BEDGEAR® Opens its First-Ever Flagship Location in Australia at Warringah Mall, Sydney
SYDNEY, June 18, 2024 — BEDGEAR®, renowned in the sleep industry for pushing boundaries to offer innovative sleep solutions for those who aspire to Wake Ready™, has arrived in Sydney, Australia.
BEDGEAR’s newest experiential store, located in Sydney’s trendy northern beaches neighborhood, marks the company’s first outpost in Australia.
The innovative 120-square-metre space inside the esteemed Westfield Westfield Warringah Mall, is designed to be more than a standard mattress store.
This brand experience store offers consumers the opportunity to be personally fitted for their complete modular sleep system, experience the brand’s interactive retail displays, and shop BEDGEAR’s lifestyle products including pet beds, BEDGEAR Baby to be rolled out next month, and more.
All of the brand’s products are engineered for better sleep, tailored to individual body types, sleep positions, and temperature preferences.
“As an Australia resident, I am incredibly proud to bring BEDGEAR to my home front and to share our passion of providing innovative bedding solutions with our community,” said BEDGEAR President of Asia Pacific, Ross Stuart.
“Our goal is to support our dedicated retailers and enhance customers’ in-store experience by showcasing out brand in a bigger and better way.”
The Australian flagship store includes BEDGEAR‘s lineup of high-technology mattresses and bases, complete with pillows, sheets, and other top-of-bed accessories.
Designed to showcase BEDGEAR‘s many evolving concepts in sleep, the store includes several groundbreaking in-store displays seen throughout the brand’s extensive retail distribution.
With BEDGEAR’s Wake Ready™ messaging prominently displayed, the brand continues to redefine sleep standards, encouraging consumers to interact with and learn about the products while offering the option for a personalized fitting experience.
“We want to be in Australia,” said BEDGEAR Founder & CEO Eugene Alletto. “It is the perfect location for what we want to accomplish internationally and how we want to interact with the communities we serve. We aim to continue our expansion in Australia in the coming years.”
