India, 14th October 2025: 365veda, an Ayurceuticals brand blending the wisdom of Ayurveda with modern science, has announced the joining of Puru Gupta, former Co-founder of True Elements, as its Operating Partner. The move marks a significant step in strengthening the company’s leadership and accelerating its next phase of growth in the evolving Ayurceutical and wellness space.
Puru will work closely with Founder and CEO, Harshit Gohil, to shape the brand’s strategic direction focusing on scaling the business through the right channels and categories, deepening consumer trust, and enhancing go-to-market execution. Drawing from his experience in building challenger brands, Puru aims to support 365 Veda in combining product innovation with consistency and credibility.
“Ayurveda is an exciting space. What drew me to 365 Veda is the clarity of vision, not just to take Ayurveda global, but also to understand how it reaches people and rethink newer and better formats, categories, and products” said, Puru Gupta, Operating Partner, 365veda. “My focus here will be to strengthen scalability and build consumer trust. Innovation will follow through.”
Welcoming Puru to the team, Harshit Gohil, Founder and CEO, 365veda, said, “Puru brings with him a rare mix of entrepreneurial and brand-building experience that aligns with the direction we are headed towards as a company. His ability to translate strategy into scalable execution will be key as we grow the Ayurceutical category.”
At 365veda, the near-term priorities include expanding through the right channels, building awareness around science-backed Ayurvedic formulations, and enhancing consumer education in a category often marked by misinformation. The brand’s long-term vision is to act as a challenger to the Ayurveda industry, reimagining how Ayurvedic wellness is experienced step by step, market by market, and category by category.
Following his exit fromTrue Elements earlier this year, Puru concluded the transaction with an estimated valuation of around Rs.250crore, reflecting a strong business foundation and category credibility built under his leadership.