a significant step towards addressing the gender gap in the EV industry and empowering women to become leaders in this rapidly growing sector. With the demand for sustainable and eco-friendly transportation options on the rise, the EV industry in India is expected to grow exponentially in the coming years. This presents a huge opportunity for women entrepreneurs to take charge and become a part of this exciting and dynamic industry.”
Speaking about the initiative, one of BLive’s women franchise partners, Anita Sonawane from Jalgaon, Maharashtra said, “Partnering with BLive has been a fulfilling experience. The feeling of being your own boss is confidence-inspiring and makes you give your best towards making earnings. Electric mobility is not only the future; it is the present and it is here! This initiative is a great opportunity for more women like me to take a confident step towards owning our future.”
BLive has collaborated with a leading management institute to provide a women focussed management programme to upskill all women franchise partners.
Sharing his thoughts about the new initiative, Sandeep Mukherjee, Co-Founder, BLive said, “We are excited to launch this unique initiative to promote women’s empowerment in the EV industry in India. We believe that by supporting women entrepreneurs, we can create a more equitable and sustainable future for all. We encourage women-owned and women-run businesses across India to take advantage of this opportunity and join the BLive family.”
